Seb Sa · EURONEXT:SK
Seb Sa — Groupe SEB — Investor Presentation (June 2021)
84 slides from Seb Sa's investor presentation, June 2021
Slide 1: Groupe SEB Presentation
GROUPE SEB PRESENTATION June 2021
Slide 2: Disclaimer
Disclaimer 2 June 2021 Groupe SEB Presentation
Slide 3: Contents
CONTENTS 1. Groupe SEB in a nutshell 2. Group Strategy and Positioning 3. Digital First 4. ESG: a committed Group 5. FY-2020 Results 6. Q1-2021 Results 7. Outlook 8. Appendix 3 June 2021 Groupe SEB Presentation
Slide 4: Groupe SEB in a nutshell
. GROUPE SEB IN A NUTSHELL
Slide 5: 2020 Key Figures
2020 Key Figures €6,940m €605m €301m 33,000 Operating Result Sales Net income employees from Activity €240m ~1,300 40 Investments in own industrial sites innovation retail stores 5 June 2021 Groupe SEB Presentation
Slide 6: An extensive and diversified product offering
An extensive and diversified product offering SMALL ELECTRIC APPLIANCES KITCHEN ELECTRICS COOKWARE - KITCHENWARE HOME AND PERSONAL CARE PROFESSIONAL Coffee machines Hotel Equipment 6 June 2021 Groupe SEB Presentation
Slide 7: Competing on a playfield of ~€85bn
Competing on a playfield of ~ €85bn > €50bn EMEA ~€25bn Asia EMEA Asia ~€9bn* Americas Americas Small Domestic Appliances Cookware / Kitchenware Professional Coffee (SDA) (CW / KW) Machines CONSUMER PROFESSIONAL * as of end 2019 7 June 2021 Groupe SEB Presentation Addressed market size
Slide 8: Main trends structuring our Consumer industry
Main trends structuring our Consumer industry Scale effect Improvement of technical capabilities in Asian countries Local approach Production New models Expansion Critical size Pure players (direct / marketplaces) of online Leadership By country and by segment channel Click & Mortars SDA AND CW / KW
Slide 9: A consumer in constant transformation
A consumer in constant transformation… Health New Simplification & Wellness uses Commitment Digitization Ease of use, Healthy eating Personalized and A quest for meaning, E-commerce, versatility and and emphasizing multicultural naturalness, and connections and time saved home-made trend experience
Slide 10: A stable shareholding base allowing long-term vision
A stable shareholding base allowing long-term vision… Structure of shareholding at 31/12/2020 Distribution of voting rights at 31/12/2020 Treasury shares Treasury shares Individual 0,3% 0,2% VENELLE Individual shareholders INVESTISSEMENT shareholders 5,4% & associates 4,8% 19,2% VENELLE INVESTISSEME
Slide 11: Share Capital Breakdown at 12/03/2021
Share Capital Breakdown at 12/03/2021 11 June 2021 Groupe SEB Presentation
Slide 12: A value-creation strategy
… and a value-creation strategy Focus on Strengthen our growth competitiveness Strength and complementarity of our brands International industrial footprint ▪ Mature countries Product innovation ▪ Emerging countries Multi-channel distribution strategy International expansion Lean structure ➔ Organic
Slide 13: Group Strategy and Positioning
02 GROUP STRATEGY AND POSITIONING
Slide 14: Relevance of our balanced business model
Relevance of our balanced business model 1 GEOGRAPHIES 2 CATEGORIES MULTI 3 BRANDS 4 CHANNELS 5 ESG 14 June 2021 Groupe SEB Presentation
Slide 15: A global balanced presence
Balanced sales breakdown A global balanced presence 1 ▪ Unrivalled global footprint, strong local positions ✓ ¾ of sales in countries where we are #1 or #2 Emerging markets ✓ Increased critical mass across countries Mature markets 45% 55% ▪ Long-term growth enablers ✓ Mature markets ➔ Renewal, premi
Slide 16: A presence on numerous product categories
A presence on numerous product 2020 sales by category categories... Professional Kitchen 2 ~10% Electrics Home and ~40% ▪ Global leader in Cookware, Kitchen Electrics and Linen Personal ~20% care Care ✓ Growing steadily in all Consumer categories ~30% ▪ Global leader in Professional Coffee (automati
Slide 17: A capacity to reinvent ourselves constantly
Versatile Vacuum Cleaners ...and a capacity to reinvent ourselves +€100m constantly 2 Garment ▪ Creating new product opportunities by leveraging: steamers Sales ≥ €100m Mugs ✓ Technological developments and consumer trends x2 x3 ✓ Our innovation capabilities ✓ Targeted external growth acquisitions ▪
Slide 18: A constant focus on innovation
A constant focus on innovation 2 ~1,500 €240m ~10,000 Passion for Innovation, people expenses Active patents one of the 5 values (R&D, Marketing, Design) of the Group 2020 figures Moulinex Supor Rowenta Heritage Moulinex Rowenta Krups Moulinex Rowenta Tefal Extra Crisp Steam Pro RC Ixeo Pierre Gagna
Slide 19: Product offering adapted to new needs (1/3)
A product offering constantly adapted to meet new needs (1/3) Innovations in Professional Coffee WMF Expresso roll-out MyAppCafé coffee station at McDonald’s robot barista Schaerer Soul 19 June 2021 Groupe SEB Presentation
Slide 20: Product offering adapted to new needs (2/3)
A product offering constantly adapted to meet new needs (2/3) Innovations in Small Domestic Equipment ➔ Home-made cooking connected Cookeo Touch & Icompanion XL Touch Easy Fry Arno New pan in South Korea Kitchen Chef Supor & Steam Tender Fried Air Fryer Nespresso Atelier Krups Silent Hi-Speed Blende
Slide 21: Product offering adapted to new needs (3/3)
A product offering constantly adapted to meet new needs (3/3) Innovations in Small Domestic Equipment ➔ Healthy home connected CUBE Robot X-PLORER SERIE 95 connected Rowenta Xforce vacuum cleaner (new generation) Clean & Steam, latest génération INTENSE PURE AIR Connect Rowenta 21 June 2021 Groupe S
Slide 22: A unique brand portfolio
A unique brand portfolio... 3 ▪ Strong, diversified and complementary brands ✓ Consumer, global and regional ✓ Premium ✓ Professional ▪ Organized on platforms ▪ Responsible and inspiring brands ALL-CLAD I ARNO I ASIAVINA I CALOR I CLOCK I DASH I EMSA HEPP I IMUSA I KAISER I KRAMPOUZ | KRUPS I LAGOST
Slide 23: ...and strong local roots
...and strong local roots 3 ▪ Emblematic local brands appealing to consumers in their day-to-day lives for 3 generations ✓ Heritage and credibility ✓ Average age of our brands: 85 years old ▪ Supported by local brand ambassadors ✓ Chefs, influencers, communities of consumers, etc. ▪ Stakeholders in
Slide 24: A multi-channel approach
Sales by distribution channel (2020 figures, Consumer) A multi-channel approach... Other Mass retail 8% 20% 4 ▪ Coverage of all distribution channels ✓ Accessing all consumers Traditional Online 16% 35% ✓ Adapting to local habits Specialists ▪ Long-term partnerships with retailers Group Retail 7% 14
Slide 25: Increased proximity with end-consumers
...and an increased proximity Digital share in media investment with end-consumers >60% 4 ▪ Targeted digital approaches ✓ E-Commerce ✓ Digital investments ✓ Direct relationship with Consumers (CRM) 2016 2020 ✓ Communities & apps ▪ Direct approaches ✓ Group Retail = ~1,300 stores (as of end-2020) ➔ 5
Slide 26: Acquisitions as an additional catalyst, on top of LFL growth
Acquisitions as an additional catalyst, on top of LFL growth 8000 2005 2019 2020 2016 2018 7000 7354 1988 2011 6485 6812 6940 2001 6000 1998 1972 4770 5000 2004 2007 4000 1997 1968 2870 2015 3000 2000 Sales in €m 1825 2006 1764 Acquisitions 1000 170 7 0 1953 1975 1998 2000 2007 2015 2016 2017 2018 2
Slide 27: Competitiveness based on a worldwide industrial footprint
Group competitiveness based on a worldwide industrial footprint GERMANY Emsdetten FRANCE St Lô Vernon Diez 40 industrial sites Erbach Mayenne Selongey Geislingen CHINA Pluguffan Hayingen Is/Tille Shanghaï Tournus Rumilly Riedlingen Taicang Pont Evêque Marigny RUSSIA Shaoxing Hangzhou ~2/3 of product
Slide 28: Digital First
03 DIGITAL FIRST
Slide 29: Digital First
Digital First Livestreaming Virtual launches DTC E-commerce brand.com 35% of sales Market places Digital investments ~60% of media investments MORE CLOSER to consumers DIGITAL M&A, stakes taken StoreBound, ChefClub Chefs Influencers 29 June 2021 Groupe SEB Presentation
Slide 30: Substantial e-commerce growth in 2020
Substantial e-commerce growth in 2020… Pure players Others Eurasia: 35%, +10 pts E-Commerce Market places China: 62%, +9 pts Offline Mass retail 35% of sales Russia: 40%, +20 pts 65% +8 pts Click&Mortar Germany, Brazil, Poland: vs. 2019 +10 pts Group retail DTC online Specialists Traditional Groupe
Slide 31: Bolstered by major online events
… bolstered by major online events... Livestreaming Moulinex, France G6 virtual launch, South Korea Double 11, China Livestreaming Krups, France 31 June 2021 Groupe SEB Presentation
Slide 32: Increased presence with chefs and influencers
... and an increased presence with our ambassadors: Chefs and influencers Brazil + 40 countries Atelier De Roxane, @latelierderoxane, Luderchris, France @luderchris, Germany Alice Trewinnard, @alicetrewinnard, Elif Tokdemir, Portugal @eliftokdemir, Turkey Czech Republic Australia Daniel Marin Thiago
Slide 33: Development of online Direct to Consumer
Development of online Direct to Consumer… ~100 online DTC points of sale at end-2020 +30 over the year 33 June 2021 Groupe SEB Presentation
Slide 34: Roll-out of brand.com and marketplaces
… via roll-out of brand.com and marketplaces 34 June 2021 Groupe SEB Presentation
Slide 35: Opening-up to new business models
Opening-up to new business models SEB Alliance investment ▪ Leader in the production and distribution of cooking content ▪ Online recipes with communities, multiplatform ▪ Wide geographic coverage: Europe, US, China ▪ Launch in H1 2021 of a range of products under the "Chefclub by Tefal" brand licen
Slide 36: Acquisition of StoreBound
Acquisition of StoreBound Majority stake in StoreBound Unrivaled know-how in digital marketing ▪ Expertise in community management ➔ Product development ➔ Marketing ▪ Priority to the consumer experience Key figures > 1 million Instagram followers Important partnerships (brands, chefs, influencers…)
Slide 37: ESG: A committed group
04 ESG: A committed group
Slide 38: Sustainable development pillars
Sustainable development pillars 38 June 2021 Groupe SEB Presentation
Slide 39: People matter
People matter 1 2 3 ETHICS HUMAN RESOURCES PHILANTHROPY • Social protection floor : • Fight against exclusion: • Code of ethics ✓ Death benefit > 400 projects aiming • Responsible purchasing ✓ Medical plan for “a better life for all” ✓ Parenthood • Audits • Health & safety • Employees’ commitment: •
Slide 40: Cooking for good
Cooking for good 1 2 3 H E A LT H Y E AT I N G HOMEMADE FOR ALL S U S TA I N A B L E COOKING → Creation of a Healthy and • Help families in difficulty to improve the → Respond to new zero waste sustainable recipe Charter diet of their children from 0 to 3 years old consumption trends → Respond to ne
Slide 41: Better homelife
Better homelife 1 2 3 INDOOR AIR SANITIZE W AT E R T R E AT M E N T PURIFIERS → Participation in Castalie → Clean & Steam range: clean floors → Intense Pur Air & Pure air Genius ranges without detergent → Complete solutions: micro-filtered ➔ indoor air purified from Volatile Organic Compounds water
Slide 42: Circular revolution
Circular revolution 1 2 3 R E PAI R A B I L I T Y RECYCLING SECOND LIFE → Recycling operations with distributor customers → Product rental → 92% of electrical appliances marked "10 years repairable“ → 2,800 tons of recycled aluminum → Retreading stoves used since 2018 → Lever for developing consumer
Slide 43: Act for the Climate
Act for the Climate 1 2 3 ECO DESIGN ECO MANUFACTURING ECO LOGISTIC → Eco innovative projects → Eco design politic : → Prioritizes non-road transport: ▪ Durable & recyclable → > 150 best practices transport by rail and river. ▪ Energy efficiency or use of alternative materials → Renewable energies i
Slide 44: Groupe SEB Executive Committee
Groupe SEB Executive Committee Thierry de La Tour d’Artaise Stanislas de Gramont Chairman and CEO Chief Operating Officer Nathalie Lomon Philippe Schaillee Senior Executive VP, Senior Executive VP, Products & Innovation Finance Vincent Tai Delphine Segura Vaylet Executive VP, Asia Senior Executive V
Slide 45: Our values
Our values Global vision Respect Leadership for change Passion for Products Pragmatism Loyalty Shared ambition Determination Innovator Know-how Corporate Social Trust Agility Daring High standards Responsibility Transparency ENTREPRENEURIAL PASSION RESPECT GROUP DRIVE FOR INNOVATION PROFESSIONALISM
Slide 46: FY-2020 Results
05 FY-2020 RESULTS
Slide 47: 2020 Key figures
2020 Key figures Operational Result from Activity Sales €605m Net debt -18.2% -4.8% LFL €6,940m €1,518m -5.6% -3.8% LFL -€479m vs. 2019 Net profit €301m -20.9% Dividend in respect of FY 2020 €2.14 After free allocation of 1 new share per 10 existing 47 June 2021 Groupe SEB Presentation
Slide 48: Development in sales 2019→2020
Development in sales 2019→ 2020 In €m 7,354 -276 -219 6,940 +81* Organic Currency growth effect Scope -3.8% -3.0% +1.2% -5.6% 2019 2020 *o/w €60m for StoreBound (5-month consolidation) 48 June 2021 Groupe SEB Presentation
Slide 49: Volatile activity, with a brisk H2 performance in Consumer
Volatile activity, with a brisk H2 performance in the Consumer business LFL development in sales (% vs. 2019) 10,0% 7.8% CONSUMER 3.6% 0,0% -0.5% PRO -3.8% -10,0% -10.6% -12.6% GROUP TOTAL -20,0% -30,0% -27.6% -30.7% -33.8% -40,0% % of 2020 sales H1 42% H2 58% FY 100% 49 June 2021 Groupe SEB Present
Slide 50: Development in sales per product line
Development in sales per product line 15,0% 2020 sales growth, LFL Annual Consumer sales: €6,365m, -0.5% LFL 10,0% 5,0% Food Home preparation 0,0% comfort Electrical cooking Personal -5,0% Home care care Beverage Cookware -10,0% LKA* Linen care -15,0% *Large Kitchen Appliances 50 June 2021 Groupe SE
Slide 51: Development in sales per product line
Development in sales per product line H2 Consumer sales: €3,756m, +7.8% LFL 25,0% H2 2020 sales growth, LFL 20,0% 15,0% Food Home preparation comfort 10,0% Home care Electrical cooking 5,0% Personal Cookware care Beverage 0,0% LKA* -5,0% Linen care -10,0% *Large Kitchen Appliances 51 June 2021 Group
Slide 52: Operating Result from Activity (ORfA)
Operating Result from Activity (ORfA) In €m 2019 2020 Δ Δ LFL Sales 7,354 6,940 -5.6% -3.8% ORfA 740 605 -18.2% -4.8% Op. margin 10.1% 8.7% -1.4 pt 52 June 2021 Groupe SEB Presentation
Slide 53: ORfA bridge, 2019 → 2020
ORfA bridge, 2019 ➔ 2020 In €m 740 -126 705 +23 -109 +9 -1 +60 605 +9 Volumes Price COGS Growth Administrative Currencies Scope Mix drivers & commercial effect expenses 2019 2020 2020 LFL 53 June 2021 Groupe SEB Presentation
Slide 54: Growth drivers
Growth drivers Advertising and marketing Half-year phasing In €m 2019 2020 ~+€50m Innovation 267 240 Advertising 461 472 and marketing Total growth drivers 728 712 ~-€40m H1-2020 vs. H1-2019 H2-2020 vs. H2-2019 Innovation: gross amount, before French research tax credit and capitalized costs 54 June
Slide 55: Operating profit
Operating profit 2019 2020 Δ% In €m ORfA 740 605 -18.2% Statutory and discretionary employee -37 -24 profit-sharing Other operating income and expense -82 -78 Operating profit 621 503 -18.9% 55 June 2021 Groupe SEB Presentation
Slide 56: Net profit
Net profit In €m 2019 2020 Δ% Operating profit 621 503 -18.9% Financial result -61 -60 Tax -131 -94 Non-controlling interests -49 -48 Net profit 380 301 -20.9% 56 June 2021 Groupe SEB Presentation
Slide 57: Simplified balance sheet
Simplified balance sheet 31/12/2019 31/12/2020 Δ €M In M€ Tangible fixed assets 4,263 4,250 - 13 Operating WCR 1,215 848 - 367 Total capital employed 5,478 5,098 - 380 Equity 2,628 2,735 + 107 Provisions 423 454 + 31 Other current assets and liabilities 430 391 - 39 Net financial debt 1,997* 1,518*
Slide 58: Change in Operating WCR
Change in Operating WCR 2019 2020 €m % Sales €m % Sales €367m WCR improvement mainly due to: Receivables 1,017 13.8% 841 12.1% ▪ A change in business model with a retailer in China Inventories 1,189 16.2% 1,212 17.4% ▪ Favorable seasonality effects on receivables and payables Payables - 991 - 13.5%
Slide 59: Cash flow generation/Free cash flow
Cash flow generation/Free cash flow In €m +299 -274 Investments Chg. Operating -194 WCR +69 +246 Tax and Chg. Non interest operating WCR and others +752 Amortization/ Statutory and +605 discretionary +851 employee profit- sharing ORfA Adjusted Free cash flow EBITDA 59 June 2021 Groupe SEB Presentati
Slide 60: Change in debt
Change in debt In €m 1,997 Free cash flow Currencies 1,518 -752 -17 +101 +189 Dividends Acquisitions and other non operating Net debt Net debt end-2019 end-2020 60 June 2021 Groupe SEB Presentation
Slide 61: Healthy and well-balanced financing structure
Healthy and well-balanced financing structure Confirmed undrawn credit lines 71 ~€1.3bn ▪ Diversified sources of Cash & equiv. ~€2.4bn financing (Bonds, Schuldschein, ORNAE, NEU MTN, NEU CP…) 1,601 ▪ No financial covenants 66 52 43 ▪ New €500m bond issue, 535 57 539 502 June 2020 (maturing 2025) 50
Slide 62: Financial ratios
Financial ratios *excl. IFRS 16 2.8 2.4 2.1 1.9 1.8 1.3 1.2 1.9* 1.6* 1.1 1.0 1.0 0.9 0.7 0.8 0.6 0.5 0.3 0.4 0.3 0.3 0.6 0.1 0.2 10 11 12 13 14 15 16 17 18 19 20 Net debt/Adjusted EBITDA Net debt/Equity Ratios at 12/31 62 June 2021 Groupe SEB Presentation
Slide 63: Q1-2021 Results
06 Q1-2021 RESULTS
Slide 64: Key figures at end-March 2021
Key figures at end-March 2021 Sales ORfA* Net debt €1,852m €198m €1,465m +27,4% +30.9% LFL vs. €18m in Q1 2020 o/w IFRS 16 debt: €332m 64 June 2021 Groupe SEB Presentation * Operating Result from Activity
Slide 65: Q1 sales bridge 2020 → 2021
Q1 sales bridge 2020 ➔ 2021 In €m 1,852 +449 -81 +30 1,454 Organic Currency Scope growth effect +30.9% -5.6% +2.1% +27.4% Q1 2020 Q1 2021 65 June 2021 Groupe SEB Presentation
Slide 66: Consumer business: buoyant momentum
Consumer business: buoyant momentum Sales €1,722m +35.4% +39.1% LFL ▪ Strong demand for SDA and cookware items ▪ Quality sales / less promotional environment ▪ Sharp acceleration in March vs low comps ▪ Growth fueled by: • All geographies • All categories (except for fans) • E-commerce channels ▪ Pr
Slide 67: Q1 Consumer sales by product line
Q1 Consumer sales, 2021, by product line – LFL change vs Q1 2020 Q1 sales, 2021: €1,722m, +39.1% LFL 80% LKA* 60% Home care 40% Personal care Food Beverage preparation Electrical Cookware cooking 20% 0% Linen care Home comfort -20% *LKA = Large Kitchen Appliances 67 June 2021 Groupe SEB Presentation
Slide 68: Professional business: still heavily impacted in Q1
Professional business: still heavily impacted in Q1 Sales €130m -28.7% -26.2% LFL ▪ Professional Coffee severely hit by ongoing crisis of the Horeca industry, still largely under lockdown ▪ Diversified go-to-market strategy allowing to maintain significant core business and to fuel future order book
Slide 69: Outstanding performances
Outstanding performances Operating Result from Activity €198m vs €18m in Q1 2020 ▪ Reminder: Q1 not representative of FY performance (business seasonality) ▪ Q1 2021 ORfA x11 vs highly atypical Q1 2020 • Robust sales momentum, quality sales • Strong industrial over-absorption (vs. under-absorption i
Slide 70: Simplified ROPA bridge, Q1
Simplified ROPA bridge, Q1 + 209 -1 - 28 In €m 198 Growth drivers + SG&A FX 18 Volumes, price-mix and ORfA Margin 1.2% COS 10.7% Q1 2020 Q1 2021 70 June 2021 Groupe SEB Presentation
Slide 71: Solid financial structure
Solid financial structure Net debt €1,465m* at 31/03/2021 €1,518m at 31/12/2020 ▪ €53m reduction in net debt as compared to 31/12/2020 • EBITDA growth outpacing WCR increase • €375 net debt reduction as compared to 31/03/2020 ▪ Healthy and well-balanced financing structure *incl. IFRS 16 debt: €332m
Slide 72: Outlook
07 OUTLOOK 72
Slide 73: Our assumptions for the full year
Our assumptions for the full year ▪ Following an excellent first quarter… ▪ We expect Q2 sales to remain very dynamic... • on a favorable comparable basis • with the Consumer business still driven by very strong demand • and a rebound in Professional Coffee linked to specific contracts ▪ … and a sta
Slide 74: Our assumptions for the full year
Our assumptions for the full year ▪ Under these conditions: • Reported sales growth could end up around 10% for 2021 ➔ including a negative currency impact of around -€100m • The ORfA margin for 2021 could be close to 10% ➔ including more penalizing headwinds (FX, raw materials and components, freig
Slide 75: Appendix
08 APPENDIX
Slide 76: Q1 2021 sales by region
Q1 2021 sales by region In €m Reminder ∆ 21-20 ∆ 21-20 Q1 2020 Q1 2021 Q1 2020 reported LFL LFL EMEA 641 870 + 35.8% + 41.5% -10.4% Western Europe 445 599 + 34.6% + 34.7% -14.7% Other countries 195 271 + 38.6% + 57.1% +1.0% AMERICAS 149 243 + 63.1% + 61.0% -8,6% North America 97 178 + 82.6% + 64.4%
Slide 77: Top countries Q1 consumer sales 2021
Top 20 countries – Q1consumer sales 2021, LFL change vs Q1 2020 EMEA +41.5% AMERICAS +61.0% ASIA +29.1% FRANCE ITALY Poland Romania Canada USA > 60% Turkey Ukraine > 30% Belgium RUSSIA BRAZIL Colombia CHINA Mexico > 15% GERMANY SPAIN Netherlands SOUTH KOREA JAPON United Kingdom 77 June 2021 Groupe S
Slide 78: Q1 2021 currency impact on sales
Q1 2021 currency impact on sales : -€81m In €m 5 0 -5 -10 -15 -20 -25 KRW EGP AUD CHF ARS UAH BRL RUB INR JPY TRY CNY OTHER MXN COP PLN USD 78 June 2021 Groupe SEB Presentation
Slide 79: EMEA Q1 sales
Q1 sales / €m 2020 2021 REPORTED LFL EMEA Western Europe 445 599 + 34.6% + 34.7% Q1 sales: €870m Other EMEA countries 195 271 + 38.6% + 57.1% ▪ Favorable home consumption and cooking market in EMEA ▪ Extremely buoyant demand in Western Europe • Very dynamic activity in France • Sharp increase in sal
Slide 80: Americas Q1 sales
Q1 sales / €m 2020 2021 REPORTED LFL Americas North America 97 178 + 82.6% + 64.4% Q1 sales: €243m South America 52 65 + 26.2% + 54.6% ▪ Record performance in the US driven by strong demand • Cooking at home and consumption incentive measures still strong catalysts ➔ Record performance for Cookware
Slide 81: Asia Q1 sales
Q1 sales / €m 2020 2021 REPORTED LFL Asia China 365 468 + 28.3% + 30.2% Q1 sales: €609m Other Asian countries 117 142 + 20.4% + 25.5% ▪ Supor's domestic sales sharply up in Q1 • China first country to be impacted by Covid-19 in 2020 ➔ Low comps in Q1 • Cooking categories (cookware and electrical coo
Slide 82: Q1 sales by region
Q1 sales by region Other Asia Emerging countries Mature countries 8% 48% 52% Western Europe 36% China 25% €1,852m €1,852m +30.9% LFL +30.9% LFL South America 4% Other EMEA 15% North America 12% 82 June 2021 Groupe SEB Presentation
Slide 83: Contacts
Investor/Analyst relations Media Relations Groupe SEB Groupe SEB Financial Communication Corporate Communication Dept and Investor Relations Dpt C O N TA C T S Cathy Pianon Isabelle Posth Anissa Djaadi Raphaël Hoffstetter cpianon@groupeseb.com iposth@groupeseb.com adjaadi@groupeseb.com rhoffstetter@
Slide 84: Agenda: 2021 key dates
2021 key dates May 20 | 15:00 Annual general meeting AGENDA July 23 | before market opens H1 2021 sales and results October 26 | after market closes Nine-month 2021 sales and financial data 84 June 2021 Groupe SEB Presentation