Sanoma Oyj · OMXHEX:SANOMA
Sanoma Oyj — Sanoma Magazines — Investor Day (October 2007)
21 slides from Sanoma Oyj's investor day presentation, Oct 5, 2007
Slide 1: Sanoma Magazines' Growth Strategy
Sanoma Magazines’ Growth Strategy Eija Ailasmaa President and CEO, Sanoma Magazines B.V. CMD, 5 October 2007 Sanoma Magazines
Slide 2: Contents
Contents • Introducing Sanoma Magazines • Growing Sanoma Magazines • Magazines and more Sanoma Magazines Eija Ailasmaa | 5/10/2007 | 2
Slide 3: We Are Europe's Fourth Largest Magazine Publisher
We Are Europe’s Fourth Largest Magazine Publisher* € 2,861 1. Gruner + Jahr (includes newspapers and printing plants) net revenues X € 1mn € 1,848 2. Lagardère Press (includes newspapers) € 1,786 3. Bauer € 1,044 € 1,156 5. Burda (2005; Magazine division only) * Ranked according to net turn-over 200
Slide 4: The Largest Division of SanomaWSOY
The Largest Division of SanomaWSOY Net sales M€ 2,742 SanomaWSOY EBIT M€ 293 Personnel 18,434 * Sanoma Sanoma WSOY Sanoma SWelcom Rautakirja Magazines Education and Books Net sales M€ 1,156 Net sales M€ 457 Net sales M€ 309 Net sales M€ 132 Net sales M€ 800 EBIT M€ 129 EBIT M€ 63 EBIT M€ 48 EBIT M€
Slide 5: Organized in Four Businesses
Organized in Four Businesses* Sanoma Uitgevers Sanoma Magazines Net sales 531.2 M€ International (Netherlands) Net sales 247.6 M€ Net Sales by Business ** • Magazine • Magazine publishing publishing • Online • Online operations operations 17% 16% 46% Sanoma Magazines Sanoma Magazines 21% Finland Bel
Slide 6: Active in 13 countries
SLOVAKIA Active in 13 countries trade magazines only Sanoma Mag. Slovakia GDP growth 8.4% CZECH REPUBLIC FINLAND RUSSIA leading market position # 1 market position # 1 market position Sanoma Magazines Praha Sanoma Magazines Finland IMH Group GDP growth 7.2% GDP growth 4.3% GDP growth 8.2% THE NETHER
Slide 7: Financial Development 1–6/2007
Financial Development 1–6/2007 EUR million 1–6/2007 1–6/2006 Ch % 1–12/2006 Net sales 595.3 556.4 7.0 1,155.9 Sanoma Magazines Netherlands 256.4 255.4 0.4 531.2 Sanoma Magazines International 134.3 117.8 14.0 247.6 Sanoma Magazines Belgium 108.3 92.9 16.6 188.6 Sanoma Magazines Finland 98.7 92.8 6.3
Slide 8: Mission and Vision
Mission and Vision Sanoma Magazines' mission is to serve the needs of our readers and advertisers by creating and continuously developing top quality magazine brands and multimedia extensions that offer sustainable profitability and growth. To secure our growth and profitability we want to be the cl
Slide 9: Focused growth strategy
Focused growth strategy • We aim to… … streamline, grow and consolidate the existing positions in our core consumer magazine businesses … build on our interactive (IP) media business through own developments by leveraging existing concepts geographically and through selected acquisitions and allianc
Slide 10: Strategic Identity
Strategic Identity unique brand assess builder best in execute content best in best serving B2B find skills communi- ties CAPABILITY BUILDER PORTFOLIO DEVELOPER Sanoma Magazines Eija Ailasmaa | 5/10/2007 | 10
Slide 11: Growing Sanoma Magazines
Growing Sanoma Magazines Three Main Revenue Growth Sources 1. Magazine portfolio in mature markets: focus on key brands 2. Growing magazine businesses in Eastern Europe and Russia / C.I.S. 3. Our fastest growing business is online Sanoma Magazines Eija Ailasmaa | 5/10/2007 | 11
Slide 12: Our Leading Magazine Brands
Our Leading Magazine Brands FIN NL BEL FIN NL BEL 320,520 221.439 506,597 233,045 HUN RUS HUN RUS 265,653 320,514 356,500 980,000 295,000 240,000 Sanoma Magazines Eija Ailasmaa | 5/10/2007 | 12
Slide 13: Preferred License Partner
Preferred License Partner nds: wn global bra the best kno n - Playboy Cosmopolita M a ti on al G e ographic - FH N isney - Maxim Auto Bild - D Czech Rep. Hungary Romania Croatia Russia Bulgaria - Elle Marie Claire Serbia Bulgaria The Russian edition of Cosmopolitan is the biggest outside the US; we
Slide 14: Transferring Own Titles Across Geographies
Transferring Own Titles Across Geographies How Story Became a Success Story 1974 1975 1994 1998 2002 2002 2005 2006 2007 173,774 155,659 51,202 351,465 27,310 57,126 30,700 36,031 18,250 Sanoma Magazines Eija Ailasmaa | 5/10/2007 | 14
Slide 15: Multimedia Concepts
e d s Ne t s ≡ Multimedia Concepts Magazines er e s I n t a n ts W Sanoma Magazines Eija Ailasmaa | 5/10/2007 | 15
Slide 16: Beyond Magazines
Beyond Magazines Increasingly building on core magazine business with online businesses: • 1-6/2007: Significant growth of online advertising revenues: +48% • Leading online publisher in the Netherlands • The number 2 online publisher in Hungary (in terms of visitors) • One of the founding mothers o
Slide 17: Online Ambition and Strategic Direction
Online Ambition and Strategic Direction • 12% out of our advertising revenues already comes from online advertising • We expect double digit growth over the coming years • Growth will be realised by: – Growth of current key online assets – Launching new ‘vertical’ services in cars, lifestyle, travel
Slide 18: Expanding our Online Footprints
Expanding our Online Footprints Selected Examples NL HUN Women’s portal • Vrouwonline • Nlcafe.hu • Libelle.nl • Margriet.nl Community sites • Web-log.nl • Hotdog.hu • Schoolbank.nl • Cu2.nl FSO • Startpagina • Startlap • Overzicht • Ilse Product/price comparison • Kieskeurig • PDAmania Job listings
Slide 19: Our Leading Online Properties
Our Leading Online Properties Hungary no 2 portal 2,330,000 visitors/month (2006) no 1 women’s community 850,000 visitors/month (2006) no 1 recruitment site news portal 630,000 visitors/month (2006) auction portal 350,000 visitors/month (2006) Sanoma Magazines Eija Ailasmaa | 5/10/2007 | 19
Slide 20: Recent Developments
Recent Developments Launches: • Story, celebrity weekly (Ukraine) • GRAZIA, glossy weekly (Russia) • Business portal RB.ru (Russia) Milo, 40+ magazine (Belgium) • Tya!, woman’s weekly (Bulgaria) • Glossy Story Gala Style (Croatia) • GRAZIA, glossy weekly (Netherlands) • Glossy portal Styletoday.nl (
Slide 21: Thank you!
Thank you! £3 SanomaWSOY | Sanoma Magazines