Adways, Inc. · TSE:2489

Adways — FY2021 Earnings Presentation

65 slides from Adways's earnings presentation, Feb 10, 2022

  1. Slide 1: Presentation Material February 2022

    PRESENTATION MATERIAL A D Ww AY S FEBRUARY 2022 FEBRUARY 10,2022 20222 A10H MUAH TRULTA 2021 12FFA ARR AMER MN mA Rak —ah 2489

  2. Slide 2: Chapter contents

    1. ...P.6 2. 3 ...P.19 3. ...P.28 4. ...P.30 5. ...P.33 6. ...P.54 chapter Copyright © Adways Inc. All Rights Reserved. 2

  3. Slide 3: Copyright © Adways Inc. All Rights Reserved.

    2021 4 22 2021 12 9 12 12 2021 2022 1 3 4 6 7 9 10 12 1 3 - 1 2 3 1 3 12 1 2 3 1 2022 12 2022 1 1 2022 12 31 12 Copyright © Adways Inc. All Rights Reserved. 3

  4. Slide 4: Copyright © Adways Inc. All Rights Reserved.

    2021 12 ( 29 ) 2021 12 2021 3 2021 3 9 2021 12 12 2021 3 3 6 2021 12 2021 3 2021 3 9 2021 3 3 2021 3 4 ( ) 2021 12 12 2021 12 2021 3 4 ( ) 2021 3 3 6 2021 3 3 ( ) 2021 3 4 ( ) Copyright © Adways Inc. All Rights Reserved. 4

  5. Slide 5: Copyright © Adways Inc. All Rights Reserved.

    2020 2021 1 3 4 6 7 9 10 12 1 3 4 6 7 9 10 12 9 4 1 2 3 4 1 2 3 2021 12 12 1 2 3 4 1 2 3 2021 3 9 4 1 2 3 4 1 2 3 9 1 2 3 4 1 2 3 12 2021 12 12 4 1 2 3 4 1 2 3 12 1 2 3 4 1 2 3 12 12 4 1 2 3 4 1 2 3 2021 3 12 1 2 3 4 1 2 3 2021 12 3 4 1 2 3 4 1 2 3 3 1 2 3 4 1 2 3 6 2021 3 4 1 2 3 4 1 2 3 3 3 6 6 1

  6. Slide 6: Chapter 1: Full Year FY2021 results

    Third quarter Chapter1 : Full Year FY2021 results 1 . Copyright © Adways Inc. All Rights Reserved. 6

  7. Slide 7: Copyright © Adways Inc. All Rights Reserved.

    2021 12 [ ] ※1 41,236 9,000 1,200 1,560 950 42,930 9,697 1,298 1,699 1,029 ※2 104.1% 107.8% 108.2% 109.0% 108.3% ※1 2021 11 1 ※2 2 Copyright © Adways Inc. All Rights Reserved. 7

  8. Slide 8: Copyright © Adways Inc. All Rights Reserved.

    2021 12 4.1 ( ) (2021 11 1 ) 2021 12 9 4.1 12 16.1 2021 12 3.7 2021 12 9 3.7 13 16.7 Copyright © Adways Inc. All Rights Reserved. 8

  9. Slide 9: Copyright © Adways Inc. All Rights Reserved.

    [ ] 2021 3 2021 12 9 42,930 35,895 +7,034 +19.6% 9,697 7,896 +1,800 +22.8% 7,958 6,647 +1,311 +19.7% 6,659 5,518 +1,141 +20.7% 1,298 1,128 +169 +15.1% 1,699 1,337 +361 +27.0% 1,029 904 +124 +13.7% ( ( 9 ) 70 34 19.6% 9 ) 1 69 15.1% ※2021 3 9 2021 3 3 2021 3 4 ( ) Copyright © Adways Inc. All Rights R

  10. Slide 10: Net sales by segment

    ( 9 ) 325 3 42,930 ( ) 38 24 13.3% 45,000 9 40,000 200 9 35,895 35,000 ( 9 ) 18 35 10.1% UNICORN 30,000 25,000 124 94 20,000 PCWeb Web ( 9 ) 19 89 18.9% 15,000 EC 10,000 5,000 91 49 0 32 32 54.6% 2021 3 2021 12 9 9 ※2021 3 9 2021 3 3 2021 3 4 ( ) ※ 2021 4 12 2020 4 12 2021 1 12 2020 1 12 Copyright ©

  11. Slide 11: Gross profit

    ( 9 ) 45,000 42,930 79 58 40,000 ( 9 ) 13 11 19.7% 35,895 18.5% - 35,000 30,000 25,000 18.5% 18.5% 20,000 15,000 7,958 10,000 6,647 5,000 0 2021 3 2021 12 ( 9 ) ( 9 ) ※2021 3 9 2021 3 3 2021 3 4 ( ) Copyright © Adways Inc. All Rights Reserved. 11

  12. Slide 12: Operating profit

    ( 9 ) 7,000 6,659 66 59 ( 9 ) 11 41 20.7% 6,000 5,518 15.5% 0.1 5,000 8 75 4,000 3,000 15.4% 15.5% 2,000 1,000 0 2021 3 2021 12 ( 9 ) ( 9 ) ※2021 3 9 2021 3 3 2021 3 4 ( ) Copyright © Adways Inc. All Rights Reserved. 12

  13. Slide 13: Copyright © Adways Inc. All Rights Reserved.

    ( 9 ) 1,400 1,298 12 98 1,128 ( 9 ) 1 69 15.1% 1,200 3.1% 0.1 1,000 800 600 3.1% 3.0% 400 200 0 2021 3 2021 12 ( 9 ) ( 9 ) ※2021 3 9 2021 3 3 2021 3 4 ( ) Copyright © Adways Inc. All Rights Reserved. 13

  14. Slide 14: Copyright © Adways Inc. All Rights Reserved.

    ( 9 ) ( 9 ) 1,699 1,800 1,200 1,029 1,600 1,337 1,000 904 1,400 1,200 800 1,000 600 800 600 400 2.5% 2.4% 3.7% 4.0% 400 200 200 0 0 2021 3 2021 12 2021 3 2021 12 ( 9 ) ( 9 ) ( 9 ) ( 9 ) 16 99 10 29 ( 9 ) 3 61 27.0% ( 9 ) 1 24 13.7% 4.0% 0.3 2.4% 0.1 ※2021 3 9 2021 3 3 2021 3 4 ( ) Copyright © Adways

  15. Slide 15: Operating profit change factors

    ＋52 ＋15 1,699 ＋128 百万円 百万円 百万円 1,800 百万円 ＋204 百万円 1,600 1,298 百万円 1,400 1,200 1,000 800 600 400 200 0 2 4 52 1 28 15 Copyright © Adways Inc. All Rights Reserved. 15

  16. Slide 16: Copyright © Adways Inc. All Rights Reserved.

    2,000 48 1,699 百万円 百万円 1,800 1,600 ▲108 1,400 百万円 1,029 1,200 百万円 1,000 ▲610 800 百万円 600 400 200 0 48 の1 8 の6 10 Copyright © Adways Inc. All Rights Reserved. 16

  17. Slide 17: Full year results summary

    12 [ ] 2021 12 2021 3 ( 12 ) 56,055 49,020 +7,034 +14.4% 10,078 8,767 +1,311 +15.0% 8,282 7,141 +1,141 +16.0% 1,796 1,626 +169 +10.5% 2,227 1,866 +361 +19.4% 1,546 1,422 +124 +8.7% 70 34 14.4% 1 69 10.5% ※2021 12 12 2021 12 2021 3 4 ( ) Copyright © Adways Inc. All Rights Reserved. 17

  18. Slide 18: Annual sales trend

    56,055 12 49,020 42,329 41,501 41,857 39,613 37,304 42,930 35,890 1,626 31,521 1,796 12 1,320 22,639 15,907 1,057 1,298 13,157 860 17,972 847 688 687 722 4,919 8,302 413 315 299 204 4,918 221 197 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 12 12 13 07 15 21 10 18 19 14 16 11 17 20 08 09 21 20 20 20 20 20 20 20 20

  19. Slide 19: Chapter 2: Third quarter results

    Third quarter 3 Chapter2 : Third quarter results 2 . Copyright © Adways Inc. All Rights Reserved. 19

  20. Slide 20: Copyright © Adways Inc. All Rights Reserved.

    ( 6 ) [ ] 2021 12 3 2021 12 ( 6 ) 3 17,332 14,402 +2,929 +20.3% 3,932 3,124 +807 +25.9% 3,312 2,653 +659 +24.8% 2,804 2,206 +598 +27.1% 507 446 +61 +13.7% 612 471 +141 +29.9% 326 313 +12 +4.1% ( ( 6 ) 29 29 20.3% 6 ) 61 13.7% ※2021 3 3 6 2021 3 3 ( ) 2021 3 4 ( ) Copyright © Adways Inc. All Rights R

  21. Slide 21: UNICORN EC

    ( 6 ) 17,332 115 11 18,000 16 73 17.0% 16,000 14,402 76 91 14,000 12 83 20.0% 12,000 UNICORN 10,000 38 19 8,000 PCWeb Web 3 90 11.4% 6,000 EC 4,000 2,000 52 84 0 2021 3 3Q 2021 12 3Q ( 6 ) 14 43 37.6% ( 6 ) ( 6 ) ※2021 3 3 6 2021 3 3 ( ) 2021 3 Copyright © Adways Inc. All Rights Reserved. 21 4 ( )

  22. Slide 22: 3Q Copyright © Adways Inc. All Rights Reserved. 3Q

    ( 6 ) 18,000 17,332 33 12 16,000 ( 6 ) 6 59 24.8% 14,402 19.1% 0.7 14,000 12,000 19.1% 10,000 18.4% 8,000 6,000 3,312 4,000 2,653 2,000 0 2021 3 3Q 2021 12 3Q ( 6 ) ( 6 ) ※2021 3 3 6 2021 3 3 ( ) 2021 3 4 ( ) Copyright © Adways Inc. All Rights Reserved. 22

  23. Slide 23: 3Q Copyright © Adways Inc. All Rights Reserved. 3Q

    ( 6 ) 3,000 2,804 28 4 ( 6 ) 5 98 27.1% 2,500 2,206 16.2% 0.9 2,000 4 81 1,500 1,000 16.2% 15.3% 500 0 2021 3 3Q 2021 12 3Q ( 6 ) ( 6 ) ※2021 3 3 6 2021 3 3 ( ) 2021 3 4 ( ) Copyright © Adways Inc. All Rights Reserved. 23

  24. Slide 24: 3Q Copyright © Adways Inc. All Rights Reserved. 3Q

    ( 6 ) 600 5 7 507 ( 6 ) 61 13.7% 500 446 2.9% 0.2 400 300 3.1% 2.9% 200 100 0 2021 3 3Q 2021 12 3Q ( 6 ) ( 6 ) ※2021 3 3 6 2021 3 3 ( ) 2021 3 4 ( ) Copyright © Adways Inc. All Rights Reserved. 24

  25. Slide 25: 3Q 3Q 3Q

    ( 6 ) ( 6 ) 326 700 612 350 313 600 300 471 500 250 400 200 300 150 200 3.5% 100 2.2% 1.9% 3.3% 100 50 0 0 2021 3 3Q 2021 12 3Q 2021 3 3Q 2021 12 3Q ( 6 ) ( 6 ) ( 6 ) ( 6 ) 6 12 3 26 ( 6 ) 1 41 29.9% 12 4.1% ( 6 ) 3.5% 0.2 1.9% 0.3 ※2021 3 3 6 2021 3 3 ( ) 2021 3 4 ( ) Copyright © Adways Inc. All Ri

  26. Slide 26: Copyright © Adways Inc. All Rights Reserved.

    700 ＋23 ＋4 612 ＋24 ＋52 600 507 500 400 300 200 100 0 52 23 24 4 Copyright © Adways Inc. All Rights Reserved. 26

  27. Slide 27: Copyright © Adways Inc. All Rights Reserved.

    700 612 ＋8 600 ▲18 500 400 326 300 ▲276 200 100 0 8 の 18 の2 76 Copyright © Adways Inc. All Rights Reserved. 27

  28. Slide 28: Chapter 3: Shareholder returns

    Third quarter 3 Chapter3 : Shareholder returns . Copyright © Adways Inc. All Rights Reserved. 28

  29. Slide 29: Copyright © Adways Inc. All Rights Reserved.

    2021 12 1 5 17 2021 12 3 2021 12 2023 12 1 22 21% 1 1 2 70 10 1 3 2021 12 2023 12 22 23 24 2021 12 2022 12 2023 12 21% 22% 23% 1 2 70 1 2 80 1 2 90 Copyright © Adways Inc. All Rights Reserved. 29

  30. Slide 30: Chapter 4: Forecasts

    Third quarter 4 Chapter4 : Forecasts . Copyright © Adways Inc. All Rights Reserved. 30

  31. Slide 31: 2022 forecasts

    2022 12 [ ] 2022 12 58,000 13,500 1,100 1,400 700 ( 12 ) 2021 12 ( 12 ) [ ] 2021 12 ( 12 ) 56,055 - 1,796 2,227 1,546 ※ 2021 12 12 2021 12 2021 3 4 ※ 2021 1 3 2021 12 12 ※ 2021 12 9 2021 12 12 Copyright © Adways Inc. All Rights Reserved. 31

  32. Slide 32: Copyright © Adways Inc. All Rights Reserved.

    2022 12 5.2 2022 12 ( 12 ) 5.2 11 16.2 2021 12 ( 12 ) 3.7 17.9 21.6 2.4 0.9 1.9 Copyright © Adways Inc. All Rights Reserved. 32

  33. Slide 33: Chapter 5: Business overview

    Third quarter 5 Chapter5 : business overview . Copyright © Adways Inc. All Rights Reserved. 33

  34. Slide 34: Copyright © Adways Inc. All Rights Reserved.

    8.71% 100% 100% 6.79% 6.79% 93.21% 15.49% 84.51% 2019 11 2021 11 ※ 2021 12 31 Copyright © Adways Inc. All Rights Reserved. 34

  35. Slide 35: ADWAYS

    Third quarter × ADWAYS × Copyright © Adways Inc. All Rights Reserved. 35

  36. Slide 36: JICDAQ

    JICDAQ UNICORN JICDAQ Copyright © Adways Inc. All Rights Reserved. 36

  37. Slide 37: Third quarter

    Third quarter ‫ﻺ‬ Ｔ Ｌ Ｑ ‫ﻯ‬ ２ ｆ ‫ﻭ‬ ‫ﻮ‬ ！ ＾ ‫ﻭ‬ ｆ ３ Copyright © Adways Inc. All Rights Reserved. 37

  38. Slide 38: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 38

  39. Slide 39: CRM ※3

    ※1 ※2 / MARKETING CONSULTING DL / ADVERTISEMENT MEDIA DATA CRM※3 ※1 ※2 PRODUCT ※3 CRM Copyright © Adways Inc. All Rights Reserved. 39

  40. Slide 40: Third quarter

    Third quarter Copyright © Adways Inc. All Rights Reserved. 40

  41. Slide 41: Repro ASO

    Repro ASO ASO※ ASO ASO Repro ASO ASO Insight ASO ASO App Store Optimization DL Apple Search Ads ASO Copyright © Adways Inc. All Rights Reserved. 41

  42. Slide 42: Copyright © Adways Inc. All Rights Reserved.

    2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 12 3Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 12 3Q Copyright © Adways Inc. All Rights Reserved. 42

  43. Slide 43: UNICORN

    UNICORN Copyright © Adways Inc. All Rights Reserved. 43

  44. Slide 44: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 44

  45. Slide 45: UNICORN

    UNICORN Third quarter UNICORN 1,400 1,310 1,303 1,200 1,018 969 958 958 1,000 800 765 624 600 442 394 400 317 259 242 269 191 157 170 185 200 120 109 135 153 139 130 138 54 60 54 59 69 89 48 0 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 12 3 3 3 3 3 3 3 3 3 12 12 3 3 3 3 21 19 20 20 20 21 21 18

  46. Slide 46: UNICORN

    UNICORN Third quarter 1,400 1,200 211 2021 12 3Q 1,000 122 49 99 202 800 160 16% 600 9% 400 766 708 59% 16% 200 0 2021 3 3Q 2021 12 3Q VOD VOD Web 4 About UNICORN Copyright © Adways Inc. All Rights Reserved. 46

  47. Slide 47: UNICORN Interactive AD

    Third quarter UNICORN Interactive AD UNICORN Banner／Video Reward Video Native／Interactive approved list Copyright © Adways Inc. All Rights Reserved. 47

  48. Slide 48: Audio Display Ad Teads Japan SSP

    Audio Display Ad Teads Japan SSP Copyright © Adways Inc. All Rights Reserved. 48

  49. Slide 49: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 49

  50. Slide 50: MATCH Advertising

    Third quarter MATCH Advertising FY2019 FY2020 FY2021 2021 12 194% Copyright © Adways Inc. All Rights Reserved. 50

  51. Slide 51: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 51

  52. Slide 52: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 52

  53. Slide 53: 2022

    2022 2 10 Copyright © Adways Inc. All Rights Reserved. 53

  54. Slide 54: Chapter 6: Supplementary materials

    Third quarter 6 Chapter6 : Supplementary materials . Copyright © Adways Inc. All Rights Reserved. 54

  55. Slide 55: Net sales trend

    PC / 2020 60,000 56,055 49,020 50,000 12 42,329 41,501 41,857 39,613 40,000 37,304 35,890 42,930 31,521 30,000 22,639 20,000 2006 17,972 15,907 13,157 10,000 8,302 4,919 4,918 0 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 12 17 18 19 11 16 20 07 08 09 10 12 13 21 15 14 21 20 20 20 20 20 20 20 20 20 20 20 20 20 20

  56. Slide 56: Operating profit trend

    1,626 1,796 1,500 12 1,320 1,057 1,298 1,000 860 847 688 687 722 500 413 315 299 204 221 197 の 517 0 の500 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 12 17 18 19 11 16 20 07 08 09 10 12 13 21 15 14 21 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 ※ 2021 12 12 2021 12 2021 3 4 ( ) 2021 12 9 Copyright © Adways In

  57. Slide 57: Quarterly net sales

    17,332 18,000 15,566 16,000 13,244 14,000 11,961 12,354 11,489 12,000 10,155 10,003 9,125 10,000 8,000 6,000 4,000 2,000 0 2020 3 3Q 2020 3 4Q 2021 3 1Q 2021 3 2Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 12 3Q 6 ※ 2021 12 3Q 6 Copyright © Adways Inc. All Rights Reserved. 57

  58. Slide 58: Quarterly gross profit

    15,000 14,000 13,000 12,000 11,000 10,000 9,000 8,000 7,000 6,000 82.4% 83.0% 82.3% 83.9% 83.6% 83.2% 81.8% 83.0% 82.1% 5,000 81.7% 82.0% 83.4% 82.5% 4,000 81.6% 82.0% 81.7% 81.3% 80.9% 3,000 2,000 1,000 0 2020年3⽉期3Q 2020年3⽉期4Q 2021年3⽉期1Q 2021年3⽉期2Q 2021年3⽉期3Q 2021年3⽉期4Q 2021年12⽉期1Q 2021年12⽉期2Q 2021

  59. Slide 59: Quarterly SG&A

    3,000 2,800 2,600 2,400 2,200 2,000 1,800 1,600 1,400 1,200 1,000 17.3% 16.3% 16.2% 16.1% 15.0% 15.1% 15.0% 14.8% 800 13.1% 600 400 200 0 2020 3 3Q 2020 3 4Q 2021 3 1Q 2021 3 2Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 12 3Q ※ 2021 12 3Q 6 6 Copyright © Adways Inc. All Rights Reserved. 59

  60. Slide 60: Quarterly operating profit

    546 600 507 493 3.5% 485 2.9% 4.3% 3.7% 500 396 3.3% 400 305 2.5% 300 198 189 2.0% 1.9% 200 103 1.1% 100 0 2020 3 3Q 2020 3 4Q 2021 3 1Q 2021 3 2Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 12 3Q 6 ※ 2021 12 3Q 6 Copyright © Adways Inc. All Rights Reserved. 60

  61. Slide 61: 3Q 2Q Copyright © Adways Inc. All Rights Reserved.

    [ ] 2021 12 3Q 2021 12 2Q 21,762 17,822 +3,940 +22.1% 9,916 9,028 +887 +9.8% 3,511 3,393 +118 +3.5% 25,274 21,215 +4,058 +19.1% 10,171 9,364 +806 +8.6% 165 217 ▲52 ▲24.1% 10,336 9,582 +753 +7.9% 14,937 11,633 +3,304 +28.4% Copyright © Adways Inc. All Rights Reserved. 61

  62. Slide 62: Quarterly sales by segment

    17,332 18,000 15,566 16,000 13,244 14,000 11,961 12,354 12,000 10,000 8,000 6,000 4,000 2,000 0 6 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 12 3Q 6,408 7,756 5,577 6,740 7,691 +950 +14.1% 3,429 5,312 4,711 3,962 3,819 ▲142 ▲3.6% 1,744 2,097 1,710 2,154 5,284 - - 202 216 198 219 252 +33 +15.1% 1

  63. Slide 63: Quarterly profit by segment

    1,400 507 1,200 546 485 1,000 396 305 800 600 400 200 0 -200 -400 -600 -800 6 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 12 3Q 828 1,068 752 942 839 の103 の11.0% の5 0 11 49 274 - - 20 0 17 21 17 の3 の18.8% の4 の9 の10 の25 の9 +15 - の442 の512 の465 の502 の613 の111 - 396 546 305 485 507 - - ※ 2021 12 3Q

  64. Slide 64: Employee numbers

    1,200 992 1,032 961 973 982 904 915 924 913 1,000 800 600 400 200 0 2020 2020 2021 2021 2021 2021 2021 2021 2021 3 3Q 3 4Q 3 1Q 3 2Q 3 3Q 3 4Q 12 1Q 12 2Q 12 3Q 512 506 533 535 546 558 613 602 611 91 88 82 83 90 75 74 79 80 96 100 102 100 105 99 101 106 117 92 96 98 104 107 110 117 120 119 113 125 1

  65. Slide 65: Adways Inc.

    Adways Inc. 2001 2 28 1,716 [ 2021 12 ] 42,930 9 [ 2021 12 ] 較 1,032 [ 2021 12 ] Copyright © Adways Inc. All Rights Reserved. 65

Adways — FY2021 Earnings Presentation on 6ix