Niq Global Intelligence Plc · NYSE:NIQ

Niq Global Intelligence — NIQ Forrester Webinar (Adweek) (September 2023)

10 slides from Niq Global Intelligence's conference presentation, Sep 12, 2023

  1. Slide 1: Omnichannel Intelligence For the Win

    Omnichannel Intelligence For the Win New Research Identifies Untapped Growth Opportunities September 12th, 2023 © 2023 Nielsen Consumer LLC. All Rights Reserved. © 2023 Nielsen Consumer LLC. All Rights Reserved.

  2. Slide 2: Today's Webinar Presenters

    Today’s Webinar Justin Tina Presenters Belgiano SVP, NA Retail Moffett Principal Analyst – Guest Measurement Product Speaker NIQ Forrester © 2023 Nielsen Consumer LLC. All Rights Reserved. 2

  3. Slide 3: Executive Summary

    Executive Summary Focus Methodology Demographics Key Findings In June 2023, NIQ Forrester Consulting 202 omnichannel Most companies lack a clear, complete commissioned Forrester conducted an online strategy decision-makers picture of the consumer experience Consulting to evaluate survey how leaders

  4. Slide 4: What Is An Omnichannel Intelligence Platform?

    What Is An Omnichannel Intelligence Platform? Omnichannel intelligence platform is a product that integrates cross-channel online and in-store data to understand market performance and inform strategy. Source: Omnichannel Intelligence Will Catapult Your Data Driven Business Strategy, a Forrester Con

  5. Slide 5: Take Away #1

    Use disparate Struggle to keep Lack of visibility of toolsets that don’t pace with the consumer behaviors provide a complete changing market, and, therefore, data picture of the consumer, and across online and in- consumer business needs. store channels. experience. Take Away #1 Use 6 or more Organi

  6. Slide 6: Take Away #2: Better Tracking of Customer Behaviors

    Organizations That Use Omnichannel Intelligence Platforms Can Better Track— Holistically — Customer Behaviors Across E-Commerce And Brick-And-Mortar. We track consumer behavior across e-commerce and 47% Take Away #2 brick-and-mortar locations for a complete view of the customer experience. 10% Omnic

  7. Slide 7: Take Away #3: Smarter, Faster, Bigger Growth

    Organizations With Omnichannel Intelligence Platforms Are Fast And Can Quickly Adapt Messages And Experiences Based On Changing Consumer Behaviors. We are slow to react to changes in consumer behavior and trends. 30% 63% Take Away #3 Has an omnichannel intelligence solution Adopters Of Does not have

  8. Slide 8: Take Away #4: Long-Term, Data-Driven Strategies

    Omnichannel Intelligence Platforms Provide Long- Term, Data-Driven Strategies While Creating A More Consistent Customer Experience. Business Benefits Customer Benefits Take Away #4 Improved ability to build long-term, data-driven 47% More consistent customer 61% 99% Of Respondents 32% experience 37%

  9. Slide 9: Recommendations: Adopt Best Practices Across People, Technology, Data, Partnerships

    Build a sustainable omnichannel strategy that evaluates how the dynamics of markets, consumers, and competition will impact business growth. Recommendations: Adopt Best Practices Across People, Build A Data Strategy To Gas Up The Omnichannel Invest In Technology That Will Span Across Your Omnichanne

  10. Slide 10: Thank You

    Thank You © 2023 Nielsen Consumer LLC. All Rights Reserved. © 2023 Nielsen Consumer LLC. All Rights Reserved.

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