Adidas Ag · XETR:ADS
Adidas — adidas-Salomon — Investor Day (2002)
41 slides from Adidas's investor day presentation, 2002
Slide 1: Strategy North America
Strategy North America Ross McMullin Executive Board Member responsible for North America 1 Investor Day 2002 - Strategy North America
Slide 2: Qualitative Improvements
Qualitative Improvements • Strengthened the Management Team • Developed a new positive working relationship between adidas America and adidas International • Developed a strategic vision and operating plan • Significantly improved employee morale 2 Investor Day 2002 - Strategy North America
Slide 3: Footwear Sales Development
Footwear Sales Development • Footwear sales decline 10 consecutive quarters (1999-2001) • Currency-neutral sales increase Q1 (+2%) and Q2 (+17%) • Q2 currency-neutral footwear order backlog (+27%) 3 Investor Day 2002 - Strategy North America
Slide 4: adidas North America YTD June Net Sales
adidas North America YTD June Net Sales Q2 YTD June euro currency euro currency neutral neutral Footwear + 12% + 17% + 10% + 10% TOTAL + 8% + 13% + 8% + 8% 4 Investor Day 2002 - Strategy North America
Slide 5: YTD June Key Category Performance
YTD June Key Category Performance North America • Basketball category +80% • Other leading footwear categories: Originals and Tennis • Other leading apparel categories: Women’s and Running 5 Investor Day 2002 - Strategy North America
Slide 6: T-MAC
T-MAC Launched January 18th 6 Investor Day 2002 - Strategy North America
Slide 7: ClimaCool
ClimaCool™ 7 Investor Day 2002 - Strategy North America
Slide 8: a3 Running Shoe
a³ Running Shoe 8 Investor Day 2002 - Strategy North America
Slide 9: 2002 Summary
2002 Summary • Changed the momentum of the business • On track for double-digit sales growth, led by footwear • Showing market share growth • Expect continued market share growth in Q3 and Q4 9 Investor Day 2002 - Strategy North America
Slide 10: CLEAR
C # L E A R 2 10 Investor Day 2002 - Strategy North America
Slide 11: Consumer Focused and Customer Aware
Consumer Focused and Customer Aware L E A R 11 Investor Day 2002 - Strategy North America
Slide 12: Consumer Focused
Consumer Focused 12 Investor Day 2002 - Strategy North America
Slide 13: Customer Aware
Customer Aware • Strengthened our relationships with all key accounts • Improved our credibility as a reliable vendor partner • Implemented key account teams • Expanded our successful account concept 13 Investor Day 2002 - Strategy North America
Slide 14: Masterpiece Advertising
Masterpiece Advertising 14 Investor Day 2002 - Strategy North America
Slide 15: ADAN
ADAN 15 Investor Day 2002 - Strategy North America
Slide 16: ADAN Advertising
ADAN Advertising 16 Investor Day 2002 - Strategy North America
Slide 17: Hyperspeed
Hyperspeed 17 Investor Day 2002 - Strategy North America
Slide 18: SL Basketball
SL Basketball 18 Investor Day 2002 - Strategy North America
Slide 19: SL Basketball Advertising (Champs Sports)
SL Basketball Advertising (Champs Sports) 19 Investor Day 2002 - Strategy North America
Slide 20: Improved Retail Presence
Improved Retail Presence 20 Investor Day 2002 - Strategy North America
Slide 21: Improved Retail Presence
Improved Retail Presence 21 Investor Day 2002 - Strategy North America
Slide 22: Improved Retail Presence
Improved Retail Presence 22 Investor Day 2002 - Strategy North America
Slide 23: Improved Retail Presence
Improved Retail Presence 23 Investor Day 2002 - Strategy North America
Slide 24: Consumer Focused and Customer Aware, Leadership
Consumer Focused and Customer Aware Leadership E A R 24 Investor Day 2002 - Strategy North America
Slide 25: Leading the Industry
Leading the Industry • In our consumer focus • In our product innovation and design • In our advertising and integrated consumer communication • In our relationship and business interaction with our customers 25 Investor Day 2002 - Strategy North America
Slide 26: Leadership
Leadership • Developing leaders within our Company • Implemented succession planning strategy • Expanded our employee training program • Implemented new leadership training module 26 Investor Day 2002 - Strategy North America
Slide 27: Executional Excellence
Consumer Focused and Customer Aware Leadership Executional Excellence A R 27 Investor Day 2002 - Strategy North America
Slide 28: Executional Excellence
Executional Excellence • Improve our operational efficiency and on-time deliveries • Utilize lead time reduction, continue to improve on-time deliveries, reduce inventory exposure • Leverage quick response programs • Get hot products back on retailers shelves as quickly as 55 days from order to deli
Slide 29: Advertising
Consumer Focused and Customer Aware Leadership Executional Excellence Advertising R 29 Investor Day 2002 - Strategy North America
Slide 30: T-MAC II
T-MAC II 30 Investor Day 2002 - Strategy North America
Slide 31: Shells Basketball
Shells Basketball 31 Investor Day 2002 - Strategy North America
Slide 32: Colours Concept
Colours Concept 32 Investor Day 2002 - Strategy North America
Slide 33: Colours Concept
Colours Concept 33 Investor Day 2002 - Strategy North America
Slide 34: Colours Concept
Colours Concept 34 Investor Day 2002 - Strategy North America
Slide 35: Research and Development
Consumer Focused and Customer Aware Leadership Executional Excellence Advertising Research and Development 35 Investor Day 2002 - Strategy North America
Slide 36: a3 TwinStrike
a³ TwinStrike $140 36 Investor Day 2002 - Strategy North America
Slide 37: adistar Control
adistar Control $110 37 Investor Day 2002 - Strategy North America
Slide 38: ClimaCool II
ClimaCool™ II $100 38 Investor Day 2002 - Strategy North America
Slide 39: Response ClimaCool
Response ClimaCool™ $75 39 Investor Day 2002 - Strategy North America
Slide 40: Summary
Summary • We will show consistent record of market share improvement over the next three to five years • We will achieve a clear # 2 position • We will achieve our 20% market share target over the next three to five years 40 Investor Day 2002 - Strategy North America
Slide 41: Investor Day 2002 - Strategy North America
41 Investor Day 2002 - Strategy North America