Slide 1: The Growth Hub for Developers
INVESTOR PRESENTATION 2025 H1 THE GROWTH HUB FOR DEVELOPERS Empowering Innovation, Accelerating Growth September, 2025 1
Slide 2: Disclaimer
INVESTOR PRESENTATION Disclaimer 2025 H1 This document contains forward-looking statements. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate
Slide 3: 2025 H1 Key Metrics
INVESTOR PRESENTATION 2025 H1 2025 H1 Key Metrics 20 $938 M $38 M Offices Revenue Non Gaap Adjusted Net Income Headquarter: Singapore 667 55% ~80% Employees Y/Y Growth of Ad-tech Net % of Mintegral Revenue Revenue1 Contributed by Smart Bidding Note ： 1 Revenue adjusted by deducting the cost distribu
Slide 4: Rapid Growth of Apps Integrating Mintegral SDK
INVESTOR PRESENTATION 2025 H1 Rapid Growth of Apps Integrating Mintegral SDK Unit: Thousand Apps 120 111 100 80 60 40 20 17 0 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 1 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1
Slide 5: …With Rapid Growth of Ads Request
INVESTOR PRESENTATION 2025 H1 …With Rapid Growth of Ads Request Unit: Billion Requests 140 121 120 100 80 60 40 20 16 0 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 1 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4
Slide 6: Stable Revenue Growth
INVESTOR PRESENTATION 2025 H1 Stable Revenue Growth Group Revenue Mintegral Revenue (US$ M) (US$ M) 47% 8% 49% 7% YoY 938 HoH 938 YoY HoH 897 897 869 839 638 604 2024H1 2025H1 2024H2 2025H1 2024H1 2025H1 2024H2 2025H1 6
Slide 7: Vertical Diversified by Advanced AI Capability
INVESTOR PRESENTATION 2025 H1 Vertical Diversified by Advanced AI Capability Mintegral Revenue Allocation by Vertical Bidding Product Family (US$ M) Human Experience Driven to Data-Driven + AI-Driven IAA+IAP ROAS 897 (April 2025) IAA-ROAS 236 (May 2023) Basic A trial of Products Smart Bidding Produc
Slide 8: …And Rapidly Expanding Cloud Infrastructure
INVESTOR PRESENTATION 2025 H1 …And Rapidly Expanding Cloud Infrastructure Unit: Thousand Nodes 50 44 45 40 35 30 25 20 15 12 10 5 0 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 1 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7
Slide 9: Enhanced Operating Leverage
INVESTOR PRESENTATION 2025 H1 Enhanced Operating Leverage Fixed Operating Expenses Change Expense by Type (US$ M) (US$ M) 87 46 43 44 41 41 63 8.5% 7.5% 35 35 6.9% 29 30 4.7% 4.9% 23H1 23H2 24H1 24H2 25H1 Selling and marketing General and administrative Fixed Operating Expenses % of Total Revenue 20
Slide 10: Operational Capabilities Continuously Strengthened
INVESTOR PRESENTATION 2025 H1 Operational Capabilities Continuously Strengthened 498 453 440 416 Revenue 337 (US$ M) 301 24Q1 24Q2 24Q3 24Q4 25Q1 25Q2 19 20 23 Profit from operations Before Impairment Loss on 11 Goodwill and Other Net Income 8 (US$ M) 3 24Q1 24Q2 24Q3 24Q4 25Q1 25Q2 If we add back t
Slide 11: Earnings Break-downed in Half Year
INVESTOR PRESENTATION 2025 H1 Earnings Break-downed in Half Year 89 75 63 52 53 EBITDA1 Trends (US$ M) 23H1 23H2 24H1 24H2 25H1 34 36 Profit2 Trends (US$ M) 10 7 7 23H1 23H2 24H1 24H2 25H1 If we add back the arbitration-related expenses for Reyun and the one-time loss from the closing down of certai