Magnite, Inc. · NASDAQ:MGNI
Magnite — Rubicon Project — Merger or Acquisition (March 2015)
11 slides from Magnite's merger presentation, Mar 31, 2015
Slide 1: Rubicon Project to Acquire Chango
RUBICON PROJECT TO ACQUIRE CHANGO Conference call presentation March 31, 2015
Slide 2: Safe harbor
Safe harbor Forward-Looking Statements These materials include, and management’s related remarks may include, forward-looking statements, including statements based upon or relating to our expectations, assumptions, estimates, and projections. Forward-looking statements include, but are not limited
Slide 3: Acquisition accelerates 3 strategic initiatives for RUBI
Acquisition accelerates 3 strategic initiatives for RUBI 1 Brings $35B Intent Marketing opportunity to Rubicon Project’s Marketplace 2 Accelerates RUBI Buyer business by 1+ year 3 Accelerates adoption of direct order automation 3
Slide 4: Rubicon Project connects Buyers and Sellers directly or indirectly as they choose
Rubicon Project connects Buyers and Sellers directly or indirectly as they choose ORDERS (Guaranteed) Brands DIRECT TRANSACTIONS ORDERS (Non-Guaranteed) Agencies BUYERS SELLERS 100's of Buyers REAL-TIME BIDDING DSPs 100K+ Brands INDIRECT TRANSACTIONS STATIC BIDDING Ad Nets INFRASTRUCTURE INFRASTRUCT
Slide 5: Direct Orders presents large growth opportunity
Direct Orders presents large growth opportunity Share of RUBI Managed Revenue from directly connecting Buyers and Sellers Q4 2014 Longer Term Future 13% Direct Key Growth Orders Opportunity is #1 opportunity Chango’s technology and capabilities strengthen RUBI platform for direct and indirect offeri
Slide 6: Chango expands RUBI addressable market: additional $35 billion Intent Marketing opportunity
Chango expands RUBI addressable market: additional $35 billion Intent Marketing opportunity 2015 Global Addressable Advertising market segments: Ad Spending ($B) Intent Marketing is new RUBI market ˜$289B ˜$254B INTENT MARKETING New RUBI market • Retargeting • Keywords SEARCH • Contextual DISPLAY, T
Slide 7: Chango's technology extends pricing transactions to CPA and CPC
Chango’s technology extends pricing transactions to CPA and CPC Types of transactions supported by RUBI Marketplace CPM Today CPA Future (planned) CPC 7
Slide 8: Expansion further fuels network effects
Expansion further fuels network effects Machine More Learning Data More More Buyers Advertising Sellers Automation Cloud Better Better Matching Pricing 8
Slide 9: Why Chango?
Why Chango? Fast Growing Canada’s fastest-growing technology company from 2009 to 2014* Buyer Scale Client integrations with leading brands and agencies, including more 60 of Fortune 500 than 60 of Fortune 500 brands – particular strength in retail Captures billions of searches per month and 1 trill
Slide 10: Chango serves leading agencies and advertisers
Chango serves leading agencies and advertisers Dozens of customer case studies are available for viewing on Chango.com. 10
Slide 11: Transaction summary
Transaction summary • Total consideration ~ $122 Million ($100 million up front + $22 Million contingent on performance) • Consideration mainly in RUBI shares (~6 million shares, assuming full contingent consideration) • Transaction expected to close in Q2 2015 (subject to standard closing condition