Accent Group Ltd · ASX:AX1
Accent — Merger or Acquisition (April 2025)
12 slides from Accent's merger presentation, Apr 15, 2025
Slide 1: Strategic Transaction with Frasers Group
X Strategic Transaction with Frasers Group 15 April 2025 Accent Group - Strategic Transaction with Frasers Group 1
Slide 2: Overview of strategic transaction with Frasers Group
Overview of strategic transaction with Frasers Group Key highlights Sports Direct Roll-out • Accent has been granted the right to launch and operate the Sports Direct business (including online) in Australia and New Zealand for an initial 25-year term. Accent plans for an initial roll-out of at leas
Slide 3: Strategic rationale
Strategic rationale Sports Direct is expected to expand Accent’s existing ecosystem of sports and lifestyle brands in Australia and New Zealand, offering significant potential for growth. • Frasers has: ➢ International retail experience and ability to leverage key market insights 1 Strategic allianc
Slide 4: Frasers Group – Strategic partnership
1 Frasers Group – Strategic partnership Founded in 1982, Frasers Group today operates a diversified portfolio of sports, fitness, premium lifestyle and luxury stores. Business model “To provide consumers with access to the world’s best sports, premium and luxury brands by building the planet’s most
Slide 5: Sports Direct – A market leading global sports retailer
2 Sports Direct – A market leading global sports retailer Sports Direct – Highlights Global strategic partner for the world’s leading sports brands Wider variety of sports, athleisure and sports fashion products at affordable prices compared to competitors Over 500 Over 170 39 UK stores Europe store
Slide 6: Strategic alignment with Accent Group
3 Strategic alignment with Accent Group The Sports Direct expansion will be complementary to Accent, expanding its market position in the performance lifestyle market across Australia and New Zealand. ✓Global market leading ANZ ✓Market leading sports and fitness ✓ Enhanced scale and performance life
Slide 7: Sports Direct brand portfolio
3 Sports Direct brand portfolio The alliance will see Sports Direct ANZ having access to a market leading portfolio of brands leveraging the strength of Frasers and Accent’s brand relationships globally and in Australia. Owned brands Distribution agreements Global brand partners(1) Notes: (1) Select
Slide 8: Expansion into complementary and attractive market
4 Expansion into complementary and attractive market Accent Group is an existing player in the fitness and athletic market. The expansion of Sports Direct will further increase its market share and opportunities for growth. Positive consumer trends Rising health consciousness and growing awareness c
Slide 9: Australia and New Zealand market
4 Australia and New Zealand market Commentary Contemporary Premium Estimated industry market $5bn + • Accent Group is already a major Branded * market participant in the Sports & Lifestyle segment * 160 stores Speciality & branded sports • Sports Direct aims to secure a 86 stores stores substantial
Slide 10: Significant growth opportunity
5 Significant growth opportunity Sports Direct store roll-out* • Accent’s intention is to build a significant Sports Direct business in the ANZ market • Store roll-out of at least 50 Sports Direct retail stores (and online) in the next 6 years • Market opportunity for 100 plus stores over time • Sto
Slide 11: Key transaction details
Key transaction details • Accent and Frasers have entered into a long-term strategic agreement whereby Accent will launch and operate the Sports Direct retail and online Retail Licence Agreement to launch business in Australia and New Zealand (ANZ) for an initial term of 25 years Sports Direct in AN
Slide 12: Notice, disclaimer and key risks
Notice, disclaimer and key risks This presentation has been prepared by Accent Group Limited ABN 85 108 096 251 (Accent Group) and is general background information in relation to Accent Group and the proposed arrangements with Fraser Group plc. It is information given in summary form and does not p