Slide 1: Total Revenue & Gross Margins
Cricut Investor Relations Data Sheet Q1 2025 (in thousands, except shares & ARPU) 2022 2023 2024 2025 Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY Q1 Total Cricut Revenue $ 244,783 $ 183,757 $ 176,996 $ 280,760 $ 886,296 $ 181,227 $ 177,765 $ 174,909 $ 231,246 $ 765,147 $ 167,392 $ 167,947 $ 167,890
Slide 2: User Engagement & Monetization
Cricut Investor Relations Data Sheet Q1 2025 (in thousands, except shares & ARPU) 2022 2023 2024 2025 Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY Q1 Active Users 5,498 5,593 5,673 5,834 5,834 5,943 5,912 5,929 5,935 5,935 5,952 5,918 5,894 5,892 5,892 5,926 USER ENGAGEMENT & MONETIZATION % Change i