Merino & Co Limited · ASX:MNC
Merino & — Shareholder Meeting (November 2025)
16 slides from Merino &'s shareholder meeting presentation, Nov 28, 2025
Slide 1: Made of Merino Wool. Made in Australia. Made for the World.
Made of Merino Wool. Made in Australia. Made for the World. M D P R E S E N TATION TO 2025 AGM (ASX: MNC)
Slide 2: Disclaimer
DISCLAIMER This presentation has been prepared by Merino & Co. Limited (ASX: MNC) (the “Company”) and was approved for release to the ASX by the Board of Directors of the Company. It does not purport to contain all the information that a prospective investor may require in connection with any potent
Slide 3: Chairman's Message
C H A I R M E S S A GE Steve Woolley Merino & Co. has built a strong foundation and a clear plan for growth. Strong governance, leadership, and operating systems are in place to scale responsibly and deliver value with discipline. The purpose of this next chapter is acceleration, to executewhat is a
Slide 4: Our Vision
Our Vision Merino & Co. exists to redefine Australian Merino wool for a world in motion. We create beautiful, natural and sustainable Merino wool products that perform every day, and everywhere. We design with purpose, make with integrity, and ground decisions in the intelligence of Merino wool. Our
Slide 5: FY25 - A Year of Foundation building
FY25 - A Year of Foundation building What we've delivered since listing 1. Strengthened balance sheet and liquidity • Net assets increased to approximately $5.6 million – up from $1.8 million in FY24. • Cash position at $2.97 million as of 30 June 2025, providing stability for our next growth phase.
Slide 6: FY26 and beyond - Our commitments at-a-glance
FY26 and beyond - Our commitments at-a-glance Every measure aligned to building a stronger, more valuable company 1. Financial • Gross margins- increase via retail expansion, brand premium mix and pricing discipline. • Export revenue share- increase via Japan, China, and North America partnerships.
Slide 7: Growth opportunity
Growth opportunity The global apparel market is shifting. From fast to lasting fashion, from synthetic to natural fibres, from heritage to design with purpose. Merino & Co. is positioned at the intersection of this movement, turning Australia’s natural advantage into a modern global brand built on t
Slide 8: Peer overview
Peer overview Over the past decade, leading Australian and New Zealand apparel and lifestyle brands have achieved valuations from ~A$200m to ~A$1.7b through natural-fibre authenticity, design integrity, and traceable production. Revenue / Enterprise Value Scale (Estimated) Key insights Merino & Co (
Slide 9: Growth strategy: Merino & Co Eco Experience Hub
Growth strategy ‘Merino & Co Eco Experience Hub’ Provenance made visible, a flagship store where visitors make with the makers and see the art of Merino wool, in motion. Merino & Co. Product Experiential Retail Merino Makers AGM 2025 MD Presentation 18
Slide 10: Value creation
Value creation Summary BRAND PRODUCT MARKETING CHANNELS OPERATIONS identity framework awareness expansion capability Launch the redefined Merino & Co. Expand year-round Merino wool light- Launch the redefined brand Modernise D2C digital Strengthen local manufacturing brand architecture with a unified w
Slide 11: Closing Statement
Closing Statement We stand at a moment of alignment, where our purpose, our capability, and the market opportunity converge. Merino &Co. is stepping forward, building on proven craft, material innovation, and responsible growth. The next chapter will focus on accelerating growth, expanding brand rea
Slide 12: Appendix
Appendix AGM 2025 MD Presentation
Slide 13: Merino wool: Sustainability science
Merino wool Sustainability science Merino wool’s sustainability Merino wool represents one of the most sustainable textile fibres, distinguished by its natural renewability, biodegradability, and durability. Life Cycle Assessments (LCAs) conducted by independent research organisations such as CSIRO a
Slide 14: Merino wool: Wearer wellbeing and performance benefits
Merino wool Wearer wellbeing and performance benefits Merino wool vs. synthetic fibres Scientific and dermatological studies confirm that Merino wool provides measurable benefits to skin health, thermo-regulation, odour control, and wearer comfort compared to synthetic or coarse fibres. These properties a
Slide 15: Merino wool: Eco-experience-based tourism demand
Merino wool Eco-experience-based tourism demand Eco-experience-based tourism Eco- and experience-based tourism is one of Australia’s fastest-growing visitor segments, driven by rising global demand for authenticity, sustainability, and connection to place. National data from Tourism Research Austral
Slide 16: AGM 2025 MD Presentation
AGM 2025 MD Presentation