Dfs Furniture Plc · LSE:DFS
Dfs Furniture — Investor Day (March 2022)
26 slides from Dfs Furniture's investor day presentation, March 2022
Slide 1: Sofology Store Visit
DFS GROUP Sofology Store Visit March 22 1
Slide 2: Welcome to Sofology
CAPITAL MARKETS DAY Welcome to Sofology Introduction ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 2
Slide 3: Welcome & Introduction
SOFOLOGY STORE VISIT Welcome & Introduction Our Brand Our People INVERNESS 54 stores 50/50 Gender Mix 3 coming, Target c.70 colleagues Emma Dinnis Since 2016 PT 43% Mix Managing Director 6 years old Flexibility +325% 2nd place Increase in Best companies brand awareness to work for in the BRISTOL in
Slide 4: Sofology Visit
SOFOLOGY STORE VISIT Sofology Visit Introduction ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 4
Slide 5: Sofology Vision & Mission
FUTURE BACK STRATEGY Sofology Vision & Mission “Bringing an Vision exceptional Bringing an exceptional sofa experience to stylish homelovers sofa experience to stylish Mission homelovers” To help our customers feel at home on a sofa they love, inspiring with exclusive relevant product, delivering a
Slide 6: Sofology Visit
CAPITAL MARKETS DAY Sofology Visit Introduction ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 6
Slide 7: Top Priorities
TODAY, FORWARD PRIORITIES Top 3 Priorities 1 1 2 2 33 Store Rollout Elevating Fit for Programme Brand USPs the Future 7
Slide 8: 1. Store roll-out programme
TODAY, FORWARD PRIORITIES 1. Store roll-out programme OLD v NEW c.16 stores Customer Aspirational Shop the Room Sustainability over next 4 years driven concept visual merchandising to get the look of retail estate 8
Slide 9: 2. Elevating brand USPs
TODAY, FORWARD PRIORITIES 2. Elevating brand USPs Trend & Authentic Design no sales Focussed approach Feeling at Boutique home is an on the emotion Retail Park 9
Slide 10: Sofology Store Visit
DFS GROUP Sofology Store Visit March 22 10
Slide 11: Welcome to Sofology
CAPITAL MARKETS DAY Welcome to Sofology Introduction ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 11
Slide 12: Welcome & Introduction
SOFOLOGY STORE VISIT Welcome & Introduction Our Brand Our People INVERNESS 54 stores 50/50 Gender Mix 3 coming, Target c.70 colleagues Emma Dinnis Since 2016 PT 43% Mix Managing Director 6 years old Flexibility +325% 2nd place Increase in Best companies brand awareness to work for in the BRISTOL in
Slide 13: Sofology Visit
SOFOLOGY STORE VISIT Sofology Visit Introduction ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 13
Slide 14: Sofology Vision & Mission
FUTURE BACK STRATEGY Sofology Vision & Mission “Bringing an Vision exceptional Bringing an exceptional sofa experience to stylish homelovers sofa experience to stylish Mission homelovers” To help our customers feel at home on a sofa they love, inspiring with exclusive relevant product, delivering a
Slide 15: Sofology Visit
CAPITAL MARKETS DAY Sofology Visit Introduction ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 15
Slide 16: Top Priorities
TODAY, FORWARD PRIORITIES Top 3 Priorities 1 1 2 2 33 Store Rollout Elevating Fit for Programme Brand USPs the Future 16
Slide 17: 1. Store roll-out programme
TODAY, FORWARD PRIORITIES 1. Store roll-out programme OLD v NEW c.16 stores Customer Aspirational Shop the Room Sustainability over next 4 years driven concept visual merchandising to get the look of retail estate 17
Slide 18: 2. Elevating brand USPs
TODAY, FORWARD PRIORITIES 2. Elevating brand USPs Trend & Authentic Design no sales Focussed approach Feeling at Boutique home is an on the emotion Retail Park 18
Slide 19: 3. Fit for future
TODAY, FORWARD PRIORITIES 3. Fit for future Product Customer Market Targeted Strategic Range Operationally Slick Flexing With Market Demand Personalised And Development & Customer Journey At To Gain Relevant Online Relevant Marketing Extensions Every Point Of Contact Opportunities For Each Segment S
Slide 20: 3. Fit for future
TODAY, FORWARD PRIORITIES 3. Fit for future Product Customer Market Targeted Strategic Range Operationally Slick Flexing With Market Demand Personalised And Development & Customer Journey At To Gain Relevant Online Relevant Marketing Extensions Every Point Of Contact Opportunities For Each Segment S
Slide 21: Sofology Visit
CAPITAL MARKETS DAY Sofology Visit Introduction ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 21
Slide 22: Spotlight on…
CUSTOMER & PRODUCT Spotlight on… Design inspiration, World class UK brand credibility, manufacturer, accessible and westbridge advanced in ESG aspirational and style leader Reinforcing our USP Pioneers Sofa beds range depth and in sofa choice of luxury sustainability sofa beds 22
Slide 23: Sofology Visit
CAPITAL MARKETS DAY Sofology Visit Introduction ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 23
Slide 24: Amazing experience wherever you are
DIGITAL Amazing experience wherever you are The Omni Experience Digital Highlights Browse Search - See 250,000 items in every colour OMNI LIVE Ranking high for - Rich product information inspirational search terms - See it in your room at scale (AR) - Create your look tool PHYSICAL DIGITAL Digital M
Slide 25: Summary
RECAP Summary Continued Focused on Digital Strategic Innovative Growth Opportunities Range Elevating Brand Future Proof Customer USPs is key Stay Ahead Obsessed 25
Slide 26: Sofology Visit
CAPITAL MARKETS DAY Sofology Visit Introduction ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 26