Hitachi, Ltd. · TSE:6501

Hitachi — Investor Presentation (April 2015)

12 slides from Hitachi's investor presentation, Apr 15, 2015

1. Slide 1: Hitachi's IP Strategy to Support Social Innovation Business

   Hitachi’s IP Strategy to Support Social Innovation Business ~ Competition + Co-creation ~ 15 April 2015 Takashi Suzuki Corporate Officer General Manager Intellectual Property Division Hitachi, Ltd. © Hitachi, Ltd. 2015. All rights reserved.

2. Slide 2: Contents

   Contents 1. Expanding Footprint of IP Division 2. Securing IP Power Globally 3. Contributing to Competitive Strategy and Co-creation Strategy © Hitachi, Ltd. 2015. All rights reserved. 1

3. Slide 3: Expanding Footprint of IP Division

   1. Expanding Footprint of IP Division Serving the World with Our Social Innovation Business Products / Services Social Innovation Business Let’s make it happen with the Power of Patents Competitive Strategy Co-creation Strategy Exploiting IP power to create Exploiting IP power to promote barriers to

4. Slide 4: Securing IP Power Globally (1)

   2-1. Securing IP Power Globally(1) Utilizing PCT to cover potential markets globally and flexibly U.S. U.S. 9％ Europe 9％ Europe 11％ 9％ China Japan China Japan 8％ 43％ FY2012 8％ 41％ FY2014 Other Other 6％ 6％ PCT *1 PCT 23％ Overseas Patent Appl. Ratio *2 27％ 57％⇒59％ PCT: Patent Cooperation Treaty The nu

5. Slide 5: Securing IP Power Globally (2)

   2-2. Securing IP Power Globally (2) Globally building up patent portfolio comparable to the rivals in size Patent Applications Published in 2014 (Granted patents for U.S.) *1 Japan U.S. PCT China Europe Corporate group Corporate group Corporate group Corporate group Corporate group 1 Hitachi 8,300 1

6. Slide 6: Contributing to Competitive and Co-creation Strategy

   3-1. Contributing to Competitive and Co-creation Strategy Aligning with the shift to social innovation business Products / Services Social Innovation Business Competitive Strategy Co-creation Strategy Role of Building up barriers to entry Promoting partnerships IP (1) Acquiring IP rights for points

7. Slide 7: Contributing to Competitive Strategy: Elevator

   3-2. Contributing to Competitive Strategy: Elevator  Reinforcing the patent portfolio in China, the largest market  Appealed the technologies of the world’s fastest elevator for Guangzhou CTF Finance Centre, with relevant patents, in one of the largest elevator expo Patent applications published i

8. Slide 8: Contributing to Competitive Strategy: Dicing Die Bonding Film

   3-3. Contributing to Competitive Strategy: Dicing Die Bonding Film Appealed a patent to rivals and customers Deterring and Provided notice and filed a lawsuit against a blocking follow-ups potential patent infringer Patent publicity including news releases →(i) deterring rivals and (ii) appealing

9. Slide 9: Contributing to Co-creation Strategy: Appealing Technology to Customers

   3-4. Contributing to Co-creation Strategy: Appealing Technology to Customers  Globally building up the patent portfolio on Big-Data-related technology  Promoting co-creation by the technologies backed-up by patent portfolio Big-Data-related technology patent applicant ranking (Sum of patent appl.

10. Slide 10: Contribution to Co-Creation Strategy: Global IP Support

    3-5. Contribution to Co-Creation Strategy： Global IP Support ■Supporting co-creation activities from local IP sites ■Transferring IP Practice from Intellectual Property Division in Japan ＣＳＩ Europe ＣＳＩ China ＣＳＩ Tokyo(APAC) ＣＳＩ North America IP Site in Europe IP Site in China Intellectual IP Site in

11. Slide 11: END

    END Hitachi’s IP Strategy to Support Social Innovation Business ~ Competition + Co-creation ~ Takashi Suzuki Corporate Officer General Manager Intellectual Property Division Hitachi, Ltd. © Hitachi, Ltd. 2015. All rights reserved. 10

12. Slide 12: HITACHI Inspire the Next

    HITACHI Inspire the Next

Hitachi — Investor Presentation (April 2015) on 6ix