Slide 1: Brady Corporation Investor Presentation
Brady Corporation Investor Presentation November 2025
Slide 2: Forward-Looking Statements
Forward-Looking Statements 2 In this news release, statements that are not reported financial results or other historic information are “forward-looking statements.” These forward-looking statements relate to, among other things, the Company's future financial position, business strategy, targets, p
Slide 3: Overview
Overview 3 Global Leader with Leader in niche safety, identification, and compliance markets. Innovative Solutions Diversified customer base, products, and geographic footprint. Focused on innovation, automation, digital, and geographic Long-Term Sustainable expansion. Results Expanding in faster-gr
Slide 4: Brady's Comprehensive Identification Solutions
Brady’s Comprehensive Identification Solutions 4 High-performance Portable Systems materials Gravotech, Mecco, Pre-printed offering Optical scanners Code and Nordic ID acquisitions enhance Brady’s Inkjet Systems Direct part marking core product offering. Benchtop Systems RFID readers
Slide 5: Brady's Regional Divisions
Brady’s Regional Divisions 5 Americas & Asia: Safety & Facility ID Wire Identification Overview: • 66% of total revenue. • 60% sold through distribution / 40% sold direct through field sales, internet, telesales and catalog. Primary Brands: • Brady, PDC, Code, Product ID Healthcare ID Magicard, Grav
Slide 6: Geographic Presence
Geographic Presence 6 F’25 Sales by Geography (90 facilities in 35 countries) 6% 5% 3% 52% 30% 4% U.S.A. Rest of Americas Asia (excl. China) China Europe, Middle East & Africa Australia Brazil, Canada, India, Japan, Austria, Belgium, Denmark, Finland, Mexico. Malaysia, France, Germany, Hungary, Ital
Slide 7: Summary
Summary 7 Focused on organic sales growth: • Innovation, automation, digital and geographic expansion. • Organic sales growth of 2.6% in F’25. Driving strong profit improvements and returning funds to our shareholders: • Record Adjusted EPS in F’25 with 9.0% growth over F’24. • Executing sustainable
Slide 8: Financial Overview
—— Financial Overview
Slide 9: Revenues Annual Trends
Revenues 9 Annual Trends (Millions of USD) $1,514 $1,500 $1,400 $1,341 $1,332 $1,302 $1,300 $1,200 $1,174 $1,161 $1,145 $1,121 $1,113 $1,081 $1,100 $1,000 $900 F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 F'25 Organic Growth (0.7%) 0.5% 2.6% 2.8% (5.4%) 1.6% 9.4% 5.5% 2.6% 2.6% For. Currency (3.7%)
Slide 10: Gross Profit Margins Annual Trends
Gross Profit Margins 10 Annual Trends (Millions of USD) 49.9% 50.1% 50.1% 49.9% 49.4% 51.3% 50.3% 48.9% 49.0% 48.5% $800 50% $761 40% $700 $688 $657 $632 30% $600 $588 $579 $559 $558 $561 20% $529 $500 10% $400 0% F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 F'25 Gross Profit Margin: Focus on sustai
Slide 11: Research & Development Annual Trends
Research & Development 11 Annual Trends (Millions of USD) $90 5.3% 5.1% $80 5.0% $80 4.6% 4.5% $70 3.9% 3.9% $68 3.9% 3.8% 4.0% 3.6% $61 $59 $60 3.2% 3.0% $50 $45 $45 $45 $40 $41 $40 $36 2.0% $30 $20 1.0% F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 F'25 R&D Expense: Increased investment in R&D to d
Slide 12: SG&A Expenses Annual Trends
SG&A Expenses 12 Annual Trends (Millions of USD) $550 36.1% 34.8% 35% 33.3% $500 32.0% 31.1% 30.6% 29.2% 29.4% 30% 27.8% 28.1% $444 $450 $405 25% $400 $388 $390 $380 $377 $371 $371 $350 20% $350 $336 $300 15% F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 F'25 SG&A Expense: Investing in sales and mark
Slide 13: Income Before Income Taxes Annual Trends
Income Before Income Taxes 13 Annual Trends (Millions of USD) $248 $250 $237 $226 $225 $200 $192 $171 $175 $165 $152 $150 $141 $127 $125 $109 $100 $75 F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 F'25 Yr on Yr Growth 19.1% 15.8% 20.0% 8.3% (14.4%) 21.3% 12.3% 17.6% 9.8% (4.3%) (Decline) Income Befor
Slide 14: Adjusted Diluted EPS Annual Trends
Adjusted Diluted EPS* 14 Annual Trends (Millions of USD) $4.60 $4.50 $4.22 $4.00 $3.64 $3.50 $3.15 $3.00 $2.75 $2.46 $2.50 $2.04 $2.11 $2.00 $1.84 $1.58 $1.50 $1.00 F'16 F'17 F'18 ** F'19 F'20 F'21 F'22 F'23 F'24 F'25 Yr on Yr 24.4% 16.5% 10.9% 20.6% (14.2%) 30.3% 14.5% 15.6% 15.9% 9.0% Growth (Decl
Slide 15: Cash Generation
Cash Generation 15 Cash from Op. Activities – Annual Trends (Millions of USD) $255 $250 $206 $209 $200 $181 $162 $139 $144 $143 $141 $150 $118 $100 $50 F'16 F'17 F'18 F'19 F'20 F'21 F'22 F'23 F'24 F'25 Cash Generation: History of strong cash generation. Improved earnings and reduced inventory purcha
Slide 16: Strong Balance Sheet
Net Cash (millions of USD) 16 $200 $159 $150 $123 $102 $96 $97 $100 $91 $84 $75 $64 $51 $49 $50 $31 $29 $26 $19 $15 $- Q1 F'22 Q2 F'22 Q3 F'22 Q4 F'22 Q1 F'23 Q2 F'23 Q3 F'23 Q4 F'23 Q1 F'24 Q2 F'24 Q3 F'24 Q4 F'24 Q1 F'25 Q2 F'25 Q3 F'25 Q4 F'25 Strong Balance Sheet: July 31, 2025 cash = $174.3M an
Slide 17: Americas & Asia: F'25 vs. F'24 Sales & Segment Profit
Americas & Asia 17 F’25 vs. F’24 (millions of USD) SALES & SEGMENT PROFIT % (millions of USD) F’25 F’24 Change 22% $1,200 21% 22% Sales $ 993.7 $ 886.5 12.1% 20% $994 20% Segment Profit 209.8 196.8 + 6.6% $950 18% $889 $887 Segment Profit % 21.1% 22.2% (110) bps 18% $861 $700 16% $450 SALES & SEGMEN
Slide 18: Europe & Australia: F'25 vs. F'24 Sales & Segment Profit
Europe & Australia 18 F’25 vs. F’24 (millions of USD) SALES & SEGMENT PROFIT % (millions of USD) F’25 F’24 Change $550 16% 16% 14% 15% $520 Sales $ 519.9 $ 454.9 14.3% $500 14% $443 $455 $450 $441 11% 12% Segment Profit 56.9 70.6 (19.4%) $400 10% Segment Profit % 11.0% 15.5% (450) bps $350 8% $300 6
Slide 19: Summary
Summary 19 We are financially strong. Accelerated organic sales growth. Improved profitability. Returning funds to our shareholders. Enhanced new product pipeline, positive sales momentum, strategic acquisitions, organic growth investments, a strong balance sheet, and a focus on execution puts Brady
Slide 20: Appendix: Q4 F'25 Financial Review
Appendix Q4 F’25 Financial Review
Slide 21: Q4 F'25 Highlights and Full-Year F'25 Highlights
Q4 F’25 Highlights 21 Organic sales growth of 2.4%. Sales Growth Total sales growth of 15.7% including acquisitions and Fx. Regional Sales Results Americas & Asia organic sales growth of 4.3%. Europe & Australia organic sales decline of 1.3%. GAAP EPS of $1.04 in Q4 F’25 vs. $1.15 in Q4 F’24. Record
Slide 22: Sales Overview
Sales Overview 22 SALES (millions of USD) $425 $397 $400 $383 $377 $375 $357 $346 $343 $343 $350 $339 $337 $332 $321 $324 $323 $326 $323 $325 $318 $300 $275 $250 $225 Q1 F'22 Q2 F'22 Q3 F'22 Q4 F'22 Q1 F'23 Q2 F'23 Q3 F'23 Q4 F'23 Q1 F'24 Q2 F'24 Q3 F'24 Q4 F'24 Q1 F'25 Q2 F'25 Q3 F'25 Q4 F'25 Organ
Slide 23: Gross Profit Margin
Gross Profit Margin 23 GROSS PROFIT & GPM% (millions of USD) $250 51.7% 51.6% 51.6% 52% 50.8% 51.0% 50.4% 50.3% 50.2% 50.3% 50.4% $225 49.3% 50% 48.4% 48.2% 48.1% 48.0% $200 $200 $195 48% 47.0% $190 $176 $177 $177 $176 $175 $170 $172 46% $164 $163 $162 $155 $155 $156 $149 $150 44% $125 42% $100 40%
Slide 24: SG&A Expense
SG&A Expense 24 SG&A EXPENSE AND SG&A EXPENSE AS A % OF SALES (millions of USD) $150 32% 30.1% $135 29.7% 29.7% 29.7% 30% 29.1% 29.2% 29.0% 28.4% 28.4% 28.3% 28.2% 28.3% 27.9% 27.9% $120 $118 28% 27.2% 27.0% $112 $109 $106 $105 26% $97 $96 $97 $96 $96 $95 $93 $93 $92 $91 $91 $90 $90 24% $75 22% Q1 F
Slide 25: R&D Expense
R&D Expense 25 R&D EXPENSE AND R&D EXPENSE AS A % OF SALES (millions of USD) $26.0 5.8% 6.0% 5.2% 5.1% 5.2% $23.1 5.1% 5.0% 5.0% $22.0 4.9% 5.0% 4.7% 4.7% 4.7% 4.7% 4.4% 4.4% 4.3% 4.3% $19.2 $18.9 $18.7 $17.7 $17.5 $18.0 4.0% $16.8 $16.3 $15.8 $15.7 $15.7 $15.4 $14.9 $13.9 $14.0 $13.9 $14.0 3.0% $10
Slide 26: Income Before Income Taxes
Income Before Income Taxes 26 INCOME BEFORE INCOME TAXES (GAAP) (millions of USD) $70 $64.4 $68.2 $65.7 $63.0 $63.8 $59.4 $60.5 $58.8 $60 $55.8 $54.0 $52.0 $51.3 $50.3 $48.5 $50 $44.7 $42.0 $40 $30 $20 $10 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 F'22 F'22 F'22 F'22 F'23 F'23 F'23 F'23 F'24 F
Slide 27: Net Income & Diluted EPS
Net Income & Diluted EPS 27 NET INCOME (GAAP) (millions of USD) DILUTED EPS (GAAP) $60 $1.20 $1.15 $55.5 $1.09 $1.05 $1.04 $52.3 $50.9 $1.00 $49.9 $50 $48.1 $49.4 $1.00 $0.96 $0.97 $0.97 $47.2 $46.8 $0.90 $43.6 $0.81 $0.79 $0.83 $40.1 $41.1 $39.4 $40.3 $0.78 $40 $38.0 $0.80 $0.76 $35.0 $0.67 $0.65 $
Slide 28: Cash Generation
Cash Generation 28 CASH FLOW FROM OPERATING ACTIVITIES (millions of USD) $95 $84.0 $79.3 $72.5 $72.7 $70 $62.3 $59.9 $58.3 CASH FLOWS IN Q4 OF F’25: $53.2 Overview: $45 $40.9 $39.6 $36.1 $27.5 $28.0 $29.4 Cash flow from operating activities was $58.3M in $23.4 Q4 of F’25 vs. $84.0M in Q4 of F’24. $2
Slide 29: Net Cash
Net Cash 29 NET CASH (millions of USD) $350 $300 $250 $200 $159 $150 $123 $102 $96 $97 $100 $91 $84 $75 $64 $51 $49 $50 $26 $31 $29 $19 $15 $0 Q1 F'22 Q2 F'22 Q3 F'22 Q4 F'22 Q1 F'23 Q2 F'23 Q3 F'23 Q4 F'23 Q1 F'24 Q2 F'24 Q3 F'24 Q4 F'24 Q1 F'25 Q2 F'25 Q3 F'25 Q4 F'25 STRONG BALANCE SHEET: July 31
Slide 30: Americas & Asia
Americas & Asia 30 Q4 F’25 vs. Q4 F’24 (millions of USD) Q4 F’25 SUMMARY: • Revenues increased 14.1% in Q4 of F’25: Q4 F’25 Q4 F’24 Change • Organic growth = + 4.3%. Sales $ 260.8 $ 228.5 14.1% • Acquisition = + 9.8%. Segment Profit 51.6 53.4 - 3.3% • Organic sales grew 3.3% in the Americas with gro
Slide 31: Europe & Australia
Europe & Australia 31 Q4 F’25 vs. Q4 F’24 (millions of USD) Q4 F’25 SUMMARY: • Revenues increased 18.8% in Q4 of F’25: Q4 F’25 Q4 F’24 Change • Organic decline = (1.3%). Sales $ 136.5 $ 114.9 + 18.8% • Fx increase = + 5.7%. • Acquisition = + 14.4% Segment Profit 15.1 19.3 - 21.8% • Organic sales dec
Slide 32: Appendix: GAAP to Non-GAAP Reconciliations
Appendix GAAP to Non-GAAP Reconciliations
Slide 33: Non-GAAP Reconciliations
Non-GAAP Reconciliations 33 GAAP to NON-GAAP MEASURES (Unaudited; Dollars in Thousands, Except Per Share Amounts) In accordance with the U.S. Securities and Exchange Commission’s Regulation G, the following provides definitions of the non-GAAP measures used in the earnings release and the reconcilia
Slide 34: Non-GAAP Reconciliations
Non-GAAP Reconciliations 34 GAAP to NON-GAAP MEASURES (Unaudited; Dollars in Thousands, Except Per Share Amounts) In accordance with the U.S. Securities and Exchange Commission’s Regulation G, the following provides definitions of the non-GAAP measures used in the earnings release and the reconcilia
Slide 35: Non-GAAP Reconciliations
Non-GAAP Reconciliations 35 GAAP to NON-GAAP MEASURES (Unaudited; Dollars in Thousands, Except Per Share Amounts) In accordance with the U.S. Securities and Exchange Commission’s Regulation G, the following provides definitions of the non-GAAP measures used in the earnings release and the reconcilia