National Storage Affiliates Trust · NYSE:NSA
National Storage Affiliates Trust — Q2 2024 Earnings Presentation
11 slides from National Storage Affiliates Trust's earnings presentation, Aug 6, 2024
Slide 1: PRO Internalization & Internal Growth Strategy Update
PRO Internalization & Internal Growth Strategy Update SEPTEMBER 2024
Slide 2: Forward-Looking Statements and Non-GAAP Financial Measures
FORWARD-LOOKING STATEMENTS AND NON-GAAP FINANCIAL MEASURES FORWARD-LOOKING STATEMENTS: We make forward-looking statements in this presentation that are subject to risks and uncertainties. These forward-looking statements include information about possible or assumed future results of our business, f
Slide 3: PRO Internalization: Strategic Rationale
PRO Internalization: Strategic Rationale Simplified Structure and • Will no longer pay performance distributions to PROs Financial Reporting • Greater potential upside in FFO per share growth • Eliminate management fees to the PROs upon completion of phased Significant G&A Savings management transit
Slide 4: PRO Internalization: Progress To Date
PRO Internalization: Progress To Date Customer Acquisitions / Platforms Areas Covered Planned Completion 66% • Consistent marketing strategy (SEO, paid, brand) • Includes all previous PRO- Complete(1) • Cohesive pricing strategy (promotions, ECRI) managed stores (333) • Centralized web platform (NSA
Slide 5: Brand Strategy: Consolidation Underway
Brand Strategy: Consolidation Underway Twelve Existing Brands Seven Market Focused Brands Note: Red circles reflect two brands that have already been transitioned as of August 26, 2024. 5
Slide 6: NSAstorage.com - Consolidation Of Websites
NSAstorage.com - Consolidation Of Websites Over 1,000 Stores Now On NSAstorage.com No Longer Compete Increase Conversion Rate Reduce Cost Of With More Store Choices Against Ourselves In Individual Clicks Google Ad Auctions On Website Migrated Over To One Website Note: As of August 26, 2024. 6
Slide 7: NSAstorage.com Consolidation: Began in May 2024
NSAstorage.com Consolidation: Began in May 2024 Early Positive Implications: Improved Ranking In Local Search Results (Lower Numbers Are Better) January – Before Transition(1) August – 3 Months Into Transition(1)(2) 7.1 8.6 10.0 ID MA 2.5 OR 3.4 5.5 ID MA 13.5 OR 6.2 10.7 6.7 RI 5.1 8.9 IA OH NJ 2.2
Slide 8: Search Results: Brand Strategy Is Working
Search Results: Brand Strategy Is Working Individual Storage Brands Live Together In A Single Website Customer-facing brands still show in search results, however they are co- branded under the NSAstorage.com single domain. 8
Slide 9: Long Term Testing: Informs Evolving Machine Learning Models
Long Term Testing: Informs Evolving Machine Learning Models Strategy Predict Split Up Similar MSAs Into Strategic Move-Outs Variations For Effective Testing From Churn + ECRI Set Marketing Rental Spend Street Rates ECRI Forecasting Goal Model: Tying Together Pricing, ECRI & Paid Measuring Success Ch
Slide 10: NSA Is Excited About Our Strategy To Gain Upside Momentum
NSA Is Excited About Our Strategy To Gain Upside Momentum Longer Term Strength In Technology & Customer Experience Support Center Of Excellence Near Term PRO Internalization Storage Selector Customer Experience Portal Brand Consolidation NSAstorage.com Data Warehouse & Medium Term Custom Centralized
Slide 11: 1K NSA
1K NSA STORAGE
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