Slide 1: Jamieson Wellness Investor Day
Jamieson Wellness Investor Day March 27, 2025
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation contains “forward-looking information” within the meaning of applicable securities laws. Forward looking information may relate to our future outlook and anticipated events or results and may include information regarding our financial position, business
Slide 3: Global Vision & Strategy
Global Vision & Strategy Mike Pilato President & CEO
Slide 4: Global Vision & Strategy
Global Vision & Strategy Mike Pilato President & CEO
Slide 5: The Leadership Team To Win
The Leadership Team To Win Chris Snowden Regan Stewart John Doherty Joel Scales Eric Bentz CFO Chief Operations & Chief Science & EVP & MD International & EVP & MD Canada People Officer Innovation Officer Global Strategy Mike Pilato President & CEO Unique combination Tara Martin Paul Galbraith Don B
Slide 6: The New Jamieson Wellness Mindset
The New Jamieson Wellness Mindset FROM TO “Canadian Company” “Global Company, Canadian Headquartered” “Canadian Brand” “Global Brands” “Doing some “Strategic Focus in High International Business” Potential Markets” International distribution has expanded from 10% of revenue in 2017 to >50% in 2024 J
Slide 7: From Canadian Champion to Global Powerhouse
From Canadian Champion to Global Powerhouse LEGACY STRENGTH US MARKET OTHER HIGH-GROWTH CHINA IN CANADA EXPANSION INTERNATIONAL MARKETS A Launchpad for The Next Accelerating the World’s A High Potential Global Growth Frontier Fastest-Growing Market Expansion Strategy JWEL is perfectly positioned for
Slide 8: Delivering Results
Delivering Delivering Delivering Revenue Profit1 Results 156% 150% From 2017 Delivering Delivering to 2024 Cash Flow2 Dividends3 261% 150% >$200 million returned to shareholders since IPO4 All figures on this slide are related to the period from December 31, 2017 to December 31, 2024. unless otherwi
Slide 9: And We Are Just Getting Started
And We Are Just Getting Started 2017 Branded CDN: 70% and $201M 2024 Branded CDN : 53% and $333M 3-5 Years Branded CDN: ~35% and ~$400M $105 M 3-5 yrs $64 M 2024 $333 M >$1.0B 2017 $166 M $734M $21 M $286M $201M $91 M $38 M Canada China Strategic Partners International youtheory JAMIESON WELLNESS 9
Slide 10: The Global VMS Market Has Consistently Grown
The Global VMS Market Has Consistently Grown, Accelerated Through COVID, and Grown Through Recent Inflationary Times 2016 2019 2022 2024 JWEL category model using Nielsen IQ, Euromonitor & Retailer Expertise JAMIESON WELLNESS 10
Slide 11: VMS Category Global Megatrends
VMS Category Global Megatrends 1 2 3 4 5 Aging Younger New Rising Disposable Increasing Focus Informed Consumers Population Consumers Income In Emerging On Health & Wellness With More Access To Markets & Prevention Information 2.1B by 2050 56% of GenZ +$2.3tn consumer 70% of European healthcare 2 in
Slide 12: Our Two Global Brands, Uniquely Positioned To Win In Quality
Our Two Global Brands, Uniquely Positioned To Win In Quality Everyday A-to-Z, expertly made Elevated Wellness the confidence of no corners cut the purity of nature + certainty of science Pure Proven Nature Science Purity Potency Presence JAMIESON WELLNESS
Slide 13: Globally Consistent, Locally Relevant
Globally Consistent, Locally Relevant GLOBAL LOCAL JAMIESON WELLNESS 13
Slide 14: Room to Grow Every Market
Room to Grow Every CANADA CHINA US Market $2B $30B $40B • JWEL 500 SKUs • 250+ SKUs • 65 SKUs • 5 retailers control • eComm +50% • 5 retailers control 85% of market • No one player has 20% of market • Rapid eComm growth close to 10% of market • eComm 25 to 30% Household 6+ years of Per capita penetr
Slide 15: Our Values Drive Performance
Our Values Drive Performance ACCOUNTABILITY RESPECT EXCELLENCE AGILITY Return on Fiscal Margin Improvement Sustainable/ Investment Discipline Steady Growth JAMIESON WELLNESS 15
Slide 16: What Sets Us Apart
What Sets Us Apart Unparalleled consumer insights Consumer-relevant innovation Drives loyalty and Leading global connection regulatory expertise Unmatched product quality JAMIESON WELLNESS 16
Slide 17: Unparalleled Consumer Insights
Unparalleled Consumer Quantitative Studies Qualitative Studies Insights → Data-Driven 3rd party Custom Growth research research Digital engagement Customer across platforms data 17
Slide 18: We Have a Deep Understanding of Our Consumer
CONSUMER INSIGHTS We Have a Deep Understanding of Our Consumer VMS ENGAGEMENT EFFICIENCY EXPLORERS QUALITY SEEKERS SUPPLEMENT SUPPLEMENT REGULATORS ROUTINE USERS Optimal health is essential SKEPTICS General health is easy, so I to me, so I won't settle on use VMS to achieve goals l only take it when
Slide 19: Consumer Insights: Growth + Durability
Consumer Insights: We Have a Deep Understanding of Our Consumer GROWTH + DURABILITY QUALITY SEEKERS Straightforward & effective VMS Superior quality & natural VMS % Use VMS Daily 58% 79% 53% % Use VMS Daily 84% 89% 74% Category Usage Category Usage (# of sub-cats) 5 6 7 (# of sub-cats) 6 8 7 VMS mus
Slide 20: Innovation Powerhouse
Foundational Growth Innovation Categories Powerhouse Emerging Trends Regionally-specific Health Needs & Trends Meeting Emerging New Science Health Trends Trending or New Formats New & Improved 20
Slide 21: Science-Backed Product
Science- Backed Unmatched Product Quality Product Leadership & Regulatory Leading Regulatory Expertise Expertise JAMIESON WELLNESS 21
Slide 22: Driving Loyalty & Connection
Driving FOLLOW Loyalty & consumers Connection Strong marketing MOVE IN MOVE UP and product efficacy To JWEL brands To the category Through innovation builds loyalty Health & Wellness is a life-long journey ACROSS Subcategories and brands 22
Slide 23: Inspiring Better Lives Every Day
Inspiring Better Lives Every Day
Slide 24: China Growth Story
China Growth Story Joel Scales Executive Vice President, Jamieson International, Global Strategy
Slide 25: Building an International Powerhouse
Building an International Powerhouse Local general Globally Consistent manager & High-quality leadership Trusted Authentic 3rd party Locally Relevant Governance partner ‘China for China” JAMIESON WELLNESS 25
Slide 26: China: the World's #2 VMS Market
China: the World’s #2 VMS Market +$30B Market Tomorrow, #1 26
Slide 27: Growth in China: Our Aspirations Beyond $1B in Global Revenue
Growth in China: Our Aspirations Beyond $1B in Global Revenue Canada International 25-35% Growth 3-5 yrs China 2025 Target >$1.0B youtheory $800M to $840M Strategic Partners JAMIESON WELLNESS 27
Slide 28: Our Market Position
Our Market $91.0 25-35% 2025 Position +200 SKUs $51.3 across all channels $28.5 $20.9 $16.0 $10.2 2000 2019 2020 2021 2022 2023 2024 Jamieson enters Owned China the Chinese model with DCP OUR AMBITION market Be the most trusted & Sales growth of 3x recommended H&W brand over the past three years in
Slide 29: Combining Jamieson's Industry Leading Brands with DCP
DCP Brings Combining Jamieson’s Industry Deep Understanding of Chinese Consumer & Experience Building Culture, Government and regulatory system Leading Brands in China knowledge Capabilities with DCP’s Unique channel strategies and social eCommerce Ability to navigate China Expertise connections reg
Slide 30: Our Channel Strategy
Our Channel 1. Continue to focus on cross- border eCommerce and social 2. Expand brick and mortar retail and leverage the shelf to build Strategy eCommerce with Key Opinion Leaders (KOL) brand awareness JAMIESON WELLNESS 30
Slide 31: China: Trend-Driven Marketing
China: Trend-Driven Marketing Digital marketing in China is dominated by local platforms and includes social media, eCommerce, and influencer marketing TMALL $1.1T Sales/year PINDUODUO $590B Sales/year JD.COM $510B sales/year DOUYIN $200B sales/year JAMIESON WELLNESS 31
Slide 32: Building our Brand with Celebrity Spokespeople
Building our Brand with Celebrity Spokespeople Mr. Lin 2024 Impressions: Engagement: 1.94B 2.38M 32
Slide 33: Social eCommerce & Key Opinion Leaders
Social eCommerce & Key Opinion Sold $1M Leaders (KOL) in 3 minutes! 33
Slide 34: Growth Opportunity for JWEL in China
Highly Fragmented Market with the Largest Competitor Only Owning ~10% of the Market Growth Who competes with Jamieson… Opportunity By-Health was established in 1995 in China, and has quickly become the largest brand in the market. for JWEL in International Brands China Founded in 1969 in Australia,
Slide 35: Building our Brand: Digital Marketing
Building our PRIORITY #1 PRIORITY #2 Focus on quality and efficacy Brand: Drive brand awareness & trial of our brand messaging Digital RESULTS RESULTS 2B+ Impressions Highly consistent visual Marketing in 2024 branding and message coherence 35
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Slide 37: eCommerce Customer Prioritization
eCommerce Balanced Growth Must Win Customer Invest in flagship stores to win Identify sustainable and revenue and brand building CUSTOMER GROWTH RATE profitable opportunities Prioritization Win social eCommerce for high repeat purchase rate and profit Grow with Market Drive Share Follow Customer’s s
Slide 38: eCommerce Campaigns
eCommerce SS Ee iiaean Campaigns
Slide 39: Expand Brick and Mortar Retail
Expand Brick and Mortar Focus on Focus on In-Store the Basics Conversion Retail Optimize Portfolio Strategy, Value Chain and Pricing Where People Shop International Brands Develop Quality Develop Emerging Distribution Channels Grow Regional Focused Distributor Test & Learn 39
Slide 40: ¢ Ath oY SA
¢ Ath oY SA leoosR Sse — at ieee ———
Slide 41: $13B and growing
We Deliver the Top 5 Purchase 6 Prioritized Need States Attributes • Brand Reputation • Product Potency Energy Immunity Bone Health • High Quality Ingredients • Product Label Transparency Eye Health Liver Health Heart Health • Imported and Domestic Availability JAMIESON WELLNESS $13B and growing 41
Slide 42: Understanding Where to Play
Understanding Where to Play Target Consumer 30–45-year-old female in Tier 1-3 cities • Upper middle class & high income • Quality Seeker (premium) • ~100 Million Consumers Categories Immunity, Eye Health, Sleep Quality & Her Kids (4–12-year-old) - Eye Health, Brain Health, Liquid Calcium Brand High
Slide 43: 'Made for China' Innovation
‘Made for China’ Innovation: New Formats Targeting New Users Local marketing team is leading innovation process with HQ support 2022-2023 2024 2025+ Lutein Cal + Mag + Zinc Lung Health Liquid Calcium Formula Format exploration exploration TR C 500 Vita Pack Premium Kids Chewable TR B 75 Capsules Fis
Slide 44: Critical Speed to Launch
Critical Delivering innovation with speed Speed to Launch Optimizing local & global efficiencies Steady growth in the Value of our Innovation Pipeline 5 YEAR TOTAL ~$90M 44
Slide 45: What's Next?
What’s Next? 1.Deepen connection with our consumers 2.Continue to identify trends for locally relevant innovation 3.Win at point-of-purchase both eCommerce and retail 45
Slide 46: Q&A
NATURAL SOURCES | SINCE 10: ©) 30 Vitamin D3 and K2 a essential nutrition for SAGHETS | Calcium absorption BANANA MILK FLAVOUR ey Q&A J JAMIESON wellness inc: 46
Slide 47: Fireside Chat
Fireside Chat Hwan Chung, Managing Director of DCP Capital Ruth Winker, VP, Corporate Affairs & Investor Relations
Slide 48: youtheory
youtheory Paul Galbraith EVP & MD, USA 48
Slide 49: youtheory
youtheory Paul Galbraith EVP & MD, USA 49
Slide 50: youtheory: Our Aspirations Beyond $1B in Global Revenue
youtheory: Our Aspirations Beyond $1B in Global Revenue Canada 3-5 yrs International 2025 Target $800M to $840M >$1.0B China youtheory Strategic Partners Topline CAGR Since Acquisition ‘25 Guide 3-5yrs +10% +5-15% +10-20% JAMIESON WELLNESS 50
Slide 51: USA: Why the US – Opportunity for Growth
USA: Why the US – Opportunity for Growth World’s Largest VMS Market Opportunity for emerging brands to grow and build scale $40B+ ¾ of consumers trying to improve Highly Fragmented their health Retail Environment Extremely high consumption use Only 13% of Adults Don’t Currently Take At Least One Typ
Slide 52: Why youtheory: Emerging Brand at Scale
Why youtheory: Emerging Brand at Scale Our consumer segment focus consistent with Jamieson. The Quality Seeker We know this consumer 35-55+ Targeted Age 60% female/40% male • Ingredient Focused products • High Quality Seeking clean and real, • Three core categories at acquisition superior qualit
Slide 53: youtheory Plays a Unique Role for Growth
youtheory Plays a Unique Role for Growth JAMIESON WELLNESS 53
Slide 54: Merging Jamieson's Industry Leading Capabilities with youtheory
Shared Values Merging Jamieson’s Industry Leading Backed by science Committed to quality Third-party certified Capabilities with Integrated Expertise youtheory Innovation Best-in-class Regulatory consumer insights experts US Stats 61% of consumers 51% searching for searching for science backed ROI B
Slide 55: youtheory: Pillars of Growth
youtheory: 4 Pillars of Growth Our Winning to be the trusted brand authority that solves clear Aspiration consumer needs based on efficacy & quality 1 2 3 4 Optimize Grow Hero Ingredient- Strategic our Channel Categories Forward International Strategy Innovation Expansion JAMIESON WELLNESS
Slide 56: Optimize our Channel Strategy
Optimize our Accelerate Channel eCommerce Strategy 10% today Drive sustainable brick and mortar growth 90% today 56
Slide 57: Accelerate eCommerce Growth
Accelerate eCommerce Growth +40% Growth in H2 2025 :#1 Growth Opportunity youtheory - eCommerce Performance (POS) Where We Where Where Are Started We Are We Going 2021 H1 2021 H2 2022 H1 2022 H2 2023 H1 2023 H2 2024 H1 2024 H2 2025 ~2% ~10% +30% H1* Optimizing our eCommerce Go-to-Market Strategy of
Slide 58: Sustainable Brick and Mortar Distribution
Sustainable Where +29% since +2X Distribution points Brick and We Are 2022 since 2022 Mortar Distribution Where Are We Going +81% 3-4 years +4X Distribution points in 3 years Expansion FOCUS IS… Club expansion Sustainable means being Natural and Specialty expansion where our core consumer shops and
Slide 59: Grow our Hero Categories
Grow our Hero Stress Inflammation Beauty Energy Cognitive Categories From Core 3 to Core 5 #1 Ashwagandha #2 Tumeric Our #1 product #1 Shilajit Our Newest ingredient Highest $/TDP in Outpacing The heritage of tracked channels category growth youtheory and we Growing +417% Entering a high are bringin
Slide 60: Ingredient-Forward Innovation
Strategy Ingredient- Be an ingredient-forward leader delivering Forward the most relevant & efficacious products Innovation to meet our consumers needs Types of Innovation Expect average $80M of potential opportunity from innovation New trending New and Early Stage Formats Ingredients… Improved Oppo
Slide 61: Case Study: Building Awareness For New Ingredients
Case Study: Building Awareness For New Ingredients 2024 Category +13%* youtheory +85%* https://www.grandviewresearch.com/industry-analysis/ashwagandha-supplements-market- JAMIESON WELLNESS report#:~:text=The%20ashwagandha%20supplements%20market%20is,USD%201.17%20billion%20by%202030. 61
Slide 62: Case Study: GLP-1: Early-Stage Opportunity
Case Study: GLP-1: Early-Stage Opportunity Enter early / test and learn / digitally led / show patience This is expected to In 2024 there were rise to at least ＋ a high potency multi to 8M 30M replenish the deficiencies caused by a calorie deficit. GLP-1 users by 2035 ＋ a muscle guard protein to Hig
Slide 63: REAMING TV
REAMING TV Natural? Products EXPO WEST your thepusidezpadeost ‘GLP Compound Rant ,/ a Z INFLUENCER & ARFATOR CONTENT g jour uninterrupted!
Slide 64: Strategic International Expansion
Strategic International Since Acquisition: Expansion • +100% Revenue growth • +1500 CDN Distribution points leveraging our CDN team • +5 New International Markets Growing a small • Multiple new product registrations Pending Approval base over time – A second global brand 64
Slide 65: Integrated Expertise
Integrated Global Procurement Scale Expertise Manufacturing Efficiency Distribution Optimization Shared R&D & Innovation Resources Marketing & Media Efficiency 65
Slide 66: What's Next?
What’s 1. Optimize Execution of Next? eCommerce Partnership 2. Expand Category Penetration Through Innovation 3. Drive Strategic & Sustainable Growth in Brick and Mortar 4. Leverage Existing International Relationships JAMIESON WELLNESS 66
Slide 67: (4 JAMIESON
(4 JAMIESON wellness inc: 67
Slide 68: Strength at Home
Strength at Home Eric Bentz Executive Vice President, Global Marketing & Managing Director, Canada JAMIESON WELLNESS 68
Slide 69: Strength at Home
Strength at Home Eric Bentz Executive Vice President, Global Marketing & Managing Director, Canada JAMIESON WELLNESS 69
Slide 70: Canada: Delivering Best In Class Growth
Canada: Delivering Best In Class Growth & Material Driver of >$1B in Global Revenue C$400M+ Canada 3-5% C$333M Growth 3-5 yrs International >$1.0B China C$201M youtheory Strategic Partners 2017 2024 3 – 5 years JAMIESON WELLNESS 70
Slide 71: The VMS Market in Canada
The VMS Leadership in a valuable market with Market in significant growth runway Canada +$2B Market Growing low to We are #1 mid-single digits JAMIESON WELLNESS 71
Slide 72: Expand Our Market Leadership In Canada
Expand Our Market Leadership In Canada Expand distribution by Significant share gain in Increase category ensuring fair share of shelves sub-categories we don’t penetration by driving across all channels lead today key segment usage JAMIESON WELLNESS 72
Slide 73: Expand distribution by ensuring fair share of shelves
1. eCommerce Expand distribution >$100 million by ensuring annual revenue fair share of opportunity shelves across all channels Brick & Mortar Retail JAMIESON WELLNESS 73
Slide 74: Significant share gain in sub-categories
2. >$50 million annual revenue Significant opportunity share gain in sub- categories we don’t lead today herbals melatonin probiotics multis JAMIESON WELLNESS 74
Slide 75: Increase household penetration
~72% ~40% 3. of households consume VMS of households consume Jamieson Key Segment Penetration Increase 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% household Multi-Vitamins 26% penetration Immunity 22% Key segments within Sleep/Enery Cycle 17% the total remain underpenetrated Digestive Health 12%
Slide 76: Canada: Locally relevant for over 100 years
Canada: Locally relevant for Top VMS Unparalleled over 100 brand portfolio customer relationship years Proven Made by innovation Canadians for engine Canadians JAMIESON WELLNESS 76
Slide 77: Top VMS Brand Portfolio
Top VMS Complex Women’s Plant Based Brand Nutrition Health Portfolio Foundational Nutrition (majority of VMS) Awareness 2X Category Average Ever Tried 3X Category Average #1 Brand in Canada Most Buy 6X Category Average JAMIESON WELLNESS 77 1 – Per the GBET Global Brand Equity Tracking Report Novembe
Slide 78: Unparalleled Customer Relationships
#1 overall by Unparalleled customers1 #1 Customer in eCommerce Integration1 Relationships #1 in Vision, Agility and Data-driven decision making #1 in Execution1 JAMIESON WELLNESS 1Advantage Report 2024 78
Slide 79: Proven Innovation Engine
Proven Value Incrementality Efficiency Innovation #1 3x any #1 2x leading #1 4x category Engine competitor competitors average Multis Relaunch Gummies Greens Reform JWEL is driving the category’s innovation value JAMIESON WELLNESS 79
Slide 80: Made by Canadians for Canadians
Made by Canadians for Canadians Uniquely Canadian vs. majority of competitors in Canada Manufacture vast majority Employ Generate of our products at our meaningful 3 Canadian 1,200+ economic benefits manufacturing sites Canadians for Canada JAMIESON WELLNESS 80
Slide 81: Becoming the #1 Gummy Brand in Canada
Becoming the #1 Gummy From Brand in Canada 3 to #1 rd in 3 years JAMIESON WELLNESS 81
Slide 82: What's Next
What’s Next 1. Organize around securing Jamieson fair share of shelves 2. Steal competitive share in categories where we don’t yet lead 3. Use the power of Jamieson to build household penetration in key need-states JAMIESON WELLNESS 82
Slide 83: JAMIESON WELLNESS JAMIESON
JAMIESON WELLNESS 4 JAMIESON wellness inc: 83
Slide 84: Strength Abroad
Strength Abroad Joel Scales Executive Vice President, Jamieson International, Global Strategy
Slide 85: International Growth: Our Aspirations Beyond $1B in Global Revenue
International Growth: Our Aspirations Beyond $1B in Global Revenue Canada International 5-15% Growth 3-5 yrs China 2025 Target >$1.0B youtheory $800M to $840M Strategic Partners JAMIESON WELLNESS 85
Slide 86: Be the Most Trusted and Recommended VMS Brand In the World
Be the Most Trusted and Recommended VMS Brand In the World 50+ ~450 SKUs 2/3 of Sales Countries & does not include Canada, USA, and China are in 6 Countries Regions 86
Slide 87: International Growth Declarations
International Growth Declarations Be a top 3 brand in Grow our Leverage our global our highest potential international retail and distribution growth markets eCommerce partnerships JAMIESON WELLNESS 87
Slide 88: Focused on High Potential Markets
Focused on High Potential Markets 1. 2. 3. 4. Invest to Spend to Selectively Export Win Lead Build Markets 3 Markets 5 Markets 14 Markets +14% Growth +30% Growth +15% Growth +11% Growth Large accessible populations & established VMS markets Strong partner relationships Stable economy Moderately larg
Slide 89: Maximize Growth: KSA
Maximize Growth: KSA Globally branded, locally relevant campaigns #1 Brand Adopt an “own the shelf” mindset known for Quality Build equity and loyalty with Quality Seekers 89
Slide 90: Invest to Lead: Slovenia/CEE
Strong in-store presence Invest to Lead: Slovenia/CEE Combine global Jamieson Quality story with locally-relevant product benefits Deepening relationships with like- minded partners 90
Slide 91: Selectively Build: APAC
Celebrating 30 years in Hong Kong! Selectively Build: APAC Deliver optimal product assortment Build awareness across relevant channels 91
Slide 92: How We Win
How Collaborative expansion into new We Win markets through local partnerships Delivering locally relevant, insight- driven, brand building to drive sustainable consumer demand 92
Slide 93: Grow eCommerce
Grow eCommerce Expanding our International eCommerce Capabilities Winning Know Where Know How Aspiration to Play to Win Build balanced and Meet the consumer in the Build a branded, consistent diversified digital eco-system channel of their choice and seamless user experience across relevant platform
Slide 94: Leveraging Global Retail Distribution Partnerships
Winning Aspiration Leveraging Solidify global ‘go-to’ partner status Global Retail Offer the right product at the right time & Know Where to Play Distribution Aligned with our international market segmentation models Partnerships Leverage global retailer relationships Know How to Win Strateg
Slide 95: Success is Driven by Strong Distribution Partners
Success is Driven by Strong Distribution Partners We look for: Relationship with key retailers Marketing expertise and access to data Account management and timely communication Importing and regulatory landscape knowledge Financial stability Willingness to engage in joint planning and b
Slide 96: What's Next?
What’s Next? 1. Uncovering our next owned markets 2. Continuing to build brand relevance at the local level 3. Efficiently maximizing both our local and global partnerships 96
Slide 97: Jamieson
—S oS Jamieson TURAL SOURCES. VITA 1,000 mcg 12 100 | Fast Dissolving susuwcuat | 9° “isieis. | Dietary supplement 7 JAMIESON YX wellness inc:
Slide 98: Innovation & Consumer Trends Shaping the Future of VMS
Innovation & Consumer Trends Shaping the Future of VMS Dr. Louis J. Aronne, Director Megan Thomas, VP of Innovation & Regulatory Affairs Stacey Salmon, VP of Canada Marketing Matt Taylor, Senior Director of Insights, Innovation & Marketing Capabilities Moderator: Ruth Winker, VP, Corporate Affairs &
Slide 99: Global Capabilities
Global Capabilities Regan Stewart Chief Operations & People Officer
Slide 100: Global Capabilities
Global Capabilities Regan Stewart Chief Operations & People Officer
Slide 101: Global Operations Strategy Built for Resilience
Global Operations Strategy Built for Resilience Optimized Best-in-Class Global Manufacturing Supply Chain Distribution Network JAMIESON WELLNESS 101
Slide 102: Best-in-Class Supply Chain
Best-in Class Supply Chain Global Sourcing & Procurement in 35 Countries 9.6K metric tonnes of raw materials 2.6K Ingredients & packaging components Dual-sourced G on majority of ingredients Our Supplier Partner Program Business ethics, Human Rights, Responsible Sourcing JAMIESON WELLNESS 102
Slide 103: Our State-of-the-Art North American Manufacturing Network
OVER Our State-of-the-Art North American 17B 65% Manufacturing Network DOSES OF ANNUAL CAPACITY CURRENT UTILIZATION WINDSOR (RHODES) SCARBOROUGH Centre of Excellence: Centre of Excellence: Tableting & Large Scale Powders & Agile • Tablets, two-piece capsules, • Powders, tablets 100,000 sq. ft GMP •
Slide 104: Our Manufacturing Network
Our Manufacturing Manufacture In-Market Driving Efficiencies Mitigate Risk Network • Dedicated Centres of • Canada for Canada Excellence aligned to • Shift Production core competencies through shared Strategy • US for US capabilites across • Leverage large scale • Future Asia with local facility for
Slide 105: Global Distribution Footprint
Global Distribution Footprint 14 3PL Distribution Centres to better service customers, with cost efficiencies and reduced carbon footprint CANADA CHINA JAMIESON CANADA JAMIESON CHINA Ningbo, CN Mississauga, ON Shanghai, CN Pickering #1, ON Pickering #2, ON Windsor, ON JAPAN NUTRAWISE JAPAN Yokohama,
Slide 106: Our Operations Framework
Our Operations PEOPLE QUALITY Framework We know people are We put consumer safety at the heart of our first and ensure product organization’s success efficacy is Designed for Success CUSTOMER PROCESS We deliver on what Relentlessly pursue we promise to our opportunities to improve customers our: sys
Slide 107: Our People: Health & Safety #1 Priority
Our People: Engaged employees work safer, care more about quality, make better decisions and improve process Health & Safety is our #1 Priority JAMIESON WELLNESS 107
Slide 108: A Culture of Quality
A Culture of Quality Dedicated to consumer safety & product efficacy Quality is engineered into our manufacturing process • Right first time • Failure reduction • Audit readiness • Robust SOP • Regulatory requirement adherence • Supplier quality management JAMIESON WELLNESS 108
Slide 109: Delivering What We Promise to our Customers
Delivering What We Promise to our Customers 4. Execute the Plan Sophisticated Integrated Business Planning process ensures we: • Deliver right product at the right time • Rapid response to market opportunities 3. 1. or Supply Chain disruptions Align to Finance Plan Forecast Demand • Forward looking
Slide 110: Operations Excellence
Operations Excellence Manufacturing with Continuous Improvement to Drive Change CORE TO TRACKING AND OUR CULTURE EXPERTISE MONITORING OUR KPIs We measure: G • Productivity • Consistency • Cycle time • Engagement • Throughput • Safety • Quality SYSTEMS ANALYSIS Incremental, small, manageable changes
Slide 111: Our Agility & Commitment in Action
Our Agility & Commitment in Action JAMIESON WELLNESS 111
Slide 112: What's Next?
What’s Next? Strategically determining where our next investment in capacity will be Today – Today, we are at 65% capacity and 17B+ doses, and we will need to invest in the next 3-4 years to build capacity to grow JWEL beynd $1B Continue to look at insourcing new formats such as gummy Levera
Slide 113: Q&A
Q&A JAMIESON WELLNESS 113
Slide 114: Quality & Innovation into the Future
Quality & Innovation into the Future John Doherty Chief Science & Innovation Officer
Slide 115: Quality & Innovation into the Future
Quality & Innovation into the Future John Doherty Chief Science & Innovation Officer
Slide 116: My Role at Jamieson
My Role at Jamieson: PRODUCT QUALITY Is it safe and effective? How is it made? What’s inside? REGULATORY REQUIREMENTS Is it compliant? Does it meet in-Country standards? RESEARCH & DEVELOPMENT What’s next? Does it solve a consumer need? Does it bring value? JAMIESON WELLNESS 116
Slide 117: Our Industry-leading Commitment to Quality
Our Industry-leading Commitment to Quality “360 Quality”, Operating at Health Canada Drug our industry-leading pharmaceutical Establishment quality assurance standards by Licenses, FDA program Health Canada Approved, GMP certification, Australian Therapeutic Goods Administration (TGA) clearance JAMI
Slide 118: +360 quality checks in place from concept to post-launch
+360 quality checks in place from concept to post-launch Purity Potency Stability JAMIESON WELLNESS 118
Slide 119: Unparalleled Global Regulatory Expertise
Unparalleled Global Regulatory Expertise We meet all regulatory requirements in 50+ countries Speed, agility, & quality to win globally JAMIESON WELLNESS 119
Slide 120: We Hold +3,000 Product Registrations Globally
We Hold SAFETY +3,000 & Food NHP Drug Product EFFICACY Registrations Globally Health Food Reg. Category NHP Food (DS) Drug Product Supplement Reg. Timeline 60 days NA ~ 15 months ~ 2 years Up to 90 days Dossier Minimal None High Very High Minimal Technicality JAMIESON WELLNESS 120
Slide 121: Case Study: Stability Testing
Case Study: Stability Testing OUR PHARMA MODEL CHINA Our pharma-based China required three different model requires one studies for each new registration study for every new which were rapidly executed within formula our existing program CHINA Speed, agility, & quality to win globally JAMIESON WEL
Slide 122: Cutting Edge Quality Systems
Cutting Edge Quality Jamieson prioritizes raw material and in-process testing Systems to ensure product quality OUR QUALITY PHILOSOPHY: • Apply new technology ahead of regulatory requirements JAMIESON WELLNESS 122
Slide 123: Signature Repeatable Innovation Process
Signature Repeatable Innovation Process JWEL Innovation Process STRATEGIZE LED BY THE JAMIESON Innovation Playbook executed 2x a year INSIGHTS TEAM & SCIENTIFIC ADVISORY BOARD IDEATE New Science Strategy-led conceptual TRACK exploration Consumer Trends Monthly progress monitoring against KPIs
Slide 124: What's Next?
What’s PRODUCT QUALITY Accelerated DNA testing for Next? pathogens REGULATORY REQUIREMENTS Continuing to build the pipeline for China registrations RESEARCH & DEVELOPMENT Vegetarian softgels JAMIESON WELLNESS 124
Slide 125: JAMIESON
JAMIESON wellness inc: JAMIESON WELLNESS. 125
Slide 126: Global Operations into the Future
Global Operations into the Future Don Bird EVP & MD, Strategic Partners & Global Business Development
Slide 127: Strategic Partnerships
Strategic Partnerships Don Bird EVP & MD, Strategic Partners & Global Business Development
Slide 128: Strategic Partnerships at Jamieson
Strategic Partnerships at Jamieson Specializing in Private Label and Contract Manufacturing Serving 18+ countries internationally, in 5 continents 128
Slide 129: Strategic Partnerships: Our Aspirations Beyond $1B in Global Revenue
Strategic Partnerships: Our Aspirations Beyond $1B in Global Revenue ($M) $125 Canada $108 $108 $105 ~5% International Growth $87 3-5 yrs $79 China >$1.0B $76 $64 youtheory Strategic Partners 2017 2018 2019 2020 2021 2022 2023 2024 2025 JAMIESON WELLNESS 129
Slide 130: Drives Margin and EBITDA Growth for JWEL
ROLE OF SP Drives We fill any idle capacity and Maximize Purchasing Power – drive overall efficiency Larger ingredient/component purchasing power across portfolio Margin and EBITDA Expand Market Access Leverage Private Label Growth for JWEL JAMIESON WELLNESS 130
Slide 131: Who are our Customers – Why JWEL
Who are our Customers – Blue-chip global International private Government/ Why JWEL brands label brands NGO Pharmaceutical-grade manufacturing World-class quality Custom formulation, delivery systems, and flavour profiles to fit unique customer needs Access to JWEL’s leading global export and produc
Slide 132: We Co-Manufacture All Formats
We Co-Manufacture All Formats TABLETS & CAPLETS: Chewable, Fast Dissolve, Lozenges, Coated or Un-coated, Bi-layer, Effervescent SOFTGEL CAPSULES: Bovine or Porcine gelatin, Vegetarian coming Softgels: TWO-PIECE CAPSULES: >50% of our Gelatin or Veggie, Transparent or Opaque, Timed Diffused Micro- Enc
Slide 133: Manufacturing High-Dose Vitamin A
Manufacturing High-Dose Vitamin A Essential for vision, immunity and child development Pharmaceutical grade Aligned with our values ~150M 2B+ children Vitamin A in over 50 countries capsules for Nutrition every year International JAMIESON WELLNESS 133
Slide 134: What's Next
What’s Next Manage & develop our existing customer base Expand global and domestic opportunities JAMIESON WELLNESS 134
Slide 135: Q&A
Q&A . JAMIESON YX wellness inc: JAMIESON WELLNESS. 135
Slide 136: Diving into the Numbers
Diving into the Numbers Chris Snowden CFO
Slide 137: Diving into the Numbers
Diving into the Numbers Chris Snowden CFO
Slide 138: 2024 Highlights
2024 Highlights +14.1% +8.5% Branded Revenue Consolidated revenue to $734 million 19.2 % Adjusted EBITDA +94.2% Operating Margin – driving record Cashflow high of $141 million Adjusted EBITDA JAMIESON WELLNESS 138
Slide 139: 2025 Target
2025 Target1 Revenue $800 million to $840 million Strategic Partners Growth of… Jamieson Brands 9% – 14.5% Canada Canada youtheory 2025 5% – 8% US 5% – 15% China 25% – 35% International 20% – 30% China International Strategic Partners 10% – 15% Consolidated 9% – 14.5% EBITDA $157M – 163M 11% – 15.5%
Slide 140: Our Aspirations beyond >$1B Global Revenue
Our Aspirations beyond >$1B Global Revenue Growth of… Jamieson Brands 10% – 15% Strategic Partners Canada 3% – 5% US 10% – 20% Canada China 25% – 35% 3-5 yrs International 5% – 15% Strategic Partners ~5% youtheory >$1.0B Consolidated 10% – 15% International China EBITDA Margin 20% – 21% ~65% Branded
Slide 141: Growth in China
Growth Our Aspirations beyond >$1B Global Revenue in China REVENUE/AEBITDA MARGIN GROWTH 25 to 35% Revenue Growth +300 to 400bps AEBITDA Margin % Gross Margin Revenue $ Expansion +600 to 800 bps Adjusted EBITDA Margin Expansion 2025 Revenue +25% to 35% AEBITDA +600bps to 800bps JAMIESON WELLNESS 141
Slide 142: Growth in youtheory
Growth Our Aspirations beyond >$1B Global Revenue in youtheory REVENUE/AEBITDA MARGIN GROWTH 10 to 20% Revenue Growth +200 to 300bps AEBITDA Margin % Gross Margin Revenue $ & Adjusted EBITDA Margin Expansion 2025 Revenue 10% to 20% AEBITDA +200bps to 300bps JAMIESON WELLNESS 142
Slide 143: Growth in Canada & International
3 to 5% Growth Our Aspirations beyond Canada Revenue Growth >$1B Global Revenue in Canada & 5 to 15% International COMBINED REVENUE/AEBITDA MARGIN GROWTH International Revenue Growth +100 to AEBITDA Margin % 200bps Gross Margin & Revenue $ Adjusted EBITDA Margin Expansion 2025 Revenue 4% to 7% AEBIT
Slide 144: Pathway to Expansion
Pathway to Expansion CONSOLIDATED REVENUE/AEBITDA MARGIN GROWTH 10 to 15% Revenue Growth +100 to AEBITDA Margin % 200 bps Revenue $ Adjusted EBITDA Margin Expansion 2025 Revenue +10% to 15% AEBITDA +100bps to 200bps JAMIESON WELLNESS 144
Slide 145: Our Capital Allocation Framework
Our Capital Allocation Framework DRIVE ORGANIC GROWTH • M&A Cash Generation & Capital Deployment Cash Generation $291M 300,000 Cash from Operations Investments in Capital $96M 200,000 Increased capacity >2x G 100,000 Acquisitions $350M - 2017 2018 2019 2020 2021 2022 2023 2024 Investing ahead of bus
Slide 146: Our Capital Allocation Framework
Our Capital Allocation Framework REGULAR DIVIDEND • NCIB Returns to Shareholders $0.90 $0.80 250.0 174M 1 Dividends Paid 15 $0.70 200.0 $0.60 $0.50 150.0 % Average Dividend Growth Rate G 2.8 $0.40 % 100.0 $0.30 Dividend $0.20 50.0 effective yield $0.10 $- 2017 2018 2019 Dividends 2020 NCIB 2021 2022
Slide 147: M&A Strategy
M&A Strategy GEOGRAPHY PLATFORM Priority Market: US Foundation for global growth Leverage existing Shared best practices and infrastructure for efficiency. capabilities TARGET ATTRIBUTES SOURCE OF FUNDS Revenue: $100m Net Debt/AEBITDA ~1.9x Strong growth runway Current debt structure supports >$400M
Slide 148: ERP Live
ERP Live Implementation MARCH 4, 2025 Efficiency metrics on track At 97 % after 3 weeks; At 100% within 6 weeks ERP Status: CHINA: Complete production and shipping capabilities resumed enterprise-wide in under 24 hours post-go-live CANADA: Highest risk implementation milestones US TARGETED FOR 2026/
Slide 149: Recap Since IPO
Recap Since IPO 156 Revenue1 % $212M Cash Returned to Shareholders2 129 AEBITDA1 % 150 % $291M Operating Cash Flow2 Adjusted Net Earnings 1. Growth from 2017 to 2024 JAMIESON WELLNESS 2. Cumulative 149
Slide 150: Q&A
Q&A son Multi "100% COMPLETE 4 JAMIESON wellness inc: JAMIESON WELLNESS. 150
Slide 151: Inspiring Better Lives Every Day
Inspiring Better Lives Every Day
Slide 152: Driving Canada beyond to Global $1B
Driving Canada Insights Innovation beyond to Global Quality Regulatory $1B Proven Resiliency Global H&W 100+ years tailwinds
Slide 153: Thank you
Thank you (4 JAMIESON wellness inc: