Slide 1: Investor Presentation
INVESTOR PRESENTATION May 7, 2024 CELSIUS HOLDINGS, INC. | QUARTER 1 2024 INVESTOR DECK
Slide 2: Safe Harbor & Non-GAAP Measures
SAFE HARBOR & NON-GAAP MEASURES This investor presentation contains statements that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdi
Slide 3: Executive Management
EXECUTIVE MANAGEMENT John Fieldly Jarrod Langhans Tony Guilfoyle Kyle Watson Toby David Paul Storey Richard Mattessich Chairman, President, CEO Chief Financial Officer Chief Commercial Officer Chief Marketing Officer Chief of Staff Chief Supply Chain Officer Chief Legal Officer • Appointed Celsius •
Slide 4: Directors
DIRECTORS A BREADTH OF INDUSTRY, FINANCIAL & EXECUTIVE MANAGEMENT EXPERTISE JOHN FIELDLY HAL KRAVITZ CAROLINE LEVY JOYCE RUSSELL CHAIRMAN LEAD DIRECTOR DIRECTOR DIRECTOR JIM LEE NICK CASTALDO CHERYL MILLER DAMON DESANTIS DIRECTOR DIRECTOR DIRECTOR DIRECTOR CELSIUS HOLDINGS, INC. | QUARTER 1 2024 INV
Slide 5: Celsius: The World's Most Refreshing Energy Drink
CELSIUS: THE WORLD’S MOST REFRESHING ENERGY DRINK OUR MISSION: INSPIRE PEOPLE TO LIVE FITTM WITH THE ESSENTIAL ENERGYTM TO ACHIEVE THEIR GOALS #3 RTD ENERGY 2023 FULL-YEAR FINANCIAL CATEGORY GROWTH LEADER HIGHLIGHTS1 Celsius contributed 47% of all energy $1.32B revenue drink category growth YoY in Q
Slide 6: Function, Backed by Science
FUNCTION, BACKED BY SCIENCE CELSIUS HOLDINGS, INC. | QUARTER 1 2024 INVESTOR DECK 6
Slide 7: Six Scientific Studies
SIX SCIENTIFIC STUDIES CELSIUS HOLDINGS, INC. | QUARTER 1 2024 INVESTOR DECK 7
Slide 8: The U.S. Energy Drink Market Continues to Grow
THE U.S. ENERGY DRINK MARKET CONTINUES TO GROW ENERGY DRINKS HOUSEHOLD PENETRATION RTD ENERGY YEAR-OVER-YEAR UNIT GROWTH VS MONTHLY ROLLING 52 WEEKS TOTAL BEVERAGE xENERGY LAST 5 YEARS 70.50% 14.0% 13.0% 69.60% 69.00% 12.0% 68.50% 10.0% 68.00% 8.3% 67.20% 8.0% 66.80% 66.90% 5.3% 5.9% 6.0% 4.7% 65.80
Slide 9: Celsius Is Growing the Energy Category
CELSIUS IS GROWING THE ENERGY CATEGORY CELSIUS RETAIL SALES ACROSS TRACKED CELSIUS CONTRIBUTION TO RTD ENERGY CHANNELS CATEGORY DOLLAR GROWTH (MULOC | BILLIONS) $1.88 47.2% $0.78 31.3% 22.3% $0.30 7.9% $0.07 $0.10 3.5% 0.5% 2019 2020 2021 2022 2023 2019 2020 2021 2022 2023 2024 * NOTES 1. Left Chart
Slide 10: Health & Wellness Trends Are Driving Zero-Sugar Adoption
HEALTH & WELLNESS TRENDS ARE DRIVING ZERO-SUGAR ADOPTION SUGAR FREE SHARE OF RTD ENERGY BY WEEK JAN 2018 - JAN 2024 55.0% 28% of energy drink consumers aged 18-34 1/21/2024, 49.9% say better for you or natural ingredients are 50.0% important in purchase decision2 45.0% 40.0% 1/14/2018, 30.5% 46% of
Slide 11: 2024 Global Expansion
2024 GLOBAL EXPANSION Energy drinks are a $44 billion global market1 Global energy drink category sales have increased at a 9% CAGR since 20182 Celsius’ international sales grew 52% in FY2023 Markets with sales expected to commence in 2024 (as of 4/30/24) NOTES CELSIUS HOLDINGS, INC. | QUARTER 1 202
Slide 12: Q1 2024 Financial Results
Q1 2024 FINANCIAL RESULTS CELSIUS HOLDINGS, INC. | QUARTER 1 2024 INVESTOR DECK
Slide 13: First Quarter 2024 Key Messages
FIRST QUARTER 2024 KEY MESSAGES Record Q1 revenue ($355.7M, +37% YoY), gross profit ($182.2, 1 +60% YoY), diluted EPS ($0.27, +108% YoY) Changes in days on hand inventory by largest customer 2 adversely affected YoY Q1 revenue growth Innovations in Q1 are solid performers; Celsius 3 Essentials achie
Slide 14: First Quarter Financial Highlights
FIRST QUARTER FINANCIAL HIGHLIGHTS Summary Financials 1Q 2024 1Q 2023 Change (Millions except for percentages & EPS) Revenue $355.7 $259.9 37% N. America $339.5 $248.6 37% International $16.2 $11.3 43% Gross Margin 51.2% 43.8% +740 bps Net Income $77.8 $41.2 89% Net Income att. to Common Shareholder
Slide 15: Consolidated Revenue
CONSOLIDATED REVENUE CELH QUARTERLY REVENUE LAST 5 QUARTERS (MILLIONS) $384.8 $347.4 $355.7 $325.9 $259.9 +37% +95% +112% +104% +95% YoY YoY YoY YoY YoY 1Q 23 2Q 23 3Q 23 4Q 23 1Q 24 CELSIUS HOLDINGS, INC. | QUARTER 1 2024 INVESTOR DECK 15
Slide 16: Sales Growth
SALES GROWTH BRAND* Q1 2024 SHARE Q1 2024 $ CHG v YA 1 36.7 $80.2M CELSIUS MULOC DOLLAR SALES LAST 13 PERIODS $200,000,000 $185.3M 2 28.3 -$2.5M $181.4M $174.4M $172.9M 11.4 $180,000,000 $160,000,000 $159.5M $167.2M $165.3M $158.2M $157.3M $161.3M 3 $240.5M $151.4M $142.4M $140,000,000 $127.1M 4 3.3
Slide 17: Energy MULOC Dollar Share
ENERGY MULOC DOLLAR SHARE 45.0 38.9 40.0 36.7 35.0 31.5 30.0 28.3 25.0 CELSIUS RTD ENERGY MONSTER RTD ENERGY 20.0 RED BULL RTD ENERGY REIGN RTD ENERGY 15.0 11.4 10.2 10.4 10.0 8.7 7.2 4.5 5.2 3.6 4.2 5.0 3.0 2.5 0.0 13 Weeks Ending 04- 13 Weeks Ending 07- 13 Weeks Ending 10- 13 Weeks Ending 01- 13 W
Slide 18: International
INTERNATIONAL INTERNATIONAL REVENUE LAST 5 QUARTERS 2024 GLOBAL EXPANSION UPDATES (IN MILLIONS) • Canada sales began in January 2024 $16.2 • 5.5 dollar share at end of February, all measured channels, Nielsen IQ $15.1 $14.6 $13.6 • UK sales began in April 2024 • Initial channels include fitness and
Slide 19: Gross Profit
GROSS PROFIT GROSS AND OPERATING PROFIT ($ IN MILLIONS) PERCENTAGES REPRESENT QUARTERLY PERCENTAGE OF REVENUE 250 50.4% 200 51.2% 47.8% 48.8% 150 43.8% 25.4% 100 23.4% 19.9% 17.0% 17.3% 50 0 1Q 23 2Q 23 3Q 23 4Q 23 1Q 24 Gross Profit Dollars Operating Profit Dollars CELSIUS HOLDINGS, INC. | QUARTER
Slide 20: EPS
EPS QUARTERLY EPS (DILUTED) LAST 5 QUARTERS $0.30 $0.27 $0.17 $0.17 $0.13 1Q 23 2Q 23 3Q 23 4Q 23 1Q 24 CELSIUS HOLDINGS, INC. | QUARTER 1 2024 INVESTOR DECK 20
Slide 21: Non-GAAP EBITDA Schedule
NON-GAAP EBITDA SCHEDULE 3 months ended March 31, 2024 2023 Var. % Net income (GAAP Measure) $ 77,811 $ 41,227 $ 36,584 89% Add back / (Deduct) Net interest income (9,640) (4,969) Income tax expense 14,650 8,537 Depreciation and amortization expense 1,229 549 Non-GAAP EBITDA 84,050 45,344 38,706 85%