Masco Corporation · NYSE:MAS
Masco — Investor Day (May 2026)
135 slides from Masco's investor day presentation, May 13, 2026
Slide 1: Masco 2026 Investor Day
M AY 13 , 2 0 26 NEW YORK STOCK EXCH ANGE
Slide 2: Safe Harbor Statement
Safe Harbor Statement This presentation contains statements that reflect our views about our future performance and constitute “forward-looking statements” under the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “outlook,” “believe,”
Slide 3: CEO Opening Remarks
CEO Opening Remarks BE HR COL OR OF THE YEA R: HI DDEN GEM 3
Slide 4: Delivering Growth Through a Consumer-Driven Strategy
Delivering Growth Through a Consumer-Driven Strategy I N DU ST RY EXPANDED ENHANCE D L EADIN G COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 4
Slide 5: Strengths, Opportunities, Strategy
‘Strengths Opportunities Strategy
Slide 6: 6
6
Slide 7: Streamlined Portfolio
Streamlined Portfolio 2005 5 segments ~40 BUs 2015 4 segments ~17 BUs 2026 2 segments 8 BUs PLUMBING PLUMBING PLUMBING DECORATIVE DECORATIVE DECORATIVE OUR STREN GTH S CABINETS CABINETS C A B I N E T R Y OTHER SPECIALTY OTHER SPECIALTY INSTALLATION 7
Slide 8: Most Attractive Categories
Most Attractive Categories PLUMB ING PA I N T WELLN ESS OUR STREN GTH S 8
Slide 9: Building Products Segment Attractiveness
Building Products Segment Attractiveness Higher Coatings MORE ATTRACTIVE Plumbing Cabinets Spas/ Saunas ROIC OUR STREN GTH S Windows Lower LESS ATTRACTIVE Lower EBITDA MARGIN Higher Current Masco Presence Past Masco Presence Note: Building product categories mapped to representative public companies
Slide 10: Our Leading Brands
Our Leading Brands PLUMBING PA I N T WELL NESS OUR STREN GTH S #1 F AUCET BRAND #1 DIY BR AND #1 TRADE BR AND 10
Slide 11: Financial Performance Through Cycles
Financial Performance Through Cycles REVENUE ($B) A D J . O P E R AT I N G P R O F I T ( $ B ) 1 A DJ . E P S ( $) 1 $1.3 $3.96 $7.6 Margin $1.1 16.8% $6.7 Margin 16.5% $2.28 ~2% ~2% ~10% OUR STREN GTH S C AGR C AGR C AGR 2019 2025 2019 2025 2019 2025 1. Reflects operating profit and EPS, as adjuste
Slide 12: Driving Shareholder Returns
Driving Shareholder Returns $9B+ ~45% 13 years in a row R E TU R N E D TO AV E R A G E R O I C A N NU A L D IV ID E ND OUR STREN GTH S S H AR E H O LD E R S S IN C E 20 19 IN C R EA S E S S IN C E 20 15 12
Slide 13: Opportunities
Opportunities
Slide 14: Accelerate Top Line Growth
Accelerate Top Line Growth OUR OPPORTU NITIES OUR OPP ORTU NITIE S Plumbing Paint Wellness Advance ecommerce leadership Strengthen DIY leadership Positive category trends Expand luxury Win with the Pro Increase household penetration Drive global projects Expand sauna distribution 14
Slide 15: Continue Bottom Line Growth
Continue Bottom Line Growth Leverage Cost Scale Management OUR OPPORTU NITIES Streamline Business Footprint Optimization Centers of Excellence Masco Operating System 15
Slide 16: Strategy
Strategy
Slide 17: Delivering Growth Through a Consumer-Driven Strategy
Delivering Growth Through a Consumer-Driven Strategy OUR STRATEGY I N DU ST RY EXPANDED ENHANCE D L EADIN G COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 17
Slide 18: Brand Building & Innovation
Brand Building & Innovation Delta® Clarifi Shower Filter Delta ® Clarifi Tankless Reverse Osmosis System Hansgrohe® Raindance Alive OUR STRATEGY I N DU ST RY Hansgrohe® Avalegra FreshWater® IQ Sauna360 L EADIN G BR ANDS Cold Plunge Kilz® Original Water-Based Primer Delta® ShowerSense Digital Shower
Slide 19: Brand Building & Innovation: Plumbing
Brand Building & Innovation PLUM BING Distinctly Targeted Brands OUR STRATEGY I N DU ST RY L EADIN G Meaningful Innovation BR ANDS F UNCT ION DESIGN FO RM SU ST AINA BIL IT Y 19
Slide 20: Brand Building & Innovation: Paint
Brand Building & Innovation PAINT Top Rated Top Rated Top Rated IN T ER IO R PAI NT E X T E R I O R PA I N T E X T E R I O R S TA I N 12 YE A R S I N A RO W 12 YE A R S I N A RO W 5 YE A RS IN A R OW OUR STRATEGY I N DU ST RY L EADIN G BR ANDS SU S TA IN A B I L IT Y I N N O VAT I O N 20
Slide 21: Brand Building & Innovation: Wellness
Brand Building & Innovation WE LLNESS OUR STRATEGY OUR STRATEGY I N DU ST RY L EADIN G BR ANDS H I G H E S T R AT E D T R A D E B R A N D 1 1. 2025 Spa Search Trade Certified Independent Survey 21
Slide 22: Digital Marketing & Ecommerce
Digital Marketing & Ecommerce Tech Enabled Color Confidence • Driving consumer buying decisions • Data-focused OUR STRATEGY EXPANDED COMM ERCIAL C A PA BI L I TI E S 22
Slide 23: Digital Marketing & Ecommerce
Digital Marketing & Ecommerce Generic Ads Dynamic Creative Optimization OUR STRATEGY EXPANDED COMM ERCIAL C A PA BI L I TI E S 23
Slide 24: Business Unit Led Advancements
Business Unit Led Advancements Greater visibility into commercial performance drivers More structured pricing and trade decision-making OUR STRATEGY Growing use of data and analytics to inform revenue and margin choices 24
Slide 25: How We Are Enhancing Operations
How We Are Enhancing Operations 1 Executive Committee 2 Simplification & Scale OUR STRATEGY ENHANCE D O P E R AT I O N A L EXCE LLE NCE 3 Centers of Excellence 25
Slide 26: Executive Committee with Business Unit Representation
Executive Committee with Business Unit Representation Jon Nudi Rick Westenberg Ken Cole Jen Stone P R ES I D E N T & C E O V P , C FO & TR E AS U R E R V P , G E N E RA L C O U N S E L V P , C H I EF H U M AN & S E C RE TA RY R ES O U RC E O FF I C E R VJ Teenarsipur Han-Juergan Jill Ehnes Steve Sti
Slide 27: Centers of Excellence
Centers of Excellence COMMER CIA L BR AND EX CE LL ENC E BU IL DING Centers of Excellence OUR STRATEGY ENHANCE D O P E R AT I O N A L EXCE LLE NCE DI GIT AL GLOBAL MARK ET ING & PR OCUR EMEN T EC O M ME RCE 27
Slide 28: Consumer-Driven
Consumer-Driven 90% O F SA LES FRO M B R A NDE D C O NSUME R - FA C ING P RO DU CTS OUR STRATEGY C ONSUME R INSI GHT S DR IV E P RO D UCT DE VELO P MENT Based on 2025 sales and Company estimates 28
Slide 29: Delivering Growth Through a Consumer Driven Strategy
Delivering Growth Through a Consumer Driven Strategy I N DU ST RY EXPANDED ENHANCE D L EADIN G COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 29
Slide 30: Plumbing
Plumbing 30
Slide 31: How We Win
How We Win I N DU ST RY EXPANDED ENHANCE D L EADIN G COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 31
Slide 32: Unmatched Structural Advantages
Unmatched Structural Advantages I N DU ST RY EXPANDED ENHANCE D L EADIN G COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 32
Slide 33: Unparalleled Global Scale Drives Industry-Leading Profitability
Unparalleled Global Scale Drives Industry-Leading Profitability ~$32B 3-4% ~$4.5B >100 T O TA L A D R E S S A B L E MARKET 2 02 5 NET C O UNT RIES MARKET CAGR SA LES1 Source: Company estimates 1 Excludes Wellness business 33
Slide 34: Resilient Revenue Mix Delivers Stability and Margin Through Cycles
Resilient Revenue Mix Delivers Stability and Margin Through Cycles Repair & Remodel 70% New Construction 18% Global Projects 12% Source: Company estimates 34
Slide 35: Decision-Maker Pull Strategy Enables Share Capture in Any Market
Decision-Maker Pull Strategy Enables Share Capture in Any Market Architect & C O N S U ME R INSIGHT S Designer CH ANNEL BR AND ST RA TE GY POS ITION ING Professional Profitable Installer Share Gain Consumer PR ICING PRODU CT INNOVAT ION 35
Slide 36: Unmatched Brand Portfolio from Mass to Luxury
Unmatched Brand Portfolio from Mass to Luxury Designed to Elevated Design for Meaningful Human Centric Living Legacy Refined for Individual Perform Everyday Living Problem Solver Water Experiences Fashion Modern Living Luxury 36
Slide 37: Focused on Strategically Synergistic Categories with Highest Returns
Focused on Strategically Synergistic Categories with Highest Returns Core Categories Kitchen & Bathroom Faucets, Showering Products Accessories, Bathtubs, Gas Connectors, Hardware, Kitchen & Bathroom Sinks, Shower Doors, Shower Adjacent Categories Drains, Steam Showers, Supply Lines, Toilets, Water
Slide 38: Innovation Leadership
Innovation Leadership A Structural Driver of Share and Margin ~25% V I TA L I T Y $1.5B PI PELI NE Core Categories Kitchen & Bathroom Faucets, Showering Products Accessories, Bathtubs, Hardware, Kitchen & Bathroom Sinks, Shower Doors, Shower Drains, Toilets, Adjacent Categories Water Quality Systems
Slide 39: Meeting Consumers and Pros Wherever Purchase Decisions are Made
Meeting Consumers and Pros Wherever Purchase Decisions are Made Wholesale Retail Online 39
Slide 40: Global Reach with Significant Share Expansion Runway
Global Reach with Significant Share Expansion Runway LOC A L TE A M S S AL E S IN 100+ C OU NT RI E S LO C A L D I STR I B U TI O N LO C A L M A RK E TI N G 35 ~$4.5B 67% 33% G L O B AL I N- M AR K E T O P E R AT I N G 20 25 NE T NOR TH RE ST OF COM PA NIE S SA LES 1 A ME RI CA WOR LD Source: Compan
Slide 41: Structural Trends Align with Masco's Strengths
Structural Trends Align with Masco’s Strengths Digitally Assisted Shopping Resilient Luxury Demand Glocalization Global Brand, Local Relevance 41
Slide 42: Accelerated Growth
Accelerated Growth I N DU ST RY EXPANDED ENHANCE D L EADIN G COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 42
Slide 43: Digital Leadership Translating to Disproportionate Online Share Gains
Digital Leadership Translating to Disproportionate Online Share Gains AWA RENES S & #1 1.5X A V A IL A B I L I T Y O NL IN E FA UC ET S H A R E O F N E A R E ST SHA RE L EA DE R C O M P E T I TO R RE TE NT ION INTER EST Digital Purchase 15% 5 -Y EA R S A LE S 800+ bps 5 -Y EA R Journey C AGR SHA RE
Slide 44: Digital-First Capabilities Fueling Omnichannel Growth Engine
Digital-First Capabilities Fueling Omnichannel Growth Engine Advanced Analytics Data-Driven Decision Making Product Vitality Uncovering Whitespace Opportunities AI-Enabled Execution Automating and Scaling Embedded Capabilities 44
Slide 45: Luxury: Large, Resilient, High-Return Growth Opportunity
Luxury: Large, Resilient, High-Return Growth Opportunity Market Masco Winning Attractiveness Capabilities ~$2B D E M AN D E D BRANDS NO RT H AM ER I CA N TO TA L A D D R E S S A B L E M A R K E T IN FLU EN CE R ADVOCACY 2X CH ANN EL G R O W TH V S . M A S S M A R K E T K I TC H E N & B A T H PART NE
Slide 46: Brand Portfolio-Led Luxury Strategy Built to Win in a Fragmented Market
Brand Portfolio-Led Luxury Strategy Built to Win in a Fragmented Market LUXU RY C ON TI NU UM 46
Slide 47: Innovation-Focused Product Development Driving a Robust $1.5B Growth Pipeline
Innovation-Focused Product Development Driving a Robust $1.5B Growth Pipeline FUNCTIO N DESIG N FORM S U S TA I N A B I L I T Y 47 Reverse Osmosis Systems Beauclere Bath Collection Avalegra EcoSmart
Slide 48: Global Projects are a Growth Engine
Global Projects are a Growth Engine Delivered through strong brands and expansive footprint 44% Asia & Middle East 36% Europe ~$400M ~8% 20 25 N ET 5-YEAR 20% Americas SALES C AG R 48
Slide 49: Resilient Growth Trajectory Supported by Robust Global Projects Pipeline
Resilient Growth 1 2 3 Trajectory Supported by Robust Global STRENGTHEN LUX UR Y CAPTURE PREMIUM & OFFE R C OMPL E T E B ATH ROOM Projects Pipeline LEADERSHIP MID -SEGMENT SHARE SOLUTIONS Source: Company estimates 49
Slide 50: Best-in-Class Cost
Best-in-Class Cost I N DU ST RY EXPANDED ENHANCE D L EADIN G COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 50
Slide 51: Operational Excellence Driving Margin Expansion and Resilience
Operational Excellence Driving Margin Expansion and Resilience Footprint Automation Joint Global Sourcing Optimization & Productivity & Scale Leverage 51
Slide 52: Simplified North American Platform Unlocking Growth and Synergies
Simplified North American Platform Unlocking Growth and Synergies Consolidating Business Units Leveraging Shared Capabilities Expanding Product Categories 52
Slide 53: Designed to Win Share, Expand Margins and Compound Value
PLUMBING Designed to Win Share, Expand Margins and Compound Value Leveraging structural advantages anchored in 1 industry leading brands Expanding commercial capabilities 2 to accelerate growth Driving disciplined cost leadership through 3 operational excellence 53
Slide 54: Paint
Paint We 25 oC: any aa =
Slide 55: Strong Foundation to Deliver Above-Market Profitable Growth
Strong Foundation to Deliver Above-Market Profitable Growth I N DU ST RY L EA D I NG B R A N DS I N N O VAT I O N L E A D E R A DJ AC E NT C AT EG O RY P OT E N TI A L D E M O N S T R AT E D P R O G R O W T H S TR AT E G I C A L I G N M E N T W I T H T H E H O M E D E P OT 55
Slide 56: Industry Leading Brands
Industry Leading Brands ~30% #1 S HAR E DIY BR AND Fastest Growing P RO B R A N D I N T H E U . S . Top Rated IN ALL PAINTS & STAINS CATEGORIES Source: Traqline 2025 56
Slide 57: Innovation Leader
Innovation Leader Leader C U S TO M E R - C EN T R I C I N N O VAT I O N A N D S U STA I N A B I L I T Y + 300 Patents 57
Slide 58: Innovation Leader: Industry-First Innovation History
Innovation Leader History of “Industry-First Innovation” fueling growth and improving customer experience KILZ® ORIGINAL BEHR ECOMIX Mindful WATER BASED First premium BEHR PREMIUM ULTRA BEHR DYNASTY ® Launch of lower Formulations: Low odor stain- plant-based acrylic KILZ 2® Latex PLUS® launched as s
Slide 59: Adjacent Category Potential
Adjacent Category Potential L I C E N S E TO GA IN SHARE IN $2B+ ONE-STEP A DJAC ENT C AT E G O R I E S 59
Slide 60: Demonstrated Pro Growth
Demonstrated Pro Growth 12 % C AGR L AS T 1 0 Y E A RS 98 % P RO AW A R EN ES S 60
Slide 61: Strategic Alignment with The Home Depot
Strategic Alignment with The Home Depot 16 X PA R T N ER OF TH E YEAR IN THE U.S. > 80 % C AT E G O R Y SH ARE 61
Slide 62: The Home Depot Partnership
The Home Depot Partnership Sustained growth with the world’s largest home improvement retailer since 1979 2025 $500M $2.4B 1,200 Stores 2,350 Stores $5M 3 Stores 2000 1979 62
Slide 63: Strategic Alignment with The Home Depot
Strategic Alignment with The Home Depot Behr’s brand and innovation leadership combined with THD’s retail and distribution infrastructure enables winning with the end-user Driving Differentiation Color Leadership & Above Market through Premium Innovation Unified Digital Ecosystem Pro-Growth Focus 63
Slide 64: Segment Dynamics
Segment Dynamics DIY Market PRO Market $4.5B Segment: Consistent shift $10.5B Segment: Segment share from DIY to DIFM shift from 55% to 69% from ‘00-‘24 Impacted by consumer sentiment Growth in PRO led by secular trends and interest rates that support long-term growth Leading indicators stabilizing
Slide 65: DIY Business
DIY Business Well-positioned to drive operating leverage with market volume recovery Brand A 28% BEHR, 31% #1 brand I N D IY S E GM ENT U.S . SEG MEN T S IZE Other $4.5B 5% Brand E Leader I N C O L O R M AT C H C A PA B I L I T Y, Q U A L I T Y & VA L U E 4% Brand D 5% Brand C Seamless O N L I N E A
Slide 66: PRO Business
PRO Business Multi-year growth and margin unlock potential Brand A 54% +200 bps SHA RE GA I N OV E R L AS T 5 Y EA RS U.S . SEG MEN T S IZE Significant investments $10.5B BEHR, 9% TO U P G R A D E S TO R E E X P E R I E N C E , D E L I V E R Y C A PA B I L I T Y A N D S A L E S F O R C E Brand B Lar
Slide 67: How We Win
How We Win I N DU ST RY EXPANDED ENHANCE D L EADING COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 67
Slide 68: Strategic Focus
Strategic Focus Extend DIY leadership position while creating a profitable growth engine in PRO Strengthen DIY Leadership Win with the PRO Service & Operations Capabilities 68
Slide 69: Strengthen DIY Leadership
Strengthen DIY Leadership Solving the #1 pain point for the consumer — Color Selection 1 2 3 CHAT HUE V IS UA LI ZAT IO N CHAT CA PA B ILI TY DE V E LOP M E NT E X PA NS ION AI Color Assistant powered by 10+ years Critical function that lets Chat enhancements will of color data consumers visualize c
Slide 70: Strengthen DIY Leadership
Strengthen DIY Leadership Positioning BEHR as the trusted leader in color, guiding consumers from inspiration to selection 546 C OLO R O F T HE #1 PA I N T B R A N D Y EA R P LA CE ME NT S O N P I N T R E ST 2.7X 16B SHA RE OF C OLO R O F T HE Y EA R V OI C E YOY EA RN ED ME DI A G R O W TH I MP RE
Slide 71: Strengthen DIY Leadership
Strengthen DIY Leadership Connecting digital inspiration with in-store expertise creates a frictionless paint experience Reinforcing BEHR as the Industry’s 15K+ S A L E S A S S O C I AT E S 160K+ T R AI N IN G S E S S I ON S Best Quality at the Best Value TR AI N ED C ON DUC T ED I N 2 0 2 5 71
Slide 72: Win with the PRO
Win with the PRO Building a one-stop PRO experience at The Home Depot positions BEHR well to capture share One-Stop-Shop >500 Optimized Delivery 315+ P R O D U C T, D E L I V E R Y, D E D I C AT E D A N D B E H R J OB S I T E, BU Y P RO - EN GAG EM EN T C OV ER A GE TR AI N ED O NL IN E P I CK U P E
Slide 73: Win with the PRO
Win with the PRO Unlock significant PRO growth opportunities in key sub-segments Tailored offerings… Property Manager, $1.6B • Digitization of Transaction Residential Repainter, • In-store PRO Paint Specialists $4.5B • Expand Hub Rep Coverage • Financing Options Commercial Painter, $1.4B Key sub-seg
Slide 74: Service & Operations Capabilities
Service & Operations Capabilities Operational excellence and service focus enables BEHR to deliver superior service and customer experience Operations Automation & Training Platform with Supply Chain Optimization Associate Certification I M PA C T 99.5% 80% 20% F UL L, O F STO R E S O UT S ID E P RO
Slide 75: Driving Above-market Growth and Sustained Value Creation
PA INT Driving Above-market Growth and Sustained Value Creation Leverage our Industry-Leading Brands to 1 establish Behr as the undisputed leader in color and deliver a best-in-class consumer experience OUR OPPORTU NITIES Accelerate PRO growth by 2 Expanding Commercial Capabilities and delivering a
Slide 76: Wellness
Wellness 76
Slide 77: Robust Market Fundamentals Supporting Sustainable Growth
Robust Market Fundamentals Supporting Sustainable Growth Massive, Expanding Market U.S . C ONS UME R WE L LNE S S S P EN DING Powerful Secular Consumer Trends $500B+ 8% >50% High Interest, AN NUAL C O MP O UND O F C ON SU MERS Low Penetration Categories S PEND ING AN NUAL PRI O RIT IZE G R O W T H R
Slide 78: Multi-Category Whole-Body Wellness Solutions Designed for Daily Life
Multi-Category Whole-Body Wellness Solutions Designed for Daily Life Hot Tubs Saunas Aquatic Fitness Cold Plunge RE CO VE R & DE TOX & TR AIN W ITHO UT BU ILD R ESILIEN CE SL EEP B ETTE R RE STO RE IMPA CT & FO CU S Daily hydrotherapy that reduces Deep heat therapy that drives Low-impact, full body
Slide 79: Industry Leader Positioned for Sustainable Growth
Industry Leader Positioned for Sustainable Growth Hot Tubs Saunas Aquatic Fitness Cold Plunge Swim Spas & Modular G LO B A L M ARKET S IZ E $3B $1.5B $400M $450M U. S. M ARKET G RO W TH 3-4% 6-7% 3-4% 5-6% U. S. HO USEHO L D PENE TRATI O N ~6% ~1% ~3% ~1% WATKI NS ~24% G LO BAL S HARE (NA Share: ~34
Slide 80: How We Win
How We Win I N DU ST RY EXPANDED ENHANCE D L EADING COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 80
Slide 81: Portfolio of Industry Leading Brands
Portfolio of Industry Leading Brands Hot Tubs Saunas Aquatic Fitness Cold Plunge 81
Slide 82: Multi-Channel Business Model Designed to Meet Consumers However They Shop
Multi-Channel Business Model Designed to Meet Consumers However They Shop DEAL ER O M NI CHANNEL PARTNE RS D I R EC T TO C O N S U M ER 82
Slide 83: Experts in Building High Performing Dealer Networks
Experts in Building High Performing Dealer Networks Industry’s Largest Exclusive Dealer Network N O R T H A M ER I C A 700+ 1,500+ 70% DEAL ERS LOCATI ONS EXCLUSI VE I N TER N AT IO N A L 70+ 100% COUNTRIE S EXCLUSI VE 83
Slide 84: Key Competitors
Key Competitors Hot Tubs Saunas Aquatic Fitness Cold Plunge 84
Slide 85: Consumer Focused Innovation Drives Differentiation
Consumer Focused Innovation Drives Differentiation W AT E R ENERGY CUSTO M ER H E A LT H & MANAG EMENT EFFI CIENCY ENGAGEMENT WE L LN E SS “Simpler, Cleaner, “Lowest Operating “Experience “The Daily Ritual” Fresher” Costs” that Transforms” ~40% V I TA L I T Y $400M+ PIPE LINE Based on Company estima
Slide 86: Driving Breakthrough Innovation
Driving Breakthrough Innovation FreshWater® IQ | Three Innovative Technologies | One Seamless Experience S A LT W AT E R SY ST EM DOSING SY ST EM MON I TOR I NG SY ST EM SY ST EM 60% ~$30M P E N E T R AT I O N PRO JEC TED 2 02 6 REV ENUE Source: 2025 Spa Search Trade Certified Independent Survey 86
Slide 87: Successful Track Record of Growth Through Acquisitions
Successful Track Record of Growth Through Acquisitions 2001 2011 2016 2023 • Share gain in • Access to the entry-level • Category expansion • Category expansion Specialty Retail Channel price segment into Aquatic Fitness into Saunas • Geographic market • Channel expansion • DTC Capabilities • Abilit
Slide 88: Proven Hot Tub Category Market Leadership
Proven Hot Tub Category Market Leadership Leading Highest Rated Highest Consumer Hot Tub Share Trade Brand1 NRS Scores2 Position 1. 2025 Spa Search Trade Certified Independent Survey 2. Toluna / MetrixLab Report 88
Slide 89: Multi-Pronged Plan to Accelerate Growth and Drive Margin Expansion
Multi-Pronged Plan to Accelerate Growth, Become the Sauna Category Leader, and Drive Margin Expansion Accelerate Established Expand Sauna Network Category Growth Leadership Position Optimization G R O W T H & M A R G I N E X PA N S I O N 89
Slide 90: Accelerate Growth in Established Hot Tub and Aquatic Fitness Categories
Accelerate Growth in Established Hot Tub and Aquatic Fitness Categories Key Initiatives Leverage advanced data analytics platform to enhance digital marketing performance Optimize retail network footprint to drive an increase in same store sales Dealer market penetration analytics tool Launch new pr
Slide 91: Expand Sauna Leadership Position
Expand Sauna Leadership Position Target to increase global category share from 15% to 25% by 2030 Key Initiatives Deliver comprehensive product roadmap Execute customer and channel expansion plan Scale channel and digital marketing presence 91
Slide 92: Drive Margin Expansion through Sourcing and Network Optimization
Drive Margin Expansion through Sourcing and Network Optimization Strategies Key Initiatives Optimize supply chain and deploy best country sourcing strategy Streamline manufacturing and distribution footprint Execute commercial expansion plan to leverage scale and fixed cost base 92
Slide 93: Well-Positioned to Drive Long-Term Value Creation
WELLNE SS Well-Positioned to Drive Long-Term Value Creation Accelerate Growth in Hot Tub and Aquatic Fitness categories 1 by capitalizing on industry-leading brands Expand sauna leadership by deploying expanded 2 commercial capabilities Drive margin expansion through network optimization 3 and enhan
Slide 94: Centers of Excellence
Centers of Excellence 94
Slide 95: Centers of Excellence
Our Purpose is Grounded in Business Unit Strategy SCA LE and Execution TA L E N T SPE ED Centers of Excellence BES T EFFICIENCY PRA CTICES 95
Slide 96: Centers of Excellence
Centers of Excellence COMMER CIA L BR AND EX CE LL ENC E BU IL DING Centers of Excellence D I GI T AL GLOBAL MARKETING & PR OCUR EMEN T EC OM MER C E 96
Slide 97: Digital CoE: Unlocking Value Across Brands
Digital CoE: Unlocking Value Across Brands I N N O VAT E Build once, unlock new capabilities everywhere A C C E L E R AT E Turn proven ideas into enterprise impact — faster ENA BLE Raise digital fluency so every BU can win 97
Slide 98: Consumer Driven Strategy
Consumer Driven Strategy CONSUMER CONSUMER HOME B E H AV I O R DESIRE IMPRO VEMENT 86% of shoppers 71% of consumers want ~1 in 3 homeowners report 13% of Masco revenue start online1 personalized digital spending 25%+ more was driven by experiences for their on projects due ecommerce in 2025 home pro
Slide 99: Home Improvement Journey
Home Improvement Journey “I need or want to “What are my “Which product or “Make it easy “Did this work and improve something options and how brand should to buy.” what’s next?” in my home.” do I do this?” I choose?” Home In-store Online Assisted YouTube Pinterest HGTV Google Depot.com Reviews Insta
Slide 100: Digital Acceleration Focus Areas
Digital Acceleration Focus Areas CoE will deliver measurable value: Efficiency + Topline Growth 1 2 3 4 Digital Marketing Content for Audience Activation & Media & eComm Commerce Journey Orchestration Effectiveness Digital Intelligence Insights & Analytics Tech & Data Legal 100
Slide 101: Accelerating Our Enterprise Digital Capabilities
Accelerating Our Enterprise Digital Capabilities AI Optimization for Hyper-personalized Customer Humans and Agents Creative at Scale Intelligence MARTE CH SCAL E TA L E N T D E V E L O P M E N T 101
Slide 102: AI Optimization for Agents and Humans
AI Optimization for Agents and Humans PLUM BIN G HANSGROHE CURRENT AC CELERA TING NOW FUTU RE O RI G I NA L DO C UM E NT I N G E R MA N 40 CO U NT R IE S 34 L AN G UA G E S 10+ UP DA T ES P E R M O NTH E X T E RNA L A G E NC Y Q UA L IT Y CH E CK S & R E F IN EM E NT I N E N G LI S H SEO Native Lang
Slide 103: AI Optimization for Agents and Humans
AI Optimization for Agents and Humans PAI NT C H AT H U E CURRENT AC CELERA TING NOW FUTU RE ADD TO CART AI Chat Agentic Visualization One Stop Service 103
Slide 104: Hyper-Personalized Creative at Scale
Hyper-Personalized Creative at Scale PLUM BIN G SHOWER DOORS CURRENT AC CELERA TING NOW FUTU RE CO NV ER SIO N RA T E A DD T O CA RT Traditional CGI Hybrid Sketch / GenAI GenAI at Scale 104
Slide 105: Hyper-Personalized Creative at Scale
Hyper-Personalized Creative at Scale PLUM BIN G FA U C E T S CURRENT AC CELERA TING NOW FUTU RE Generic Ads Dynamic Creative Optimization Scaled & Hyper-Personalized 105
Slide 106: Customer Intelligence
Customer Intelligence WELLNESS CO L D P LU NGE CURRENT AC CELERA TING NOW FUTU RE Classic Scandinav ian heat. Brand-new you. Intense heat combined with rocks and steam has stood the test of time—and for good reas on. R egular sessions can encourage circulation, relieve tension, and help your body bo
Slide 107: What This All Means
What This All Means The Digital CoE will enable and accelerate capabilities across business units AI-driven discovery is the new reality – 1 and we are building to win in this space We orchestrate a cohesive journey from discovery 2 to purchase, continually sharpened through data and insights Digita
Slide 108: Financial Overview
Financial Overview 108
Slide 109: Repair & Remodel Industry Demonstrated Performance Outlook
Repair & Remodel Industry Demonstrated Performance Outlook 109
Slide 110: Repair and Remodel Spending
Repair and Remodel Spending Historical trends support future growth Total U.S. Residential Repair and Remodel Spending $554 Billions $USD $523 $523 $510 $507 $514 $464 $448 $431 $403 $385 $366 $346 ~5% ~6% ~(2%) CAGR CAGR CAGR ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▼ ▼ ▼ ▲ 12% 6% 5% 5% 7% 4% 4% 13% 6% -6% -3% -1% 1% 201
Slide 111: Repair and Remodel Fundamentals
Repair and Remodel Fundamentals Home equity values near all-time high; early 2000’s construction boom leading to growth in homes in their prime remodeling years Home Equity Values Single-Family Homes in ‘Prime Remodel’ Years1 Trillions $USD Millions 24 24 24 ~$34 ~$35 23 23 $35 22 22 ~$32 ~$32 21 21
Slide 112: Consumer Confidence Levels
Consumer Confidence Levels Continued weak confidence levels remains a primary reason for homeowners deferring remodeling projects U.S. Consumer Confidence Index 110 100 90 80 81.9 AVG 70 60 50 40 30 20 10 0 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 ’15 ’16 ’17 ’18 ’19 ’20 ’21 ’22 ’
Slide 113: Existing Home Sales
Existing Home Sales Existing home sales remain low, impacted by higher mortgage rates U.S. Existing Home Sales Historical Average 7.5 Existing Home Sales 7.0 6.5 6.0 5.5 UNIT S 80% 5.0 4.5 O F 4.0 3.5 of mortgages MI LLI O NS 3.0 below 6% 1 2.5 2.0 1.5 1.0 0.5 0.0 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08
Slide 114: Underspending on Remodeling Supports Future Growth
Underspending on Remodeling Supports Future Growth Primarily driven by mid-sized and small projects 3.6M $6.2K $22B Total remodeling Homeowners that did not Average spend project underspend remodel over the last 2 years per project (2024-2025) (vs. expectations) Source: John Burns Research and Consu
Slide 115: Financial Performance
Financial Performance Delivering solid sales, adjusted operating profit, and adjusted EPS growth during challenging macro economic environment REVENUE ($B) A D J . O P E R AT I N G P R O F I T ( $ B ) 1 A DJ . E P S ( $) 1 $1.3 $3.96 $7.6 Margin $1.1 16.8% $6.7 Margin 16.5% $2.28 ~2% ~2% ~10% C AGR
Slide 116: Adjusted Operating Profit Margin
Adjusted Operating Profit Margin Demonstrated resilient performance through cycles 18.2% 17.4% 17.1% 17.4% 17.5% 16.9% 16.5% 16.8% 16.8% 15.6% 14.7% 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Excludes Cabinetry and Window. See Appendix for GAAP reconciliation. 116
Slide 117: Shareholder Returns
Shareholder Returns $9B + $211 Share Repos Dividends R E T U R N E D TO $258 SHAREH OLDERS $144 BET W EEN 2 01 5 -2 02 5 (i n mi l l i on s ) $254 $145 $134 $261 $126 $128 $1,026 $914 $257 $896 $129 $751 $727 $654 $571 $456 $459 $331 $353 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 117
Slide 118: Pathway to Accelerated Top-Line Growth
Pathway to Accelerated Top-Line Growth I N DU ST RY EXPANDED ENHANCED L EADIN G COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 118
Slide 119: Enablers to Drive Bottom-Line Growth
Enablers to Drive Bottom-Line Growth OPTIMIZING MASCO L EVER AGE SCAL E O R G A N IZ AT I O N O P E R AT I N G SY ST EM 119
Slide 120: Long-Term Algorithm
Long-Term Algorithm Average Annual • Organic: ~3-4% 1 Sales Growth • Continuing to pursue bolt on acquisitions • Expand margins through volume leverage 2 Operating Profit Margin and cost productivity • Share Buybacks: ~2-4% EPS growth 3 Capital Deployment • Dividends: ~1-2% return on top of EPS grow
Slide 121: Net Sales Outlook
Net Sales Outlook ~3% to 4% Annually ~$8.1B - $8.4B ~1% to 3% ~$7.6B 2025 Net Sales 2026 2027-2028 2028F Net Sales 121
Slide 122: Adjusted Operating Profit Outlook
Adjusted Operating Profit Outlook 18%+ 16.8% 2025 Adjusted Net Volume / Mix Cost Savings Initiatives Price / Commodity 2028F Adjusted Operating Profit1 Operating Profit 1 See Appendix for GAAP reconciliations 122
Slide 123: Capital Allocation Strategy
Capital Allocation Strategy Consistent and balanced approach to drive shareholder value 1 Reinvent the Business • Capex: 2-2.5% of sales Maintain Investment Grade • Solid investment grade (BBB/Baa1) 2 Credit Rating • Target gross debt to EBITDA below 2.5x Maintain Relevant 3 • Target dividend payout
Slide 124: Continued Strong Cash Generation
Continued Strong Cash Generation Increased deployment of capital through 2028 Aggregate Capital Deployment I N C R E A S E D C A S H F LO W S T O : ~$3.3B ~$3.0B 1 Invest in growth Deliver shareholder returns 2 (Dividends and share buybacks) 2023 - 2025 2026 - 2028 See Appendix for GAAP reconciliati
Slide 125: Summary
Summary Strong financial performance with consistent, above 1 market revenue and profit growth 2 Investing in future growth Effective cost management and 3 ability to further leverage scale Continued strong cash flow generation 4 and return of capital to shareholders 125
Slide 126: Closing Remarks
Closing Remarks 126
Slide 127: 2028 Financial Outlook
2028 Financial Outlook ~ 3% to 4% 18%+ ~10% AV E R A G E A N N U A L A D J . O P E R AT I N G A D J. E A R N IN G S PE R N E T S A LE S P R O FIT M AR G IN S H AR E C A G R G R O WTH 1 1 Organic net sales growth assuming low single digit industry growth 127
Slide 128: Delivering Growth Through a Consumer-Driven Strategy
Delivering Growth Through a Consumer-Driven Strategy I N DU ST RY EXPANDED ENHANCE D L EADIN G COMM ERCIAL O P E R AT I O N A L BR ANDS C A PA BI L I TI E S EXCE LLE NCE 128
Slide 129: Appendix
MASCO Appendix
Slide 130: Profit Reconciliation
Profit Reconciliation Amounts may not add due to rounding 130
Slide 131: EPS Reconciliation
EPS Reconciliation Amounts may not add due to rounding 131
Slide 132: Profit Reconciliation
Profit Reconciliation Amounts may not add due to rounding. 2015-2019 excludes Cabinetry and Windows. 132
Slide 133: Return on Invested Capital Reconciliation
Return on Invested Capital Reconciliation Amounts may not add due to rounding 133
Slide 134: Capital Deployment
Capital Deployment Amounts may not add due to rounding 134
Slide 135: Masco 2026 Investor Day
M AY 13 , 2 0 26 NEW YORK STOCK EXCH ANGE