Farmer Brothers Company · NASDAQ:FARM

Farmer Brothers — Proxy Contest (November 2019)

38 slides from Farmer Brothers's proxy contest presentation, Nov 19, 2019

  1. Slide 1: Farmer Brothers Returning to Growth and Profitability

    Farmer Brothers Returning to Growth and Profitability NOVEMBER 18, 2019 1

  2. Slide 2: Forward-Looking Statements

    FORWARD-LOOKING STATEMENTS Certain statements contained in this presentation regarding Farmer Bros. Co. (the “Company”) are not based on historical fact and are forward- looking statements within the meaning of federal securities laws and regulations. These statements are based on management’s curre

  3. Slide 3: Agenda

    AGENDA Part I: Introduction Part II: Executing a Turnaround Strategy Part III: Enhanced Corporate Governance Part IV: Highly Qualified and Engaged Board Part V: Dissident Candidates Are Not Qualified and Do Not Add Value Part VI: Conclusion 3

  4. Slide 4: Part I: Introduction

    PART I: INTRODUCTION NOTE Company logos not owned by Farmer Brothers. 4

  5. Slide 5: New Leadership, Highly Qualified Board, Dissident Group Offers No Plan

    New Leadership Highly Qualified Board Dissident Group Focused on & Corporate Offers NO Plan & Turnaround Initiatives Governance Aligned Adds NO Value with Stockholders  New CEO appointed September  Highly qualified and engaged x The Grossman Group has 2019, new Chief Supply Chain Board of Director

  6. Slide 6: Winning: We are positioning Farmer Brothers to win and grow

    WINNING We are positioning Farmer Brothers to WIN AND GROW 6

  7. Slide 7: Farmer Brothers Highlights

    FARMER BROTHERS HIGHLIGHTS MARKET INDUSTRY COMPREHENSIVE CAPACITY OPPORTUNITY LEADERSHIP CAPABILITIES TO GROW A significant opportunity = Purposeful leadership in A business model designed Continued focus on to expand market share in sustainability, ethical to effectively and efficiently leveraging

  8. Slide 8: New Management with Clear Vision

    NEW MANAGEMENT WITH CLEAR VISION Positive change is underway led by newly Newly appointed Chief Supply Chain appointed President and CEO, Deverl Officer Maserang • Innovative leader with successful record of • Seasoned executive; 30+ years of overseeing complex company operations leadership in busin

  9. Slide 9: Part II: Executing a Turnaround Strategy

    PART II: EXECUTING A TURNAROUND STRATEGY NOTE Please see appendix for sources. 9

  10. Slide 10: Farmer Brothers' Transformation and Modernization Journey

    FARMER BROTHERS' TRANSFORMATION AND MODERNIZATION JOURNEY Capacity Portfolio Customers Commerce Logistics Sustainability Organization & Roasting Built new DFW Expanded Addressed Optimized routes Outsourced long- Longstanding Integrated large facility and portfolio with premiumization and distributio

  11. Slide 11: Focused on Five Strategic Initiatives

    FOCUSED ON FIVE STRATEGIC INITIATIVES Executing Elevating Enhancing Evolving Engaging Our supply chain Our execution Our service Our product Our talent and optimization through enhanced capability and portfolio through re-focusing on processes and building upon our innovation culture systems competi

  12. Slide 12: Executing & Elevating

    EXECUTING & ELEVATING EXECUTING OUR SUPPLY CHAIN ELEVATING OUR EXECUTION OPTIMIZATION THROUGH ENHANCED PROCESSES • Completed sale-leaseback of Houston facility AND SYSTEMS • Optimizing manufacturing and roasting network to • Implemented new Business Intelligence tool for improved better serve custom

  13. Slide 13: Enhancing & Evolving

    ENHANCING & EVOLVING ENHANCING OUR SERVICE CAPABILITY EVOLVING OUR PRODUCT PORTFOLIO AND CREATING A COMPETITIVE THROUGH INNOVATION ADVANTAGE WITH OUR COFFEE • Restarting our innovation pipeline to focus on customer BREWING EQUIPMENT PROGRAM and consumer needs by delivering new products that will lea

  14. Slide 14: Engaging Our Talent and Re-focusing on People & Culture

    ENGAGING ENGAGING OUR TALENT AND RE-FOCUSING ON PEOPLE & CULTURE • Leveraging strong legacy of Farmer Brothers’ 100+ years • Re-invigorating a culture of hard work, recognition and fun based on engagement of entire Farmer Brothers family • Leveraging strong leadership and talent across the organizat

  15. Slide 15: Annual Financial Results FY2016-FY2019

    1 1 1 1 (Unaudited) FY 2016 FY 2017 FY 2018 FY 2019 NET SALES $544,382 $541,500 $606,544 $595,942 (In Thousands) GROSS MARGIN2 31.4% 34.5% 34.1% 30.1% ADJUSTED EBITDA2,3 (In Thousands) $31,017 $42,985 $47,562 $31,882 COFFEE VOLUME (GREEN) 90,669 95,499 107,429 108,098 (Pounds In Thousands) COFFEE VO

  16. Slide 16: Quarterly Financial Results

    1 1 1 1 (Unaudited) Q2 2019 Q3 2019 Q4 2019 Q1 2020 NET SALES $159,773 $146,679 $142.050 $138,600 (In Thousands) GROSS MARGIN2 33.3% 27.2% 26.6% 29.3% ADJUSTED EBITDA2,3 (In Thousands) $12,443 $4,535 $3,937 $4,016 COFFEE VOLUME (GREEN) 27,398 27,873 27,379 25,958 (Pounds In Thousands) Improvement in

  17. Slide 17: Working Capital

    WORKING CAPITAL (as of Sept. 30, 2019) Debt reached peak of $140.0 million on January (in thousands) 10, 2019. By August 31, 2019, reduced to $100.0 million and at September 30, 2019 further reduced to $85.0 million. 250,000 Accounts receivables reached month end peak of 200,000 $79.5 million on Dec

  18. Slide 18: Part III: Enhanced Corporate Governance

    PART III: ENHANCED CORPORATE GOVERNANCE 18

  19. Slide 19: Effective Board Leadership

    EFFECTIVE BOARD LEADERSHIP • Engaged, independent Board with significant industry and operational expertise that is relevant to the Company’s turnaround strategy • Regular evaluation of skills and experience THEN NOW • Strong gender diversity Customer profile heavily weighted Profitable legacy custo

  20. Slide 20: Corporate Governance Aligned with Stockholder Interests

    CORPORATE GOVERNANCE ALIGNED WITH STOCKHOLDER INTERESTS • Since 2018, all long-term incentives are performance-related, taking the form of options (which have no value if the share price doesn’t increase) or performance vesting share units THEN NOW • CompensationOwned fleet of long- haulfor and inte

  21. Slide 21: Committed to Board Refreshment

    COMMITTED TO BOARD REFRESHMENT • Farmer Brothers’ Board of Directors recognizes the importance of having the right collection of skills, expertise and experience and is committed to continuously reviewing its capabilities. • In the last two years, we have appointed four new directors, all of whom ar

  22. Slide 22: Declassifying the Board of Directors

     The Board continuously evaluates the Company’s corporate governance in order to implement best practices  We believe declassifying the Declassifying Board will best serve the Board of interests of stockholders  Declassification to take Directors place over a three-year period; entire Board to st

  23. Slide 23: Part IV: Highly Qualified and Engaged Board

    PART IV: HIGHLY QUALIFIED AND ENGAGED BOARD 23

  24. Slide 24: Refreshed Board Has Right Mix of Expertise

    REFRESHED BOARD HAS RIGHT MIX OF EXPERTISE, KNOWLEDGE AND PERSPECTIVES Other Public Extensive Food and Independent C-Suite Finance Operational M&A Board Beverage Industry Director Experience Experience Experience Experience Experience Experience Randy Clark   X     Allison Boersma   X   

  25. Slide 25: Deverl Maserang

    DEVERL MASERANG  Brings more than 30 years of leadership in turnarounds, global supply-chain transformations, creating shared service structures and integrating transportation and distribution groups  Deep experience in the food and beverage industry  Most recently served as President and CEO of

  26. Slide 26: Christopher Mottern

    CHRISTOPHER MOTTERN  Brings over three decades of senior executive experience in the food and beverage industry, spanning manufacturing, supply chain, consumer branding, risk oversight, along with financial and accounting expertise  Independent business consultant and served as Interim CEO of Farm

  27. Slide 27: Charles Marcy

    CHARLES MARCY  Brings over four decades of experience as a senior executive, or advisor, of companies in the food industry, including in his Strategic Planning role at Maxwell House Coffee and overseeing Frozen Dessert DSD Operation for Breyers Ice Cream at Kraft  Relevant expertise in the food in

  28. Slide 28: Part V: Dissident Candidates Are Not Qualified and Do Not Add Value

    PART V: DISSIDENT CANDIDATES ARE NOT QUALIFIED AND DO NOT ADD VALUE 28

  29. Slide 29: Situation Overview

    SITUATION OVERVIEW • Jeanne Farmer Grossman, representing the Grossman Group, has nominated two candidates to stand for election to Farmer Brothers’ Board of Directors at the Company’s 2019 Annual Meeting • Farmer Brothers’ Board and its advisors have held multiple discussions with Ms. Grossman over

  30. Slide 30: The Grossman Group has no plan

    The Grossman Group has NO plan – they have simply said that the two dissident candidates will have the trust of employees 30

  31. Slide 31: Grossman Group's Nominees Lack Skills and Experience

    GROSSMAN GROUP’S NOMINEES LACK SKILLS AND EXPERIENCE NEEDED TO SUPPORT COMPANY’S PROGRESS TOM MORTENSON JONATHAN WAITE • Previously nominated in 2016 as part of dissident • Ms. Grossman’s nephew and the son of Carol slate put forth by Carol Farmer Waite and was NOT Farmer Waite; was a member of the

  32. Slide 32: Farmer Brothers' Strong Qualified Nominees

    FARMER BROTHERS’ STRONG QUALIFIED NOMINEES Extensive Food and Recent CEO Public Board Finance Operational M&A Beverage Company Experience Experience Experience Experience Experience Industry Knowledge Experience Charles        Marcy Christopher        Mottern Deveral  X  X    Mase

  33. Slide 33: Part VI: Conclusion

    PART VI: CONCLUSION 33

  34. Slide 34: Electing the Grossman Group's Nominees Would Put Farmer Brothers at Risk

    ELECTING THE GROSSMAN GROUP’S NOMINEES WOULD PUT FARMER BROTHERS AT SIGNIFICANT RISK The Board believes that the actions the Company has taken recently and the actions that the Company continues to take will lead to improved financial performance and enhanced value creation for all Farmer Brothers s

  35. Slide 35: Appendix

    APPENDIX 35

  36. Slide 36: Reconciliation of Adjusted EBITDA to GAAP

    APENDIX RECONCILIATION OF ADJUSTED EBITDA TO GAAP (Unaudited) THREE MONTHS ENDED YEAR ENDED JUNE 30 SEPTEMBER 30 (IN THOUSANDS) 20151 20161 20171 2018 2019 2018 2019 Net (Loss) Income, As Reported $(9,708) $71,791 $22,551 $(18,280) $(73,595) $(2,986) 4,654 Income Tax Expense (Benefit) 402 (72,239) 1

  37. Slide 37: Important Additional Information and Where to Find It

    IMPORTANT ADDITIONAL INFORMATION AND WHERE TO FIND IT Farmer Bros. Co. has filed a definitive proxy statement and accompanying WHITE proxy card with the SEC in connection with the solicitation of proxies from the Company’s stockholders in connection with the matters to be considered at the Company’s

  38. Slide 38: Farmer Brothers

    FARMER BROTHERS

Farmer Brothers — Proxy Contest (November 2019) on 6ix