Professional Diversity Network, Inc. · NASDAQ:IPDN
Professional Diversity Network — IPO Roadshow (February 2013)
35 slides from Professional Diversity Network's IPO roadshow presentation, Feb 14, 2013
Slide 1: Issuer Free Writing Prospectus
Issuer Free Writing Prospectus Dated February 14, 2013 Filed Pursuant to Rule 433 Registration No. 333-181594
Slide 2: Safe Harbor
Safe Harbor This presentation contains forward-looking statements. All statements other than statements of historical facts contained in this presentation, including statements regarding Professional Diversity Network’s (“PDN” or the “Company”) future results of operations and financial position, in
Slide 3: Free Writing Prospectus Statement
Free Writing Prospectus Statement We have filed a registration statement (including a prospectus) with the SEC for the offering to which this presentation relates. The registration statement has not yet become effective. Before you invest, you should read the prospectus in the registration statement
Slide 4: Offering Summary
Issuer Professional Diversity Network Offering Type Initial Public Offering Proposed Listing/Ticker NasdaqCM: IPDN Offering Size 1,820,000 shares (15% over-allotment option) Expected Pricing Range $10—$12 Use of Proceeds 15% Sales and Marketing25% Product Development40% Strategic Acquisitions20% Fut
Slide 5: Why PDN
Why PDN 5 LinkedIn’s Diversity Recruitment Alliance Partner Gross profit margins supporting an operating profit margin 45%, profitable the previous 6 years Online recruitment revenue growth is estimated to increase from $2.54 billion in 2011 to 5.59 billion in 2014 We estimate, based upon PDN manage
Slide 6: PDN & LinkedIn Diversity Recruitment
PDN & LinkedIn Diversity Recruitment 6
Slide 7: Professional Networking Communities Harnessing the Natural Affinity of Culture and Race
Professional Networking Communities Harnessing the Natural Affinity of Culture and Race 7 iHispano.com – Latino Professional Networking Community with over 1,000,000 Members
Slide 8: PDN Affinity Networking Communities
PDN Affinity Networking Communities 8
Slide 9: Professional Diversity Network Overview
Professional Diversity Network Overview Diversity recruitment has intensified as the nation transforms to a multicultural society Business necessity for a workforce that reflects the diversity of America Obama Administration diversity recruitment initiatives and enhanced compliance efforts of OFCCP
Slide 10: Diversity Recruitment Products & Pricing
Diversity Recruitment Products & Pricing SMB – Government – Government Contractors – Enterprise Companies $395 for a single job posting $950 to $78,500 for subscription postings, based on number of employees $1,450 to $169,500 diversity best practices recruitment solution 10 Job Postings Recruitment
Slide 11: Diversity Solution Example
Diversity Solution Example 11 Solution for a company with 18,000 employees: $59,500
Slide 12: PDN Amplifies Cultural Professional Networking Membership Growth
PDN Amplifies Cultural Professional Networking Membership Growth 12 (CHART) Source: Google Analytics 97,000 314,855 1,007,414 1,723,634 Other PDN sites launched Q3 2011 Members
Slide 13: Market Drivers
What is the largest contributor to American workforce growth? 13 Market Drivers
Slide 14: Diversity
“10.5 million workers will join the U.S. labor force from 2010 to 2020. 74% of them will be Hispanic” 14 Diversity
Slide 15: By Order of The President of the United States
August 18, 2011 By Order of The President of the United States Our Nation derives strength from the diversity of its population and from its commitment to equal opportunity for all. We are at our best when we draw on the talents of all parts of our society, and our greatest accomplishments are achie
Slide 16: Fortune companies feature diversity hiring on their online career center
94 of the Fortune 100 feature diversity hiring on their online career center 16
Slide 17: McGraw-Hill testimonial
17 “The McGraw-Hill companies have worked with iHispano since 2005 to increase their diversity talent pipeline of candidates, and Professional Diversity Network is our go-to solution to build a diverse work environment.” Peter Castillo Senior Director, Talent Acquisition Inclusion & Diversity at The
Slide 18: Product
Product 18 What is the best way to recruit professionals today?
Slide 19: Professional Networking is amplified within cultures, races and affinity groups
Professional Networking is amplified within cultures, races and affinity groups 19 Diversity Professional Networking The Professional Diversity Network Single source diversity recruitment strategy Seven online professional diversity networks Diversity recruitment advertising distribution 50+ non-pro
Slide 20: Professional Networking Platform Optimized for Mobile Devices
Professional Networking Platform Optimized for Mobile Devices 20
Slide 21: PDN Affinity Networking Communities
PDN Affinity Networking Communities 21
Slide 22: Login Page
Login Page 23 Professional Diversity Network
Slide 23: Profile Page
£53 Professional Diversity Network -- Profile Page 23
Slide 24: Mor taeting: 80- My vrson Mobi
Mor taeting: 80- My vrson Mobi er Pa KS ew \verzon Foundation te(One 913 ras ae Job Search Hee GAA e = ‘OUR EMPLOYEES ARE uncrearesrasse, Safe len. ft seoren curves ow J b= \vertonFeuncton Summaries EngloyteEngagomat (One 213 ga ote) Professional Diversity Network ang Rep.
Slide 25: Online Professional Networking Growth
Online Professional Networking Growth 25 Source: Jobvite Social Recruiting Survey 2010 89% of companies surveyed are using or planning to use social networking tools for recruitment Companies are increasing their spend on social networks for hiring
Slide 26: PDN Product Platform
PDN Product Platform 26 Semantic Matching and Search Job Scrapes Job Feeds & Posts Resume Parsing Social Integration CMS Salesforce DB & CRM Reporting Jobs People Groups SMBs to Fortune 100 Companies Diverse Professionals Candidates Professional Networking Services
Slide 27: Management Team
Management Team Rudy Martinez Chad Hoersten -
Slide 28: Board of Directors
Board of Directors
Slide 29: Financial Snapshot
Operating Margin – 45% Strong Cash Position—FCF 93.5% Highly Liquid—Current Ratio 12.9 Solid Balance Sheet—Return on Assets 37.8 Online recruitment market is estimated to increase from 2.54 billion in 2011 to 5.59 billion in 2014 29 Financial Snapshot For the Nine Months Ended September 30, 2012: Fi
Slide 30: Financial Statements
Financial Statements Financial Statements 30
Slide 31: Capitalization Table
Capitalization Table 31 * Promissory notes in the aggregate principal plus accrued interest of $1,626,156 as of December 31, 2012. Professional Diversity Network Pre-Money Shares OutstandingFully Diluted* Pro Forma % Fully Diluted* Post Offering Pro Forma % Post Offering Debt 147,832 4.0%—0.0% Commo
Slide 32: Professional Diversity Network Comps
Professional Diversity Network Comps 32 Source: CapitalIQ as of February 8, 2013 Company Profile Symbol Price Market Cap (mm) EV (mm) P/S(TTM) PE(TTM) Earnings (TTM) LinkedIn Corporation Online professional network LNKD $124.09 $13,333 $12,584 12.9 816.5 21.6 Monster Worldwide, Inc. Online employmen
Slide 33: Use of Proceeds
Use of Proceeds 15% Sales and Marketing – Grow affinity communities 25% Product Development – Continued product development 40% Strategic Acquisitions – Accretive strategic opportunities 20% Future growth opportunities – Additional allocations 33
Slide 34: Investment Highlights
Investment Highlights 34 PDN is a leader in the diversity recruitment space Positioned to consolidate fragmented diversity recruitment Gross profit margins supporting an operating profit margin 45%, profitable the previous 6 years Professional networking platform, social recruitment, leading technol
Slide 35: =": Professional
=": Professional *.-° Diversity Network
Professional Diversity Network — IPO Roadshow (February 2013) on 6ix