Elisa Oyj Class A · OMXHEX:ELISA
Elisa Oyj Class A — Investor Day (November 2002)
15 slides from Elisa Oyj Class A's investor day presentation, Nov 28, 2002
Slide 1: Multimedia Messaging – Radiolinja Picture Messages
Multimedia Messaging – Radiolinja Picture Messages › Jouko Lintunen › Elisa Capital Market Day, November 28, 2002
Slide 2: Multimedia Messaging – Radiolinja Picture Messages
Multimedia Messaging – Radiolinja Picture Messages Jouko Lintunen / SVä 26.11.2002 2
Slide 3: Agenda
Agenda Multimedia Messaging Services Radiolinja Picture Messaging First Impressions on Take-up Conclusions Jouko Lintunen / SVä 26.11.2002 3
Slide 4: MMS Is the Next Generation Messaging Standard for Mobile Phones
MMS Is the Next Generation Messaging Standard for Mobile Phones › MMS can consist of text, pictures, sound and their combinations. The messages can be composed as slideshows timed with SMIL (Synchronized Multimedia Integration Language. › Composing, sending and receiving a MMS with a mobile phone is
Slide 5: Radiolinja Strongly Believes in MMS…
Radiolinja Strongly Believes in MMS… Pike 3.44 kg, ice 10 cm, Consumers intuitively understand the benefits of MMS depth 1 m. › Findings from concept testing and pilot very promising › Increasing digital photography supports MMS Rare opportunity to leverage existing investments › Use of existing GPR
Slide 6: …Yet Certain Challenges Still Exist
…Yet Certain Challenges Still Exist Terminals › Terminal interoperability: common ground still quite narrow › Finland possibly less affected due to a very high share of Nokia terminals Premium Content › Digital Rights Management (DRM) solution required for premium entertainment and sports multimedia
Slide 7: MMS Must Succeed for the Need for 3G to Arise
MMS Must Succeed for the Need for 3G to Arise STARS WWW.FIREVISION.NU The value proposition of 3G is based on improved data and multimedia › Current cellular usage is almost entirely voice and SMS messaging MMS improve user experience of messaging and mobile content › With current bandwidth requirem
Slide 8: MMS Expected to Bring 17–36% of Messaging Revenues in 2005
MMS Expected to Bring 17–36% of Messaging Revenues in 2005 Messaging revenue forecasts for Western Europe 50 000 40 000 MMS 36% 30 000 MEUR MMS 17% MMS SMS & 20 000 other messaging 10 000 - Ovum Ovum Forrester Forrester 2002 2005 2002 2005 Sources (exchange rate: 1€ = 1$) • Ovum: MMS and SMS: Multim
Slide 9: The Finnish Mobile Ground Is Ready!
The Finnish Mobile Ground Is Ready! Very high penetration of mobile subscriptions, 80% › Almost entirely post-paid Low churn, 14% High ARPU, 43 EUR/mo/subscriber High usage, 27 SMS/mo/subscriber › 67% of Radiolinja subscribers use SMS Illegal to bundle handsets with subscriptions Finnish Finnishmark
Slide 10: Radiolinja MMS Strategy
Radiolinja MMS Strategy Multimedia messaging as evolution to text messaging › Similar pricing: sender pays an event based charge, no monthly fees Mitigation of the “first user’s challenge” › Legacy phone support, free of charge picture album with message composer for legacy users – bigger pool of MM
Slide 11: About Radiolinja MMS Services
About Radiolinja MMS Services The most versatile MMS offering in Finland First services launched in mid- September › Event based billing 0.58 EUR per message (up to 100 kB) › No activation or monthly charges › Dedicated MMS Access Point, GPRS service not visible to subscribers › Service provider int
Slide 12: Most Versatile MMS Offering in Finland – Radiolinja Picture Messages
Most Versatile MMS Offering in Finland – Radiolinja Picture Messages Person to person MMS messaging Message album on the web MMS legacy support › SMS notification and web page › Message album also for registered legacy users Content services › Postcard service › Animations › Polyphonic ringing tones
Slide 13: First Impressions on Take-up
First Impressions on Take-up Radiolinja has commissioned a research as part of doctoral thesis on the picture messaging strategies of its pilot customers in summer 2002 › A pre-launch pilot in the summer of 2002 consisting of 96 Radiolinja subscribers in sixteen groups of friends, family and co-work
Slide 14: Conclusions
Conclusions MMS technology is by large ready for deployment; terminal interoperability challenge less pronounced in Finland due to high Nokia share of market Finnish market ready for MMS and among the first to offer national interconnection in MMS Radiolinja has the most versatile MMS offering in Fi
Slide 15: Thank You!
Thank You! Jouko Lintunen / SVä 26.11.2002 15