Seera Holding Group · TADAWUL:1810
Seera — Investor Presentation (November 2016)
17 slides from Seera's investor presentation, November 2016
Slide 1: Investor update presentation
Investor update presentation November 2016
Slide 2: Content
Content Update on Q3 2016 financial performance 3-8 Recap on ATG Evolution 9-10 Update on hospitality strategic business unit 11-14 Update on online travel and E-Commerce 15-17 2
Slide 3: Section 1: Update on Q3 2016 financial performance
Section 1 Update on Q3 2016 financial performance
Slide 4: Sector performance impacted by general macroeconomic environment and government austerity measures
Sector performance impacted by general macroeconomic environment and government austerity measures Revenue of government segment Revenue of corporate segment Revenue of retail segment 3,100 3,044 2,120 1400 2,097 2,092 3,000 1,305 1300 2,080 (SAR million) (SAR million) 2,900 (SAR million) 2,783 1200
Slide 5: ATG financial performance showed resilience in the midst economic slowdown
ATG financial performance showed resilience in the midst economic slowdown Highlights of the income statement In SAR million Q3 2016 Q3 2015 Sep. 2016 Sep. 2015 Comments Revenue 1,823 1,907 6,005 6,446 • ATG top line declined of about -4%, from core ticketing segment -15%, however tourism & COGS (1,
Slide 6: Tourism segments contributed positive performance driven by e-commerce revenue
Tourism segments contributed positive performance driven by e-commerce revenue Net revenue by business segment Comments/outlook 7,000 232 303 46 • Ticketing currently contributes close to 6,000 123 125 73% of ATG’s net revenue 5,000 122 (SAR million) 4,000 • The contribution from the hospitality 6,0
Slide 7: The successful closing of Thakher acquisition has significantly increased the total assets and equity
The successful closing of Thakher acquisition has significantly increased the total assets and equity Highlights of ATG balance sheet Assets Liabilities and shareholders equity 10,500 9,765 9,765 700 9,000 1,737 Accrued 8,421 Cash and bank 1301 liabilities 7,500 475 Trade payables 6,201 1,463 Trade
Slide 8: Cash flow has been impacted significantly due to economic condition
Cash flow has been impacted significantly due to economic condition Highlights of cash flow statement In SAR million 2013 2014 2015 Sep. 2015 Sep. 2016 Comments Net profit for the year 943 1,119 1,162 946 692 • During the 9 months of 2016 most of corporates/government Cash from change in working cap
Slide 9: Section 2: Recap on ATG Evolution
Section 2 Recap on ATG Evolution
Slide 10: ATG started as a retail travel agency, and has evolved into a diversified travel and tourism group
ATG started as a retail travel agency, and has evolved into a synergistically diversifies travel and tourism group ATG Strategic evolution (1979-Current) ATG Evolution Organic Horizontal Vertical Synergistic • In 1979, ATG started as a classic retail Expansion Consolidation Integration Diversificati
Slide 11: Section 3: Update on hospitality strategic business unit
Section 3 Update on hospitality strategic business unit
Slide 12: A key growth area that seen considerable investment is hospitality area; ATG is focused on 3 activity areas
A key growth area that seen considerable investment is hospitality area; here, ATG is focused on 3 activity area Hospitality Activity Areas Activity Area Description Brands 1 • This activity area is focused on asset development for hospitality use Asset • Key objective behind asset ownership is to m
Slide 13: ATG has invested on well located projects to complete its vertical integration strategy
ATG has invested on a well located projects to complete its vertical integration strategy… ATG developed and acquired different hospitality properties to fuel growth Tower Name Prince Majed Rd Hotel Movenipick City star Hotel Sheraton Hotel Property use Hotel Hotel Hotel Location Prince Majed Rd, Je
Slide 14: …with a large portfolio of hospitality assets
…with a large portfolio of hospitality assets Muthmerah has developed residential and commercial towers Albawaba Sheabquresh Tower Name 3rd Ring Road Masafi Hotel Beer Balela 1&2 Hotel Property use Offices Hotel Hotel Retail Hotel Distance from Haram 4 KM 0.3KM 0.3KM NA 0.45KM No of rooms (residenti
Slide 15: Section 3: Update on online travel and E-commerce
Section 3 Update on online travel and E-commerce
Slide 16: In 10 months only, the newly established Tajawal has become a leading OTA in the GCC
10 months only, the newly established Tajawal has become a leading OTA in the GCC 80 Number of Orders (thousands) Within 70 ca. ~ 35k ~ 250 60 10 Sessions/day Orders/Day 50 40 Months 30 ~ ~ $515 20 10 $130k Average order value 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Gross Sales / day ~ 13% ~ 400k
Slide 17: Almosafer is a locally grown hotel booking tool offering more than 500,000 hotels
Almosafer is a locally grown hotel booking tool offering more than 500,000 hotels around the globe through Mobile Tablet apps Est. 1,200,000 1.2 Million 22% 2016 Full-Year Est 1.5 Million 475K 500,000 230M SAR through Q3 2016 300% 120,000 17
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