Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q1 FY24 Earnings Presentation
22 slides from Bajaj Consumer Care's earnings presentation, Aug 9, 2023
Slide 1: Investor Presentation filing cover letter
bajaj coNsuMER cARE August 9, 2023 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra Ea
Slide 2: Investor Presentation Q1 FY24
b~aj coNsuMrn CARE INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 1
Slide 3: Index
Index bajaj coNsuMER CARE 1. Executive Summary 2. Hair Oil Market 3. Business Highlights 4. Financials INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 2
Slide 4: Executive Summary - Consolidated
Executive Summary - Consolidated bajaj coNsuMER CARE Topline • Value growth of 7.8% YoY; 7.9% QoQ Sales (INR Crs) • Volume growth ahead of value growth Q1 FY24 - 265.7 YoY 7.8% • NPDs grew by 23.2% sequentially Q4 FY23 - 246.2 QoQ 7.9% Q1 FY23 - 246.5 Gross Margins • Q1 FY24 – 54.7% • Sequential imp
Slide 5: Hair Oil Market Growth
Hair Oil Market Growth bajaj coNsuMER CARE Value Growth % Volume Growth % Hair Oil market sees a value & volume growth in ■ Urban ■ Rural ■ All India ■ Urban ■ Rural ■ All India Q1FY24 after 8 quarters 7.1% 6.9% 3.7% 3.7% 4.1% This is contributed by 2.8% Urban continuing to grow and Rural recove
Slide 6: Business Highlights
bajaj coNsuMER CARE BUSINESS HIGHLIGHTS INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 5
Slide 7: Brand Performance Highlights
Brand Performance Highlights b~~ CONSUMER CARE ADHO NPD Value growth of 9% YoY and 6% QoQ Topline grew by 23% QoQ in Q1 FY24 Bajaj 100% Pure Henna and two variants of NOMARKS Face Serums launched INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 6
Slide 8: Channel Performance Highlights
Channel Performance Highlights bajaj coNsuMER CARE General Trade Organised Trade * International Business Topline flat YoY; sequentially grew Registered growth of 38% YoY On a consolidated basis, IB grew by by mid single digit 42% YoY and 32% sequentially Modern Trade grew by 34% YoY Urban
Slide 9: ADHO Review
ADHO Review bajaj coNsuMER CARE Registered strong growth of 9% in Q1. Highest ever quarter Sales growth was well distributed across packs in Q1 Q1 FY24 Key Actions • Strong Media presence across the quarter o HSM SOV of 17% vs 15% LY o High Digital presence. Close to 20% spends now on Digital me
Slide 10: ADHO Digital Marketing
ADHO Digital Marketing bajaj coNsuMER CARE Community Marketing Influencer Marketing l!M'nlfJ1'1,~~~~~1J11'111~~~:..,~~ JXF,t11~1Ct'IC'Jn!l~ BIJ,1jltmcnddfopsN1t01IJffl~ ~ < J ; t l l ~ ~ l~ ~ ' S C " V i 5 l t l " l l ~ C 1 { t 1 f m ~ ~l A:IIJJ°tiff~J ~:~~~~~,.~z.;:Jr~~-==~ ~ l ! i i n t ~ ~ ~l ~ c
Slide 11: AI Re-Imagined Bajaj Almond Drops – First AI Creative
AI Re-Imagined Bajaj Almond Drops – Our First ever AI Creative is Live bajaj CONSUMER CARE https://indiantelevision.com/mam/media-and-advertising/ad-campaigns/baJaJ-almond-drops-steers-t... Q D INDIANtelevision i...-oaz1Vont,-OMAM-- Bajaj Almond Drops steers the hair care inclustry into the Al era H
Slide 12: Almond Drops Extensions
Almond Drops Extensions bajaj coNsuMER CARE AD Extensions supported in Q1 with E-Com visibility spends 2 new specific SKUs of AD Soaps planned for launch in Q2 for MT and E-Commerce. These SKU’s will enable us to promote aggressively in OT HAIR SERUM WITH ALMOND OIL & VffAIIIN a AD Serum exten
Slide 13: Coconut and Amla Portfolio
Coconut and Amla Portfolio bajaj CONSUMER CARE Consumer offtake and distribution buildup has been scaling up well Supported with TV Media in Maharashtra and Digital in key HSM Amla Portfolio managed to grew by double digit over Q4 FY23 as HSM rebounded Small packs are being activated in sele
Slide 14: Q1 FY24 Launch: Bajaj 100% Pure Henna
Q1 FY24 Launch: Bajaj 100% Pure Henna bajaj coNsuMrn CARE 100% Pure Henna Powder with higher Lawsone content than Leading brands Usage: Hands, Feet and Hair ~ ~ Long I f •'\'\ Rich Natural ~ Lastmg ~ Colour Features & Benefits o 100% Pure o 100% Natural colour o Chemical free colour o Higher law
Slide 15: Q1 FY24 Launch NOMARKS: Extending Into Face Serums
Q1 FY24 Launch NOMARKS: Extending Into Face Serums bajaj coNsuMrn CARE • Entry into Face serums category with products directed towards blemish removal which overlaps with NOMARKS’ core benefit • These will be marketed based on trending ingredients known for their efficacy • Launched in Ecommerce wi
Slide 16: Strategic Pillars – On course to achieve robust Growth
Strategic Pillars – On course to achieve robust Growth --------------- <w ----- bajaj coNsuMER CARE ADHO gains momentum, registered strong growth across all channels and all packs in Q1 FY24, for the second quarter in succession Coconut and Amla Portfolio continue to scale up as planned, increas
Slide 17: ESG - Focus on resource optimization and reduction in wastages
ESG - Focus on resource optimization and reduction in wastages bajaj coNsuMER CARE Reduced consumption of Water Guwahati - 15% reduction in consumption, major initiatives include water conservation steps through controls, and installation of treatment facilities for reuse • Paonta Sahib - 68% redu
Slide 18: Financials
bajaj coNsuMER CARE Financials INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 17
Slide 19: Expenses To Sales Trend
Expenses To Sales Trend bajaj coNsuMER CARE Standalone Material Cost Employees Cost ASP Other Expenses 9.3% 9.6% 45.4% 45.9% 45.4% 8.7% 18.7% 17.2% 12.6% 11.6% 11.9% 16.4% Q1 FY23 Q4 FY23 Q1 FY24 Q1 FY23 Q4 FY23 Q1 FY24 Q1 FY23 Q4 FY23 Q1 FY24 Q1 FY23 Q4 FY23 Q1 FY24 Consolidated Material Cost Emplo
Slide 20: Financial Performance – Standalone
Financial Performance – Standalone bajaj coNsuMER CARE C 7 In INR Crores Particulars Q1 FY23 Q4 FY23 Q1 FY24 YoY% QoQ% Net Sales Value 243.8 241.3 259.7 6.5% 7.6% Other Operating Income 2.9 3.2 4.5 53.3% 39.6% Total Operating Income 246.7 244.5 264.2 7.1% 8.0% Cost of Goods Sold 110.7 110.9 117.9 6.
Slide 21: Financial Performance – Consolidated
Financial Performance – Consolidated bajaj coNsuMER CARE C 7 In INR Crores Particulars Q1 FY23 Q4 FY23 Q1 FY24 YoY% QoQ% Net Sales Value 246.5 246.2 265.7 7.8% 7.9% Other Operating Income 2.9 3.2 4.5 53.3% 40.4% Total Operating Income 249.4 249.4 270.2 8.3% 8.3% Cost of Goods Sold 111.1 113.0 120.4
Slide 22: Thank You
bajaj coNsuMER CARE Thank You INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 21