Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — NIQ x Startup CPG Top 10 Slides for Retail Success
19 slides from Niq Global Intelligence's investor presentation, Sep 11, 2024
Slide 1: Pitch Perfect
Pitch Perfect A guide to your next retailer pitch deck Startup CPG Webinar September 11, 2024 © 202 4 Nielsen Con sumer LL C. All Rights Reserved. Confidential and prop rietary
Slide 2: Today's Takeaways
Today’s Takeaways Presentation Principles What is top of mind for Retailers? The 10 slides you need for your retailer pitch deck Confidential and prop rietary © 202 4 Nielsen Con sumer LL C. All Rights Reserved. 2
Slide 3: Presentation Principles
Presentation Principles What should your retailer pitch deck convey? Value Innovation Direct Retailer Focused What need of the consumer What is unique about your Clear, concise communication How is your product going to are you addressing? Is this product? How does it stand is necessary to make the
Slide 4: How will you drive unit sales in 2025?
2 0 2 4 U n it s Y T D* +0.3% How will Unit Sales you drive remains flat in the US unit sales in 2025? Confidential and prop rietary © 202 4 Nielsen Con sumer LL C. All Rights Reserved. S o u rc e : N ie ls e n I Q T o t al U S x A O C 2 02 4 Y TD S al es t h r ou g h 0 7 / 13 / 2 02 4
Slide 5: Small and medium grocery manufacturers are growing faster than large
Total Grocery Manufacturer Total Grocery Manufacturer Growth Trend Promo Units and Efficiency 12.0% 10.8% 50.0% 45.0% 43.0% 44.0% 10.0% 41.0% 40.0% 35.4% 8.0% 7.5% 35.0% 31.0% 5.7% 29.1% 6.0% 30.0% 4.3% 25.0% 4.0% 20.0% 2.0% 1.2% 15.0% 10.0% 0.0% 5.0% -2.0% -1.0% 0.0% $ % Chg L52 Unit % Chg L52 % Un
Slide 6: Shelf simplification has reduced the number of UPCs selling since 2020
Shelf simplification across the store has reduced the number of UPC’s selling since 2020 By Department vs. 4Y Baby Care -11.2% Dairy -11.6% Deli -6.6% -8.8% Frozen -11.5% Total Store Grocery -10.8% HBC -4.9% Household Care -12.4% Pet -2.3% Source: NIQ RMS Data Calendar Year 2023 vs. 2020 © 2023 Niel
Slide 7: Value is a perception, not necessarily price
Value is a perception - based on what someone is willing to pay, not necessarily on price Value is usually Product attributes mistaken for low are personal price Attributes Value They sit outside of Consumers react to Important price price when it Unit Price exceeds perceived product benefit to Perc
Slide 8: How to use retailer concerns in your pitch deck
How to use retailer concerns in your pitch deck Retailer Concerns Your Points Envision Effective sku rationalization You will grow units 1 Use growth, velocity, and rankings to show how your brand will contribute to unit growth for the retailer Customers you will attract Retailer Concerns 2 Highligh
Slide 9: The slides you need for your pitch deck
The 10 slides you need for your pitch deck Topic What are you conveying to the retailer? 1 Problem, Answer What is the consumer problem? What is the solution you are providing? 2 Your Product The elevator pitch of your product 3 Market Size Is the addressable market you are going after big enough? 4
Slide 10: 3. Market Size
3. Market Size xxM addressable market in x years Today 20xx In the market sizing you want to show your segment is big and growing Category1 $xM Growing $xM xx% by 20xx Addressable market $xxM by 2023 Category2 $xM Growing $xM xx% by 20xx Confidential and prop rietary © 202 4 Nielsen Con sumer LL C.
Slide 11: 4. Industry Trends
4. Industry Trends Client response reaffirms our product strategy Highlight growth numbers or impact numbers of the attributes, values or consumer need to show Can mix data the importance and/or growing points with article importance. quotes from experts What do experts say? Need Xx% Attribute +xxx
Slide 12: 5. Target Consumer
5. Target Consumer Consumer is ____ High repeat purchase rate and loyalty among shoppers will drive continued traffic She is Age xx-xxx Demographics Use facts you have on Interests/Shopping shoppers ideally for the Use the demographics you brand, if not for the relevant preferences /media know about
Slide 13: 6. Uniqueness
6. Uniqueness ___ Is the only product that does A, B, and C Do you have any patents? Unique formulations or approaches? Convey how your product differentiates you from the other Brand Comp Comp brands the retailer carries today. Checklist Item 1 Focus on consumer value, Description product attributi
Slide 14: 7. Sales
7. Sales Sales continue to grow rapidly for Brand A 8th Ranked brand in 8 Rank category $xxM Dollar Sales Dollar sales change vs. +xx% year ago Use sales measures to show success focusing on 1. Rank: relative performance Unit sales change vs. 2. $ and unit growth: overall performance trend +xx% year
Slide 15: 8. FOMO
8. FOMO Item A and Item B are the top performing items in your remaining market Your remaining market is outpacing your Add the top performing items in your remaining market growth of xxxxx. Option A: Highlight the specific sales performance of the items sold in market Option B: Highlight retailers
Slide 16: 9. Sales Momentum
9.Sales Momentum Expected to grow to $xxM is sales by 20XX (MM) If there is a large expansion, product launch etc, highlight here Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Client A MAU Lorem ipsum Lorem ipsum dolor sit amet dolor sit amet (Monthly Active Users) 2011 2015 2017 2019 2021 2
Slide 17: 10. Why Believe Data
10.Why Believe Data Incremental, Unique, Loved Use any data you to show the reason to believe momentum. Think about how meets retailers' priorities of unit sales, customer acquisition & repeat, and meeting XXX product scored as highly incremental to need/value of consumers Highly current assortment
Slide 18: Value, Innovation, Direct, Retailer Focused
1 Value: Meets a Customer Need 2 Innovation: Unique & Differentiated 3 Direct: Clear & Pointed Retailer Focused: Uses data to show 2 how Jasberry will grow units & shoppers Confidential and prop rietary © 202 4 Nielsen Con sumer LL C. All Rights Reserved. 19
Slide 19: Exclusive Byzzer package for Startup CPG members
Exclusive Byzzer package for Startup CPG members Confidential and prop rietary © 202 4 Nielsen Con sumer LL C. All Rights Reserved. 20