Freshpet, Inc. · NASDAQ:FRPT
Freshpet — ICR Conference January 2017
10 slides from Freshpet's conference presentation, Jan 10, 2017
Slide 1: ICR Conference January 2017
ICR Conference January 2017 Exhibit 99.1
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation contains “forward-looking” statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the Company’s results may differ materially from those expressed or implied by such
Slide 3: Who Is Freshpet?
A disruptive innovation in a huge and growing industry A socially responsible, pet health-centric brand built around the contemporary consumer We are redefining what good pet food is in ways that are intuitive to consumers We deliver a value proposition relevant to the average consumer and every cla
Slide 4: Mission and Objective
Mission: Freshpet will significantly raise the quality standard of pet food by delivering wholesome, fresh foods to pets. Objective: Continue to build Freshpet into a fast growing, profitable and highly respected company. 4
Slide 5: Company Values and Culture
Innovative: We seek to revolutionize the pet food industry through innovation. Challenging: We will challenge the accepted wisdom about what’s best for our pets. Transparent and Honest: We seek to be transparent and honest in every aspect of our business. Do What’s Right: We strive to do what’s righ
Slide 6: Freshpet Company Progress
*2016 Estimate based on Company guidance provided on 11/1/2016 Historical Net Sales A business built around our Mission Strong portfolio of products and product capabilities Company fridges in over 16,600* stores Growing both same store sales and distribution at the same time Strong organizational c
Slide 7: A Difficult Business to Replicate
High Brand Loyalty Alignment with deep pet parent emotional motivations Differentiated Innovative forms, technologies, and appearance Manufacturing Proprietary technology, processes, and infrastructure Freshpet Fridge Branded, company-owned real estate High Capital Intensity and Established Infrastr
Slide 8: An Inflection Point: From Innovation to Scaling
Winning Product with consumers 78% Net Promoter Score Significant Untapped Potential Low awareness/ Penetration Modest distribution High Repeat rates ~70% High Barriers to entry Growing marketplace scale Significant Capacity 2X current revenue Proven Growth Model Impactful Advertising model Strong a
Slide 9: Freshpet is Fortunate to have Several Growth Pillars
Drive Awareness, Education and Penetration Accelerate Distribution Build Developmental Growth Opportunities Marketing Model Operational Efficiencies Distribution Growth Future Growth Horizon Operations Improvement Initiatives Compelling opportunity to significantly scale business through strategic i
Slide 10: Next steps
Next steps Fourth quarter and full year 2016 financial results in March and strategic and operational update 10