Glanbia Plc · EURONEXT:GL9
Glanbia — Investor Day (2016)
20 slides from Glanbia's investor day presentation, 2016
Slide 1: Al Patel, SVP Marketing, Optimum Nutrition
Al Patel SVP Marketing Optimum Nutrition
Slide 2: Brand History
SHIFTED ENTIRE LINE TO PURCHASED BY EXPANDED GOLD STANDARD INSTANTIZED PROTEIN GLANBIA PLC OFFERINGS INTO PWO FOUNDED BY BROTHERS LAUNCHED FIRST PIONEERED “ANYTIME ADDED GOLD STANDARD TONY & MIKE COSTELLO ALL CASEIN PROTEIN ENERGY & RECOVERY” OFFERINGS AND ENTERED CATEGORY UNDERDEVELOPED USAGE OCCAS
Slide 3: Brand Essence
8 Lu Oo 4 Lu 2) 2) Lu Q q a TRUSTED Loyalty transcends products CATEGORY LEADER Decades of Functional Innovations AUTHORATIVE Gold Standard of Supplementation
Slide 4: Our Consumer
THE ON CONSUMER DEDICATED-DRIVEN QUALITY FOCUSED PHYSIQUE LIFESTYLE OUR CONSUMER For those who consider improving their body a never ending mission, Optimum Nutrition is the most trusted sports nutrition partner to achieve their performance and physique goals. 4
Slide 5: Consumer Loyalty
CONSUMER LOYALTY Male consumers Use ON more than 3 times a week Willing to pay more Likelihood continue for high quality Using ON products products Source: ON A&U Study (2016); 2015 Digital Media Results 5
Slide 6: Brand Role: True Strength
THE SIMPLEST EXPRESSION OF OUR ROLE AND PURPOSE WITH OUR CONSUMERS IS AN EQUATION: Coo eo e LLLLL LLL L L LLLLLLLLLLLE TRUE STRENGTH
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Slide 8: True Strength Marketing Approach
TRUE STRENGTH MARKETING APPROACH 8
Slide 9: Extending Reach
DASH BUTTON AMAZON STUDENT PRIME DAY PROMOTIONS PARTNERSHIP EXTENDING REACH STRATEGIC VENDOR HEADLINE SPONSORSHIP: NEW YEAR, NEW YOU SERVICES 9
Slide 10: Extending Reach: Integration with Key Online Partners
EXTENDING REACH INTEGRATION WITH KEY ONLINE PARTNERS 10
Slide 11: Strengthening Loyalty: Building Advocacy via Influencers
STRENGTHENING LOYALTY BUILDING ADVOCACY VIA INFLUENCERS 11
Slide 12: Strengthening Loyalty
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Slide 13: Strengthening Loyalty: Regional 'Lead the Whey' Program
STRENGTHENING LOYALTY REGIONAL ‘LEAD THE WHEY’ PROGRAM 13
Slide 14: 2016 Innovation Agenda
8 . a 4, BUILD & EXPAND = |. GOLD STANDARD PLATFORM a: 2. EXTEND ON INTO NEW ~~ £ * AND UNDEVELOPED ~~? OCCASIONS | PY, 3, MAKE ON MORE || 2° ACCESSIBLE TO GLOBAL CONSUMER BASE 2016 INNOVATION AGENDA 14
Slide 15: Introducing: Gold Standard BCAA
WHAT IS IT • The Gold Standard in BCAA: a clean and great tasting formula of BCAAs, immunity support and more for for optimal muscle, endurance, GOLD STANDARD BCAA and immunity support WHO IS IT FOR • Athletes seeking peak performance from every effort – whether it’s a strength workout, game INTRODU
Slide 16: Case Study: Developing Gold Standard BCAA
Identified growing BCAA segment and key consumer needs around intra-workout CASE STUDY: DEVELOPING Endurance, recovery and immunity were identified GOLD STANDARD BCAA as key anchor claims and unmet wants/needs – insight = “too tired, too sick, or too sore to get to next workout” Innovation identifie
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Slide 18: Introducing: ON Weight Management Platform
WHAT IS IT INTRODUCING: ON WEIGHT MANAGEMENT PLATFORM • A superior weight management platform: A differentiated and taste driven meal replacement and fat burners capsules (stim and non-stim) that help support consumers weight objectives WHO IS IT FOR • Weight management focused consumers who are loo
Slide 19: Introducing: Opti-Bar
WHAT IS IT • High-quality ON protein bar made with great taste, texture and macros INTRODUCING: OPTI-BAR • 20g protein bar • Low sugar and carbs • Excellent source of fiber WHO IS IT FOR • Consumers seeking a high-quality and trusted protein bar for satiety and recovery with a great panel and in a c
Slide 20: Brand Essence
8 Lu Oo 4 Lu 2) 2) Lu Q q a TRUSTED Loyalty transcends products CATEGORY LEADER Decades of Functional Innovations AUTHORATIVE Gold Standard of Supplementation 20