Slide 1: Samsung Visual Display & Digital Appliances Investor Presentation 2026
SAMSUNG VISUAL DISPLAY & DIGITAL APPLIANCES Investor Presentation 2026
Slide 2: Contents
BUSINESS UPDATE Contents MARKET OPPORTUNITIES SAMSUNG STRATEGY KEY TAKEAWAYS
Slide 3: Consumer Electronics Overview
CONSUMER ELECTRONICS OVERVIEW Strong financial performance with full range of product portfolio FY 2025 Net Revenue Product Portfolio KRW VISUAL DISPLAY 55% 56.2tn DIGITAL APPLIANCES 45%
Slide 4: Market Leadership
MARKET LEADERSHIP Global No.1 TV for 20 consecutive years & No.1 Ref. for 14 consecutive years Global Market Share 20 14 YEARS WORLD No.1 29 % YEARS WORLD No.1 21% 35% 18% 15 % 13 % 2006 2009 2025 2012 2025 TV (Revenue) / Smart Signage (Unit) Refrigerator / Washer (Revenue)
Slide 5: Product Superiority – TV
TV PRODUCT SUPERIORITY – TV Outstanding design and engineering in products Honored at Honored at CES 2026 Innovation Awards iF Design Awards 2026 Total 12 products awarded including Total 77 products awarded including 130-inch Gaming Monitor Spatial Signage Music Studio 5 Samsung Home Appliances Acc
Slide 6: Product Superiority – Home Appliances
Home Appliances PRODUCT SUPERIORITY Leading technology innovation Honored at Honored at CES 2026 Innovation Awards iF Design Awards 2026 Total 23 products awarded including BESPOKE AI Series BESPOKE 4-Door BESPOKE AI Refrigerator Laundry Hyb™ with Auto Open&Close Doors EHS ClimateHub AI HOME Infinit
Slide 7: Contents
BUSINESS UPDATE Contents MARKET OPPORTUNITIES SAMSUNG STRATEGY KEY TAKEAWAYS
Slide 8: Opportunities – TV
TV OPPORTUNITIES Rapid growth expectation in Big-sized/QLED TV Big-Sized(80”+) TV CAGR (2023 – 2027) 23% Quantum-dot TV 19% ※ Global Market (Unit)
Slide 9: Opportunities – B2B Display
B2B Display OPPORTUNITIES Continuous growth expectation in Smart Signage CAGR 3% 20B$ Signage Market LCD LED 2023 2024 2025 2026 2027 ※ Global Market (Revenue)
Slide 10: Opportunities – Home Appliances
Home Appliances OPPORTUNITIES Stable growth expectation in the industry 2024 2025 2026 2027 2028 2029 2030 Source : Euromonitor, GfK, BSRIA, , AHAM, Internal Analysis
Slide 11: Contents
BUSINESS UPDATE MARKET OPPORTUNITIES Contents SAMSUNG STRATEGY KEY TAKEAWAYS
Slide 12: Premium Leadership
TV PREMIUM LEADERSHIP Unparalleled quality of picture & sound for immersive screen experiences MICRO RGB Ultra Large Display (75"↑) Explore a new world of color Experience AI-driven immersion with the world’s first Micro RGB* that transcends scale. *Each Red, Green, and Blue LED backlight is the sma
Slide 13: Lifestyle Screen
TV LIFESTYLE SCREEN Diverse portfolio of screens designed to fit individual needs The Frame Reflects your style, fits your space The Movingstyle Moves along with you The Freestyle The smart theater-to-go that follows the fun The Serif More than a TV. A design statement. The Terrace Outdoor QLED expe
Slide 14: AI/CX-MDE
TV AI/CX-MDE Unprecedented screen & life care experiences with AI/CX-MDE features Vision AI TV-Centric MDE Experience AI Live Translation Vision AI Companion AI Generative Wallpaper AI Upscaling AI Sound AI Soccer Mode AI features Differentiated connectivity for All New products between VD/MX/DA and
Slide 15: ESG
TV/B2B Display ESG Continuous care for product lifecycle & accessibility Sourcing Production Distribution Use Recycling Recycled Plastic Renewable Energy Eliminate & Minimize Materials Energy Efficiency Panel Component Repair Accessibility ZERO WASTE Recycled Metals Zero Waste to Landfill Transporta
Slide 16: B2B Business Expansion
B2B Display B2B BUSINESS EXPANSION Innovative products to meet and exceed customer expectations Premium LED Signage 'The Wall' Accelerate growth Interactive & Outdoor & ePaper Signage by creating new demand Media Production & Design Centers Education/Corporate & Retail/F&B
Slide 17: AI Leadership
Home Appliances AI LEADERSHIP Leading AI innovation with intelligent “AI Home” AI Home Enhancing Home Appliance Experience with Quality Performance Security Self Diagnosis Advanced Object Recognition Personalized and Secure
Slide 18: Lifestyle Changing Product
Home Appliances LIFESTYLE CHANGING PRODUCT Leading AI innovation with innovative products and solutions Bespoke AI Bespoke AI Bespoke AI Bespoke AI Bespoke AI Refrigerator Laundry Combo Air conditioner Induction Range Robot cleaner Share pictures, stream music, and Wash and dry your laundry Monitor
Slide 19: User Experience Innovation
Home Appliances USER EXPERIENCE INNOVATION Enabling better living every day Ease of Use Care Saving Making activities at home easier Taking care of every one Self-managing 6.19\ - Automatic product - Check the safety of - Energy usage data connection by remote family members collection/analysis by A
Slide 20: ESG
Home Appliances ESG Continuous care for product lifecycle & accessibility Sourcing Production Distribution Use Recycling Accessibility 3 Models in 1 mold Expanding recycled Minimizing Utilizing recycled Reducing standby/ Upcycling with Voice Guide feature material, eco friendly production pallets, a
Slide 21: B2B Business Expansion
Home Appliances B2B BUSINESS EXPANSION Providing Customized Solutions with Full Package Home Appliances System AC AHU FWU Building Building Factory Data center (Residential) (Commercial)
Slide 22: Contents
BUSINESS UPDATE Contents MARKET OPPORTUNITIES SAMSUNG STRATEGY KEY TAKEAWAYS
Slide 23: Key Takeaways
Offer unparalleled customer experience by improving the quality of life through innovative products
Slide 24: Thank You
THANK YOU