Answear.com Sa · GPW:ANR
Answear.com Sa — Q2 2025 Earnings Presentation
30 slides from Answear.com Sa's earnings presentation, September 2025
Slide 1: Answear.com Investor Presentation Q2 2025
ANSWEAR.COM INVESTOR PRESENTATION Q2 2025 Se pt em be r 2 02 5
Slide 2: We Have Returned to a Profitable Growth Path
WE HAVE RETURNED TO A PROFITABLE GROWTH PATH
Slide 3: We Have Rebuilt EBITDA Performance After the Investment Period
WE HAVE REBUILT EBITDA PERFORMANCE AFTER THE INVESTMENT PERIOD P R O F I TA B I L I T Y T R AJ E C T O R Y EBITDA (mln PLN) Incentive Program 120 100 Investment Period in the Transformation of the Business Toward the Premium & High-End 80 Segment 71 62 57 34 2022 2023 2024 LTM Q2 2025 2025 2026 2027
Slide 4: We Have Returned to a Profitable Growth Trajectory
WE HAVE RETURNED TO A PROFITABLE GROWTH P R O F I TA B I L I T Y T R AJ E C T O R Y TRAJECTORY Gross Margin (mln PLN) EBITDA (mln PLN) 30.2 +544% +301% +24% 20.3 Sales margin in H1 increased 313.6 year-on-year by 1.7 pp to 41.7%, with a 2.7 pp increase in Q2. Margin improvement achieved 252.6 despit
Slide 5: Europe's Fastest-Growing Fashion E-Commerce Platform
EUROPE’S FASTEST- GROWING FASHION E-COMMERCE PLATFORM
Slide 6: Consistent Revenue Growth
P R O F I TA B I L I T Y T R AJ E C T O R Y CONSISTENT REVENUE GROWTH Revenue (mln PLN) Online Sale (mln PLN) +23% +19% 777,2 725.3 Revenue at Constant Currency 623.8 Sales growth achieved despite a 631.9 high base, unfavourable currency +16% fluctuations, and varied 399.3 392.9 macroeconomic condit
Slide 7: Positively Differentiated from Competitors
POSITIVELY DIFFERENTIATED FROM COMPETITORS BUS IN ES S SC ALI N G AOV H1 2025 (PLN) REVENUE GROWTHW Q2 2025 (PLN) 854 600 * 559 554 480 16% 372 364 * 291 11% 262 * 218 130* 104 2.2% 2.0% 1.7% Answear Grupa CCC* Zalando Grupa Inditex Boozt Moliera2 ** ** ** Modivo* -3% * AOV Brutto * Preliminary Esti
Slide 8: Leader's Vision: Key Events in H1 2025
LEAD ER ’S VIS IO N KEY EVENTS W H1 2025 We Are a Growth Leader and In H1 2025, despite a challenging market environment and strong competition, revenues reached PLN 751.9 Have Significantly Boosted Our million (+19% YoY), while EBITDA amounted to PLN 30.2 million (+544% YoY), demonstrating effectiv
Slide 9: Successfully Transformed the Business into the Premium & High-End Segment
SUCCESSFULLY TRANSFORMED THE BUSINESS INTO THE PREMIUM & HIGH- END SEGMENT
Slide 10: Successful Transformation to Premium & High-End Segment
UDANA TRANSFORMACJA DO SEGMENTU PREMIUM&HIGH-END O F F E R P R E M I U M I Z AT I O N Entering the premium and high-end segment has resulted in a higher AOV and growing loyalty among new customers seeking premium fashion. Chosen brands AOV (PLN) 378 385 354 315 280 HIGH-END 237 221 213 214 214 205 ~
Slide 11: Value Pyramid for Premium & Luxury Brands
O F F E R P R E M I U M I Z AT I O N VALU E PYRAMID F OR PREMI UM & LU XURY BRAN DS Brands value our premium quality, which provides us with access to higher market segments (e.g., Adidas Originals, New Balance) as well as limited collections (e.g., Karl Lagerfeld Studio) • Status within a Select Gr
Slide 12: Premiumization Contributes to Lower Operating Costs
O F F E R P R E M I U M I Z AT I O N PREMIU MIZATI ON CO NTRIBU TES TO LOWER O PERATIN G CO STS LOGISTICS COST RATIO Operating expenses primarily consist of logistics costs and product onboarding costs. Logistics costs include warehouse operations as well as parcel delivery to customers and potentia
Slide 13: PRM – Selected Offerings from the Luxury Streetwear & Fashion Segment
PRM – SELECTED OFFERINGS FROM THE LUXURY STREETWEAR & FASHION SEGMENT
Slide 14: Dynamic Growth of the PRM Brand
DYNAMIC GROWTH OF THE PRM BRAND PR M B RAND Revenue (mln PLN) 87.8 +47% ~320 ~854 Brands AOV offline 59.7 +40% Dynamic revenue growth, with 48.6 ~554 strong performance during the 34.7 sneaker sales season. AOV online Improved profitability through Sales Structure marketing cost optimisation and enh
Slide 15: Investing in a Concept Store as a Significant Distinguishing Factor
INVESTING IN A CONCEPT STORE SERVES AS A SIGNIFICANT DISTINGUISHING FACTOR FOR OUR BRANDS AND ATTRACTS NEW, UNIQUE BRANDS.
Slide 16: A Unique Marketing and Branding Dimension
A U NI QU E MARK ETIN G AND BRANDI NG DIM ENSI ON C ON C EP T STO RE A concept store is also a meeting place for both customers and individuals from the fashion and cultural sectors. Events orga nised in collaboration with brands provide an opportunity to gain a closer understanding of the offerings
Slide 17: We Organize Exceptional Events
C ON C EP T STO RE W E OR GA NIZ E E XC E P T ION AL BRANDS ACQUIRED THROUGH THE CONCEPT STORE E V E NT S PRM • PRM x Vogue Winter Trip • The Reveal pod patronatem adidasa • New Balance MADE • PRM x newonce • PRM x Kmag • PRM x Air Water Porsche • One Night Stand – 1st Birthday PRM Concept Store • P
Slide 18: Wide Geographical Presence
WIDE GEOGRAPHICAL PRESENCE
Slide 19: Wide Geographical Presence Limits Exposure to Individual Markets
WIDE GEOGRAPHICAL PRESENCE G E O G R AP H I C A L D I V E R S I F I C AT I O N LIMITS OUR EXPOSURE TO RISKS IN INDIVIDUAL MARKETS POLAND (mln PLN) EU COUNTRIES EXCLUDING POLAND(mln PLN) NON-EU COUNTRIES (mln PLN) Strong growth dynamics in the 23% 27% 24% 28% 50% 47% 50% 46% 27% 25% 26% 25% Polish ma
Slide 20: Wide-Ranging Marketing Activities Achieved the Intended Effect
WIDE-RANGING MARKETING ACTIVITIES ACHIEVED THE INTENDED EFFECT
Slide 21: Marketing Activities
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Slide 22: Increase in the Strength and Perception of Our Brands
INCREASE IN THE STRENGTH AND PERCEPTION OF OUR BRANDS M A R K E T I N G AC T I V I T I E S SPONTANEOUS BRAND AWARENESS OF SPONTANEOUS BRAND AWARENESS AIDED BRAND AWARENESS OF ANSWEAR ANSWEAR AMONG PREMIUM CUSTOMERS AMONG PREMIUM CUSTOMERS 84 +1% 83 21 +11% 17 +13% 15 13 77 19 18 2023 2024 2025 2023
Slide 23: Wide-Reach Campaigns Have Allowed Us To…
WIDE-REACH CAMPAIGN S HAVE AL LOWED US TO… M A R K E T I N G AC T I V I T I E S Brands that participated in the campaign recorded a 31% year-on-year sales increase. Brands featured in the campaign recorded a 31% year-on-year increase in searches. The campaign helped reach 25% new users compared to t
Slide 24: Optimization of Marketing Cost Metrics Despite Wide-Reach Campaign
O PTIMI ZATI ON O F MARK ETIN G CO ST METRI CS DESPITE CON TIN U ING A WIDE -REACH CAMPAIGN BUI LDING ANSWEAR BRAND AWAREN ESS M A R K E T I N G AC T I V I T I E S MARKETING COSTS (mln PLN) 96.19 87.75 The decrease in marketing costs is related to the optimisation 81.19 of digital marketing spending
Slide 25: We Are Launching a New Fall/Winter Campaign
WE ARE LAUN CH IN G A N EW FALL/WIN TER CAM PAIG N… M A R K E T I N G AC T I V I T I E S An integrated campaign across all markets – including sponsorship billboards, TV, digital & social media, PR, influencers, and concept store features in morning shows. Budget allocation across channels tailored
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Slide 27: Development Strategy Aimed at Building a Leader in the Premium Fashion Market in Central Europe
DEVELOPMENT STRATEGY AIMED AT BUILDING A LEADER IN THE PREMIUM FASHION MARKET IN CENTRAL EUROPE
Slide 28: Key Pillars of Growth and Profitability
S T R AT E G Y KEY PILLARS OF GROWTH AND PROFITABILITY EFFECTIVENESS OF ATTRACTIVENESS OF MARKETING THE PRODUCT ACTIVITIES OFFERING THESE PILLARS ENABLE THE ACHIEVEMENT OF STRATEGIC GROWTH OBJECTIVES: Optimisation of Building a 'Love Brand,' Geographical Further expansion of the Optimization of the
Slide 29: Unique Positioning – Away from the Largest Competitors
U NI QU E PO SIT IO NI NG – AWAY FROM TH E LARG EST LEAD ER 'S VIS IO N COMPE TITO RS Exclusive Offer P R O D U C T S TR A T E G Y Comprehensive Offer Budget Brands Mid-Range Brands Premium Brands P R ICI NG STR AT E G Y 28
Slide 30: Thank You for Your Attention
THANK YOU FOR YOUR ATTENTION CONTACT US: investor.relations@answear.com p.strzyzewski@innervalue.pl