Baozun, Inc. · NASDAQ:BZUN
Baozun — Q3 2020 Earnings Presentation
13 slides from Baozun's earnings presentation, Nov 23, 2020
Slide 1: Baozun 3Q20 Earnings Presentation
Baozun 3Q20 Earnings Presentation November 23, 2020
Slide 2: Disclaimer
Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the “Company”) in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in
Slide 3: 3Q 2020 Financial Highlights
3Q 2020 Financial Highlights GMV (1) Revenue RMB 10.8 bn RMB 1.8 bn +19% YoY +22% YoY Brand Partners (2) Non-GAAP Income from Operations (3) 260 RMB 111.7 mn Net add of 10 QoQ + 37 YoY +47% YoY (1) Gross merchandise volume for the quarter of 2020 Q3, includes value added tax and excludes (i) shippin
Slide 4: Solid Growth Driven by Both New and Existing Brand Partners
Solid Growth Driven by Both New and Existing Brand Partners Number of brand partners Total GMV (1) RMB mn 44,410 260 250 239 231 32,815 185 29,426 26,639 152 133 40,561 113 19,112 30,126 26,524 24,238 10,847 11,265 16,492 9,082 6,735 8,731 9,979 4,472 8,342 2,263 2,534 2,620 2,902 3,849 2,401 2,689
Slide 5: Robust Revenue Growth with Balanced Business Model
Robust Revenue Growth with Balanced Business Model Total net revenue Gross profit (1) RMB mn RMB mn 7,278 62.9% 64.8% 63.2% 62.3% 61.9% 61.8% 53.8% 43.3% 4,504 50.0% 5,393 5,505 3,856 33.2% 4,494 3,358 3,465 30.0% 4,149 2,876 3,073 2,777 3,390 2,365 10.0% 1,891 2,231 2,598 1,214 658 1,829 1,468 -10.
Slide 6: Optimized Cost Structure and Investments in Technology Driving Long-Term Growth
Optimized Cost Structure and Investments in Technology Driving Long-Term Growth Operating expenses breakdown (as % of total GMV) Technology and content expenses RMB mn 12.8% 12.2% 1.1% 0.8% 0.9% 0.8% 10.4% 10.3% 10.2% 9.9% 9.9% 9.9% 0.6% 0.5% 0.6% 9.3% 0.6% 0.5% 0.5% 393 0.7% 0.9% 0.5% 0.9% 1.0% 0.9
Slide 7: Healthy and Sustainable Profitability
Healthy and Sustainable Profitability Non-GAAP income from operations (1) Non-GAAP net income (2) RMB mn RMB mn 7.6% 8.0% 10.0% 6.3% 6.1% 6.1% 6.5% 6.4% 10.0% 5.4% 5.1% 4.9% 4.8% 5.0% 3.7% 3.5% 4.3% 3.9% 1.3% 1.8% 0.0% 0.0% 460 433 -10.0% -10.0% 347 358 336 315 -20.0% -20.0% 268 265 244 -30.0% 195 -
Slide 8: Healthy and Sustainable Profitability (Cont’d)
Healthy and Sustainable Profitability (Cont’d) Non-GAAP net income Basic and Diluted non-GAAP net income attributable to Ordinary Shareholders of Baozun (1) attributable to Ordinary Shareholders of Baozun Inc. per ADS (2) RMB mn RMB 7 6.4% 6.4% 4.9% 4.4% 4.8% 3.9% 5.0% 6.11 6.16 3.6% 5.99 0.9% 6 5.7
Slide 9: Appendix
Appendix
Slide 10: Appendix – Consolidated Statements of Income
Appendix – Consolidated Statements of Income For the year ended December 31, For the three months ended September 30, in RMB '000 2017 2018 2019 2019 2020 Product sales 2,257,632 2,516,862 3,422,151 662,334 803,434 Services 1,891,176 2,876,175 3,856,041 840,760 1,025,725 Total net revenues 4,148,808
Slide 11: Appendix – Selected Consolidated Balance Sheet
Appendix – Selected Consolidated Balance Sheet Selected Consolidated Balance Sheet Data As of December 31, As of September 30, in RMB '000 2017 2018 2019 2020 ASSETS Cash and cash equivalents 244,809 457,340 1,144,451 4,088,645 Restricted cash 48,848 125,515 382,359 184,206 Accounts receivable, net(
Slide 12: Appendix – Reconciliations of GAAP and non-GAAP Financial Measures
Appendix – Reconciliations of GAAP and non-GAAP Financial Measures For the three For the year ended December 31, months ended September 30, In RMB ’000 2015 2016 2017 2018 2019 2019 2020 Income from operations 8,451 90,066 256,332 355,773 383,653 56,082 84,607 Add: Share-based compensation expenses
Slide 13: Thank You!
Thank You! ao}zuN