Pernod Ricard SA · EURONEXT:RI
Pernod Ricard SA — Investor Day (June 2012)
30 slides from Pernod Ricard SA's investor day presentation, Jun 25, 2012
Slide 1: Pernod Ricard Europe
Pernod Ricard Europe Laurent Lacassagne, Chairman and CEO June 25, 2012
Slide 2: Laurent Lacassagne, Chairman & CEO Pernod Ricard Europe
Laurent Lacassagne, Chairman & CEO Pernod Ricard Europe 1988: joins Pernod Ricard as Internal Auditor 1990: Finance and Administration Director, Besserat de Bellefon 1991: Finance and Administration Director, Cusenier 1994: Finance and Administration Director, SEGM (today Pernod Ricard Europe) 1997:
Slide 3: Agenda
Agenda Strong track record of growth Differentiated strategy and action plans Pernod Ricard way forward 3
Slide 4: Agenda
Agenda Strong track record of growth Differentiated strategy and action plans Pernod Ricard way forward 4
Slide 5: Delivering strong results in the region and outperforming main international competitor
Delivering strong results in the region and outperforming main international competitor 9 months 9 months 9 months results ending March’12 2010/11 2011/12 Net Sales Top 14 14% Organic Growth Total Total Brands 12% EMEA (excl. France +1.9% +4.1% +6.3% and Ireland) Europe (excl. +0.7% +3.2% +5.0% 3%
Slide 6: Top 14 brands continue to grow and strengthen their leadership
Top 14 brands continue to grow and strengthen their leadership Brand Net Sales Position in Category Growth¹ category² +5% 1 Vodka premium +17% 1 Whisky Scotch Super Premium -2% 2 Whisky Scotch Premium 5% 1 Gin Premium Plus +18% 2 Whisky Non-scotch Premium -1% 1 Rum Premium Plus +6% 1* Liqueurs +25%
Slide 7: Continually improving Route To Market to remain best-in-class
Continually improving Route To Market to remain best-in-class RTM review in 2011/12 RTM reviews in 2011/12: Kenya Israël South Africa Morocco 7
Slide 8: Significant growth in Eastern and Central European markets contrasted by decline in Western Europe
Significant growth in Eastern and Central European markets contrasted by the decline in crisis-hit Western Europe Total Whisky MAT Total Vodka MAT Total Rum MAT 2012/11 2012/11 2012/11 Vol Evol. (%) Vol Evol. (%) Vol Evol. (%) Western Europe Spain -8.0% -3.3% -7.4% UK -1.6% +1.1% -2.8% Italy -3.5% +
Slide 9: A unique growth profile in Europe
A unique growth profile in Europe Pernod Ricard leading over Main International competitor (share of profit pool) Iceland Main International competitor leading over Pernod Ricard Finland Relative SOM Eastern North & Western & Index Europe² Central Southern Norway Russia Europe³ Europe⁴ Sweden Estoni
Slide 10: Agenda
Agenda Strong track record of growth Differentiated strategy and action plans Pernod Ricard way forward 10
Slide 11: Consistent, long-term, value-focused strategy
Consistent, long-term, value-focused strategy Gain market share through focused investments in leading international and local premium brands Drive premiumisation and innovation Prioritize resources behind long-term growth markets Strengthen direct Route-To-Market and continuously improve its effect
Slide 12: Western Europe: long-term protection of margin pool and growth of market share via innovation
Western Europe: long-term protection of margin pool and growth of market share via innovation Strategic direction Results Market Shares gain: • Grow market share via - Maintaining adequate Spain¹ 2011 2012 Δ(pts.) level of support for PR total 21.1% 21.2% priority brands and best- in-class marketing
Slide 13: Best-in-class marketing execution: Beefeater in Spain with 360° activation
Best-in-class marketing execution: Beefeater in Spain with 360° activation ‘The Big Bad London’ Digital project… … followed by Live sessions • Videos: 1 million views • 30,000 likes on FB • 100,000 unique visitors The Kings of Leon, The Kooks and other live concerts 13
Slide 14: Best-in-class marketing execution: Absolut in UK promoting Creativity and Contemporary Art
Best-in-class marketing execution: Absolut in UK promoting Creativity and Contemporary Art Absolut London Limited Edition Absolut Blank, tribute to creativity The collaboration with cult graphic artist Jamie Hewlett (Gorillaz) 14
Slide 15: Innovation: Ritual launch in Spain to seize the share of the dynamic Dark Rum category
Innovation: Ritual launch in Spain to seize the share of the dynamic Dark Rum category 15
Slide 16: Innovation launches to respond to evolving consumer needs
Innovation launches to respond to evolving consumer needs Malibu Cans & Pouches Ramazzotti Aperitivo & Limone Café de Paris Spritz 16
Slide 17: Eastern Europe: drive growth, especially in Premium Whisky, via best-in-class distribution network
Eastern Europe: drive growth, especially in Premium Whisky, via best-in-class distribution network Strategic direction Results Grow faster than competitors Net Sales +29% MS¹ MAT11 MAT12 Δ(pts.) • Further increase investments 44.4% 46.2% for our Strategic brands to strengthen their Brand Equity 17.1
Slide 18: Russia: partnership with cinema and music to raise brand image
Russia: partnership with cinema and music to raise brand image Ballantine’s musical Jameson Film Festival activation 18
Slide 19: Innovation: strengthening brand equity via premiumized product launches
Innovation: strengthening brand equity via premiumized product launches Absolut Elyx Launch Ararat premiumization: Dwin bottle launch 19
Slide 20: Eastern Europe: innovative marketing of Luxury Spirits
Eastern Europe: innovative marketing of Luxury Spirits Ballantine’s parties Chivas ‘12 chairs’ in night clubs Gold EFFIE award “Essence” luxury Absolut Guide Spirit Magazine 20
Slide 21: Eastern Europe: Capitalizing on Middle Class Growth Opportunity
Eastern Europe: Capitalizing on Middle Class Growth Opportunity Passport whisky launch Becherovka activation 21
Slide 22: The only international player with distribution companies in CIS countries
The only international player with 5 distribution companies in CIS countries and quickly expanding their footprint PERNOD RICARD MINSK Opened in 2001 +16%1 vs. 2010 PR Eastern Europe headcount by May 2012 more than 700 PERNOD RICARD ROUSS Opened in 1995 +40% in 2 years +33% vs. 2010 PERNOD RICARD UK
Slide 23: Africa: expanding our footprint and accelerating Strategic Brands building
Africa: expanding our footprint and accelerating Strategic Brands building Strategic directions Results • +26% Net Sales growth of Top- Build direct distribution in 14 brands¹ priority markets • Creation of 5 direct affiliates Strengthen the Brand Equity in Nigeria, Angola, Kenya, of our Strateg
Slide 24: Africa: ambitious roadmap to rapidly expand our direct footprint
Africa: ambitious roadmap to rapidly expand our direct footprint Existing Branch Existing Affiliates New Affiliates to be opened in 2012/13 24
Slide 25: South Africa: seizing growth momentum from Emerging Black Consumer
South Africa: seizing growth momentum from Emerging Black Consumer Chivas Leadership programme Jameson first shot event with Kevin Spacey 25
Slide 26: Nigeria and Ghana: accelerating brand building
Nigeria and Ghana: accelerating brand building Olmeca Beach parties Absolut Rap Game 26
Slide 27: Mozambique and Kenya: premium Brands image building
Mozambique and Kenya: premium Brands image building Jameson for Fashion week Jameson for Kiko Romeo 27
Slide 28: Agenda
Agenda Strong track record of growth Differentiated strategy and action plans Pernod Ricard way forward 28
Slide 29: Ambition
Ambition Western 1 Grow market share Europe Eastern Drive growth via best-in-class 2 Europe marketing and distribution Expand our footprint and accelerate 3 Africa Strategic Brands building 29
Slide 30: Pernod Ricard
Me = ay Pernod Ricard Créaleuprs de ComVviQhité