Einhell Germany Ag Pref · XETR:EIN

Einhell Germany Ag Pref — Einhell Germany — Investor Presentation (April 2026)

50 slides from Einhell Germany Ag Pref's investor presentation, April 2026

  1. Slide 1: Investor Relations Presentation April 2026

    INVESTOR RELATIONS PRESENTATION APRIL 2026

  2. Slide 2: Agenda

    AGENDA 1. Key Facts about Einhell 2. Financial Figures 3. Our Way to the 2nd Billion EUR 4. Einhell Share 5. Summary

  3. Slide 3: 1. Key Facts about Einhell

    1. KEY FACTS ABOUT EINHELL 3

  4. Slide 4: Who we are and what we do

    1. KEY FACTS ABOUT EINHELL Who we are and what we do Einhell is a leading manufacturer and distributor of power tools and gardening equipment. Einhell provides the battery power platform for the DIY and professional world. With one battery for more than 350 tools, Power X-Change ensures cordless fre

  5. Slide 5: 2. Financial Figures

    2. FINANCIAL FIGURES 5

  6. Slide 6: Development of Key Financials 2025

    2. DEVELOPMENT OF KEY FINANCIALS 2025 SALES EBT FX adjusted sales growth is 8,0 % + 48 mio. € main impact from AUS, but also + 9,4 mio. € TUR, ARG and CAN + 4,3 % + 9,5 % CAGR CAGR 11,4 % 22,1% 107,9 1.157,7 (9,3%) 1.109,7 98,5 (8,9%) 1.032,5 87,4 971,5 81,8 (8,5%) 927,4 (8,8%) 75,4 (7,8%) 56,4 (7,8

  7. Slide 7: Sales Channels Development

    SALES CHANNELS DEVELOPMENT *decline in TT, mainly driven by FX impact Sales Channels – TOTAL 2024 2025 1.110 mio. EUR 1.158 mio. EUR 6% 4% 11%* 61 13% 49 141 130* 657 715 55% 320 57% 294 27% 28% DIY E-Commerce Traditional Trade Others

  8. Slide 8: Development of Key Financials 2026

    2. DEVELOPMENT OF KEY FINANCIALS 2026 SALES OUTLOOK EBT OUTLOOK COMMENTS Assumptions and Environment 1250 Overall uncertainty due to geopolitical development 1230 No further decline in customer sentiment and 1210 purchasing power 1.200,0 Dependency on customer demand in gardening 1190 + 3,7% season

  9. Slide 9: Current Situation in 2026 – Turnover

    Turnover 2. Financial Figures in mio. € Current Situation in 2026 – Turnover 31.03.2026 per 350,0 +2,7% 310,9 302,8 300,0 250,0 200,0 1-3/2025 1-3/2026 9

  10. Slide 10: 3. Our Way to the 2nd Billion

    3. OUR WAY TO THE 2ND BILLION 10

  11. Slide 11: Vision, Mission and Strategic Key Targets

    3. OUR WAY TO THE 2ND BILLION VISION One Power X-Change (PXC) battery in each household, garden and workshop MISSION We offer our customers cordless freedom for all jobs in and around their home, garden and workshop - wherever they want to be mobile and free. With the most competent battery platform

  12. Slide 12: Cordless Excellence

    3. OUR WAY TO THE 2ND BILLION CORDLESS EXCELLENCE 12

  13. Slide 13: Market Leadership with Power X-Change

    3. OUR WAY TO THE 2ND BILLION Market Leadership with Power X-Change Positioning Einhell as the Cordless Excellence and becoming market leader with Power X-Change in all countries with an own subsidiary.

  14. Slide 14: Platform Competence with Power X-Change

    3. OUR WAY TO THE 2ND BILLION Platform Competence with Power X-Change With Power X-Change we offer the broadest and most competent battery platform for home, garden and workshop! Within this platform, it is very important that we offer a solution for every task in home, garden and workshop where the

  15. Slide 15: 3Ah + 4Ah Sealed Power X-Change Plus Battery

    3Ah + 4Ah SEALED POWER X-CHANGE PLUS BATTERY 15

  16. Slide 16: 4Ah Tabless

    4Ah TABLESS 40% more power This battery enables higher performance and faster, better work when used with the same tools!

  17. Slide 17: Share of Power X-Change Assortment

    3. OUR WAY TO THE 2ND BILLION Share of Power X-Change Assortment 70,0% 65,0% 60,0% 53,8% 50,1% 44,0% 40,0% 36,9% 30,8% 24,5% 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028/29 share of total sales

  18. Slide 18: Sold Power X-Change Batteries

    3. OUR WAY TO THE 2ND BILLION Sold Power X-Change Batteries 78,0 60,0 44,1 29,0 19,0 7,4 3,2 2017 2019 2021 2023 2025 2027 2029 Cumulated number of sold Power X-Change batteries (in mio. units)

  19. Slide 19: Einhell Professional

    3. OUR WAY TO THE 2ND BILLION EINHELL PROFESSIONAL 19

  20. Slide 20: Einhell Professional – Target Groups

    3. OUR WAY TO THE 2ND BILLION Einhell PROFESSIONAL – Target Groups Remodeler Floor Installer Electrician PV Installer Landscaper Facility Manager Carpenter Painter Smart Home Tech Gardener Farmer Car Mechanic

  21. Slide 21: Einhell Professional – Quality & Benchmarks

    3. OUR WAY TO THE 2ND BILLION Einhell PROFESSIONAL – Quality & Benchmarks We benchmark all our Einhell PROFESSIONAL products with top A-brands in terms of function and handling. The benchmarks are done by SLG without any exception. Since 2025: we also benchmark Einhell PROFESSIONAL products in terms

  22. Slide 22: Einhell Professional – Design Hexagon-Grip

    3. OUR WAY TO THE 2ND BILLION Einhell PROFESSIONAL – Design HEXAGON-GRIP TP-AG 36/230 Li BL PXC IN 3D SILICONE TOOLING LABEL METAL SPARK-GUARD ANTI-VIBRATION ADD-HANDLE AXXIO 36/230 Q

  23. Slide 23: Einhell Professional – Product Range until end of 2026

    3. OUR WAY TO THE 2ND BILLION 3.4 Einhell PROFESSIONAL – Product Range until end of 2026 Expansion of the PROFESSIONAL range to 128 products until end of 2026 End of 2025 End of 2026 End of 2025 End of 2026 71 SKUs 88 SKUs 32 SKUs 40 SKUs 17 new products to come 8 new products to come

  24. Slide 24: Compact Series

    COMPACT SERIES 1 MORE COMPACT 1 MORE COMPACT TP-HD 18/17-C Li BL vs. TE-HD 18/20 Li ▪ 30% SHORTER 2 MORE POWER ▪ 40% THINER ▪ 60% LIGHTER IN WEIGHT 3 MORE FEATURES COMPACT 3 MORE FEATURES 2 MORE POWER ANTI-KICKBACK: STATUS INDICATOR TP-CW 18/350-C Li BL vs. IMPAXXO 18/230 GREEN LIGHT: ▪ 52% HIGER TO

  25. Slide 25: Brands – Details

    BRANDS – DETAILS 2023 2024 2025 In million EUR Sales TO Share Sales TO Share Sales TO Share 613,8 64,0% 700.9 63,1% 712.1 61,6% 70.1 7,3% 97.1 8,7% 132.8 11,5% 131.6 13,7% 150.7 13,6% 160.0 13,8%

  26. Slide 26: Einhell Accessory

    3. OUR WAY TO THE 2ND BILLION EINHELL ACCESSORY 26

  27. Slide 27: Einhell Accessory Sales Share 2025

    3. OUR WAY TO THE 2ND BILLION Einhell Accessory Machine Accessory Sales Share 2025 8,4% 10,4% Einhell Accessory Storage 81,2% Hand Tools Machines PXC Batteries & Chargers Einhell Accessory

  28. Slide 28: Einhell Accessory – Machine Accessory

    3. OUR WAY TO THE 2ND BILLION Einhell Accessory – Machine Accessory

  29. Slide 29: Einhell Accessory – Storage

    3. OUR WAY TO THE 2ND BILLION Einhell Accessory – Storage

  30. Slide 30: Einhell Accessory – Hand Tools / Mix & Match

    3. OUR WAY TO THE 2ND BILLION Einhell Accessory – Hand Tools / Mix & Match

  31. Slide 31: Brands – Details

    BRANDS – DETAILS 2023 2024 2025 In million EUR Sales TO Share Sales TO Share Sales TO Share 613.8 64,0% 700.9 63,1% 712.1 61,6% 70.1 7,3% 97.1 8,7% 132.8 11,5% 131.6 13,7% 150.7 13,6% 160.0 13,8% Einhell Accessory 20.7 2,2% 24.7 2,2% 29.1 2,5% PXC batteries & chargers 60.4 6,3% 77.2 7,0% 79.5 6,9% E

  32. Slide 32: Distribution Expansion

    3. OUR WAY TO THE 2ND BILLION DISTRIBUTION EXPANSION 32

  33. Slide 33: Turnover Potentials & Targets

    3. OUR WAY TO THE 2ND BILLION Turnover Potentials & Targets We will have our own sales subsidiaries in every relevant DIY market until 2030. Target markets for own subsidiaries / partners for 2026+: USA Mexico Saudi-Arabia UAE Egypt India Turnover 2025 Organic Growth Inorganic Growth 1.158 mio. € >

  34. Slide 34: Main National Markets – by DIY Turnover

    3. OUR WAY TO THE 2ND BILLION Main National Markets – by DIY Turnover

  35. Slide 35: Brand Building

    3. OUR WAY TO THE 2ND BILLION BRAND BUILDING 35

  36. Slide 36: Brand Strategy

    3. OUR WAY TO THE 2ND BILLION Brand Strategy Brand Positioning Significant expansion of our positioning as „Cordless Excellence“ internationally (positioning in dominance area) Price positioning „Brand quality at the best price“ as clear price positioning for Einhell and Einhell PROFESSIONAL Target

  37. Slide 37: Power Lifestyle Brand – From Power Tools to Power Lifestyle

    3. OUR WAY TO THE 2ND BILLION Power Lifestyle Brand – From Power Tools to Power Lifestyle Einhell is no longer just DIY and garden tools - we are evolving into a power lifestyle brand that gives cordless excellence in the following competence areas … GARDEN TOOLS PUMPS CLEANING RECREATION FOR OUR TA

  38. Slide 38: Power Lifestyle Brand – Target Groups

    3. OUR WAY TO THE 2ND BILLION Power Lifestyle Brand – Target Groups … the private households & garden owners DIY Handcraft Lawn Care Watering Car Tree, Shrub & Recreation Cleaning Maintenance Hedge Care & Camping

  39. Slide 39: Power Lifestyle Brand – Target Groups

    3. OUR WAY TO THE 2ND BILLION Power Lifestyle Brand – Target Groups … and for professionals / white van men Remodeler Floor Installer Electrician PV Installer Landscaper Facility Manager Carpenter Painter Smart Home Tech Gardener Farmer Car Mechanic

  40. Slide 40: Brand Partnerships with Mercedes F1 Team & FC Bayern

    3. OUR WAY TO THE 2ND BILLION Brand Partnerships with Mercedes F1 Team & FC Bayern As a positioning accelerator, we have two brand cooperations which help us, (1) to position our brand faster to where we want to be, and (2) to build up our brand image. MAXIMUM PERFORMANCE COMPETENCE TECHNOLOGY DOMIN

  41. Slide 41: MMU//-AACS

    — ay MMU//-AACS “OFFICIAL PETRONAS TOOL EXPERT ~ FORMULA 1 TEAM pa ©

  42. Slide 42: Brand Partnerships with Mercedes-AMG Petronas F1 Team

    3. OUR WAY TO THE 2ND BILLION Brand Partnerships with Mercedes-AMG Petronas F1 Team Visibility in Formula 1 On F1 car On „boom“

  43. Slide 43: Brand Partnerships with Mercedes-AMG Petronas F1 Team

    3. OUR WAY TO THE 2ND BILLION Brand Partnerships with Mercedes-AMG Petronas F1 Team Visibility in Formula 1 Tools in usage Tools in usage

  44. Slide 44: Official Home & Garden Expert

    Official Home & Garden Expert

  45. Slide 45: 4. Einhell Share

    4. EINHELL SHARE 45

  46. Slide 46: Development & Key Share Data

    4. EINHELL SHARE Development & Key Share Data SHARE PRICE DEVELOPMENT UNTIL 2026 IN EUR KEY SHARE DATA „Long-term sustainable increase in value“ Total 11,323,200 SHARES OUTSTANDING Premium (noted) 5,040,000 Common 6,283,200 LAST CLOSING PRICE EUR 75.20 (17.04.2026) MARKET CAPITALIZATION EUR 851,5 m

  47. Slide 47: Index Inclusion & Shareholding Structure

    4. EINHELL SHARE Index Inclusion & Shareholding Structure SHAREHOLDERS „Stable shareholder structure thanks to the founding family as common shareholders “ Research Studies by: M.M. Warburg & Co., Hauck & Aufhäuser, Berenberg

  48. Slide 48: Sustainable and Growing Dividends

    4. EINHELL SHARE Sustainable and Growing Dividends 21,4 Dividend – History The following dividends were paid for the respective financial years: Common Premium 16,9 In EUR Total Shares Shares 2016 2.893.856 0,25 0,27 2017 4.403.616 0,38 0,40 2018 5.158.496 0,45 0,47 10,9 10,9 9,7 2019 5.158.496 0,45

  49. Slide 49: Summary

    SUMMARY — : a ae, 4 : . i iy 4b, LY, Ly © cinken PROBESSIONAL VY,

  50. Slide 50: Disclaimer

    DISCLAIMER This presentation contains forward-looking statements. Forward-looking statements are based on specific assumptions and expectations at the time of this presentation. They are therefore subject to risks and uncertainties, and actual results may differ considerably from the results in such

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