Elumeo Se · XETR:ELB
Elumeo — Q2 2023 Earnings Presentation
28 slides from Elumeo's earnings presentation, Aug 11, 2023
Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe 2023 Q2 Financial Earnings Call 11.08.2023
Slide 2: Summary of key developments in Q2 2023
Summary of key developments in Q2 2023 ¢ In Qz2, elumeo returned to profitability and increased sales by 4.3% to EUR 11.5 m YoY, outperforming the market. ¢ Main growth driver was web business, which grew by 15% and increased its new customers by 21% YoY. ¢ elumeo is on track with its sales and cost
Slide 3: Table of contents
Table of contents Pi | elumeo at a glance 2 Key developments in Q2 2023 3. Financials H1 & Q2 2023 4 Outlook
Slide 4: elumeo's business model is founded on three pillars
elumeo’s business model is founded on three pillars Vid h . + Increased conversion rates Iaeoshopping * Higher Customer Lifetime Value * Video transports both facts & emotion .. . * Transformation from traditional PET CMICUMCUUEMCLE linear TV to highly personalized individual online product shows «
Slide 5: Elumeo video
Elumeo company presentation video
Slide 6: Elumeo returns to profitability in Q2 2023
Elumeo returns to profitability in Q2 2023 Stock price and Revenues (m€) 2020 2021 Q1-22 Q2-22 Q3-22 Q4-22 2022 Q1-23 Q2-23 Adjusted EBITDA (m€) 08 . a ee ee 03 -0,2 2020 2021 Ql 22 Q2 22 Q3 22 Q4 22 2022 Q1 23 Q2-23
Slide 7: Table of contents: Key developments in Q2 2023
Table of contents 1 elumeo ata glance P2 | Key developments in Q2 2023 3. Financials H1 & Q2 2023 4 Outlook
Slide 8: Elumeo outperforms the market and grows by 4,3% in Q2
Elumeo outperforms the market and grows by 4,3% in Q2 Revenue of Online Revenue of Revenue of Jewelry & Watches Multichannel Market Teleshopping Market Germany, in m EUR Market’ Germany, in m EUR Germany, in m EUR -17% -21% -19% 3.496 2.300 2.758 Q2 2022 Q2 2023 Q2 2022 Q2 2023 Q2 2022 Q2 2023 Sourc
Slide 9: elumeo LIVE business with stable performance, loyal customer base
elumeo LIVE business with stable performance, loyal customer base and growth of new customers in Q2 Revenue of LIVE DE Active LIVE customers without ITA, In kK EUR -1,4% +3% _— - Q2 2022 Q2 2023 New LIVE customers +7% —" Q2 2022 Q2 2023 Q2 2022 Q2 2023 Source: Internal ERP system
Slide 10: Merchandise optimizations improve ppm with new brands
Thanks to merchandise optimizations, we have been able to improve our ppm with new brands and keep stock level and %-Margin stable MERCH The new brands launched in 2023 perform Stock level remained stable better than rest of the brands inmEUR Profit-per-show-minute, in EUR — Wa ” a 31.12.2022 30.06.
Slide 11: Webshop returned to strong growth of 15% in Q2
Webshop returned to strong growth of 15% in Q2 | wee | Revenue of Webshop Active customers Ink EUR Q2/2022 vs. Q2/2023 +15% +15% Z “ 19.574 Q2 2022 Q2 2023 = Web revenue with strong revenue growth of 15% in Q2 YoY = New on-page Al-based onsite search function successfully launched, Q2 2022 Q2 2023 i
Slide 12: New customers increased by 21% thanks to online marketing optimization
New customers increased by 21% thanks to successful optimization | WEB of online marketing campaigns Growth of new web customers Online marketing optimizations New Q2 22 vs. Q2 23 Marketing customers in k Euro 1.400 * Optimized online marketing campaigns on Google, Social Media and Criteo, using Al
Slide 13: jooli
Slide 14: Jooli's marketplace built channels first, now shifts to users
JOOLI’S MARKETPLACE WAS BUILT WITH A FOCUS ON CHANNELS FIRST AND NOW SHIFTS TO USERS User retention: The cost of a new acquired How many new users are 1 user across all acquisition 3 retained and continue to use channels the platform User engagement: Purchase conversion: How much time do users How o
Slide 15: Jooli continues to make good progress with scalability
JOOLI CONTINUES TO MAKE GOOD PROGRESS WITH SCALABILITY India has huge potential Fast scaling of merchants User economics improve Fast growth of channels in India Daily user retention in India1) • Dynamic economy: GDP to grow 7.2% in 2023 CMGR +389% +31% • Young demographic: 1532 7,0% Almost 1 bn. In
Slide 16: Real-time feed: user engagement and longer sessions are increasing
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 01.01.2022 12.01.2022 23.01.2022 03.02.2022 14.02.2022 25.02.2022 08.03.2022 19.03.2022 REAL-TIME FEED: 30.03.2022 10.04.2022 21.04.2022 02.05.2022 13.05.2022 24.05.2022 04.06.2022 15.06.2022 26.06.2022 07.07.2022 18.07.2022 29.07.2022 Share of sessions as
Slide 17: Also purchase conversion is constantly improving
ALSO PURCHASE CONVERSION IS CONSTANTLY IMPROVING AVG impressions per user per session AVG clicks per user per session 30 0,60 0,56 27 0,50 25 0,50 0,45 22 21 0,39 0,42 19 19 0,40 20 18 0,40 0,36 0,37 0,37 0,37 0,34 0,35 0,33 0,34 0,32 0,32 15 15 13 0,30 11 11 10 11 10 10 11 10 10 10 10 9 0,17 10 8 0
Slide 18: In the second half jooli will focus on three core topics
IN THE SECOND HALF OF THE YEAR JOOLI WILL FOCUS ON THREE CORE TOPICS 1 2 3 jooliPay Onboarding Further development of jooli-VR App The launch and optimization A complete makeover for the of jooliPay with first tangible onboarding process with A/B results expected in Q4 2023 testing of what users pre
Slide 19: Elumeo starts growth program #juwelo100 for its core business
Elumeo starts growth program “#juwelo100” for its core business to reach EUR 100m by 2030 VIDEOSHOPPING Artificial Intelligence Improve efficiency, decrease From linear TV and static | webshop to non-linear cost, predict customer online videoshopping, behaviour, create Al chatbots increasing custome
Slide 20: Table of contents: Financials H1 & Q2 2023
Table of contents 1 elumeo ata glance 2 Key developments in Q2 2023 BS | Financials H1 & Q2 2023 4 Outlook
Slide 21: elumeo returns to growth in Q2 and outperforms the market
elumeo returns to growth in Q2 and outperforms the market Development of Development of revenues revenues H10H1 (in m€) Q200Q2 (in m€) “5.1% —_. 4.3% _ 23.5 22.3 111 11.5 H12022 H12023 Q2 2022 Q2 2023 « The decline in H1 can partly explained by the strong growth until the war in Ukraine when Europea
Slide 22: Stabilized development of gross profit in Q2, margin still above 50%
Stabilized development of gross profit in Q2, margin still above 50% Development of gross Development of gross profit profit « In H1 gross profit margin at H10H14 (in m€) Q2002 (in m€) 51.9%, in Q2 gross profit margin 6.3% at 50.5%. — « Italian TV business impacting by 1%-P. -4.0% es 12.4 11.6 6.1 5
Slide 23: elumeo on track with its cost saving program, decrease in SG&A costs
elumeo on track with its cost saving program, strong decrease in SG&A costs Development of SG&A Development of SG&A H10H1 (inmé 02002 (in m€) » Reach costs decrease by 7.4% in “6.0% H1 and 14.2% in Q2, mainly — driven by the restructuring of the Italian TV business, * Thanks to optimizations, market
Slide 24: Elumeo returns to profitability in Q2 & H1
After a challenging Q1/2023, elumeo returns to profitability in Q2 &H1 Development of Development of Adiysted EBITDA oe Adlusted EBITDA oe = Development of the video shopping app Jooli resulted in expenses of EUR 0.4m in H1. % 2023. Development expenses ® were not capitalized. ee » Readjustment of s
Slide 25: Table of contents: Outlook
Table of contents 1 elumeo ata glance 2 Key developments Q2 2023 3. Financials H1 & Q2 2023
Slide 26: Outlook 2023 - stable development
Outlook 2023 - stable development Adjusted EBITDA low single-digit million * Management continues to expect high volatility in 2023 due to the economical effects caused by the war in Ukraine. - As a result, the forecast is based on a cautious approach to future development and takes into account pos
Slide 27: Outlook 2023 confirmed - stable development
Outlook 2023 confirmed - stable development Adjusted EBITDA low single-digit million * Management expects sales to develop between a mid-positive and mid-negative single-digit % corridor. ¢ For the webshop, sales growth in 2023 is expected to be in the low single-digit percentage range. ¢ The gross
Slide 28: Points of contact
Points of contact Executive Board Wolfgang Boyé, Boris Kirn, Dr. Susanne Ries, Christian Senitz, Deepa Gautam-Nigge Managing Directors Florian Spatz, Dr. Riad Nourallah, Boris Kirn Investor Relations Florian Spatz Erkelenzdamm 59/61 10999 Berlin E-Mail: ir@elumeo.com Phone: +49 30 69 59 79-231 Fax: