Fitlife Brands, Inc. · NASDAQ:FTLF

Fitlife Brands — Southwest IDEAS Investor Conference, November 2014

16 slides from Fitlife Brands's conference presentation, Nov 21, 2014

  1. Slide 1: FitLife Brands Investor Presentation | November 2014

    FTLF FITLIFE@ Investor Presentation | November 2014

  2. Slide 2: Safe Harbor Statement

    FTLF Safe Harbor Statement Statements in this presentation that are forward looking involve known and unknown risks and uncertainties, which may cause the Company’s actual results in future periods to be materially different from any future performance that may be suggested in this presentation. Suc

  3. Slide 3: Investment Highlights

    FTLF Investment Highlights Premium manufacturer of innovative and proprietary nutritional supplements for health conscious consumers Number one third-party vendor in GNC franchise system Only 20% penetrated into total GNC door count Brand-centric growth platform with track record of success and mult

  4. Slide 4: Brand Top Sellers

    Brand Top Sellers CLA/Omega 3-6-9 24-hour natural Low stimulant Concentrated body toning testosterone stack metabolism pre-workout for supplement to for daytime and booster with accelerating help target and nighttime clinically studied workout tone the inches. support. amounts of key performances th

  5. Slide 5: Revenue Mix

    FTLF Revenue Mix Sports Nutrition - 69% Pre-, Intra- and Post-Workouts Support for: Energy, Strength, Endurance, Mass, Performance, Recovery Revenue by Category Hl Weight Loss — 28% Support for: Thermogenic Energy, Metabolism, Toning, Appetite Control, Focus/Alertness, Diuretics, Mood, Carbohydrate/

  6. Slide 6: Large Market Opportunity

    FTLF Large Market Opportunity Nutritional Supplement market was greater than $32B in 2012 and expected to grow at a compound annual growth rate of 7% through 2021 Sports Nutrition market segment accounted for 15% of the total market and is expected to grow at a compound annual rate of greater than 9

  7. Slide 7: Competitive Advantages

    FTLF Competitive Advantages Focus on Innovation — 8to 10 new products every 6 months — 25% of annual revenue from new products. Strong Brand Equity — Customer loyalty Premium Formulations — Truth-in-labeling Collaborative Model — Offer franchisees both source of competitive differentiation and stron

  8. Slide 8: GNC Distribution Footprint

    GNC Distribution Footprint FTLF GNC Holdings Domestic Franchise 1,060 US Stores International Franchise 2,100 Stores 50+ Countries Corporate Owned 3,250 US Stores 200 Canadian Stores Current Penetration by Segment for FitLife Brands, Inc. Domestic Franchise 900+ US Stores 85%+ Penetration 300+ Custo

  9. Slide 9: Brand Strategy and Development

    FTLF Brand Strategy and Development “oSirenlabs Gui 7 Next oe Beyond GNC Domestic Franchise Continued innovation and product line extensions GNC International Franchise Drive door count expansion Gyms and Other Facilities Expand footprint and focus, pursue potential national account opportunities GN

  10. Slide 10: Snapshot

    FTLF Snapshot Founded: 2006 / New Mgmt 2010 Headquarters: Omaha, NE Employees: 17 Revenue: $21.5MM (ttm) Earnings: $1.9MM (ttm) Operating Cash Flow: $611K (ttm) Long-Term Debt: $2.1MM (9/30/14) Cash: $3.6MM (9/30/14) Ticker: FTLF (OTCBB) Recent Price: $2.65 Shares Out: 8.2MM FD S/O: 8.6MM Market Cap

  11. Slide 11: Company History

    FTLF Company History 34% Annual Growth 2010-2013 August 2009 25,000 John Wilson Named CEO 20,000 June 2012 15,000 First International Order 10,000 | July 2013 5,000 - iat 2009 2010 2011 2012 2013 Launched SirenLabs® OO Net Income (Loss) 2,000 September 2013 (i000) pod Namechangeto (4,000) FitLife Br

  12. Slide 12: Trends and Performance

    FTLF Trends and Performance Nine month 2014 revenue and net income increased 11% and 41% to $17.8 million and $2.2 million, respectively — $5.5MM revenue for third quarter, up 12.3% versus Q3 2013 — Q3 operating margin increased 180 basis points — Q3 net income of $564K, or $0.07 per diluted share,

  13. Slide 13: Target Operating Results

    Target Operating Results FTLF Gross Margin Operating Expenses Net Margin 3-5 Year Targets 33% to 37% 23% to 28% 6% to 8% YTD 2013 YTD 2014 36.8% 26.8% 9.6% 36.2% 22.8% 12.3% Q3 13 35.8% 25.9% 9.9% Q3’14 33.6% 22.0% 10.3% FITLIFE@

  14. Slide 14: Balance Sheet

    Balance Sheet FTLF Cash A/R DSO Inventory turns Long-term Debt Line of Credit Equity Dec. 2013 {in 000’s) $3,305 30 4.2x $2,436 $437 $4,809 Sept. 2014 {in 000’s) $3,618 50 5.1x $2,071 $437 $7,213 Details DSO Target 45 — 60 days Target 4 to 6 turns 5-year term @ 3.6% $3 million total line FITLIFE@

  15. Slide 15: Investment Highlights

    FTLF Investment Highlights Premium manufacturer of innovative and proprietary nutritional supplements for health conscious consumers Number one third-party vendor in GNC franchise system Only 20% penetrated into total GNC door count Brand-centric growth platform with track record of success and mult

  16. Slide 16: Thank You. Contact Information

    FITLIFE@ THANK YOU. Contact Information FitLife Brands, Inc. 4509 S 143rd Street, Suite 1 Omaha, NE 68137 www. FitLifeBrands.com Investor Relations: Dave Mossberg (817) 310-0051

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