Boomer — Investor Presentation (January 2021)
30 slides from Boomer's investor presentation, Jan 11, 2021
Slide 1: Investor Presentation January 2021
Investor PresentationJanuary 2021
Slide 2: Forward Looking Statements
Forward Looking Statements This Descriptive Presentation (the “Presentation") has been prepared by Boomer Naturals (the “Company”) and recipients are not entitled to rely on the accuracy or completeness of the Presentation. Each recipient agrees, and the receipt of this Presentation serves as an ack
Slide 3: Agenda
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Slide 4: Boomer Naturals Overview
Boomer Naturals Overview Expanding Two Growing Platforms: Healthy Living and Boomer PPE products Leveraging an omni-channel sales strategy including e-commerce, retail, and wholesale Seven-person medical advisory board consisting of physicians and wellness professionals Exclusive US distribution fro
Slide 5: Expanding Platform & Key Milestones for Growth
Expanding Platform & Key Milestones for Growth 2020 2019 Incorporation of Boomer Naturals Medical Advisory Board Established Boomer Naturals developed, using a blend of botanical terpenes, serving as a CBD alternative Boomer Naturals launches, using an omni-approach of retail, wholesale ande-commerc
Slide 6: Management Team
Mike QuaidChief Executive OfficerFormer executive at S.G. Warburg, Partner and head of risk mgmt. at KCCO a Chicago-based hedge fundCo-founded BN in 2019; responsible for major partnerships including PGA magazine, Tommy Bahama, and Pham Van Trading as well as the acquisition of SKIN sunscreen, a lea
Slide 7: Agenda
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Slide 8: Face Cover Market Segmentation Breakdown
Face covers that offer protection from dust and prevent the spread of COVID-19The CDC recommends using in public settings for social distancing and proper hygiene13% of 2020E global market share, growing at ~6% CAGR through 2025 Respiratory and surgical mask market penetratorAccessible alternative t
Slide 9: Face Cover Market Size & Forecast (2019 - 2021)
Face Cover Market Size & Forecast (2019 - 2021) By revenue ($ in millions) Source: Arizton Global Face Mask Outlook and Forecast, Company Data, Expert Interviews Global Product Segmentation Key Growth Drivers 2,058 2019 2021 2019 2021 Geographic Segmentation 20,406 10,971 1,504 1,947 16,422 3,551 4,
Slide 10: North American Face Mask Market Breakdown (2020)
North American Face Mask Market Breakdown (2020) By revenue ($ in millions) Drug Store mask sales represent a $2.3B revenue opportunity, accounting for 18% of the 2020 aggregate market N. A. Distribution Segmentation N. A. Indirect Distribution Breakdown Indirect Distribution$8,989M (69%) Wholesaler
Slide 11: North American Face Mask Market Breakdown (2020)
North American Face Mask Market Breakdown (2020) 44 27 17 12 Betterassuming a vaccine is unavailable Personal use of face coverings over time,% of respondents repoting at least a weekly use Expectations for COVID-19’s progression in the US, in 9 months, % of respondents N95Respirator Currently In 9
Slide 12: Sustained Demand Drivers Through 2021
Sustained Demand Drivers Through 2021 Source: Arizton Global Face Mask Outlook and Forecast, Goldman Sach's Research, CNN, Harvard, Industry Experts Increased awareness and widespread testing As businesses return, the safety of both employees and customers will be top priority International demand s
Slide 13: Boomer Naturals' Face Cover Total Addressable Market
Boomer Naturals' Face Cover Total Addressable Market Source: Arizton Global Face Mask Outlook and Forecast, Company Data, Expert Interviews Our market is ~67% of the North American MarketNorth American Face Mask Market by Revenue and Product (2020)By Revenue ($ in millions) Boomer Face Mask Addressa
Slide 14: Addressable Market for Boomer Botanics is ~$15B
Addressable Market for Boomer Botanics is ~$15B Source:1. Brightfield Group July, 2020 US CBD Report2. Allied Market Research3. MarketResearch.com Boomer Botanics extends across several high-growth health and wellness product marketsMarket 2020 US Market Est. Size Est. 2020-2025 CAGR Relevancy to Bo
Slide 15: Agenda
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Slide 16: Overview of Boomer Product Offerings
Boomer Botanics (CB5)Roll-onImmune TinctureGummiesPet TreatsMassage OilCream All PPE ProductsMulti-Use Face CoverSurgical Face MaskViser Face ShieldHand SanitizerSafety Glasses Skin and WellnessGlam MaskLip MaskSkin SunscreenSkin Lip BalmLibido Supplement Nitrile GlovesIsolation GownsCoverallsPPE Pa
Slide 17: Boomer Reusable Face Cover Deep Dive
Boomer Reusable Face Cover Deep Dive 3-Layer Structure3-layer structure, as recommended by the World Health Organization, material is 65% cotton / 35% polyester blend with three different layers each infused with silver-infused Silver-infused TechnologyTechnology utilized for each layer, which harne
Slide 18: Boomer Botanics Deep Dive
Boomer Botanics Deep Dive All natural, doctor-formulated blends (patent pending) Combines five natural and powerful ingredients to balance and support the body Proprietary formula of botanical blends A healthy, fully-supported and balanced body means a stronger immune system, better pain management,
Slide 19: Agenda
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Slide 20: Sales, Distribution and Expansion Strategy: PPE
Sales, Distribution and Expansion Strategy: PPE Target large retailers and distributors in need of reliable PPE supply (i.e., CVS, Core-Mark, grocery store chains, etc.) with high potential for cross-sell opportunities into Boomer's Healthy Living products Invest in DTC distribution growth while add
Slide 21: Sales, Distribution and Expansion Strategy: Healthy Living
Sales, Distribution and Expansion Strategy: Healthy Living Renewable three-year agreement (Jan, 2020) with lifestyle brand Tommy Bahama to be their exclusive licensed wellness partner Agreement with Scrip/Hessco, who serves over 60,000 chiropractors, massage therapists, physical therapists, and home
Slide 22: Potential Expansion Opportunities in FY 2021
Potential Expansion Opportunities in FY 2021 New Markets Boomer Products Boomer Rationale Est. Annual Revenue Total US Market Category Bedding Nano-silver infused pillows, blankets, and linens Cost advantage/expertise via Vietnam manufacturing network $25m $13b Personal Care/Bandages Nano-silver ban
Slide 23: Media Spend and Strategy
Media Spend and Strategy 71% Q4 2020 Media Spend Breakdown Media Spend ResultsTotal Media Spend: ~$12.5M Media spend budgeted to be 15% - 20% of quarterly net sales on a go forward basis as consumer education and brand awareness matures Consumer education on nano-silver mask technology differentiati
Slide 24: TV, Radio, and Digital Media Coverage
TV, Radio, and Digital Media Coverage Digital Media TV and Radio Partners / Coverage TV and Radio Partners / Coverage Target Websites Ad Examples TV and Radio Partners / Coverage FoxNews.com Yahoo.com MSN.com CNN.com People.com NJ.com NYPost.com USAToday.com MaternityWeek.com DrudgeReport.com Weathe
Slide 25: Agenda
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Slide 26: PPE Supply Chain: Certified Products and Proven Logistics
Certified, High Quality ProductsFDA registered manufacturers, antibacterial protection, 30-day use washable face covers13 & 4-ply paper surgical masks, nitrile gloves, neck gaiters, surgical gowns (level II) and coveralls all certified by US testing standards Proven Logistics: Shipped 10M+ UnitsRece
Slide 27: Agenda
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Slide 28: Q1 Fiscal 2021 Results and Preliminary FY 2021 Guidance
ResultsQ1 Fiscal 2021 Results and Preliminary FY 2021 Guidance "Our successful expansion into the Personal Protective Equipment category has exceeded our expectations and positions us well to expand into ancillary health and wellness categories by leveraging our expertise and unique access to manufa
Slide 29: Boomer Holdings, Inc: Company Structure
Boomer Holdings, Inc: Company Structure Capital StructureEquity80% founders, management, and employees20% sold through family and friend rounds155M common shares outstanding; 200M authorized common, 10M preferredDebt$2.5M in working capital revolver$2.2M in convertible notes Corporate OverviewBoomer
Slide 30: Investment Highlights
Investment Highlights Significant face cover and other PPE Total Addressable Market Blue chip, dedicated brand partners pave the way to broader outreach Strong growth driven by robust and sustainable demand drivers and established brand name Leading health and wellness industry expertise Unique dual
Boomer Holdings — Investor Presentation (January 2021) on 6ix