Elumeo Se · XETR:ELB
Elumeo — Q3 2021 Earnings Presentation
21 slides from Elumeo's earnings presentation, Nov 11, 2021
Slide 1: Q3 2021 Financials Earnings Call
The leading electronic retailer for gemstone jewelry in Europe Q3 2021 Financials Earnings Call 11.11.2021
Slide 2: Summary of key developments
Summary of key developments * New customer acquisition in both channels, television and online, led to increased revenues by 15% to EUR 11.7 million in third quarter of 2021. The webshops outperformed the overall market development of ecommerce in Germany by 50% * Gross profit in Q3 2021 grew slight
Slide 3: Table of contents
Table of contents Pi | elumeo at a glance 2 Key developments in Q3 2021 3 Financials Q3 2021 4 Outlook
Slide 4: elumeo's business model is founded on three pillars
elumeo’s business model is founded on three pillars Vertically integrated and scalable Multiple electronic distribution Live and interactive sales value chain channels features Traditional jewelers B Interactive TV a . Gemstone > sourcing > Production > Distribution > Customer Mobile —~ ry 5 ‘ = f a
Slide 5: Table of contents
Table of contents 1 elumeo ata glance P2 | Key developments in Q3 2021 3 Financials Q3 2021 4 Outlook
Slide 6: Online bidding agent was strong growth driver for LIVE TV business
Online bidding agent was strong growth driver for LIVE TV business LIVE revenue of bidding agent Bidding agent customers (online livestream) increased by 22% ink EUR * The online bidding agent is a tool of the webshop that allows customers to participate in the LIVE auction +36% = With a simple clic
Slide 7: Expansion of airtime share for products below EUR 100
Expansion of airtime share for products below 100 EUR contributed to increase of new LIVE TV customers Airtime share for New customers U100 EUR product” LIVE TV aid Q3 2020 Q3 2021 Q3 2020 Q3 2021 Source: Internal ERP system 2) Products with selling price below 100 Euro Optimized LIVE program for ne
Slide 8: The static Webshop continues its growth in revenue and margin
The static Webshop continues its growth in revenue and margin, | WEB outperforming the growth rate of total eCommerce in Germany Revenue of total German eCommerce Elumeo Webshop revenue Main developments inm EUR ink EUR (Bundesverband E-Commerce und Versandhandel e.V.) = elumeo Web continues to grow
Slide 9: Number of new WEB customers continues to grow significantly
Number of new WEB customers continues to grow significantly | WEB New web customer growth Online marketing optimizations * Improvement of several new customer campaigns in our main +73% ' pals online marketing channels = Improved re-targeting of potential customers, who have already visited the shop
Slide 10: elumeo launched the new videoshopping app jooli in Q2 2021
* Switch channels Switch products In channels wy Switch channels Switch products in channels elumeo launched the new videoshopping app ,,jooli* in Q2 2021 jooli is a multi-dimensional video-shopping App with Al-curated product videos First app of its kind in Europe Videos are produced by cooperation
Slide 11: Number of videos played during month
Number of videos played during month 45000 41.315 40000 35000 • 30000 25000 • 20000 17.956 • 15000 10000 8.687 7.121 5000 2.264 0 June July August September October
Slide 12: Innovative customer pooling technology will drive growth of users and channels
Innovative customer pooling technology will drive growth } jolt of users and channels ision commision Full launch planned for Q1 2022 Channels can promote their videos to their own customers via email- marketing or social media jooli tracks the origin of customers via firebase dynamic links Channels
Slide 13: Next steps
Next steps ico * jooli has launched a dedicated B2B marketing campaign in November 2021 to attract more channels * In Q1 2022 jooli will use its customer pooling technique and introduce an ambassador program dedicated at social media influencers in order to drive user growth + Starting in November/D
Slide 14: Table of contents
Table of contents 1 elumeo ata glance 2 Key developments in Q3 2021 PS | Financials Q3 2021 4 Outlook
Slide 15: Q3 2021 vs. Q3 2020 performance - Overview
Q3 2021 vs. Q3 2020 performance - Overview Revenues (m€) ae 11,7 Q3 2020 Q3 2021 Adjusted EBITDA (m€) > ae oe Q3 2020 Q3 2021 Source: Quarterly release Q3 2021, unaudited Gross profit (m€) and margin 152 a. 6,4 Q3 2020 Q3 2021 = Revenues growth by 15.3% = Gross profit increased by 0.9m€ * Adjusted E
Slide 16: 9M 2021 vs. 9M 2020 performance - Overview
9M 2021 vs. 9M 2020 performance - Overview Revenues (m€) 9M 2020 9M2021 Adjusted EBITDA (m€) -0,2 9M 2020 9M2021 Source: Quarterly release Q1 2021, unaudited Gross profit (m€) and margin 32} ——* 9M 2020 9M 2021 = Revenues growth by 25.3% = Gross profit increased 32.1% * Adjusted EBITDA significantly
Slide 17: Key performance indicators (I)
Key performance indicators (I) EUR thousand Q3 2021 Q3 2020 QoG 9M 2021 9M 2020 QoQ [unless indicated otherwise] in% in% Revenue 11.675 100,0% 10.129 100,0% 15,5% 37.725 100,0% 30.115 100,0% 24,5% [The following disclosures represent: absolute values and in % of revenue] Gross profit 6.432 55.1% 5.5
Slide 18: Key performance indicators (II)
Key performance indicators (II) EUR thousand Q3 2021 Q3 2020 QoQ 9M 2021 9m 2020 Q00 [unless indicated otherwise] in% in% [The following disclosures represent: based on the internal controlling system] Items sold [pieces]? 141.86/ 10/.800 36% 430.535 290./4/ 451% Average sales price (ASP) [EURI” 82
Slide 19: Table of contents
Table of contents 1 elumeo ata glance 2 Key developments Q3 2021 3 Financials Q3 2021
Slide 20: Outlook 2021 - low double-digit growth, Adjusted EBITDA low to mid single-digit million
Outlook 2021 - low double-digit growth, Adjusted EBITDA low to mid single-digit million Sales The management of the elumeo Group expects sales growth in the low double-digit percentage range from the further growth of the web shops and the Italian TV business. Gross Margin and Adjusted EBITA The com
Slide 21: Points of contact
Points of contact Executive Board Wolfgang Boyé, Boris Kirn, Frank Broer, Gregor Fa&bender, Claudia Erning Investor Relations Cordula Warmuth Erkelenzdamm 59/61 10999 Berlin E-Mail: ir@elumeo.com Phone: +49 30 69 59 79-231 Fax: +49 30 69 59 79-650