Subaru Corporation · TSE:7270
Subaru — Technical Presentation (January 2020)
62 slides from Subaru's technical presentation, Jan 20, 2020
Slide 1: Technology Briefing
SUBARU Technology Briefing NOTE) This document is an English translation of an original Japanese document. If there are any discrepancies between this document and the original Japanese document, the original Japanese document prevails.
Slide 2: Opening Remarks from President and CEO Tomomi Nakamura
Opening Remarks from President and CEO Tomomi Nakamura 2
Slide 3: Mid-Term Management Vision STEP: From making things to making people smile
Mid-Term Management Vision “STEP” (announced in July 2018) From a company making things, to a company making people smile 3
Slide 4: Mid-Term Management Vision STEP: 2025 Vision
Mid-Term Management Vision “STEP” (announced in July 2018) <Vision> From a company making things, to a company making people smile 2025 Vision Corporate Social Different Customer-First Responsibility Fulfill corporate social Become a brand that is Engage in business activities responsibilities by “d
Slide 5: Mid-Term Management Vision STEP: Different
Mid-Term Management Vision “STEP” (announced in July 2018) <Vision> From a company making things, to a company making people smile 2025 Vision Corporate Social Different Customer-First Responsibility Fulfill corporate social Become a brand that is Engage in business activities responsibilities by “d
Slide 6: Is SUBARU Different from Others? Conversations
Is SUBARU “Different” from Others? Conversations SUBARU employees often have From someone encountered for the first time From survey firm staff From immigration officers Oh, you’re working for SUBARU. My father owns his It’s always fun to talk with A friend of mine 3rd SUBARU now. SUBARU customers.
Slide 7: Is SUBARU Different from Others? Owners smiling
Is SUBARU “Different” from Others? Owners smiling with their SUBARUs SUBARU expressed SUBARU is like a SUBARU with families with “love” rather than family member and pets “like” 7
Slide 8: What Makes SUBARU Different
What Makes SUBARU “Different” Customer Customer expectations expectations Functional Functional values values All-around Long-term use Enjoy driving Solid performance base safety performance (Primary/Active/Preventive/Passive) Safe travel New exciting experiences AWD Durability Practicality Through
Slide 9: Strong emotional connection with customers = Different
What Makes SUBARU “Different” Strong emotional connection with customers = “Different” What makes us “Different” is coming from passions and dedications of our employees pursuing the utmost SUBARU 9
Slide 10: Mid-Term Management Vision STEP: Customer-First
Mid-Term Management Vision “STEP” (announced in July 2018) <Vision> From a company making things, to a company making people smile 2025 Vision Corporate Social Different Customer-First Responsibility Fulfill corporate social Become a brand that is Engage in business activities responsibilities by “d
Slide 11: Toward zero fatal accidents in 2030
Corporate Social Responsibility Roots Roots of of SUBARU SUBARU Philosophy Philosophy of of “Safety-First” “Safety-First” Our DNA as an aircraft manufacturer Because cars carry Safety as first priority the most precious cargo SUBARU SUBARU seriously seriously aims aims to to eliminate eliminate fata
Slide 12: Global Environment Preservation
Corporate Social Responsibility Global Environment Preservation 2050 2050 2030 2030 On the well-to-wheel basis, we will pursue our goal By 2030, we will pursue our goal of increasing the ratio of reducing the average CO2 emissions from new of electric vehicles (EV) and hybrid cars to at least up to
Slide 13: Direction of SUBARU's Car-making
Direction of SUBARU’s Car-making 13
Slide 14: SUBARU Technology Briefing, Jan 20, 2020
SUBARU Technology Briefing Jan 20, 2020 Technologies that Make a Subaru a Subaru, and their Evolution Tetsuo Onuki Director of the Board, Executive Vice President & Chief Technology Officer
Slide 15: Maintaining the Spirit of SUBARU in the Coming Age
Maintaining the Spirit of SUBARU in the Coming Age 1 What SUBARU Has Delivered 2 Technologies Accentuating “SUBARU-ness” Enjoyment and Environmental I Peace of Mind II Technologies We will continue to offer “SUBARU-ness” to customers. 2
Slide 16: Maintaining the Spirit of SUBARU in the Coming Age
Maintaining the Spirit of SUBARU in the Coming Age 1 What SUBARU Has Delivered 2 Technologies Accentuating “SUBARU-ness” Enjoyment and Environmental I Peace of Mind II Technologies 3
Slide 17: Human-Oriented Car-Making
1. What SUBARU Has Delivered Human-Oriented Car-Making Excellent Visibility Comfortable Package SUBARU’s human-oriented car-making will never change. 4
Slide 18: Bringing New Values to Cars
1. What SUBARU Has Delivered Bringing New Values to Cars “Enjoyment and Peace of Mind” are SUBARU’s distinctive spirit, which is to be constantly forged through the ages Pioneering new categories Creation of technical values BOXER Engine LEGACY Touring Wagon SGP (Subaru Global Platform) developed Va
Slide 19: Subaru Global Platform
1. What SUBARU Has Delivered SUBARU GLOBAL PLATFORM SUBARU GLOBAL PLATFORM has enhanced the values of “Enjoyment” and “Peace of Mind.” Dynamic Quality Package Driving Quality Quietness Stiffness & Stability Increased interior High levels of comfort and Quietness and dynamic rigidity Top-class width
Slide 20: The Value of Safety
1. What SUBARU Has Delivered The Value of “Safety” Europe Japan USA Australia JNCAP ASV+++ certified: 2019 FORESTER (with EyeSight) JNCAP 5 Stars & First Prize: 2018 FORESTER 2019 IIHS “TSP+” certified: 2020 IMPREZA 4DR, IMPREZA SW, CROSSTREK, LEGACY, WRX, ASCENT, and FORESTER (with EyeSight a
Slide 21: Facts about Fatal Traffic Accidents
1. What SUBARU Has Delivered Facts about Fatal Traffic Accidents USA Calculated by SUBARU based on FARS data Japan Calculated by SUBARU based on ITARDA data (including severe injuries) Fatal accident numbers per one million Fatal accident numbers per one million vehicles in last five years. vehicles
Slide 22: Movie played at the briefing
1. What SUBARU Has Delivered A TV Spot for the U.S. Market Movie played at the briefing *You can watch it at the following link. https://www.youtube.com/watch?v=hkw3B4QPyFk 9
Slide 23: What is SUBARU-ness?
1. What SUBARU Has Delivered What is “SUBARU-ness? Human-oriented thinking. Thorough consideration of what is important for users. Bringing new values to cars. We think this is “SUBARU-ness.” 10
Slide 24: Maintaining the Spirit of SUBARU in the Coming Age
Maintaining the Spirit of SUBARU in the Coming Age 1 What SUBARU Has Delivered 2 Technologies Accentuating “SUBARU-ness” Enjoyment and Environmental I Peace of Mind II Technologies 11
Slide 25: Integration of Artificial Intelligence (AI) Technologies
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Integration of Artificial Intelligence (AI) Technologies Peace of Mind Enjoyment ・Monitoring condition of driver ・Dynamic quality ・Correction of recognition, judgment, ・Connecting with cars and operations ・Miti
Slide 26: Evolution of Dynamic Quality
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Evolution of Dynamic Quality What we pursue is “controllability and maneuverability in any environment for any driver.” 2000s 2020 2030 Toward the age of feedforward control Enjoyable driving with peace of mind
Slide 27: Quick Vehicle Response
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Quick Vehicle Response Quick Vehicle Response Accurate Vehicle Response Straight-Line Driving Stability AWD Technology Steering Measured delay in vehicle response force 65% caused by hardware (e.g. steering, su
Slide 28: Shorten the lag in vehicle response
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Quick Vehicle Response Quick Vehicle Response Accurate Vehicle Response Straight-Line Driving Stability AWD Technology First Half of 2020s Improve hardware to shorten the lag in vehicle response Lane change (si
Slide 29: Accurate Vehicle Response
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Accurate Vehicle Response Quick Vehicle Response Accurate Vehicle Response Straight-Line Driving Stability AWD Technology Improve the accuracy of vehicle response to realize reliable AD/ADAS* function. First Ha
Slide 30: Straight-Line Driving Stability
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Straight-Line Driving Stability Quick Vehicle Response Accurate Vehicle Response Straight-Line Driving Stability AWD Technology Further improve AWD’s superior straight-line driving stability. First Half of 2020
Slide 31: Wind Tunnel Testing at CARF
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Wind Tunnel Testing at CARF Quick Vehicle Response Accurate Vehicle Response Straight-Line Driving Stability AWD Technology 18
Slide 32: Evolution of AWD Technology
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Evolution of AWD Technology Quick Vehicle Response Accurate Vehicle Response Straight-Line Driving Stability AWD Technology Adequate control over AWD stability and RWD turning performance Driving force distribu
Slide 33: Greater Dynamic Quality with a Human Anatomy-Focused Approach
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Realize Greater Dynamic Quality with a Human Anatomy-Focused Approach Conventional vehicle vibration-based approach Indexing based on human body structure Time domain Frequency domain An anatomical approach to
Slide 34: Facts about Fatal Traffic Accidents (Reminder)
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Facts about Fatal Traffic Accidents (Reminder) USA Calculated by SUBARU based on FARS data Japan Calculated by SUBARU based on ITARDA data (including severe injuries) Fatal accident numbers per one million Fata
Slide 35: Technologies to Safeguard Human Lives
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Technologies to Safeguard Human Lives SUBARU’s unique philosophy of “overall safety” What has been done What is to be enhanced Primary safety Excellent visibility/Package DMS capability to recognize driver/pass
Slide 36: Breakdown of Fatal Traffic Accidents of SUBARU Cars
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Breakdown of Fatal Traffic Accidents of SUBARU Cars USA Pedestrians/ Cyclists involved Japan Turning right Fatal traffic Collision with Fatal/serious injury accidents by vehicle from 15% 8% opposite direction t
Slide 37: A Scenario toward Zero Fatal Traffic Accidents
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind A Scenario toward Zero Fatal Traffic Accidents Fatal traffic accidents of SUBARU cars (estimated from US FARS data) Today Evolution of ADAS Accidents (Advanced Driver caused Assistance Systems) by other vehicle
Slide 38: Evolution of ADAS: Next-Generation EyeSight
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Collision Evolution of ADAS ADAS AACN safety All-around sensing with a stereo camera as its core to promote the constant evolution of object recognition and situation judgment capabilities. 2020 2025 Further ev
Slide 39: Evolution of Accident Prevention Features of EyeSight
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Evolution of Accident Prevention Features of EyeSight ADAS AACN Collision safety First Half of 2020s Enhance capacity for avoiding Enhance capacity for monitoring driver intersection/urban area accidents condit
Slide 40: Evolution of Driver Assist Technologies
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Collision Evolution of Driver Assist Technologies ADAS AACN safety Lane change assist, auto deceleration based on curve prediction, First Half of 2020s and hands-off driving in congested traffic State-of-the-ar
Slide 41: EyeSight: Stereo Camera System
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Collision EyeSight: Stereo Camera System ADAS AACN safety EyeSight obtains precise stereoscopic views of all objects in camera images. It captures every object’s profile, measures distance and velocity, and ide
Slide 42: Integration of Stereo Camera and AI
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Collision Integration of Stereo Camera and AI ADAS AACN safety Second half of 2020s Stereo camera system’s recognition capacity + AI’s judgment capacity Segmentation technology Holistic Path AI-based driving-ra
Slide 43: Communication with the Car
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Collision Communication with the Car ADAS AACN safety First Half of 2020s - Observing the driver with DMS* and linking the detected information with various controls including EyeSight - Deploying the new infot
Slide 44: Value of Connecting with a Car
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Value of Connecting with a Car Call center Convenience & SOS Comfort Concierge Remote engine start Destination Remote A/C setting Remote door lock/unlock Curfew alerts Safety & Service Appointment Peace
Slide 45: Enjoyment of Connecting
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind “Enjoyment of Connecting” 3-year free service subscription rate Paid* service subscription rate Based on statistics in November 2019 Based on statistics in November 2019 Non-subscribers 70% 4% 60% 50% Average 4
Slide 46: Adoption of AACN
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Collision Adoption of AACN ADAS AACN safety First Half of 2020s Algorithm to estimate death/serious injury probabilities ・ Collision direction ・ Location data ・ Collision severity (ΔV) ・ Airbag status Accident
Slide 47: A Roadmap for AACN Evolution
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Collision A Roadmap for AACN Evolution ADAS AACN safety 2020 2025 and onward AACN features enriched Accident location finding Notification of number of Pedestrian rescue Impact estimation occupants (fro
Slide 48: Constant Enhancement of Passive Safety
2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Collision Constant Enhancement of Passive Safety ADAS AACN safety Second half of 2020s Airbag system to protect cyclists Idea of occupant restraint system controls as well as pedestrians coordinated with EyeSig
Slide 49: Maintaining the Spirit of SUBARU in the Coming Age
Maintaining the Spirit of SUBARU in the Coming Age 1 What SUBARU Has Delivered 2 Technologies Accentuating “SUBARU-ness” Enjoyment and Environmental I Peace of Mind II Technologies We will continue to offer “SUBARU-ness” to customers. 36
Slide 50: Maintaining the Spirit of SUBARU in the Coming Age
Maintaining the Spirit of SUBARU in the Coming Age 1 What SUBARU Has Delivered 2 Technologies Accentuating “SUBARU-ness” Enjoyment and Environmental I Peace of Mind II Technologies 37
Slide 51: Customer Expectations and Improvement of Fuel Efficiency
2. Technologies and Evolution Accentuating “SUBARU-ness” ― Environmental Technologies Customer Expectations and Improvement of Fuel Efficiency SUBARU has refined its proprietary technologies to respond to environmental needs. Items that were considered more important for SUBARU cars than for any oth
Slide 52: Customer Expectations and Fuel Efficiency Improvement
2. Technologies and Evolution Accentuating “SUBARU-ness” ― Environmental Technologies Customer Expectations and Fuel Efficiency Improvement SUBARU has refined its proprietary technologies to respond to environmental needs. Fuel Efficiency of SUBARU: Top-level in the SUV category Proprietary technolo
Slide 53: Technology Roadmap for Reduction in CO2 Emissions
2. Technologies and Evolution Accentuating “SUBARU-ness” ― Environmental Technologies Technology Roadmap for Reduction in CO2 Emissions Reducing CO2 emissions with electrification technologies while further accentuating “SUBARU-ness” in the environmental era 2020 2025 2030 2035 Battery 202X EV (BEV)
Slide 54: SUBARU Engines: Evolution of BOXER engine
2. Technologies and Evolution Accentuating “SUBARU-ness” ― Environmental Technologies SUBARU Engines Engine Cars Hybrid Cars BEV Evolution of proprietary technology (BOXER engine) Thermal Efficiency and Torque (engine cars) Pursue optimal combustion Optimal design and control Other brand D Other bra
Slide 55: SUBARU Engines: Improving thermal efficiency
2. Technologies and Evolution Accentuating “SUBARU-ness” ― Environmental Technologies SUBARU Engines Engine Cars Hybrid Cars BEV Max. thermal Four approaches to improve efficiency thermal efficiency Engines for SUBARU’s newly- SUBARU’s designed 1.8L SUBARU lean-burn turbo target for the Reduce Incre
Slide 56: SUBARU's Hybrid System
2. Technologies and Evolution Accentuating “SUBARU-ness” ― Environmental Technologies SUBARU’s Hybrid System Engine Cars Hybrid Cars BEV Subaru Global Symmetrical BOXER Platform AWD engine Three approaches Mild Hybrid (e-BOXER) These proprietary SUBARU Strong Hybrid technologies are integrated with
Slide 57: SUBARU's Hybrid System with THS
2. Technologies and Evolution Accentuating “SUBARU-ness” ― Environmental Technologies SUBARU’s Hybrid System Engine Cars Hybrid Cars BEV Accentuating “SUBARU-ness” through integration of proprietary technologies with THS 44
Slide 58: Integration of SUBARU Technologies with THS
2. Technologies and Evolution Accentuating “SUBARU-ness” ― Environmental Technologies SUBARU’s Hybrid System Engine Cars Hybrid Cars BEV Integration of SUBARU technologies with THS BOXER engine Optimize engine operations for a hybrid system specially designed for hybrid vehicles [Thermal efficiency
Slide 59: Hybrid System: Safety, AWD performance, dynamic quality
2. Technologies and Evolution Accentuating “SUBARU-ness” ― Environmental Technologies SUBARU’s Hybrid System Engine Cars Hybrid Cars BEV Increase both vehicle stability and regeneration energy efficiency with front and rear restraint forces of direct-connecting AWD Benefits of direct-connecting AWD
Slide 60: SUBARU Electrification Technologies (BEV)
2. Technologies and Evolution Accentuating “SUBARU-ness” ― Environmental Technologies SUBARU Electrification Technologies (BEV) Engine Cars Hybrid Cars BEV Improve functionality and driving performance to meet customer expectations Customer expectations Items that were selected more for SUBARU cars
Slide 61: Committed to human-oriented car-making
At Subaru, we have always been committed to human-oriented car-making. Even in this once-in-a-century period of profound transformation, our strong commitment and dedication towards car-manufacturing that we have cultivated throughout our history remain unchanged. This is why we continue to pursue t
Slide 62: Thank you for your kind attention
SUBARU Technology Briefing Technologies that Make a Subaru a Subaru, and Their Evolution Thank you for your kind attention.