Annapurna Swadisht Limited · NSE:ANNAPURNA
Annapurna Swadisht — IPO Roadshow (September 2022)
32 slides from Annapurna Swadisht's IPO roadshow presentation, September 2022
Slide 1: Investor Presentation
Highly capable operations leadership Rahul Sureka, CEO Pawan Jaiswal, COO Rahul is a Commerce Graduate from St. XavierÕs College Kolkata and a Chartered Accountant and Company Secretary. A Calcutta University topper, Pawan is a Commerce Graduate Rahul has experience of more than 14 Years in the Fiel
Slide 2: We are Annapurna: a fast-growing impulse packaged snacks company
We have built a robust foundation Built a scalable and profitable business in short time WE ARE Operating in a high growth landscape ANNAPURNA High demand segments with affinity to quality and price A FAST-GROWING IMPULSE PACKAGED SNACKS COMPANY We are aiming for d Chartered Accountant. He holds an
Slide 3: In 2016, we started to unpack possibilities
In 2016, we started to unpack possibilities to build a credible impulse snacks company
Slide 4: We are a story of incremental growth
We are a story of 5 incremental growth... 4 2022 3 ! 2nd Manufacturing 2021 unit in Siliguri, West 2 Bengal ! Expanded team 1 2020 and Fortified distribution ! Breached INR 60 ! Installed fryers & crore+ revenue 2019 packaging unit in ! 7% market share in ! Set sight on retail Asansol unit 2016 Fryu
Slide 5: Built a credible, scalable & capable business
Built a credible, scalable & capable business 12 lakh+ s Six K U Two 8 S product lines namely packets sold per day 3 ss s ma nuf pellets, extruded ro ac t line in W acturin snacks, potato chips, est g o d uc Ben units cakes, namkeen p r gal & candies 400+ e peopl * 300+ l o y ed 5,00,000+ emp 1 cr+
Slide 6: Offering quality products at affordable price points
Offering quality products at affordable price points Pellet based Extruded Cupcake & Potato chips Namkeen Candies snacks snacks Slice Cake 11 flavours 3 flavours 5 flavours 7 flavours 6 varieties 6 flavours Fruit & chocolate Gram and lentils Rice & corn based Rice & corn based Potato based Flavoured
Slide 7: Credible brands across savoury & sweet products
PELLET BASED SNACKS POTATO CHIPS CANDIES ! American ! Classic ! Orange ! Imli Pop ! Jackpot Adventure Cheese Salted ! Kaju ! Malai Pop ! Dhamaka ! Light Box Credible brands ! Balloon ! Veg Biryani ! ! Tomatina Paprika ! Masala Teekha ! ! Coconut Mango ! ! Pluss Coffee ! Makeup Box ! Fingers across s
Slide 8: Built capacities in proximity to markets of consumption
Built capacities in proximity to markets of consumption Asansol #TheHub Total area: 100,000+ sq. ft People employed*: 275+ Daily Production capacity: Fryums (15 MT) Siliguri #SalesPoint converted into #ManufacturingUnit Total area: 75,000+ sq. ft. People employed*: 125+ Daily Production capacity: Fr
Slide 9: Robust performance built on agility and growth focus
Robust performance built on agility and growth focus EBIDTA PAT EBIDTA % PAT % 6 9% Revenue (Rs. Cr) Asset Turnover Ratio as 8% per JuneÕ22 61.05 5 8.4% 7% Fixed Assets as CAGR 110% 4 7.2% 6% Rs 12.75 cr of JuneÕ22 5.5% 5% 3 3.9% 4% 20.39 2.5% 2.5% Sales of JuneÕ22 Rs 11 cr 13.75 2 3% 2% 1 Asset Tur
Slide 10: Expansion in markets & products driving higher sales
Lakhs INR 1000 1200 0 200 400 600 800 Ap r'2 0 29 M ay '2 0 Ju n' 20 Ju l' 2 0 Au g' 20 Se p' 20 O ct '2 0 N ov '2 0 D ec ' 20 Ja n' 20 Fe b '2 0 M ar '2 0 Ap r'2 15% 1 M ay '2 1 MoM Growth Rate Ju n' 21 Monthly Sales Ju l' 2 1 Au g' 21 Se p' 21 O ct '2 1 N ov ' 21 D ec ' 21 Ja n' 21 Fe b '2 1 M Exp
Slide 11: Robust Board
Robust Board Ravi Sarda, CFO Experience meets expertise Ravi is a Commerce Graduate from St XavierÕs College Kolkata and a Chartered Accountant and rank holder Company Secretary. Ravi holds an experience of more than 15 Years in the Field of Financial Consulting. He started his career Ritesh Shaw wi
Slide 12: Highly capable operations leadership
than 15 years of experience in FMCG distribution. At Annapurna, Rohit is in- charge of the Sales and Marketing function and has enabled the company to build a robust distribution chain across the key markets in eastern and Highly capable northeastern India. operations leadership Rahul Sureka, CEO Pa
Slide 13: The Business Model
! Affordable price point ! Focused on B & C category ! Best in class quality markets ! Wide range appealing to ! Relationship-based model similar consumer ! Better commission structure segment ! Deep presence in pockets of Products ! Agile Go-to-market demand Distribution strategy for accelerated !
Slide 14: We are operating in a high growth landscape
We are operating in a high growth landscape - evolving at a rapid pace
Slide 15: Three-pronged growth momentum
The company is a beneficiary of a three-pronged growth momentum National growth India's continuous improvement in economic & demographic parameters to result in higher demand for snacks. Regional growth ! Eastern India has been traditionally underserved and lags in economic development ! North-east
Slide 16: India as a high growth consumer market
India as a high growth consumer market ! Demographic dividend, higher economic spends driving Indian economy to $5 trillion by 2028 ! Focus on development projects and better agriculture produce driving rural employment and demand ! With new normal unfolding, out of home spends on leisure and food i
Slide 17: Savory snacks and sweet snacks market
Savory snacks - back in the flavour ! Mix of players aiming for a snack at the market largely dominated by unorganised segment ! Hygiene and customer experience driving demand for packaged snacks ! Savory snacks are estimated at INR 30,000 crore, comprising of an equal share from western snacks and
Slide 18: Path of larger scale, deeper reach & wider product portfolio
We are embarking on a path of larger scale, deeper reach & wider product portfolio
Slide 19: We are doubling our capacities to 60 MT by December 2022
We are doubling our capacities We are doubling our capacities to 60 MT by December 2022 to 60 MT by December 2022 Own capacities Own capacities Location !"#$%&$'($& Daily capacity (MT) Products Location &'()*+),-)+ (sq. ft.) Daily capacity (MT) Products (sq. ft.) Asansol 100,000+ 20 Fryums, Namkeens
Slide 20: Adding two more manufacturing units in West Bengal
! We are adding two more manufacturing units in West Bengal - both having proximity to the markets of consumption ! Expanding the area under operation to 240,000 sq. ft. by year-end ! The expanded scale will bring in better efficiencies and empower foray into deeper markets ! Balance between new cap
Slide 21: Segment leadership through wide & efficient distribution
We are aiming at segment leadership through wide & efficient distribution West Bengal ! Maximum district penetration - presence in 22 out of 23 districts ! Aiming to nearly double the distributor count ! Target volume share leadership among Category B snacks segment in the rural market North-eastern
Slide 22: Bihar and Jharkhand
Bihar ! 70% district penetration - presence in 25+ districts ! Going forward, aim to double the distributor count ! Super Stockist model to continue across districts with a maximum market radius of 30 km Jharkhand ! 100% district penetration - presence in 20+ districts ! Double the distributor count
Slide 23: Increasing brand visibility through targeted marketing campaigns
Increasing brand visibility through targetted marketing campaigns ! Undertaken marketing campaigns in target markets (rural and semi-urban areas of West Bengal, Jharkhand & Bihar) using electronic and traditional media ! Colors Bangla TVC ! Continuous TVC and Aston/I/L band campaign in Siti Cable to
Slide 24: DMS and sales automation
! We at Annapurna are launching a sales force automation tool and ERP for Sound Internal DMS Controls and a strong management reporting and (Distributor tracking system Management System) & ! This new platform will be a common tool that Sales connects all teams on a real-time basis- from the Automat
Slide 25: Expanding product profile to capitalise on distribution and brand strength
Expanding product profile to capitalise upon distribution and brand strength ! We are adding new flavours and products to nearly double our SKUs to 50 by December 2022 ! We are aiming at expanding presence across price points to mitigate any potential customer concentration risk ! We are aiming to r
Slide 26: Post expansion, we will break into the top players
Post expansion, we will break into the top 10 players in the Indian snacks market.
Slide 27: Doing well. Doing good.
! Being a socially responsible corporate, Annapurna believes in empowering the next generation through community initiatives and steering toward greener packaging ! Making Gohona Bori is an exclusive food art created and nurtured by the local women of the villages for more than a hundred years now !
Slide 28: Foray into D2C with Olonkar range of products
Our foray into D2C segment with Olonkar range of products ! Annapurna Swadisht, through its Direct to Consumer presence, will offer a wide range of ethnic and cultural cuisines in a hygienic, ready-to-eat and affordable format. ! The company is working to empower women across villages in eastern Ind
Slide 29: Key takeaways
! We are Annapurna, and we have built a credible brand in a high growth category ! We have expanded products, capacities, presence and visibility to cater to consumers across eastern and north- eastern India ! We currently offer the best quality products at price points of Rs. 5 and Re. 1 ! We have
Slide 30: The IPO Details
LOT SIZE SHARES % OF NET ISSUE AMOUNT 2000 12,30,000 29.96 861,00,000 2000 8,20,000 19.97 574,00,000 2000 6,16,000 15.00 431,20,000 2000 14,40,000 35.07 1008,00,000 2000 2,16,000 -00 151,20,000 43,22,000 26.32 3025,40,000 121,00,000 73.68 164,22,000 100.00
Slide 31: Safe Harbour Statement
SAFE HARBOUR STATEMENT This Release / Communication, except for the historical information, may contain statements, including the words or phrases such as expects, anticipates, intends, will, would, undertakes, aims, estimates, contemplates, seeks to, objective, goal, projects, shouldÕ and similar e
Slide 32: www.annapurnasnacks.in
www.annapurnasnacks.in Registered office: Annapurna Swadisht Private Limited 90 Phears Lane, 6th Floor, Kolkata 700 012 info@annapurnasnacks.in | +91 9749219798 Asansol Unit: Siliguri Unit: Girmint Road, Majiara, Plot J.L 43 Plot No. RS 471/894, 471, Block - Rajganj, Gram Panchayat - Paschim Bardwan