Rapala Vmc Oyj · OMXHEX:RAP1V
Rapala Vmc Oyj — Investor Presentation (March 2015)
22 slides from Rapala Vmc Oyj's investor presentation, Mar 4, 2015
Slide 1: Company Presentation
RAPALA COMPANY PRESENTATION
Slide 2: We help fishermen across the world to catch fish
WE HELP FISHERMEN ACROSS THE WORLD TO CATCH FISH It all started in 1936 with Lauri Rapala and his hand- crafted lures. Today Rapala VMC Corporation is one of four global players in recreational fishing. We have the widest distribution network, global manufacturing resources, and the most desired bra
Slide 3: Strategic cornerstones for profitable growth
STRATEGIC CORNERSTONES FOR PROFITABLE GROWTH • Rapala VMC Corporation grows catch by catch through its three strategic cornerstones: brands, manufacturing and distribution. • The cornerstones strengthen each other and keep on providing opportunities for growth. • The Rapala Group’s business culture
Slide 4: We have fishermen hooked on our brands
WE HAVE FISHERMEN HOOKED ON OUR BRANDS • Rapala is by far the world’s most recognized fishing lure brand. • Fishing success makes fishermen loyal to brands –> Strong brands are important in the fishing tackle business. • The Rapala Group can cater to all kinds of fishermen with the broad brand and p
Slide 5: Manufacturing premium products for mass markets
MANUFACTURING PREMIUM PRODUCTS FOR MASS MARKETS • The Rapala Group's R&D excels in innovation and technical expertise –> New premium products are introduced each season. • The majority of products under the Group's own brands are manufactured in our own production facilities in Finland, Estonia, Rus
Slide 6: Excellence in research and development
EXCELLENCE IN RESEARCH AND DEVELOPMENT • The Rapala Group's R&D excels in innovation and technical expertise –> New premium products are introduced each season. • Expertise in manufacturing and product R&D go hand in hand. Manufacturing and R&D also benefit from insights gathered through the global
Slide 7: Our distribution is bigger than fishing
OUR DISTRIBUTION IS BIGGER THAN FISHING • Industry’s broadest distribution network – we run distribution on 6 continents and our products are available in 50 000 stores in 120 countries. • Own distribution network ensures optimization of product range, maximization of sales and brand control in mark
Slide 8: The Group's own products
THE GROUP'S OWN PRODUCTS The Rapala Group focuses on the manufacturing and distribution of fishing tackle. The Group's fishing products are manufactured or subcontracted by the Group and sold under its own brands. Because fishermen associate certain brands with certain products, the Group has a wide
Slide 9: The Group's own products
THE GROUP'S OWN PRODUCTS 3/4/2015 9
Slide 10: Third party products
THIRD PARTY PRODUCTS Most of the third party products distributed by the Rapala Group are for recreational fishing to complement our own brands’ range. We have distributed Shimano rods and reels since 1993 and now cover 28 countries in Europe as well as Kazakhstan and South Africa. Within fishing we
Slide 11: Gone global with local know-how
GONE GLOBAL WITH LOCAL KNOW-HOW • The Rapala Group promotes local entrepreneurial spirit and profit responsibility. • Management model based on people management, delegation of responsibility and recognition of differences in business environments. • Decisions are put in the hands of people with ful
Slide 12: Rapala VMC Corporation as an investment
RAPALA VMC CORPORATION AS AN INVESTMENT • We capitalize on a unique business model. • Nobody in recreational fishing has structured its business quite like us. • We have it all: we brand, make and distribute. • Our global presence and portfolio of leading brands makes us more resistant to seasonal c
Slide 13: Global sports fishing industry
GLOBAL SPORTS FISHING INDUSTRY • In the countries where Rapala Group operates there is estimated to be closer to 200.000.000 recreational fishermen. In developed countries growth is limited, while developing countries represent growth potential as standard of living is increasing. • The size of glob
Slide 14: Industry peer group
INDUSTRY PEER GROUP Company Origin Sales MUSD* Major fishing product categories Other comment Shimano (Fishing) Japan 600 Rods, reels and accessories. Japan ca. 50% of fishing sales. Total company ca. 3 BUSD. Sells also bicycle components. Globeride (Daiwa) Japan 600 Rods, reels and lures. Japan ca.
Slide 15: Board of Directors and Management
BOARD OF DIRECTORS AND MANAGEMENT BOARD OF DIRECTORS Emmanuel Viellard Jorma Kasslin Eero Makkonen Jan-Henrik Schauman Chairman President and Chief Board member since 1998 Board member since 1999 Chairman of the Board since 2005 Executive Officer Chairman of the Board 1999–2005 M.Sc. (Econ.), MBA Pr
Slide 16: Board of Directors and Management
BOARD OF DIRECTORS AND MANAGEMENT EXECUTIVE COMMITTEE Jorma Kasslin Jussi Ristimäki Olli Aho Juhani Pehkonen President and Chief Chief Financial Officer Company Counsel, Head of Lure Business Executive Officer (CEO) (CFO) Secretary of the Board and Executive Committee member Executive Committee Exec
Slide 17: Long term financial development
LONG TERM FINANCIAL DEVELOPMENT 3/4/2015 17
Slide 18: Details of net sales 2014
DETAILS OF NET SALES 2014 3/4/2015 18
Slide 19: Key financials
KEY FINANCIALS ANNUAL KEY FIGURES MEUR, 2010 2011 2012 2013 2014 Net sales 269.4 2795 290.7 286.6 273.2 EBITDA 37.4 37.7 32.7 33.6 30.0 Operating profit 31.3 30.7 25.9 26.1 22.9 Comparable operating profit 32.2 30.1 27: 274A 20.9 Net profit for the period 20.7 17.2 14.0 16.1 10.2 EBITDA margin, % 13
Slide 20: Share and shareholders
SHARE AND SHAREHOLDERS Presentation name / Author 3/4/2015 20
Slide 21: Share related financial indicators
SHARE RELATED FINANCIAL INDICATORS 3/4/2015 21
Slide 22: Growing catch by catch.
GROWING CATCH BY CATCH. 3/4/2015 22