Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — NIQ Insight Summit Austria (2025)
41 slides from Niq Global Intelligence's conference presentation, Sep 17, 2025
Slide 1: Find Your Next Digital Retail Strategy
Find Your Next Digital Retail Strategy Navigating AI, Omnichannel and Retail Media René Reisinger Senior Specialist Retail Media, MediaMarkt Österreich Oliver Schmitz Head of Retail Österreich, Schweiz und Deutschland, NIQ © 2025 Nielsen Consumer LLC. All Reserved. Rights Confidential and proprietar
Slide 2: Agenda: Know Act Grow
Agenda Know Act Grow Digitalization drives Retail Media is the Retail Media is disruption and Win-Win-Win for Retail, creating relevance for opportunities consumers & industry Shopper and Industry Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 3: Agenda: Know Act Grow
Agenda Know Act Grow Digitalization drives Retail Media is the Retail Media is disruption and Win-Win-Win for Retail, creating relevance for opportunities consumers & industry Shopper and Industry Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 4: Digital Retail is growing
Digital Retail is growing Total Retail Digital Retail FMCG +4,5% +4,4% FMCG revenue FMCG online growth HY1 total in % growth HY1 in % Nonfood (without Fashion, +0,2% +7,8% Sport & Toys) T&D revenue T&D online growth HY1 total in % growth HY1 in % Source: NIQ/GfK Retail Panel I HY1 2025 vs. HY1 2024
Slide 5: New, digital formats are on the raise
New, digital formats are on the raise S-Commerce Market Places New Commerce AI-Commerce Social Commerce Market Places New creative formats AI (curated) shopping Example UK: TikTok Shop 5 out of top 5 Online-Retailers • Live Commerce • Personalized share in FMCG is now at 3.9% in AT (also) run a mark
Slide 6: Some automation can delight – some can annoy - consumers
Some automation can delight – some can annoy - consumers Security Inventory Shelf Smart Carts “Warning, this is security, your presence has been detected. The owner and police have been informed.” (Tesco) Source: Linkedin, Tesco, Tally, NRF Confidential and proprietary © 2025 Nielsen Consumer LLC. A
Slide 7: NIQ leverages AI for Retailers in multiple ways
NIQ leverages AI for Retailers in multiple ways Most demanded solution: Dynamic Pricing Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 8: NIQ leverages AI for Retailers and Industry in multiple ways
NIQ leverages AI for Retailers and Industry in multiple ways (>600 attributes / Charakteristics in Western Europe) NIQ reveals everything about every product with the industry´s most granular attribution data Launching soon in Austria NPI NIQ Product Insights Confidential and proprietary © 2025 Niel
Slide 9: Agenda: Know Act Grow
Agenda Know Act Grow Digitalization drives Retail Media is the Retail Media is disruption and Win-Win-Win for Retail, creating relevance for opportunities consumers & industry Shopper and Industry Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 10: Digitalization is a key driver across most Retail Priorities in 2025
Digitalization is a key driver across most Retail Priorities in 2025 Purpose Differentiation Retail Media AI &Automation Omnichannel Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved. 10
Slide 11: 95% of shoppers participate in loyalty programs
95% of shoppers participate in 1 or more loyalty programs (avg = 5.3 per consumer; extract) TESCO LIDL Penny 2024: 76% 2024: 66% 2024: 55% 2023: 53% 2023: 45% 2023: 43% SPAR Auchan COOP 2024: 54% 2024: 36% 2024: 29% 2023: 39% 2023: 23% 2023: 21% Source: NIQ CMI Shopper Trends mid-year wave (2024) Co
Slide 12: Retail Media ad spend 2021 vs 2028
Retail Media 31.3 B USD Retail Media Ad Spend in 2028 7.4 B USD Retail Media Ad Spend in 2021 Source: IAB, 2024 Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 13: Retail Media is not a „Hobby“
Retail Media is not a „Hobby“ Data Technology • Size of your data / value • Streamlined • Maintain control on data • Self serve enabled • Clean / loyalty program • Flexibility • Integrated through systems • State of the art & refreshed • Enriched segmentations • Relevant Ai / real time • Diverse sup
Slide 14: NIQ is proud to be part of the first Retail Media Landscape in Austria
NIQ is proud to be part of the first Retail Media Landscape in Austria Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 15: NIQ supports Retailers and Manufacturers along the way
NIQ supports Retailers and Manufacturers along the way Know Plan Grow Phase 1 Phase 2 Phase 3 Phase 4 Identify & Showcase Prepare Succeed Understand & Sell & Deliver & Repeat Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 16: NIQ Activate supports Retail Media
NIQ Activate supports Retail Media NIQ Activate Empowering Supplier Collaboration retailers and suppliers to act on their insights to Supply Chain Analytics Retail Media Intelligence stay ahead of Category & Customer Analytics competition Assortment & Personalized Offer Promotion Analytics Managemen
Slide 17: Retail Media Success Factor: Omnichannel Reach
Retail Media Success Factor: Omnichannel Reach In-store Online visitors visitors #1 #2 Vacuum Cleaner 53% 29% Mediamarkt reach among all buyers Mediamarkt reach among all buyers #1 #2 TV´s 74% 51% Mediamarkt reach among all buyers Mediamarkt reach among all buyers Source: gfknewron Consumer I Actual
Slide 18: Agenda: Know Act Grow
Agenda Know Act Grow Digitalization drives Retail Media is Retail Media is disruption and creating relevance for creating relevance for opportunities Shopper and Industry Shopper and Industry Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 19: The key to success in omnichannel retail
’ THE KEY TO SUCCESS IN OMNICHANNEL RETAIL René Reisinger
Slide 20: Retail Media definition (IAB Austria)
“Retail Media bezeichnet die digitalen Werbeflächen, Retail-Daten und In-Store- Möglichkeiten, die Einzelhändler oder Marktplätze Marken für Werbekampagnen zur Verfügung stellen. Diese Kampagnen zielen darauf ab, die Markenbekanntheit zu steigern, den Umsatz zu erhöhen und neue Produkte zu präsentie
Slide 21: Advantages of Retail Media
21 Advantages of 1| Omnichannel 72 Full Funnel 3 SPoC multiple touchpoints full marketing funnel one point of contact instead onsite, offsite and POS product offering of multiple publishers or networks
Slide 22: Retail Media Ad Spend (€m)
Retail Media Ad Spend (€m) 31,313 26,951 30 22,328 17,650 20 13,827 15 11,325 9,567 10 7,359 5 0 2021 2022 2023 2024 2025 2026 2027 2028 Source: IAB, 2024
Slide 23: MediaMarkt at a glance
SPAIN BELGIUM NETHERLANDS GERMANY POLAND ITALY SWITZERLAND AUSTRIA HUNGARY TURKEY 47% 44% 42% 40% 37% 36% 35% 34% 33% 31% 26% 27% 24% 23% 23% 20% 17% 16% 15% 12% #1 #2 #1 #2 #1 #2 #1 #2 #1 #3 #1 #2 #1 #2 #1 #2 #1 #2 #1 #3 93 million 43 million € 5.1 billion 11 monthly loyalty 2.2 billion € 22.4 bill
Slide 24: Omnichannel Touchpoints and Supply Chain & Tech-Stack
„The Next Big Thing“ Stores Online App Omnichannel Touchpoints Direct Contact Center Social Media … OWNED BRANDS MARKETPLACE SERVICES SPACE AS A SERVICE RETAIL MEDIA Omnichannel Supply Chain & Tech-Stack 2
Slide 25: Omnichannel access to 2 billion customer contacts
Omnichannel access to 2 billion customer contacts. Full-funnel product performance, from awareness to purchase. Maximize ROAS through targeted, measurable campaigns. Transparent KPIs and precise targeting with first-party data.
Slide 26: Research online, buy offline
customer research online contacts buy offline 26
Slide 27: Awareness, Consideration, Conversion
Awareness Consideration Report Consideration Action Report Consumer Insights Conversion Omnichannel Report
Slide 28: Stand out on key category pages
Stand out on key category pages. Showcase your unique brand look. Capture attention early in the journey. 28
Slide 29: 4x more clicks with top-of-page placement
4x more clicks with top- of-page placement. Scale your ads smartly. Drive performance with efficiency. 29
Slide 30: Funnel exposure and conversion rate results
Users exposed to Users exposed to Lower ads only Mid & Lower ads 100% statistical significance Users eligible to Mid Funnel ads 485k users Users exposed to Mid Funnel ads 116K users Exposed to Mid Exposed to Funnel ads only Lower Funnel 15k users ads only Exposed to 655k users both Mid & Lower 101k
Slide 31: Funnel exposure and conversion rate results
Users exposed to Users exposed to Lower ads only Mid & Lower ads 100% statistical significance Users eligible to Mid Funnel ads 485k users Users exposed to Mid Funnel ads 116K users Exposed to Mid Exposed to Funnel ads only Lower Funnel 15k users ads only Exposed to 655k users both Mid & Lower 101k
Slide 32: We implement campaigns that pay off
We implement campaigns that pay off: 32 MediaMarktSaturn @Xperion Level-Up
Slide 33: Data-driven solutions to leverage areas of optimization
with our DATA-DRIVEN SOLUTIONS, we identify & leverage areas of optimization CONSIUE RATIO NMPACTION CONSUME HmmmNO MNICHONIER REORT REDO Tht © RPORT ) 4 yore UM SLMEAASL
Slide 34: Front page, top of page
Front page, top of page > 71 million visitors per year Make your brand stand out 34
Slide 35: Premium sitelist (OWA Top)
Premium sitelist (OWA Top) XBOX SERIESS Wo Fussball 2uhause it @xB0x 7 Guaranteed impression First party data goal segmentation Addable platform Difineable lookback specific interests window 35
Slide 36: In-store advertising on TVs
Take advantage of displaying your Bridge your online strategy with the Enhance the brand and product ads across multiple TVs at the same highest-converting stage of the sales awareness in offline settings. time, maximizing the impact with a funnel: the store. high ad density. 36
Slide 37: We create omnichannel synergies with InStoreAds
We create (A |) Ratio »~* omnichannel synergies Dy | Me jaMarkt with InStoreAds InStore & DAB+ Own editorial department Production included Last auditive CTA InStore
Slide 38: Space-as-a-Service
,Space-as-a-Service” is key to enhance our shopping experience SHOPFLOOR SOLUTIONS > Consistent experiences across all touchpoints > Experience is omnipresent
Slide 39: Space-as-a-Service
,Space-as-a-Service” is key to enhance our shopping experience
Slide 40: MediaMarkt Austria
Please reach out tome Senior Specialist Retail Media forany questions! MediaMarkt Austria
Slide 41: Let´s connect
Let´s connect René Reisinger Senior Specialist Retail Media reisingerr@mediamarkt.at Oliver Schmitz Head of Retail D-A-CH oliver.schmitz@nielseniq.com Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved. 41
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