Slide 1: Max India Limited Investor Presentation
Max India Limited Investor Presentation August 2020 www.maxindia.com
Slide 2: Max Group Vision
Max Group Vision “To be the most admired corporate for service excellence” • Positive social impact • Culture of Service Sevabhav • Helpfulness • Mindfulness • Expertise • Entrepreneurship Excellence • Dependability • Business performance • Transparency • Respect Credibility • Integrity • Governance
Slide 3: Max Group – Overview
Max Group – Overview Max Group - Sponsors 26.0% 40.9% 49.7% Companies Holding Senior Living and Real Estate, Manufacturing Life Insurance Business & Other businesses Skilling businesses 51% 72.52%^ 100% Companies Operating 100% • Assisted Care Services o Care Homes o Care at Home 100% • Residences f
Slide 4: Max Group has created value through its entrepreneurial spirit
Max Group has created value through its entrepreneurial spirit… First wave: Early years, Second wave: Group reinvented Third wave: Corporate restructuring to Started with Manufacturing from a B2B conglomerate to a B2C unlock value & Portfolio Rebalancing Businesses (1982 – 2000) company (2000 – 2014
Slide 5: In collaboration with Marquee Strategic and Financial Investors
… in collaboration with Marquee Strategic and Financial Investors … Current JV Partners Investors Past JV Partners 5
Slide 6: Delivering 24%+ returns for its shareholders over this journey
… Delivering 24%+ returns for its shareholders over this journey 24%+ returns for Max Group shareholders since inception (last 30 yrs) 22,500 824 CAGR 18,000 16% 13,500 CAGR since 824 inception 24% CAGR 23% 21,258 9,000 CAGR 13,190 18% 4,500 175 CAGR 19% CAGR 4,818 61% 167 175 5 698 1,859 - 1989 200
Slide 7: Max Group Overview
Max Group Overview 1 USD 2.5 billion Revenues… 4 Mn Customers… 16,000 Employees… ~46,000 Agents 2 Strong growth trajectory even in challenging times; a resilient & diversified business model 3 Steady revenue growth and cost rationalization leads to strong financial performance 4 Well established boa
Slide 8: Max India – Board of Directors
Max India – Board of Directors Executive Chairman of Antara Senior Living. She Chairman and Founder Founder and Chairman of Max Group. Awarded Director is the youngest member to join the board of Max Mr. Analjit Singh with highest civilian honor, the Padma Bhushan Mrs. Tara Singh Vachani India as a
Slide 9: Max Group – Senior Management
Max Group – Senior Management Mohit Talwar • Vice-Chairman, Max Group • Managing Director, Max Financial Services • Managing Director, Max India Limited • Vice-Chairman, Max Ventures and Industries Ltd Prashant Tripathy Sahil Vachani • Managing Director & CEO, Max Life Insurance • MD & CEO, Max Vent
Slide 10: High pedigree of long-term investor base
High pedigree of long-term investor base Shareholding concentrated with Marquee Investors ▪ Ward Ferry Shareholding Pattern as on 15th Jun 20 ▪ Locus Investments (Ashish Dhawan) ▪ Briarwood Capital Public 18.4% ▪ International Finance Corporation ▪ Doric Capital Promoter 40.9% ▪ New York Life Insura
Slide 11: Max India invested Rs 400 Cr in Antara and has Rs 500 Cr of liquid and other assets
Max India invested Rs 400 Cr in Antara and has Rs 500 Cr of Liquid and other assets (based on invested capital#) Senior Living – Residences for Seniors New Businesses (Rs. 12 Cr) Other Assets (Rs. 500 Cr) Invested Capital* (Rs 370 Cr) (Care Home and Care at Home) Antara 1.0 - Dehradun (Asset Heavy)
Slide 12: Antara Senior Living Limited
MAX INDIA LIMITED ANTARA SENIOR LIVING LIMITED Building a scalable & profitable play in the senior care industry www.antaraseniorliving.com 12
Slide 13: Overall Structure
Overall Structure The Antara story: Executive Summary Antara 2.0 Strategy: Shifting towards ‘Assisted Care Services’ led growth model Assisted Care Services Residences for Seniors Overall summary: Creating shareholder value over next 5 years 13 This information was prepared by Antara Senior Living L
Slide 14: Executive Summary
Executive Summary 1. Senior care is a mega trend in India with USD 10-12 Bn market across value pools. There is a large unmet need in the target segment which is currently underserved. Proof of concept exists globally, with emerging models in India. 2. Antara, a Max Group Company is at a vantage pos
Slide 15: Overall Structure
Overall Structure The Antara story: Executive Summary Antara 2.0 Strategy: Shifting towards ‘Assisted Care Services’ led growth model Assisted Care Services Residences for Seniors Overall summary: Creating shareholder value over next 5 years 15 This information was prepared by Antara Senior Living L
Slide 16: Senior-care is an emerging mega-trend in India
Senior-care is an emerging mega-trend in India with USD 10 bn+ market across value pools, but is highly underserved currently Living Home care Home concierge Market place model Annual revenue Tailwinds driving growth of senior care Senior care value pools (except core healthcare), USD billion potent
Slide 17: Antara's vision is to be the most loved and trusted brand for seniors
Antara's vision is to be the most loved and trusted brand for seniors and their families, by helping seniors improve and enrich their quality of life Near -term vision (next 5 years) Overall ecosystem Longer -term vision (5 -10 years) through partnerships Specialized and Form partnerships to provide
Slide 18: Antara has an eminent Board to guide the Management team
Antara has an eminent Board to guide the Management team • Mr. Analjit Singh is the Founder & Chairman Emeritus, Max Group and all its group companies. An industry statesman, he was awarded the Padma Bhushan in 2011. He is also on the Board of Sofina NV/SA, Belgium, and till Oct 18 was the Chairman
Slide 19: Antara has an eminent Board to guide the Management team
Antara has an eminent Board to guide the Management team • Mr. Rahul Khosla, is a seasoned business leader with deep management experience, broad leadership skills and wide business perspectives over the last 30 years of working in India and globally. He has worked across several multinational notab
Slide 20: Supported by a strong Management team to execute the growth plan
Supported by a strong Management team to execute the growth plan • Mrs. Tara Singh Vachani is the Executive Chairman of Antara Senior Living. She is the youngest member to join the board of Max India as a Non-Executive Director. With an extensive education and experience across the world, and as a k
Slide 21: Supported by a strong Management team to execute the growth plan
Supported by a strong Management team to execute the growth plan • Mr. Vaibhav Gupta leads the Strategy and Growth Alliances function at Antara, Vaibhav plays an active role in driving the overall business strategy, forging new growth alliances, strengthening governance and creating a strong capabil
Slide 22: Overall Structure
Overall Structure The Antara story: Executive Summary Antara 2.0 Strategy: Shifting towards ‘Assisted Care Services’ led growth model Assisted Care Services Residences for Seniors Overall summary: Creating shareholder value over next 5 years 22 This information was prepared by Antara Senior Living L
Slide 23: Antara Assisted Care Services shall offer an integrated ecosystem
Antara Assisted Care Services shall offer an integrated ecosystem to help maximise customer share of wallet and yield cost synergies “Anchor” Care Homes and Memory Care Care at Home services Homes for seniors Offered to seniors around a 15-20 km radius of an anchor care home Residences for Key servi
Slide 24: Overall Structure
Overall Structure The Antara story: Executive Summary Antara 2.0 Strategy: Shifting towards ‘Assisted Care Services’ led growth model Assisted Care Services Care Homes Care at Home Partnerships and Alliances Residences for Seniors Overall summary: Creating shareholder value over next 5 years 24 This
Slide 25: Antara Care Homes: We offer much more than just a home away from home
Antara Care Homes: We offer much more than just a home away from home ❖ An integrated and seamless ecosystem that provides care, comfort and companionship to seniors ❖ We offer support to seniors with ambulatory, neurological, ageing related conditions and those who need assistance in daily activiti
Slide 26: Antara Care Homes: Differentiators – Key pillars of wellness
Antara Care Homes: Differentiators – Key pillars of wellness Holistic Wellness Physical Wellness Emotional & Intellectual Environmental Spiritual Wellness Social Wellness Wellness Wellness • Nurse calls buttons Senior specific design • Awakening Sessions • 24X7 nursing care, interventions : • Engagi
Slide 27: Antara Care Homes: Product Offerings
Antara Care Homes: Product Offerings - Long term care and Short-term care Long term care • Designed for Seniors who need constant medical and nursing supervision, as well as help in managing other aspects of their daily lives • Comes with a wide array of services like nutritionally assisted food, cu
Slide 28: Gurgaon Care Home is ready for launch in July [1/2]
Gurgaon Care Home is ready for launch in July [1/2] Bedroom 28 This information was prepared by Antara Senior Living Ltd. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
Slide 29: Gurgaon Care Home is ready for launch in July [2/2]
Gurgaon Care Home is ready for launch in July [2/2] Dining Area 29 This information was prepared by Antara Senior Living Ltd. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
Slide 30: Overall Structure
Overall Structure The Antara story: Executive Summary Antara 2.0 Strategy: Shifting towards ‘Assisted Care Services’ led growth model Assisted Care Services Care Homes Care at Home Partnerships and Alliances Residences for Seniors Overall summary: Creating shareholder value over next 5 years 30 This
Slide 31: Antara Care at Home brings the whole health care ecosystem to your home
Antara Care at Home brings the whole health care ecosystem to the comfort of your home Every aspects of our service reflects the guiding principles behind our endeavours to nurture Convenience, Clinical Quality & Trust Convenience Clinical Quality Trust • Superior health • Care plan curated in • Con
Slide 32: Antara Care at Home: Our Offerings [1/3]
Antara Care at Home: Our Offerings [1/3] • Comprehensive coverage: A 24-hour coverage inclusive of nursing care , patient care-giver, medical equipment and regular team leader and clinician visits • Infrastructure set up: Room set-up adhering to critical care protocols like fumigation, deep cleaning
Slide 33: Antara Care at Home: Our Offerings [2/3]
Antara Care at Home: Our Offerings [2/3] • Flexible coverage: 12-hour and 24-hour nursing cover with weekly team leader assessment to monitor progress • Trained team: Certified team with specific training on managing elders • Continuum of care: Care plan coordinated with treating clinician to monito
Slide 34: Antara Care at Home: Our Offerings [3/3]
Antara Care at Home: Our Offerings [3/3] • Comprehensive services: Only facility to provide check-in rehab, outpatient and at-home services • Trained team: Well trained and experienced team of therapists, supported by high quality equipment at the centre as well as at home • Continuity of care: Care
Slide 35: Overall Structure
Overall Structure The Antara story: Executive Summary Antara 2.0 Strategy: Shifting towards ‘Assisted Care Services’ led growth model Assisted Care Services Care Homes Care at Home Partnerships and Alliances Residences for Seniors Overall summary: Creating shareholder value over next 5 years 35 This
Slide 36: Partnerships and Alliances will be key to Antara's long term vision
Partnerships and Alliances will be key in completing Antara’s long term vision to create an integrated ecosystem for Seniors Residences Care at Partnership & Care Homes for seniors Home Alliances Products Services Inorganic/ M&A • Medical/ mobility aids & equipment • Travel & Leisure • New city expa
Slide 37: Overall Structure
Overall Structure The Antara story: Executive Summary Antara 2.0 Strategy: Shifting towards ‘Assisted Care Services’ led growth model Assisted Care Services Residences for Seniors Overall summary: Creating shareholder value over next 5 years 37 This information was prepared by Antara Senior Living L
Slide 38: Residences for Seniors vertical continues to present a huge potential in India
Residences for Seniors vertical continues to present a huge potential in India There is huge demand for Residences for Seniors across India… Industry facts… ▪ 30+ players in the senior living space with top 6 having over 45 communities ▪ Top players (seniors served): – Columbia Pacific Communities (
Slide 39: Our Journey so far
Our Journey so far… 2010 2011-12 2013-16 2017-18 2019-20 - Idea came - Antara - Antara - Dehradun - 63% of into Senior brand Community apartments signed being thinking Living launched operationalised up at Dehradun through India became - Launch of - Team started - 2nd Community and its 100% experien
Slide 40: Antara Dehradun: Our first community
Antara Dehradun: Our first community • Spread across 13.5 pristine acres • 8 Residences with 197 apartments • Apartments ranging from 1400 – 6600 Sft. • Over 60,000 sq.ft Clubhouse with 7 activity zones • Lifestyle and Lifecare offerings at Antara • Lifestyle offerings: - The Antara Club - Convenien
Slide 41: Key Performance Metrics: Dehradun
Key Performance Metrics: Dehradun Community size (Acre) 14 No of Apartments (#) 197 Apartments Sold Net (#) 1241 Sales Value (INR Cr) 3801 Collections (INR Cr) 3431 Operations income (INR Cr) 112 Resident Satisfaction Score (%) 913 1 As on 10th Aug 2020 2 Income reported in FY20 3 Basis RSAT survey
Slide 42: Residences for Senior 2.0 – curated out of learnings from Dehradun
Residences for Senior 2.0 – curated out of learnings from Dehradun From To • Focus on core competencies, Business • Buy, build, sell, operate - Design, Sell, Operate Model - Strategic partnerships for land & Construction • Non-urban location, resort • Near metros, condominium Reduce style, lease mod
Slide 43: Our 2nd Community 'Antara Noida' phase-I is ready for launch
Our 2nd Community ‘Antara Noida’ phase-I is ready for launch High quality yet Part of an affordable upcoming Golfing Community Active and engaging 24X7 primary lifestyle with a health care & specially emergency curated response resident team engagement programme Easily accessible and amidst intergen
Slide 44: Antara Noida: ready for launch, show apartment & experiential studio completed
Antara Noida: ready for launch, show apartment & experiential studio completed Phase 1: Encouraging response so far Land Area (Acre) 4 No of Apartments (#) 340 Apartments Sold Net (#) 1041 Sales Value (INR Cr) 1701 Collections (INR Cr) 61 1. As on 10th Aug 2020 44 This information was prepared by An
Slide 45: For future projects, Antara shall focus only on our core strengths
For future projects, Antara shall focus only on our core strengths of Design, Sales & Marketing and Operations Land 25-40% Design and architecture 5-8% Construction 35-50% Sales & Mktg 5-7% Operations NA Activities acquisition with benchmark costs (as a % Project management 10-12% of project cost) ▪
Slide 46: Overall Structure
Overall Structure The Antara story: Executive Summary Antara 2.0 Strategy: Shifting towards ‘Assisted Care Services’ led growth model Assisted Care Services Residences for Seniors Overall summary: Creating shareholder value over next 5 years 46 This information was prepared by Antara Senior Living L
Slide 47: Antara aspires to be a multi location company over next 5-6 years
Antara aspires to be a multi location company over next 5-6 years North Cluster ▪ Largest market with 1.3m population in our TG ▪ Most evolved market ▪ Dehradun, Noida, opportunities under discussion in Gurgaon West Cluster ▪ High affluence, high price market ▪ Large demand, with 1.9m of TG staying
Slide 48: Thank you
ANTARA Thank you & A Max Group Company
Slide 49: Annexure Slides
ANNEXURE SLIDES 49 This information was prepared by Antara Senior Living Ltd. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
Slide 50: A glimpse of spaces at Antara Dehradun: Activity Spaces
A glimpse of spaces at Antara Dehradun: Activity Spaces The Reading Room Putting Green The Gallery The Den The Workshop Cards & Bridge Room 50 This information was prepared by Antara Senior Living Ltd. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
Slide 51: Antara Noida: Experience a new urban life, on your own terms
Antara Noida: ‘Experience a new urban life, on your own terms’ 4 Fully Finished Residences Senior specific design features Expansive Club spread over 3900 A c r e s (16,513 Sqm) Equipped with all for safety sq.m white goods and comfort 3 R e s i de n ce s Round-the- clock Engagement 24X7 Primary Hea
Slide 52: Agile changes to model in response to changing macro-economic environment
Agile changes to model in response to changing macro-economic environment Key Trends/ Dimensions Key strategic shifts 1. Traditional modes of marketing communication no more relevant: A. A Reduce customer friction to purchase • Newspaper Ads/ OOH are not visible • Flexible payment plans • Reduced sa
Slide 53: Strategic shifts implemented to reduce customer friction and enhance channel performance
Strategic shifts implemented to reduce customer friction, enhance channel performance and reorient marketing efforts A B C Reduce customer friction Enhancing channel performance Re-orienting marketing efforts 1. Launched back ended flexible 1. Recalibrated compensation rolled 1. Mode of communicatio
Slide 54: Disclaimer
Disclaimer This presentation has been prepared by Max India Limited (the “Company”). No representation or warranty, express or implied, is made and no reliance should be placed on the accuracy, fairness or completeness of the information presented or contained in the presentation. The past performan