Bright Mountain Media, Inc. · OTC:BMTM
Bright Mountain Media — Investor Presentation (December 2017)
15 slides from Bright Mountain Media's investor presentation, Dec 29, 2017
Slide 1: Private Placement Memorandum Presentation
OTCQB: BMTM Private Placement Memorandum Presentation<Date TBD> 1
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT This Plan contains certain “forward-looking” statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions and which are based on various assumptions made by the Comp
Slide 3: Contents
Contents Bright Mountain Media aims to become the first digital ad network targeting the military and public safety audiences. 01 Mission 03 Team 02 Company Snapshot 07 Performance 3 Market 04 Comps 05 06 DigitalMediaBuying 08 Strategy 09 Summary
Slide 4: Mission
Bright Mountain Media’s Mission: is to take our leadership position of 57 million annual military and public safety web visitors to become the first digital ad network connecting advertisers with these target audiences. 1) Mission: 4
Slide 5: Company Snapshot
24 Websites, 57MM visits in 2016 Including Daily Engage Media Ad Network reaching over 200 PublishersAd Operations and Ad Technology to programmatically link advertisers to target usersHighly synergistic to monetize our owned sites and represent the rest of the thousands of sites in our demographic.
Slide 6: Meet the Team
3) Meet the Team: W. Kip Speyer President and CEO, Chairman of the BoardFour decades leading public and private companies through growth, acquisitions and exits. Todd F Speyer VP of Digital and DirectorExperienced executive who has led Bright Mountain Media since it’s inception through consistent gr
Slide 7: Market: Over 100MM Americans
4) Market: Digital: Device savvy and active online Spenders: Young avid shoppers and consumers Loyal: Stand for brotherhood and country Over 100MM Americans Who Are Military:21.4MM Veterans (1)2.1MM Active Duty (2) Police:1.1MM Active(3) Firefighters:1.0MM Active (4) Families:75MM Spouses and Depend
Slide 8: Market: US Digital Advertising Market
4) Market: The US Digital Advertising Market is now $80.2B,(1) larger than TV and continuing to grow at 15% per year.(1) Source: (1)eMarketer 8
Slide 9: Military and Public Safety websites market potential
Globally, it is estimated there are about 10,000 Military and Public Safety websites(1), representing approximately 100MM (USA only) targeted web users(2). Bright Mountain Media’s long-term goal is to sell ads on the thousands of these Military and Public Safety Sites.The market potential in the USA
Slide 10: Comps: BMTM Comps
10 5) Comps: BMTM Comps Comp Valuation Similarity Relevant Metric Trade Desk (TTD) $2.1B Rapidly growing mid cap ad network Approx 10X sales SheKnows Media (private) Unknown Niche dominant ad network, content creator and publisher with 70MM unique visitors per month. Proven successful execution and
Slide 11: Digital Media Buying: How digital advertising spend works
6) Digital Media Buying: 11 How digital advertising spend works Advertisers targeting an audience Ad Exchanges targets the correct users Ad Networks optimize and maximize publishers revenue Publishers content attracts visitors Visitors see ads and take action $80 $60 $60 $20 $20 Direct Buy 100% dire
Slide 12: Digital Media Buying: programmatic gross profit
6) Digital Media Buying: 12 For programmatic ad impressions, we could get 20%, 40%, or 100% gross profit, depending on our level of integration.
Slide 13: Performance: Annual Revenue and Ad Impression Growth
Annual ad impression growth (in millions) 13 * *Estimates 7) Performance: Annual Revenue Growth (in $thousands) *
Slide 14: Strategy
8) Strategy: 14 We believe that the Daily Engage acquisition combined with our owned websites’ ad inventory will uniquely position our Company as the largest single source for brands and advertisers to reach these desired ‘hero’ audiences. We should accomplish this by: Hiring and contracting talente
Slide 15: Summary: Recap
9) Summary: Recap Bright Mountain Media’s mission is to take our leadership position of 57 million annual military and public safety web visitors to become the first digital ad network connecting advertisers with these target audiences. OTCQB: BMTM 15
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