Specificity, Inc. · OTC:SPTY
Specificity — Investor Presentation (April 2025)
9 slides from Specificity's investor presentation, April 2025
Slide 1: Specificity: Identify. Engage. Convert.
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Slide 2: Who We Are
Who We Are Specificity is a combination of data geeks, digital marketers and content creators to produce the smartest, most effective marketing on the planet. To be successful, you need to identify your audience. Specificity can get your brand in front of the right people efficiently and effectively
Slide 3: Our Audience
Our Audience: Audience Extraction through IPs and MAIDs The power of audience builds through IP and MAID targeting provides the unique capability to pinpoint and engage only the specific audience you aim to reach products/services. Intent Data With clean, bot-free data that updates daily, we START w
Slide 4: CTV Advertising
CTV Advertising Reach Smarter, Not Broader Laser-Focused Targeting: Traditional TV targets age groups and regions. We target individuals based on their demographics, layered with real-time behaviors, purchase intent, and interests. Zero Waste, Maximum Impact: Stop paying for people who aren’t your a
Slide 5: Agency Services
Agency Services Graphic Design & Ad Creation Website Development & Management Campaign Management & Optimization Detailed Reporting & Analytics Access to Account Management & Digital Strategy Team Market Research and Insights End-to-End Video Strategy: Expert Creation, Precise Audience Targeting, an
Slide 6: Tech Services
Tech Services Access to daily, nationwide intent data feeds Signal data to verify ads are only served to real people Partnered with enterprise level DSP for ad serving Resolve site traffic profiles for: ● further channel funneling and saturation ● the build out of your own first party data set CRM c
Slide 7: Our Tech is Different
Our Tech is Different: IP and MAID Extraction This device level targeting offers a level of understanding no other digital strategy can deliver. We will pull levers on the campaign that encompass not only narrowly defining the audience, but also saturation levels, messaging cadence, specific ad plac
Slide 8: Our Solutions are Different
Our Solutions are Different: Campaign Optimization Strategy The campaign will be driven by a campaign of saturation through display with click through funnels for conversion, as well as lead driven ads on social. Reviewing analytics on a daily basis allows our team to make recommendations in real ti
Slide 9: Identify. Engage. Convert.
Identify. Engage. Convert. 813.364.4744 specificityinc.com