Elumeo Se · XETR:ELB
Elumeo — H1 2024 Earnings Presentation
31 slides from Elumeo's earnings presentation, Aug 14, 2024
Slide 1: H1 2024 Financial Earnings Call
H1 2024 Financial Earnings Call August 14, 2024 1
Slide 2: Summary of key developments in H1 2024
elumeo Summary of key developments in H1 2024 Revenue increased in H1 24 by 1% to EUR 22,5m (H1 23: 22,3m), outperforming the market. Selling & administrative expenses have been reduced by 3% to EUR 12,1m (EUR 12,4m in H1 23). In this number, several cost measures in the volume of additional EUR 1,2
Slide 3: Table of contents
Table of contents 01 elumeo, Juwelo & jooli at a glance 02 Key developments in H1 2024 03 Financials in H1 2024 04 Outlook 3
Slide 4: One Mission. Two Brands. Multiple Synergies.
elumeo One Mission. Two Brands. Multiple Synergies. Core belief: Emotion is the driving force behind successful E-commerce Core driver: Videoshopping is the key to generate the next level of emotional experiences in E-Commerce Core approach: elumeo builds technology platforms to leverage efficiency
Slide 5: Tech-driven internationalization from a position of strength
Tech-driven internationalization from a position of strength Key developments & strategic outlook 5
Slide 6: Our strong advantage: emotional shopping experience with integrated value chain
Juwelo Our strong advantage: We combine emotional shopping experience with our integrated value chain on our AI-tech-platform Emotion Via our video-based channels and formats, we provide an emotional and inspirational shopping experience. Our sales shows reach a large number of people while at the s
Slide 7: Table of contents
Table of contents 01 elumeo, Juwelo and jooli at a glance 02 Key developments in H1 2024 03 Financials H1 2024 04 Outlook 7
Slide 8: Contrary to the market trend, Juwelo has grown in H1 2024
JUWELO MARKET Contrary to the market trend, Juwelo has grown in H1 2024 Revenue of Revenue of Revenue of Online Jewelry & Revenue of Teleshopping Market Multichannel Market Watches Market Juwelo Business Germany, in b EUR Germany, in b EUR Germany, in m EUR Germany et al., in m EUR -8% -3% -4% +1 %
Slide 9: Stable revenue in H1 24, strong ASP increase, revenues back to growth
JUWELO LIVE Stable revenue in H1 24, strong ASP increase, revenues back to growth in 2nd half of Q2 LIVE Revenue Average Selling Price LIVE Revenue in June In m EUR In EUR In m EUR -1% +6% +9% 15,5 15,3 77 2,9 73 2,6 H1 2023 H1 2024 H1 2023 H1 2024 June 2023 June 2024 9 Source: Finance data & intern
Slide 10: June with record breaking 16th Juwelo birthday event
Juwelo LIVE June with record breaking 16th Juwelo birthday event Demand Revenue of Juwelo Birthday(1) In k EUR +90% 755 398 1st June 2023 1st June 2024 First half of June was dominated by 16th Juwelo birthday event with high density of guest shows and premieres (=new designs, new products). The actu
Slide 11: Web continued to grow in H1 and increased profitability
JUWELO WEB Web continued to grow in H1 and increased profitability thanks to optimized online marketing campaigns focusing on more profitable price points WEB Revenue Marketing spendings Basket size WEB Revenue in June In m EUR In k EUR In EUR In m EUR In m EUR +6% -16,5% +4% +2% 6,8 7,2 1.834 139 1
Slide 12: An update on #Juwelo100
#juwelo100 #juwelo100 An update on #Juwelo100 EUR 100m sales plan by 2030 through profitable growth Internationalization 2.0 Augmented & AI based Virtual reality internationalization of Juwelo’s successful video From augmented reality shopping shopping format assistants to a virtual and social Metav
Slide 13: In Q2, we implemented our efficiency improvement program
Juwelo #juwelo100 In Q2, we implemented our efficiency improvement program More quality than quantity Cost savings Improved profitability Focus on more profitable Higher margins per new Better targeted online marketing customers customer Improved margin per active Focus on higher price points Reduce
Slide 14: Cost improvements of EUR 1.5m have been fully executed in H1
JUWELO #juwelo100 Cost improvements of EUR 1.5m have been fully executed in H1 The total volume will become visible throughout H2 2024 To visualize the success and volume of our Selling and administrative expenses H1 YoY efficiency and profitability program, we In k EUR 1) added the extraordinary sa
Slide 15: New studio at our jewelry hub in Bangkok
JUWELO #juwelo100 #juwelo100 For our European LIVE business, in August we launched a new studio at our jewelry hub in Bangkok, allowing us to increase product shows on consignment basis Significant business advantages of our new studio PPM of evening specials August YoY in Bangkok: +8% 1. Premium je
Slide 16: Juwelo's new multi-language platform
Juwelo #juwelo100 Juwelo’s new multi-language platform AI is the catalyst for lean & fast tech-driven internationalization German Live show AI translated international shopping shows AI translation Using our self-developed We combine AI translations and This allows us to leverage our video technical
Slide 17: Internationalization is scaling at fast pace
Juwelo #juwelo100 Internationalization is scaling at fast pace Cost Coverage Ratio (7-day moving average) Next steps for international scaling Total sales divided by cost of distribution 400% Until July 2024 the focus was technically testing the 1 platform 300% Since July 2024 we have moved to autom
Slide 18: Significant growth potential as Juwelo covers only 22% of European households
Juwelo #juwelo100 Significant growth potential as Juwelo is currently covering only 22% of European households Out of a total of 259 million households in 100%=41,25 Europe, Juwelo currently reaches only 56 million households with its video content 40%=1,6 56%=2,3 offering, which corresponds to 22%.
Slide 19: Inspirational Leisure Shopping
INSPIRATIONAL LEISURE SHOPPING 19
Slide 20: Jooli: The first app solely built for instant leisure shopping
jooli Jooli: The first app solely built for instant leisure shopping Core features of jooli Merchant Channel ∞ jooli is a video shopping marketplace • Brands and merchants present lifestyle products in short entertaining videos • Users switch between videos by swiping Product Product • Personalized
Slide 21: jooli's GMV and AOV continue to grow
jooli jooli’s GMV and AOV continues to grow further with constant marketing expenses and less fulfillment costs. Decrease in Fast growth Fast growth of GMV order volume of AOV Development of Orders in Average Order Value Development of GMV India1 in India (INR) In India (INR) 1.7k - 35 % AOV +300 %
Slide 22: jooli has prioritized jewelry and optimized customer experience and operations
jooli jooli has prioritized jewelry and optimized customer experience and operations. Aligning category Keeping merchant count • jooli has prioritized jewelry as main Growth of channels in India category • Leading to better fulfillment due to +4 % simpler shipment and operations 1.402 1.462 • Offeri
Slide 23: New technological backbone creates new revenue stream options
jooli With the new technological backbone, we’ll create new revenue stream options with ease. New headless e-commerce backbone TV + Streaming SaaS fundamentals PaaS + White Label Video & e-commerce as a service Get your own jooli Live streaming gains popularity • E-Commerce and streaming • Enterpris
Slide 24: Table of contents
Table of contents 01 elumeo, Juwelo and jooli at a glance 02 Key developments in H1 2024 03 Financials H1 2024 04 Outlook 24
Slide 25: Stable revenue, margin still under pressure
elumeo Stable revenue, margin still under pressure H1 2024 vs. H1 2023 – performance overview Revenues Gross profit margin % Gross profit in m EUR in m EUR +1% -2,8 %P. -4,8% 22,3 22,5 51,9% 11,6 49,1% 11,0 H1 2023 H1 2024 H1 2023 H1 2024 H1 2023 H1 2024 Revenue increased by 1%, GM decline slowed do
Slide 26: In H1 2024, total expenses down by 3%, adjusted EBITDA increased
elumeo In H1 2024, total expenses down by 3%, adjusted EBITDA increased H1 2024 vs. H1 2023 – performance overview SG & A expenses Adjusted H1 EBITDA 2023 Q1 2024 in m EUR in k EUR -3% Cost reductions realized via +298% optimizations of online marketing spendings (-13%) and cost of TV reach (-7%) 12
Slide 27: In Q2 2024, revenue slightly decreased, %-margin stabilized
elumeo In Q2 2024, revenue slightly decreased, %-margin stabilized Q2 2024 vs. Q2 2023 – performance overview Revenues Gross profit margin % Gross profit in m EUR in m EUR -3% -0,9 %P. -4,9% 11,5 11,2 50,5% 49,6% 5,8 5,5 Q2 2023 Q2 2024 Q2 2023 Q2 2024 Q2 2023 Q2 2024 Revenue decreased by 3%, %-Marg
Slide 28: In Q2 2024, total expenses increased by 3,5%
elumeo In Q2 2024, total expenses increased by 3,5%, but they do not show effect of cost saving measures, adjusted EBITDA remains positive Q2 2024 vs. Q2 2023 – performance overview SG & A expenses SG & A expenses (pro-forma) Adjusted H1 EBITDA 2023 Q1 2024 in m EUR in m EUR in k EUR 3,5% -7,4% Cost
Slide 29: Table of contents
Table of contents 01 elumeo, Juwelo and jooli at a glance 02 Key developments in H1 2024 03 Financials H1 2024 04 Outlook 29
Slide 30: Outlook 2024 – elumeo returns to profitable growth
elumeo Outlook 2024 – elumeo returns to profitable growth Revenue growth Adjusted EBITDA Gross profit margin 4% - 8% EUR 1,5m – EUR 3,5m 49 - 51% 30
Slide 31: elumeo
elumeo Executive Board Wolfgang Boyé, Boris Kirn, Dr. Susanne Ries, Christian Senitz Managing Directors Florian Spatz, Dr. Riad Nourallah, Boris Kirn Investor Relations Florian Spatz Erkelenzdamm 59/61 10999 Berlin E-Mail: ir@elumeo.com Phone: +49. 30 69 59 790 Fax: +49 30 69 59 79-650