Adslot Ltd · ASX:ADS
Adslot — Merger or Acquisition (September 2013)
29 slides from Adslot's merger presentation, Sep 13, 2013
Slide 1: Adslot to Acquire Facilitate Digital
Adslot to Acquire Facilitate Digital Investor Presentation September 2013
Slide 2: Adslot to Acquire Facilitate Digital
Adslot to Acquire Facilitate Digital Executive Summary Company Profiles Strategic Rationale Acquisition Benefits Summary Of Deal Terms
Slide 3: Executive Summary
Executive Summary • Adslot to acquire Facilitate Digital via a Scheme • The acquisition will create an expanded global of Arrangement. footprint, including a sales organisation encompassing Sydney, Melbourne, New York, • The combined business will be one of the first in San Francisco, London, Hambur
Slide 4: Adslot
Adslot • Leading global provider of premium display media trading platform • Founded in 2010 • Launched first premium media trading platform Q4 2010 • Over $100m traded and 5,000 advertisers transacted through Adslot • Customer footprint : North America, UK, Europe and APAC • Since February 2010, in
Slide 5: Facilitate Digital
Facilitate • Leading global provider of online media workflow & trading Digital technology for media agencies. • Customer base includes some of the world’s largest media agencies and groups, such as Mediacom, Mindshare, Media Edge CIA, Zenith Optimedia and Mediabrands. • Facilitate Digital’s workflo
Slide 6: Strategic Rationale
Strategic Rationale Adslot facil irate
Slide 7: Global online advertising will be $162B by 2015
Global online advertising will be $162B by 2015 Digital Ad Spending Worldwide, 2010-2016 Billions, % of total media ad spending Source : eMarketer, Dec 2012
Slide 8: Global online display advertising will be $48B by 2014
Global online display advertising will be $48B by 2014 2010: $22B 2014: $48B CACR 2010 – 2014: 15.11%pa Source: Zenith OptiMedia. June 2012"
Slide 9: 88% of revenue is derived from 'premium' display
88% of revenue is derived from ‘premium’ display 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Revenue $ Global Revenue and Impressions Impressions Publisher Direct Exchanges Source: Evercore Partners May 2011
Slide 10: The $35b premium display advertising market has no single platform of record
The $35b premium display advertising market has no single, recognised, scalable platform of record for buying and selling
Slide 11: The selling process for publishers is manual, slow and expensive
The selling process for publishers is manual, slow and expensive Current State • 47 steps • Highly iterative workflow • Multiple documents created multiple times • Almost entirely manual
Slide 12: Premium display sales cost publishers 1600 hours on average each month
Premium display sales cost publishers 1600 hours on average to process each month Pre- Planning Campaign Planning Flighting 598 Hours 518 Hours 168 Hours Maintenance Post-Campaign Total! 128 Hours 188 Hours 1600 Hours!
Slide 13: The buying process for agencies is manual, slow and expensive
The buying process for agencies is manual, slow and expensive Current State • 42 steps • Highly iterative workflow • Multiple documents created multiple times • Almost entirely manual
Slide 14: The trading process for premium display media is unsustainable
The trading process for premium display media is unsustainable 28% of budgets lost in admin costs across buy and sell sides Buyer VS 2% for Television Buyer
Slide 15: Adslot Vision
Adslot Vision: To become the world’s leading provider of premium display media trading technology.
Slide 16: Facilitate Digital Vision
Facilitate Digital Vision: To be the workflow and trading technology of choice for media agencies globally.
Slide 17: Adslot Supply + Facilitate Demand = Huge Opportunity
Adslot Supply + Facilitate Demand = Huge Opportunity $800m in display 650+ Publishers Symphony agency customers Adslot supply customers
Slide 18: Supply attracts demand and demand attracts supply
Supply attracts demand and demand attracts supply Demand drives Supply drives supply adoption demand adoption Demand Supply Solution Solution Faster Faster Growth Growth
Slide 19: $20B display growth opportunity: media consumption exceeds spend
$20B display growth opportunity: media consumption exceeds spend Media Consumption Media Spend A $65B gap 20% Premium display’s share is worth 30% $20B 70% 80% Offline media (all forms) Online Media (all forms)
Slide 20: The Adslot Sweet Spot
Transactional RFP’s The Adslot Sweet Spot 80% Standard deals represent approximately two thirds of total Revenue $ display spend and is where technology can automate and add the most value. 20% Remnant Impressions
Slide 21: Moving transactional sales from high touch to low touch
Moving transactional High Value sales from Custom high touch to low touch. Transactional Transactional And Low Touch High Touch growing the pie. Remnant Low Value
Slide 22: Programmatic direct: transacting direct sales, efficiently
Programmatic direct: transacting direct sales, efficiently Programmatic Direct Automation Efficiency Integration Protocols Known Future Number of Known Position Dates Impressions Spend
Slide 23: Benefits of the Acquisition
Benefits of the Acquisition DiGtigtat
Slide 24: Benefits for Adslot & Adslot Shareholders
Benefits for Adslot & Adslot Shareholders • A more rapid execution of its strategic vision • Access to advertising demand at scale (over A$800m per annum) • Ownership of a proven, incumbent buy side technology (Symphony) • Greater scale, including a combined sales organisation encompassing Australia
Slide 25: Benefits for Facilitate Digital & Facilitate Digital Shareholders
Benefits for Facilitate Digital & Facilitate Digital Shareholders • A more rapid execution of its strategic vision • Real time access to the premium display inventory of more than 650 publishers across the globe • Greater scale, including a combined sales organisation encompassing Australia, New Zea
Slide 26: A Global Sales Footprint
A Global Sales Footprint Adslot: San Francisco, New York, London, Melbourne Facilitate: Sydney, New York, Hamburg, Shanghai, Auckland
Slide 27: Operational Scale
Operational Scale Sales Larger global Cost Agency Buy/Sell support player synergies Relationships DNA
Slide 28: Summary of Key Terms
Summary of Key Terms • Facilitate Digital shareholders to hold 28% of the merged company • Acquisition via a scheme of arrangement • Facilitate Digital CEO Ben Dixon will undertake a staged transition to the role of Group Chief Operating Officer, and will also become an Adslot Executive Director • F
Slide 29: twitter: @adslot brendan.maher@adslot.com twitter: @facilitate
twitter: @adslot brendan.maher@adslot.com twitter: @facilitate ben.dixon@facilitatedigital.com