Slide 1: Investor Presentation for the financial year 2017
The leading electronic retailer for gemstone jewelry in Europe Investor Presentation for the financial year 2017
Slide 2: Table of contents
Table of contents Bi] summary 2017: Successful turnaround Financials Outlook 2018 Appendix ue BW N
Slide 3: Summary: Highlights in 2017
Summary: Highlights in 2017 Operations in the United Kingdom have been closed Introduction of more branded goods with a higher value appeal in order to allow for higher margins Launch of a Business to Business Unit with sales of jewellery to clients in the United States in order to compensate for th
Slide 4: elumeo is back on track
elumeo is back on track Development of Total Segment EBITDA’ 8,000 € 6,000 € 4,000 € 2,000 € o€ -2,000 € -4,000 € -6,000 € 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 — Total EBITDA‘ in €m 8-20.13 refers to internal bi rds (IFRS). For the years 2014 le years 2008-2013, EBITDA h Internation: nu
Slide 5: Table of contents Summary
Table of contents 1 Summary JZ 2017: Successful turnaround 3 Financials 4 Outlook 2018 5 Appendix
Slide 6: UK Activities have been closed in Q4 2017
UK Activities have been closed in Q4 2017 * Live TV broadcasting has ceased at the end of Q4 2017 = All employees have been made redundant as of Feb 2018 = Disposal of assets has successfully started = All UK Web-Activities have been Webshop = © ROCKSs©O. ae 7] transferred to the German eCommerce op
Slide 7: elumeo continues to operate in a difficult FX environment
elumeo continues to operate in a difficult FX environment Thai Baht/Euro FX rate 55 50 = The THB/€ exchange rate directly drives gemstone and labor cost as well as third party purchases in the COGS a = These cost comprise more than 65% of total COGS 40 = As a consequence elumeo group has experienced
Slide 8: Branded collections have been launched in 2017 to increase margins
Branded collections have been launched in 2017 to increase margins October November January March May April May 2016 2016 2017 2017 2017 2018 2018 Oo oO 7 oO oO 7 oO taxceriscnrn BASIC amayant Cavill’ M lly Stow MONOSONO Y, ,../2 COLLECTION
Slide 9: The branded collections have made a significant contribution to overall margins
The branded collections have made a significant contribution to overall margins Share of total broadcasting hours per month") Group gross margin per broadcasting minute’) » broadcasting hours per ¢ ed from TV-Business on divided by respective daily broadcasting time (1080
Slide 10: elumeo's customers continue to show high level of loyalty
elumeo’s customers continue to show high level of loyalty Active Customers 2012-17 Revenue per Customer 2012-17 (€) 818 781 8 75923 79.943 «84587 82,062 _ 71 78 787 698 57225 58457 PB foci, feememd boaeen 733 9,308 9,907 618 628 617 516 528 47,917] 49,640) 94.652 57.2379 °° 1 O45? 460 2012 2013 2014
Slide 11: Cost of operations have been reduced significantly
Cost of operations have been reduced significantly Development of operating expenses (EUR m) 25,000 20,000 = Broadcasting and channel rental 15,000 costs m Personnel expenses and services 10,000 mSales and Marketing expenses 5,000 0 4 2016 2017 (1)__ Source: elumeo financial Group Statement audited
Slide 12: The newly introduced B2B business shows strong growth
The newly introduced B2B business shows strong growth Dedicated jewellery collections Revenue Development (€ ‘000) AMAYAN I +25.8% ba LANCE FISCHER Cavill fMolloy B2B
Slide 13: Mobile has become a key driver in our eCommerce business...
Mobile has become a key driver in our eCommerce business... Quarterly revenues by sales channel of German eCommerce business Mobile —@ Bidding agent @ Classic webshop
Slide 14: ...Which has helped to drive overall revenues
...Which has helped to drive overall revenues Development of continental European eCommerce (€ m) Key facts +39.1% 23,23 * elumeo group's continued investment into ecommerce has resulted in an increase of revenues in this field * Highest growth rates for mobile applications * Share of web-only new c
Slide 15: Table of contents
Table of contents 1 Summary 2 2017: Successful turnaround 4 Outlook 2018 5 Appendix
Slide 16: Summary of 2017 results
Summary of 2017 results Group's total revenues (w/o UK) for 2017 increased by 16% to EUR 67,5 million after EUR 58.4 million in 2016 * Germany with strong growth of 20% in 2017. New programme schedules have driven revenues and have been very well received by German customers. = Italy back ona growth
Slide 17: 2017 vs. 2016 performance - Overview
2017 vs. 2016 performance - Overview Revenues 675 58.4 Total segment EBITDA and margin Gross profit 45.5% 44.1% ————————_____, +11.9% 29.8 26.6 = _ Comments Germany is driving revenue growth Italy revenues on prior year level Margin increased by 12% Total segment EBITDA significantly improved
Slide 18: Revenue split by region
Revenue split by region 1 Jan - 1Jan - YoY EUR thousand | % of revenue from product sales 31 Dec 2017 31 Dec 2016 in % Germany 52,907 78.4% 44,284 75.8% 19.5% Italy 10,001 14.8% 10,163 17.4% -16% Other countries 4,593 6.8% 3,980 6.8% 15.4% Revenue from product sales 67,501 100.0% 58,427 100.0% 15.5%
Slide 19: Group segment reporting - continuing operations Jan - Dec 2017
Group segment reporting - continuing operations 1 Jan - 31 Dec 2017 Revenue Gross Segment- EUR thousand | % of (segment) revenue profit EBITDA Sales division Germany & Italy 62,968 95.2% 26,123 41.5% -220 -0.5% Sales division Others 4593 6.8% 1189 25.9% 558 12.1% Group functions & eliminations O 0.0
Slide 20: Table of contents
Table of contents 1 Summary 2 2017: Successful turnaround 3 Financials P4 | outlook 2018 5 Appendix
Slide 21: 2018 Outlook
2018 Outlook After closing the business in the UK, elumeo group expects a further positive development throughout 2018 * The newly introduced sales formats continue to produce further growth in existing markets = We expect quarterly results to improve on a steady basis = Low single-digit million eur
Slide 22: Table of contents
Table of contents Summary 2017: Successful turnaround Financials Outlook 2018 1 2 3 4 BS] acvendn
Slide 23: Statement of income of continuing operations
Statement of income of continuing operations
Slide 24: Statement of income of discontinued operations
Statement of income of discontinued operations
Slide 25: Split of selling expenses - continuing operations
Split of selling expenses - continuing operations 1 Jan - 1Jan - YoY EUR thousand | % of revenue 31 Dec 2017 31 Dec 2016 in% Broadcasting and channel rental costs 8369 124% 9.291 15.9% -9.9% Personnel expenses 6297 9.3% 6,297 10.8% 0.0% Expenses for external personnel services 1190 18% 1,479 25% -19
Slide 26: Split of administrative expenses - continuing operations
Split of administrative expenses - continuing operations 1 Jan - idan - YoY EUR thousand | % of revenue 31 Dec 2017 31 Dec 2016 in% Personnel expenses 3714 5.5% 4,489 77% -17.3% Depreciation, amortisation and impairment loss 734 11% 739 1.3% -0.7% Equity-settled share-based payments 317 0.5% 465 0.8
Slide 27: Total segment EBITDA of continuing operations
Total segment EBITDA of continuing operations 1Jan - 1Jan - YoY EUR thousand | % of revenue 31 Dec 2017 31 Dec 2016 in % Total segment EBITDA -276 -0.4% -3,772 _-65% 92.7% Effects from foreign currency translation 577 0.9% -2,832 -48% 120.4% Equity-settled share-based remuneration -317— -0.5% -465 -
Slide 28: Consolidated statement of financial position
Consolidated statement of financial position ASSETS 31 Dec 2017 31 Dec 2016 YoY EUR thousand | % of balance sheet total in % Non-current assets Intangible assets 755 1.4% 925 15% -18.4% Property, plant and equipment 9,374 171% 10884 175% -13.9% Other financial assets 394 0.7% 405 0.7% -2.8% Other no
Slide 29: Consolidated statement of financial position
Consolidated statement of financial position EQUITY & LIABILITIES 31 Dec 2017 31 Dec 2016 YoY EUR thousand | % of balance sheet total in% Equity Issued capital 5,500 10.1% 5,500 8.9% 0.0% Capital reserve 34,179 625% 33,862 54.5% 0.9% Retained earnings/losses 11,452 -20.9% “5,408 -8.7% = -111.7% Fore
Slide 30: Consolidated statement of cash flows
Consolidated statement of cash flows 1 Jan - 1Jan - YoY EUR thousand 31 Dec 2017 31Dec 2016 in% Earnings before taxes (EBT) from continuing operations -2,207 -9,641 77.1% Earnings before taxes (EBT) from discontinued operations -3,892 -4,463 12.8% Earnings before taxes (EBT) -6,099 -14,105 56.8% +/-
Slide 31: Consolidated statement of cash flows
Consolidated statement of cash flows 1Jan - 1Jan- YoY EUR thousand 31 Dec 2017 31Dec 2016 in x - Payments for investments in intangible assets -6 -121 94.8% - Payments for investments in property, plant and equipment -225 -853 73.6% and property, plant and equipment +3 0 na = Net cash flow from inve
Slide 32: Points of contact
Points of contact Executive Board Wolfgang Boyé, Don Kogen, Bernd Fischer, Boris Kirn, Thomas Jarmuske, Deborah Cavill, Anette Bronder, Roland Sand Investor Relations contact Claudia Erning Erkelenzdamm 59/61 10999 Berlin E-Mail: ir@elumeo.com Phone: +49 30 69 59 79-231 Fax: +49 30 69 59 79-650