Yougov Plc · LSE:YOU
Yougov — H1 FY2024 Earnings Presentation
27 slides from Yougov's earnings presentation, Mar 26, 2024
Slide 1: YouGov March 2024
YouGov 26 March 2024
Slide 2: Disclaimer
2 HY24 Results presentation YouGov’ Disclaimer This presentation contains forward-looking statements that reflect YouGov’s current views with respect to future events and financial and operational performance. These forward- looking statements are based on YouGov’s beliefs, assumptions and expectati
Slide 3: Contents
HY24 Results presentation Contents YouGov’ Steve Hatch(CEO) 01 Financial and operational highlights Steve Hatch (CEO) O02 CPS update Alex McIntosh (CFO) O03 Financial review Steve Hatch (CEO) O4 Summary
Slide 4: Financial and Operational Highlights
4 Financial and Operational Highlights YouGov Revenue 9% e reported 2% Adjusted operating profit 23% * Products: Continued investment in technology and new reported product innovation alongside optimisation of behavioural (4%) data products underlying * Panel: Growth in panel size to meet client dem
Slide 5: Resilient performance against a challenging backdrop
5 Financial and Operational Highlights YouGov Resilient performance against a challenging backdrop with strong momentum going into H2 @ YouGov Revenue (Em) © CPS Revenue (Em) ®-®Adj. Operating Profit Margin %
Slide 6: Our Competitive Advantages
6 Financial and Operational Highlights YouGov Our Competitive Advantages et “/ Zero-party Panellist Brand Reputation Product and Relationship and Recognition Technology Innovation
Slide 7: The YouGov Platform is a virtuous circle
al Highlights YouGov’ The YouGov Platform isa virtuous circle providing mutual benefit to the public, members, and clients Public Expands public data Better products and services Data demonstrates value Acquire and retain members Clients Faster and Rewards and better data transparency
Slide 8: Growing the YouGov Platform: FY24 Priorities and Opportunities
and Operational Highlights YouGov rowing the YouGov Platform FY24 Priorities and Opportunities Ey 9) ® eB} @ Q @ Panel Product Commercial USA YouGov Quality Innovation Rigour Expansion Platform
Slide 9: FY24 Priorities and Opportunities: H1 Update
YouGov wing the YouGov Platform FY24 Priorities and Opportunities: H1 Update ® Panel Quality Product Innovation 2 Commercial Rigour 2) USA Expansion @ YouGov Platform + Taken a market leading position on panel quality with an industry leading whitepaper on panel integrity and data quality + Establis
Slide 10: CPS Update
YouGov 10 = ~—«CPS Update O2 CPS Update tga a
Slide 11: Transformational acquisition of CPS
Transformational acquisition of CPS adds the leading provider of household purchase data in Europe
Slide 12: November 2023 - February 2024
November 2023 - February 2024 Finalisation of TSA to ensure readiness for Day 1 and maintain BAU Conducted plan review and appointed AlixPartners Supported CPS in Day 1 delivery and identify post-Day 1 priorities Deal successfully closed on January 9, 2024 Conducted a culture assessment and recommen
Slide 13: Build on our future together
13 Build on our future together
Slide 14: Original strategic growth plan (SP3) targets
CPSUpdate eeeeeeeeesesesesesesesisSsSsSsSsSsSsSCSCsCNKG Original strategic growth plan (SP3) targets Medium-term Medium-term Reven Operating Profit Margin £500m 25% ainda a
Slide 15: Raised SP3 targets following CPS completion
CPSUpdate eeeeeeeeesesesesesesesisSsSsSsSsSsSsSCSCsCNKG Raised SP3 targets following CPS completion Medium-term Medium-term Reven Operating Profit Margin £650m 25% ainda a
Slide 16: Financial Review
16s FinancialReview eeeeeeeeeeeeeeeeeeeeeeeeeeeeeesesesesesesesesisi‘ié YOUGOV O3 Financial Review tga a
Slide 17: New Divisional Structure
wv Financial Review YouGov’ New Divisional Structure Data Products Research CPS Data Custom Services Research CPS GfK YouGov Brandindex YouG : YouGov Safe Omnibus GFK | YouGov YouGov Profiles YouGov Custom Research
Slide 18: Robust performance in a challenging environment
Financi Robust performance ina challenging environment Data Products: Stable performance as continued pressure on client budgets and price competition offset by sales of new subscriptions to phasing of client de YouGov Revenue’ by Segment (£m) © Data Products © Research © CPS 140 120 100 80 88.1 60
Slide 19: 6% 5% 4% 5% 6% 6% 8% 7% • 9% 9% • 9% 9%
19 6% 5% 4% 5% 6% 6% 8% 7% • 9% 9% • 9% 9% 12% 13% 17% 18%
Slide 20: HY 2024 Adjusted Operating Profit
‘ting profit including amortisation of intangib 1d excluding separately reported items. Chart excludk HY 2024 Adjusted Operating Profit! (£m) Asia Pacific @ UK EMEA © Americas 7.3 05 Data Products 15.9 75 (9%) 39% 42% Research 16.1 16.0 1% 19% 18% CPS 8.4 - - 60% - Central Costs (12.5) (10.9) 15% -
Slide 21: Cash generation and conversion
Cash generation and conversion Operating cash generation (Em) © Acquisition-elated costs (fm) _—= Cash conversion 35.0 87% 1 100% o 90% 30.0 fos 25.0 710% 20.0 60% 50% 15.0 40% 10.0 30% 20% 5.0 10% 0.0 0% HY 2023 HY 2024 Capital expenditures (€m) © PP&E —@ Panelrecruitment © Technology 10.0 9.0 8.0
Slide 22: Net debt and leverage position
Net debt and leverage position Total Debt 216.1 Less: Cash (53.4) Net Debt 162.7 Net debt / EBITDA 1.6x Interest cover ratio 6.9x Term loan repayment schedule (€m) 120.0 100.0 80.0 60.0 40.0 20.0 } 260 | 48.0 48.0 0.0 FY 2025 FY 2026 FY 2027 FY 2028 108.0
Slide 23: FY24 in line with market expectations
23 Financial Review YouGov FY24 in line with market expectations O Confident FY24 outlook O Robust balance sheet underpinned by robust enabling investments order book - St h face nang Ql to Q2 + Remain disciplined in our investment approach to pie oS omentum from . ensure we are poised for further m
Slide 24: Summary
24 Summary O04 Summary tga a
Slide 25: H1 FY24 Summary
25 Summary YouGov’ H1 FY24 Summary O1 Significant progress made on operational priorities to ensure we continue to operate from a position of strength O2 CPS integration progressing well and division trading well post acquisition O03 Strong committed sales and growing momentum underpin confidence in
Slide 26: Becoming the world's #1 market research company
Becoming the world’s #1 market research company YouGov's history has been successive cycles of building a strategy that leads to differentiated long-term performance. We are laying the groundwork in FY24 for continued growth
Slide 27: Living consumer intelligence
Living consumer intelligence | business.yougov.com YouGov, 2024, all rights reserved. All materials contained herein are protected by copyright laws. Any storage, reproduction or distribution of such materials, in whole or in part, in any form without the prior written permission of YouGov is prohib