Davide Campari-Milano N.V. · MIL:CPR
Davide Campari-Milano — Gruppo Campari — Investor Presentation (2010)
22 slides from Davide Campari-Milano's investor presentation, Dec 29, 2010
Slide 1: Gruppo Campari Corporate Presentation
Gruppo Campari Corporate Presentation 1
Slide 2: The Group's History
THE GROUP’S HISTORY An Italian legend is born In 1860 Gaspare Campari concocted the bright red, mid-proof aperitif that today bears his name. The business started in downtown Milan at the historical Caffè Campari within the Galleria Vittorio Emanuele II, selling a large number of diverse beverages.
Slide 3: Premium wines and Aperol
Premium wines and Aperol In 2002, Gruppo Campari completed its purchase of Sardinia-based Zedda Piras (Mirto di Sardegna), which owned Sella&Mosca, a range of prestigious Sardinian wines. In 2003 Gruppo Campari acquisitions included Riccadonna, which is the market leader in Asti sparkling wine in Au
Slide 4: Emerging markets expansion
Emerging markets expansion The whole of 2008 was characterised by a number of acquisitions in strategic emerging markets, such as Mexico, Argentina and Ukraine. In Mexico, Campari announced the acquisition of Destiladora San Nicolas, owner of the Espolon brand. This deal offered significant potentia
Slide 5: Gruppo Campari Today
Gruppo Campari Today Gruppo Campari is a major player in the global branded beverage industry, with a portfolio of over 40 premium and super premium brands marketed and distributed in more than 190 countries. The Group, which employs over 2,200 people, has an extensive portfolio that spans three bus
Slide 6: Worldwide ranking
Worldwide ranking 1 Diageo 2 Pernod Ricard 3 Bacardi 4 Brown-Forman 5 Fortune Brands 6 Gruppo Campari 7 The Edrington Group 8 Grupo Tequila Cuervo 9 Mast Jägermeister 10 William Grant & Sons Source: Impact’s top 100 Premium Spirits Brands Worldwide by Company, February 2010 6
Slide 7: Gruppo Campari: Locations Worldwide
Gruppo Campari: Locations Worldwide Headquartered in Milan, Gruppo Campari has 13 manufacturing plants: Italy (4), France, Greece, Scotland, Ukraine, United States, Argentina, Brazil (2) and Mexico. The Group owns four wineries: three in Italy (Sella&Mosca, Teruzzi&Puthod and Enrico Serafino) and on
Slide 8: Gruppo Campari: locations worldwide
Gruppo Campari: locations worldwide ITALY EUROPE Sesto San Giovanni: headquarters Vienna, Austria: offices Alghero: Zedda Piras production plant Bruxelles, Belgium: offices and Sella&Mosca winery Nanterre, France: production plant Canale d’Alba: production plant and Nîmes France: Chateau Lamargue wi
Slide 9: Growth Strategy
Growth Strategy ORGANIC GROWTH EXTERNAL GROWTH • drive faster growth of key international and • seek acquisitions in markets where Gruppo regional brands (Aperol, Cabo Wabo, Campari, Campari controls its distribution; Carolans, Cinzano, Cynar, GlenGrant, Mondoro, Ouzo 12, Riccadonna, Sella&Mosca, SK
Slide 10: Over a decade of acquisitions
Over a decade of acquisitions 10
Slide 11: The Portfolio
The Portfolio Owned brands: • International brands with worldwide distribution (Campari, Carolans, SKYY Vodka, Wild Turkey and Cinzano) • Regional brands (Aperol, Cabo Wabo, Cynar, Frangelico, GlenGrant, Old Smuggler, Ouzo 12, X- Rated Fusion Liqueur, Mondoro, Riccadonna and Sella&Mosca) • Local bra
Slide 12: Portfolio - owned brands
Portfolio - owned brands APERITIFS VODKA / WHISKY VODKA-BASED SRT oS mh fede CAMPARI GI) << Be Giregsonis J, [APEROL PS UANCOSART Drury’s SKYY 90 _ = | cory BARBIERI Smuggter GLENGRANT TEQUILA SPARKLING WINES READY TODRINK|| SOFT DRINKS > = MONDORO CABO EspoLON wha sw, LIQUEURS/AFTER DINNER oa = eo.
Slide 13: 2009 - Sales breakdown by region and segment
2009 - Sales breakdown by region and segment FY 2009 consolidated net sales : € 1,008.4 million Breakdown by region Breakdown by segment RoW and Duty Free 6.3% Soft Drinks Other 9.9% 1.4% (4.8% in FY 2008) (10.9% in FY 2008) (1.9% in FY 2008) Italy Wines Americas (1) 38.5% 15.4% 32.3% (41.1% in FY 2
Slide 14: Appendix
APPENDIX Information on main brands Source of Sales DATA: Campari IR Presentation – FY Results 2009 14
Slide 15: International Brands: Campari, Carolans
INTERNATIONAL BRANDS CAMPARI (www.campari.com) Campari is a contemporary classic. The recipe, originated in Novara in 1860, is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alco
Slide 16: SKYY Vodka, Wild Turkey
SKYY Vodka (www.skyy.com) SKYY Vodka is the number-one domestic super premium vodka in the US and the fifth biggest premium vodka worldwide. SKYY’s state-of-the-art process of quadruple distillation and triple filtration yields a vodka of proven exceptional quality and smoothness. Starting with SKYY
Slide 17: Regional Brands: Aperol, Cabo Wabo
REGIONAL BRANDS APEROL (www.aperol.it) Bright orange in colour, Aperol has a unique bitter-sweet taste derived from an infusion of herbs and roots. It is also unique due to its low alcohol content of only 11%. Aperol originated in 1919 in Padova as a product of the Barbieri Brothers who launched the
Slide 18: Cynar, Frangelico, GlenGrant
CYNAR Cynar is an artichoke-based bitter. Its distinctive flavour is enriched by an infusion of 13 herbs and plants, making it a completely natural and unique tasting drink. Launched in 1952, Cynar became part of Gruppo Campari in 1995. Only moderately alcoholic (16.5%), Cynar is a modern and versat
Slide 19: Ouzo 12, Sella&Mosca Wines, X-Rated Fusion Liqueur
OUZO 12 (www.ouzo12.com) Ouzo is synonymous with Greece, and Ouzo12 is one of the most consumed varieties of this aniseed- flavoured spirit worldwide. Ouzo 12 is produced from the distinct aroma of aniseed and obtained from a mixture of aromatic herbs and spices. It has been part of Gruppo Campari s
Slide 20: Local Brands: Crodino, Campari Soda
LOCAL BRANDS CRODINO (www.crodino.it) Gruppo Campari’s soft drink portfolio includes Crodino, leader in the single-serve non-alcoholic aperitif segment, as well as the Soda range, Crodo soft drinks and mineral water. Top Market: Italy CAMPARI SODA (www.camparisoda.it) Camparisoda is a single-serve a
Slide 21: Dreher
DREHER Dreher, the No. 1 brandy in Brazil, is produced from cane sugar and natural vegetable extracts. Dreher originated in 1910 in the state of Rio Grande do Sul in the country’s wine capital, Bento Gonçalves. Dreher has increased its market share since joining Gruppo Campari in 2001. Top Market: B
Slide 22: For Further Information
FOR FURTHER INFORMATION: Group’s Communications communications@campari.com www.camparigroup.com For high resolution images and brands’ press kits please visit: http://www.camparigroup.com/en/press_media/image_gallery/multimedia_kit.jsp 22 22