Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — Investor Presentation (2024)
11 slides from Niq Global Intelligence's investor presentation, Oct 24, 2024
Slide 1: CGA by NIQ 2024 Channel Strategy Study
CGA by NIQ 2024 Channel Strategy Study Maximizing beverage opportunities across key On Premise channels by exploring consumer needs and behaviors in different venue types © 2024 Nielsen Consumer LLC. All Rights Reserved. © 2024 Nielsen Consumer LLC. All Rights Reserved.
Slide 2: Channel Strategy Study 2024
Channel Strategy Study 2024 CGA by NIQ are launching the Channel Strategy Study focusing on the US market for 2024, following significant demand and feedback from clients. The study will build on the effective structure used in 2023, to provide invaluable insights for suppliers on where opportunitie
Slide 3: Identifying the most valuable channels for your brands and categories
Identifying the most valuable channels for your brands and categories The 2024 Channel Strategy Study report gives vital insights to succeed in each of the 11 channels covered. Understanding how different brands and categories perform across particular visit types and consumer motivations is vital f
Slide 4: Which channels are covered within channel strategy 2024?
Which channels are covered within channel strategy 2024? The core report will help you understand the opportunities available across 11 specific channels. Accompanying individual deep dive reports will help you maximize possibilities within each channel to shape tailored strategies at a specific cha
Slide 5: The Channel Strategy 2024 report will provide you with…
A detailed understanding of key channels underpinning the On Premise sector, facilitating nuanced planning and execution The Channel A holistic view indicating the size of the prize for each of the channels Strategy 2024 covered Evidence to show clear opportunities within each channel report w
Slide 6: #1: The Core Report designed for Channel Strategy Development
#1: The Core Report designed for Channel Strategy Development The core report provides a holistic overview of different channels which form parts of the wider On Premise. The comprehensive overview allows Insight teams to fully understand the most prevalent consumer profiles in each channel; which c
Slide 7: #2: Channel Deep-dives to facilitate building specific strategies
#2: Channel Deep-dives to facilitate building specific strategies Once the most important channels for your brand portfolio have been identified, the second set of deliverables will enable Brand, Marketing and CP&A teams to explore the detail within a specific channel to further focus strategies. Th
Slide 8: Key questions
Key questions What is driving consumer visitation? This will be tailored to specific channel specific scenarios. What are consumers drinking within a specific channel? For example: • How do different drink categories perform relative to one another? • How important is the range of options available
Slide 9: What's new for 2024?
What’s new for 2024? It is essential that the topic areas covered by our channel strategy project incorporate the evolution of both specific channels and across the On Premise more generally. To take account of this, several new elements have been added to this year’s study: Expanded drink categorie
Slide 10: Additional key information
METHODOLOGY: + Online quantitative survey + Focusing on 11 specific On Premise channels + 7,500 consumers who plan on visiting the On Premise in the next 3 months (ensuring a Additional key robust base of respondents for all channels explored) information FIELDWORK & OUTPUTS: + The survey will fie
Slide 11: Contact us
Contact us To learn more or speak to a member of the team, please feel free to get in touch: MATT CROMPTON VP Americas – On Premise matthew.crompton@nielseniq.com DREW HUMMEL Director - BevAl Vertical andrew.hummel@nielseniq.com © 2024 Nielsen Consumer LLC. All Rights Reserved.
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