Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q1 FY2022 Earnings Presentation
40 slides from Bajaj Consumer Care's earnings presentation, Aug 5, 2021
Slide 1: Investor Presentation filing cover letter
bajaj coNsuMER cARE August 5, 2021 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra Ea
Slide 2: Investor Presentation Q1 FY 2021-22
b~~ CONSUMER CARE Investor Presentation Q1 FY 2021 - 22 5th August 2021
Slide 3: Table of Contents
Table of Contents • Executive Summary • Hair Oil Markets & Shares • Bajaj Hair Oil Brands • Sales ➢ Domestic Business ➢ International Business • Business Operations • Human Resources • Financials 2 b~aj CONSUMER CARE
Slide 4: Executive Summary
Executive Summary • Q1’ FY22 reported sales growth of 10.7% with sale of Rs. 212.0 Crore; Sales growth excluding sanitisers was 20.4% • Sales was impacted in April and May due to Covid-19 related lockdown • Gross margin was at 58.7% impacted due to commodity price inflation and change in product mix
Slide 5: Hair Oil Markets & Shares
Hair Oil Markets & Shares bajaj coNsuMER cAR 4
Slide 6: Hair Oil Market Growth Trends
Hair Oil Market Growth Trends Value Growth (% ) Volume Growth % I . . I Total Hair Oils FY 21 vs FY 20 Q1 vs Q1 LY MAT Jun 21 FY 21 vs FY 20 Q1 vs Q1 LY MAT Jun 21 All India -6.6 25.4 5.4 -3.7 22.4 6.7 Urban -11.4 28.5 1.7 -8.9 24.5 2.7 Rural -0.1 22.1 10.0 2.3 20.3 11.3 Source: Nielsen Retail Audit
Slide 7: Bajaj Hair Oil Market Share Trend
Bajaj Hair Oil Market Share Trend 10.7 10.7 MAT VALUE MARKET SHARE (%) 10.5 10.5 10.5 10.4 10.4 10.4 10.3 10.3 10.2 10.2 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.0 10.0 10.0 10.0 10.0 10.0 10.0 9.9 JUN19 AUG19 OCT19 DEC19 FEB20 APR20 JUN20 AUG20 OCT20 DEC20 FEB21 APR21 JUN21 Value MS % T
Slide 8: Bajaj Almond Drops Hair Oil Market Share Trend
Bajaj Almond Drops Hair Oil Market Share Trend 10.2 10.1 MAT VALUE MARKET SHARE (%) 10.0 9.9 9.9 9.8 9.8 9.8 9.8 9.8 9.7 9.7 9.7 9.7 9.6 9.7 9.7 9.6 9.6 9.6 9.6 9.6 9.6 9.6 9.6 9.6 9.6 9.6 9.6 9.4 9.2 JUN19 AUG19 OCT19 DEC19 FEB20 APR20 JUN20 AUG20 OCT20 DEC20 FEB21 APR21 JUN21 Value MS% Bajaj Almon
Slide 9: Bajaj Hair Oil Brands
Bajaj Hair Oil Brands bajaj coNsuMER cAR 8
Slide 10: Bajaj Almond Drops Hair Oil Market Activation in Q1
Bajaj Almond Drops Hair Oil Market Activation in Q1 TV Campaign Social Media Campaign Print Campaign Bajaj Almond Drops Hair Oil fj r---r, • - -·- 1/tinhustan mimes _ bajaJalmonddrops SnonsorPd \ Spot1:1.otad (.C!) p your hairstyle game ano get high n.r,~--s.- -.-............ .,. ..,.._...... wtth t
Slide 11: Digital Demo Video Campaign - Strengthen Nourishment Credentials
Digital Demo Video Campaign -Strengthen Nourishment Credentials Objective Claims Insight Campaign Idea Build consideration 1) 79% Reduction for the brand, Lack of awareness 2 Demo videos in Hairfall. especially in of Specific benefits created with claims 2) 82% Stronger younger TG. provided by ADHO,
Slide 12: Demo Video Results: Healthy Increase in Key KPIs
Demo Video Results : Healthy Increase in Key KPI’s Ad Recall Lift Purchase Intent Exposed minus control = 5.9% Exposed minus control = 4.6% 33.2% 39.8% 28.6% 33.9% ■ Control Responses ■ Exposed Responses ■ Control Responses ■ Exposed Responses • Increase in Awareness and Purchase Intent were both Be
Slide 13: Bajaj Amla Aloe Vera Hair Oil: Healthy Market Share Build up
Bajaj Amla Aloe Vera Hair Oil : Healthy Market Share Build up in Key States All India ( Value MS% within Amla Segment) Period Q1’21 Q2’21 Q3’21 Q4’21 Q1’22 All India 1.4 1.6 2.3 2.5 2.6 • Market share progression on AAHO has been steady in spite of Lockdown in Key Geographies of Rajasthan, UP and MP
Slide 14: Bajaj Amla Aloe Vera: Marketing Support for Accelerating Trials
Bajaj Amla Aloe Vera : Marketing Support for Accelerating Trials Print Campaign For Rajasthan, MP & UP in Q1 Digital and TV Support started For HSM ~~~~;.j;;; . . . . . . . . . . .dlW M, ......... tll ... ~GGldlGI '3 /Rdd_M_.,,. --~---- -- ~~..!!I=- -••.m~••mpn"" ~~:--~~~~~~~~:!~. -.m,'l!flig-3!13!R
Slide 15: Bajaj Pure Coconut Oil Launch
Bajaj Pure Coconut Oil Launch • Coconut Oil is a Rs. 4800 Cr category (MAT May ‘21) largely concentrated in West , South and East) • Product : 100% Pure Coconut Oil, Highest Grade without any additives • Launched in July in select states 500ml 175 ml 100 ml ~ I ...____I______.I ._____I Price: Rs 175
Slide 16: Sales
Sales Ha/8) consumer cane
Slide 17: Sales Value Channel wise - Q1 FY 22 (Standalone)
Sales Value Channel wise – Q1 FY 22 (Standalone) Channel Q1FY21 Q1FY22 Growth % General Trade 168.2 178.7 6.2% Organised Trade 19.1 26.6 39.6% Total Domestic Business 187.3 205.3 9.6% International Business 4.2 6.7 58.6% Total For the Company 191.5 212.0 10.7% Total without Sanitizers 174.2 209.7 20
Slide 18: Domestic Business
Domestic Business bajaj coNsuMER cAR
Slide 19: Domestic Business for Q1 FY 22
Domestic Business for Q1 FY 22 • ADHO has been promising with growths driven on the back of large packs • AAHO value sales recovering well after easing of lockdown, continues its growth momentum in July • Urban has shown signs of recovery clocking a good growth in Q1 with retail being the growth dri
Slide 20: Retail activation in Urban Markets
Retail activation in Urban Markets 19
Slide 21: Modern retail store execution
Modern retail store execution
Slide 22: Strong Brand Presence on E Commerce platforms
Strong Brand Presence on E Commerce platforms Carousel Banner Cohort Banner a. Search for Products, Brands and More .. . ·.O. ' · ·'■ I categories Essentials Offer Zone Grocery Mobiles Fashion Elec1 Items Featured Brand f35 f35 f15 20 Sponsored Featured Brand Sponsored bajaj coNsuMER CARE
Slide 23: Grofers Search Based Activity
Grofers Search Based Activity Sponsored Sponsored Q Coconut hair oil X 0 Tomorrow, 2 PM O 500 away from free delivery Banner Banner Filter by Category 18 results in this store All Hair Care • ( Hair Care ) SPONSORED f31o ~ il#·lil Bajaj Almond Drops Hair Oil SPONSORED ,114 ~ iffi·NI f176 for non-mem
Slide 24: International Business
International Business bajaj coNsuMER cAR
Slide 25: International Business Performance
International Business Performance Nepal & Bangladesh • Strict lockdowns in place in both geographies throughout Q1 • Progressive upward trend in sales during the quarter GCC and Africa • Travel restrictions continued in most parts of GCC leading to slower sales • Secondary Sales in GCC cluster at 1
Slide 26: Business Operations
Business Operations bajaj coNsuMER cAR
Slide 27: Market Price trends in LLP and RMO
Market Price trends in LLP and RMO LLP PRICE PER KG RMO PRICE PER KG 143 68.6 63 124 55 114 105 _____.....- .........--- 53 51 53 52 99 97 46 43 84 85 88 I . -~•..,_____,.,,. . . .. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 19-20 19-20 19-20 19-20 20-21 20-21 20-21 20-21 21-22 19-20 19-2
Slide 28: Cost Saving Initiatives
Cost Saving Initiatives About 20 projects being undertaken as cost saving initiatives under the following heads to optimize material costs : • Value engineering : Reduction of height and thickness of laminates, Optimization of specifications of cartons( 5 ply to 3 ply) • Cost optimization : Increase
Slide 29: Manufacturing and Logistics
Manufacturing and Logistics Even though there were pandemic related restrictions imposed by the authorities during the quarter, the service to the customer was ensured through specific measures taken • Proactive liaising with authorities and obtaining permissions to continue operations at our plants
Slide 30: ESG Initiatives
ESG Initiatives Reduction in carbon footprint Reduction in consumption of packing materials: • Glass : Reduced the consumption of glass by 16% through optimization of specifications of our highest consuming bottles; Further work being done for the remaining SKUs • Laminates: Initiative being taken t
Slide 31: Human Resources
Human Resources bajaj coNsuMER cAR
Slide 32: Human Resource Initiatives
Human Resource Initiatives Project Pragati (Organization Design, PMS & Rewards) Talent Acquisition • Project on Organizational redesign has been finalized • E- Commerce, which is turning out to be the fastest after extensive consultation with all stakeholders. This growing vertical has been strength
Slide 33: Employee Engagement
Employee Engagement At BCCL, we use GPTW Trust Index framework to measure, improve & benchmark employee engagement. Over the last few years we have the following themes that have emerged as our strength Great areas: Place To Business Acumen Work® Certified Training & Development APR 2021-MAR 2022 IN
Slide 34: Learning and Development
Learning and Development SU1Dmer eLearning Championship We launched e-Learning Summer Championship in Jun’21 to encourage self driven digital learning culture for learning BCCL Learning Champion BCCL Learning Catalyst BCCL Most Learned Zone new skills and honing existing ones r-. E 0 All individual
Slide 35: Covid-19 Response
Covid-19 Response bajaj coNsuMER CARE bajaj coNsuMER CARE bajaj coNsuMERcARE bajaj coNsuMER CARE BajajCARES (Bajaj Covid Assistance, Relief & Support) I Home Isolation Hypercare Customized home isolation service through a tie up with a wellness service provider. Includes dedicated Care Manager and r
Slide 36: Vaccination and CSR activities - Social Impact
Vaccination and CSR activities – Social Impact We donated Hand Sanitizer to Villages near our plant in Paonta. The NSUM consignment was handed over to the Vice Chairman of State Civil Paonia Sah Supply Corporation Ltd. Tie up was done with nearby hospitals and camps for vaccination of all our staff-
Slide 37: Financials
Financials bajaj coNsuMER cAR
Slide 38: Summary Financial Q1 & FY21 - Standalone
Summary Financial Q1 & FY21 – Standalone Rs. in Crore Particulars Q1FY21 Q1FY22 Growth% FY21 Sales (Value) 191.49 211.99 10.71% 897.97 Total Operating Income 196.06 215.29 9.81% 914.63 Gross Contribution 121.78 124.36 2.12% 568.52 EBITDA 58.24 53.67 (7.86%) 248.84 Other Income 10.56 8.30 34.53 Profi
Slide 39: Analysis of Expense as % to Sales
Analysis of Expense as % to Sales Advertsement & Material Cost Employees Cost Other Expenses Sales Promotions 41.34% 13.57% 11.18% 12.97% 11.41% 36.40% 10.78% 10.55% Q1FY21 Q1FY22 Q1FY21 Q1FY22 Q1FY21 Q1FY22 Q1FY21 Q1FY22 Advertsement & Material Cost Employees Cost Sales Promotions Other Expenses 10
Slide 40: Thank you
Thank you Ha/8) consumer cane
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