D'ieteren Group Sa/nv · EURONEXT:DIE
D'ieteren Group Sa/nv — Investor Day (May 2025)
24 slides from D'ieteren Group Sa/nv's investor day presentation, May 14, 2025
Slide 1: D'Ieteren Group Investor Day 2025
SS DleterenGroup D'leteren Group Investor Day 2025
Slide 2: Agenda
MOLESKINE Agenda 1. Weare unique 2. Market Opportunity 3. We unlock opportunities 4. Key takeaways 5. We are ambitious and create value Dileteren Group 2 Investor Day 2025
Slide 3: Dileteren
MOLESKINE Dileteren Group Investor Day 2025
Slide 4: Unmatched consumer loyalty
Unmatched consumer loyalty Last 12 months Moleskine buyers — Time of their first Moleskine purchase 10% >10 years ago 14% 5-10 years ago 19% 2-3 years ago 21% 1-2 years ago 20% Last 12 months Retained consumers t New consumers ..Will NOT buy similar product from alternative brand if does not find Mo
Slide 5: Interactions per post Interactions
520 340 90 40 Interactions Interactions per post per post
Slide 6: Best-in-class and industry-leading ESG strategy
Best-in-class and industry-leading ESG strategy ESG Strategy Governance Unrivaled and 0 formalized ESG etrateny, # cases of unethical behaviours reported per year MOLESKINE Governance 100% % of SA8000 and 1SO1401 certified suppliers Moleskine’s carbon footprint reduction targets in Scope 1 and 2 emi
Slide 7: Highly experienced management team leading a lean and efficient organization
MOLESKINE Highly experienced management team leading a lean and efficient organization 8 Years of tenure Marcello Treglia New Chief Financial Officer Chief Commercial 3 years at Moleskine Officer Ward Simmons _ Claudio Accogli President of Managing Director Americas EMEA | [el nrc Dr.Max* — GrandVis
Slide 8: Agenda
MOLESKINE Agenda 1. Weare unique 3. We unlock opportunities 4. Key takeaways 5. We are ambitious and create value Dileteren Group 8 Investor Day 2025
Slide 9: A €7.5bn market opportunity
MOLESKINE A €7.5bn market opportunity Moleskine’s addressable market overview In €bn eek CORE MARKET Premium paper ~€7.5bn stationery TOTAL ADDRESSABLE MARKET Moleskine is the clear market leader in premium paper stationery being top-of-mind brand for consumers and setting the standard for competito
Slide 10: Compelling and sustainable long-term trends
Compelling and sustainable long-term trends Rising upper class Economic development (especially in APAC) supporting a growing number of people moving from lower to upper class, increasing discretionary spending power on premium products across categories Impact @ Positive Q Neutral Education growth
Slide 11: Agenda
MOLESKINE Agenda 1. Weare unique 2. Market Opportunity 4. Key takeaways 5. We are ambitious and create value Dileteren Group InvestorDay2025 | oe
Slide 12: Key strategies
Key strategies Consumers * Delight current / loyal users Attract and retain students Elevate the Brand with strong story telling and partnership with the Moleskine Foundation Categories Lead on paper Accelerate growth on the strategic adjacencies Establish a leading position in hybrid paper (Smart)
Slide 13: Human genius
Human genius Elevate the Brand waite , fe better id is, fhe more you write. the bi fe a Se , pik servi, meglioe ; pia serivi, Paes pra servi smegio€, pit servi, ing i ben ote better it is, the more you wete #e the te it is the mere you white, the tote iv, megio €, piu serivi, me hoe pin sciivi, megl
Slide 14: Focus on core category and strategic adjacencies
MOLESKINE Focus on core category and strategic adjacencies Paper Writing tools Bags & smart Notebooks 62% Of sales Planners 27% Of sales ~ . . D'leteren Grow Elevate the Brand Elevate the Product Elevate the Shopping Experience Investor Day 3095
Slide 15: Premiumization through innovation
Premiumization t hrough innovation 1. Limited Editions and Collaborations Asian Collection Le Petit Prince Ivy Leagues Missoni 4 Ys ! I Asian collection - Le Petit Prince - Collector's Box Collector's Box Total price: €170 Total price: €250 2. Gifting strategy MOLESKINE BLACKWING Elevate the Brand E
Slide 16: A truly global presence and consumer reach...
MOLESKINE A truly global presence and consumer reach... Moleskine Headquarter and @ Moleskine Shop-in-Shop local offices © Moleskine stores | Moleskine Wholesale doors coverage - - , Se = Dileteren Group Elevate the Brand Elevate the Product Elevate the Shopping Experience InvestorDay 2025
Slide 17: Retail, Bookstores, E-commerce
Retail Bookstores Stationery E-commerce stores Department Museums stores Travel Marketplaces retail
Slide 18: ..and a balance of direct and indirect distribution
..and a balance of direct and indirect distribution WHOLESALE Different management models with direct ionships in priority m leveraging distributors for the least stra Selected customers amazon aloes vanvescnosut Harrods eget BLICK MoMA 56% OF SALES c.29k wholesale doors & Elevate the Brand Elevate
Slide 19: Well-rounded retail ecosystem of complementary formats
MOLESKINE Well-rounded retail ecosystem of complementary formats FREESTANDING MALL & STORES CONCESSION MOLE KINE " MOLESKINE - < : : Dileteren Group Elevate the Brand Elevate the Product Elevate the Shopping Experience Investor Day 2025
Slide 20: Agenda
MOLESKINE Agenda 1. Weare unique 2. Market Opportunity 3. We unlock opportunities 4. Key takeaways 5. We are ambitious and create value Dileteren Group Investor Day 2025 20
Slide 21: Moleskine in a nutshell
Moleskine in a nutshell A loved lifestyle brand with an aura that goes beyond the size of its business Iconicity, Heritage & Community Transversal consumer base tapping into relevant communities, across genders and age Leading footing within the premium stationery space and diversifying its business
Slide 22: Agenda
MOLESKINE Agenda 1. Weare unique 2. Market Opportunity 3. We unlock opportunities 4. Key takeaways 5. We are ambitious and create value Dileteren Group Investor Day 2025 22
Slide 23: Our ambition 2028
MOLESKINE Our ambition 2028 Hi Net sales (€m) 1. Sales - Mid-single digit CAGR } | | | 2. Margin - Adj. Ebit margin 2021A 2022A 2023A 2024A 2028F D'leteren Grow ‘Troding cashflow = [Adjusted EBITDA- other non-cash items - change in working capital - copital expenditures ~ capital paid on lease liabi
Slide 24: Disclaimer
Disclaimer 1805 To the extent that any statements made in this presentation contain information that is not historical, these statements are essentially forward-looking. The achievement of forward-looking statements contained in this presentation is subject to risks and uncertainties because of a nu