Deutsche Telekom Ag · XETR:DTE
Deutsche Telekom — Investor Presentation (December 2015)
66 slides from Deutsche Telekom's investor presentation, Dec 16, 2015
Slide 1: Deutsche Telekom Company Presentation
DEUTSCHE TELEKOM COMPANY PRESENTATION 1
Slide 2: Overview
DEUTSCHE TELEKOM COMPANY PRESENTATION OVERVIEW DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 2
Slide 3: Profile: Customers & Markets, Facts & Figures
DEUTSCHE TELEKOM PROFILE CUSTOMERS & MARKETS FACTS & FIGURES Customers Markets Telekom in figures, 2014 Employees & Present in 50 countries Revenue € 62.7 bn responsibility >151 m Germany, Europe and the Adjusted EBITDA Employees worldwide: mobile customers USA: with own € 17.6 bn 228,00
Slide 4: Germany
GERMANY 39 million mobile customers Biggest (V) DSL provider in Germany 12.4 million broadband lines 2.4 million IPTV customers incl. satellite € 22.3 billion revenue € 8.8 billion EBITDA 68,754 employees 114,749 employees in Germany overall Financial figures taken from DT's 2014 annual report DEUTS
Slide 5: Europe & United States
EUROPE & UNITED STATES T-Mobile US: >111 million Europe: 55 million mobile customers mobile customers Present in 13 countries in the Europe & U.S. 56 million mobile customers USD 29.6 billion revenue markets 5 million broadband lines USD 5,6 billion EBITDA 3.7 million IPTV, satellite, cable 39,683 e
Slide 6: T-Systems
T-SYSTEMS Information technology and telecommunications € 8.6 billion revenue services in all industries: € 0.8 billion EBITDA automotive, finance, transport, retail & public sector 47,762 employees Pioneer in cloud computing Corporate customers, multinational corporations & public sector Financial
Slide 7: How We See Ourselves
HOW WE SEE OURSELVES DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND Profile 7
Slide 8: We Take Responsibility
RESPONSIBILITY: DATA PRIVACY, SUSTAINABILITY, DIVERSITY & SPONSORSHIP WE TAKE RESPONSIBILITY DATA PRIVACY DIVERSITY SPONSORSHIP Leading role in data privacy & data Leading role in societal and diversity- Commitment to culture & sport security related issues Data Privacy Report & Pioneer as first
Slide 9: Corporate Responsibility
RESPONSIBILITY: DATA PRIVACY, SUSTAINABILITY, DIVERSITY & SPONSORSHIP WE TAKE RESPONSIBILITY CORPORATE RESPONSIBILITY SUSTAINABILITY & SOCIAL ENGAGEMENT GROUNDBREAKING PROJECTS Environmental and climate protection Group climate protection target: E.g., CO2 reduction, efficient use of resources, 20
Slide 10: Our Guiding Principles
OUR GUIDING PRINCIPLES CUSTOMER RESPECT AND TEAM TOGETHER – BEST PLACE I AM T – DELIGHT AND INTEGRITY TEAM APART TO PERFORM COUNT ON ME SIMPLICITY DRIVE GUIDE OUR AND GROW OUR ACTION BEHAVIOUR DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND Guiding Principle
Slide 11: Overview: Strategy & Transformation
DEUTSCHE TELEKOM COMPANY PRESENTATION OVERVIEW DEUTSCHE TELEKOM: PROFIL STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 11
Slide 12: Changing Industry's Paradigms
CHANGING INDUSTRY’S PARADIGMS internet of things digitalization virtualization data analytics convergence self-service sharing bandwidth modularization mix and match All-IP softwarization individualization coverage reliability apps convenience hybrid networks synchronity simplicity stability LTE ope
Slide 13: Customer Trends: Sharing in a Connected World
CUSTOMER TRENDS SHARING IN A CONNECTED WORLD EXEMPLARY DEVICE AND APPS LTE WLAN FIBRE Seamless connectivity Telekom.de LTE 16:45 38 % HYBRID Phone by Apple Contract by Telekom Individual mix & match Sharing is the new having 25 different apps1 Intuitive and simple interfaces – mobile first App
Slide 14: Technology Trends: Convergence & Virtualization
TECHNOLOGY TRENDS CONVERGENCE & VIRTUALIZATION SOFTWARIZATION VIRTUALIZATION CONVERGENCE DATA ANALYTICS Software defined networks Network function virtualization Hybrid Modern in- SAP HANA memory platform Fixed net for base load Transact & Service Programming Service A Service B Instant Results
Slide 15: Business Model Trends: OTT Disruption
BUSINESS MODEL TRENDS OTT DISRUPTION TELCO BUSINESS MODEL OTT BUSINESS MODEL ASSET-HEAVY ASSET-LIGHT NETWORK INVEST PORTFOLIO EXTENSION 5 DISRUPTION 5 Open Closed USAGE-BASED platforms PREMIUM FREEMIUM platforms AD-BASED MONETIZATION 4 1 SERVICE SERVICE 1 4 MONETIZATION Interoperable De-facto stan
Slide 16: We Fight for Control over Our Value Points
WE FIGHT FOR CONTROL OVER OUR VALUE POINTS EXAMPLES Infrastructure projects Virtualized access Telco service Retailization of Customer relationships dominated through OTT through eSIM substitution device distribution app and content stores, MOVES enforced by eSIM payment solutions and online service
Slide 17: Our Strategy
OUR STRATEGY LEADING EUROPEAN TELCO BEST INTEGRATED WIN WITH LEAD IN IP NETWORKS CUSTOMER PARTNERS BUSINESS EXPERIENCE TRANSFORM PORTFOLIO EVOLVE FINANCIAL TARGETS & EFFICIENCY ENCOURAGE LEADERSHIP & PERFORMANCE DEVELOPMENT DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SE
Slide 18: Our Seamless High Performing Network
OUR SEAMLESS HIGH PERFORMING NETWORK TECHNOLOGY LEADERSHIP SUPERIOR SPEED AND COVERAGE – SEAMLESS ACCESS Target picture: Integrated We push a highly competitive fiber based infrastructure and at the same time stick to our capex envelope! 95% LTE pop-coverage1 in 2018 with up to 300Mbps Mobile only
Slide 19: Our Superior Production Model
OUR SUPERIOR PRODUCTION MODEL DIGITAL TRANSFORMATION OF CUSTOMER FACING PROCESSES COST EFFICIENCY & SIMPLICITY ALL-IP TRANSFORMATION PAN-EUROPEAN NETWORK INTEGRATED NETWORK STRATEGY PAN- 1 LTE roll-out NET PSTN migration 2 Optical fiber Centralized, in all NatCos PSTN-MIGRATION virtualized 3 Vectori
Slide 20: Our Integrated Customer Proposition
OUR INTEGRATED CUSTOMER PROPOSITION Mobile Internet M L S SERVICE DSL CLOUD COMMUNI- CATION M L ER Access S LIVING ENTER- TAINMENT Product world in silos SECURITY Every tariff element to be booked separately Simplified tariff scheme Convergent portfolio, also beyond Data as key differentia
Slide 21: Partnering Strengthens Our Customer Proposition
PARTNERING STRENGTHENS OUR CUSTOMER PROPOSITION WIN-WIN-WIN THROUGH PARTNERING ACHIEVEMENTS AND AMBITION OF PARTNERING Customers 6.0 One-stop shopping 2.3 Integrated proposition Subscriber (mn.) Best digital products 2014 2018 300 100 Revenue (€ mn.) 2014 2018 Partner DT 6.0 Product reach
Slide 22: Open & Interoperable Platforms
OPEN & INTEROPERABLE PLATFORMS INDUSTRIAL INTERNET EXAMPLE: CONNECTED CAR Smart Data fuels the next industrial Pure Data Platform Car Industry Secure revolution: Connect. Mgmt. Services Solutions Autocloud Lot sizes of 1 Data-driven services (context & 3rd party data) Autonomous robots CARDAN
Slide 23: Innovation Drives Future Differentiation
INNOVATION DRIVES FUTURE DIFFERENTIATION INNOVATION @ DT... INTEGRATED BEST CUSTOMER WIN LEAD IN IP NETWORKS EXPERIENCE WITH PARTNERS BUSINESS ...is leading edge: e.g. Hybrid, Access Enhancement Communication „Steckerleiste“ M2M Super-Vectoring, Qivicon All-IP/PAN-Net Security Strategische Partner
Slide 24: Regulation Needs to Keep Pace with Market Realities
REGULATION NEEDS TO KEEP PACE WITH MARKET REALITIES REVENUE SCALE USER Fix regulatory framework to restore industry growth ACCESS DEVICES SERVICES Enable scale economies to unlock dynamic EXPERIENCE Revise price regulation efficiencies Allow quality differentiation Enable market consolidation
Slide 25: Most Valuable and Trusted European Telco Brand
MOST VALUABLE AND TRUSTED EUROPEAN TELCO BRAND MOST TRUSTED INTERNET AND MOBILE BRAND1 Most 46 valuable European Telco brand 24 24 21 21 19 18 17 15 9 8 Most trusted internet and mobile brand Source: Institut für Demoskopie Allensbach, 2014 1) Share of people who consider these companies to be relia
Slide 26: The Best Team Puts Our Strategy in Action
THE BEST TEAM PUTS OUR STRATEGY IN ACTION LEADING EUROPEAN TELCO More… LEADERSHIP …collaborate, innovate and empower to perform. Live new leadership culture DIVERSITY …international mindset. Foster international job rotation RESPONSIBILITY …clear leadership and ownership. Ensure clear end-to-end res
Slide 27: Products & Services
DEUTSCHE TELEKOM COMPANY PRESENTATION PRODUCTS & SERVICES DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 27
Slide 28: Integrated IP Networks
INTEGRATED IP NETWORKS ALL-IP PAN- INTEGRATED TRANSFORMATION EUROPEAN NETWORK NETWORK STRATEGY 1 LTE rollout + 2 Fiber + 3 Vectoring PAN + NET 4 Hybrid Access Device LTE Hybrid DSL Shift to IP-Platform DT Technology leader Build out of modern until 2018 European production infrastructures: m
Slide 29: Integrated Network Strategy: Infrastructure
INTEGRATED NETWORK STRATEGY INFRASTRUCTURE LTE ROLL-OUT OPTICAL FIBER 1 LTE ROLL-OUT Germany: 95% LTE pop-coverage1 in 2018 with up to 300Mbps Germany: Glass Fiber household footprint of ≈ 80% in 2018 with at least 50 Mbit/s + EU: 75 – 95%2 LTE pop-coverage in 2018 depending on regulatory adju
Slide 30: Best Network & Network Build-out in Germany
BEST NETWORK & NETWORK BUILD-OUT IN GERMANY EXAMPLE GERMANY Leader in broadband quality for mobile and fixed network Innovative products Biggest bandwidths Best network coverage AWARDS For the fourth time in succession: Telekom wins the major CHIP network test Connect network test: top p
Slide 31: Best Network Europe
BEST NETWORK EUROPE FACTS EUROPE NETWORK COVERAGE LTE in all markets (AMC 2015) LTE coverage today up to Testing LTE Advanced 40% Fibre, Vectoring and Hybrid as Network-Booster Europe first IP-Network in Mazedonia and DT worldwide first company with Terastream Europe wide IP-voice coverage
Slide 32: Products & Services
PRODUCTS & SERVICES CONSUMERS BUSINESS CUSTOMERS INNOVATION & PARTNER SERVICES Information & communication Partner for infrastructure access Cutting-edge mobile technology (ICT) solutions and network services communications and Outsourcing & cloud services Platforms & partnerships broadban
Slide 33: Products & Services: Consumers
PRODUCTS & SERVICES CONSUMERS CONSUMERS CUTTING-EDGE BROADBAND AND Hybrid router MOBILE COMMUNICATIONS EXPERIENCE LTE Mobile communications/ mobile Internet WiFi IP telephony Optical fiber/VDSL ENTERTAINMENT COMMUNICATION INNOVATIVE SERVICES De-Mail SERVICES DEUTSCHE TELEKOM STRATEGY & TRANSFORMATIO
Slide 34: Consumers Example: Germany
PRODUCTS & SERVICES CONSUMERS EXAMPLE: GERMANY CONSUMERS SERVICE COMMUNI- CLOUD CATION MagentaONE ENTER- LIVING TAINMENT Magenta Magenta Home Mobil DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND Products: MagentaEINS 34
Slide 35: Entertainment: (IP)TV and Entertainment Services
ENTERTAINMENT (IP)TV AND ENTERTAINMENT-SERVICES (IP) TV ENTERTAINMENT-SERVICES Deutsche Telekom footprint Deutsche Telekom footprint with (IP)TV service Music streaming via Spotify Unlimited music streaming with more than 30 million songs available anywhere over smartphone, tablet, or PC Integra
Slide 36: Communication Services: Cloud, Security, E-Mail
COMMUNICATION SERVICES CLOUD, SECURITY, E-MAIL TELEKOM CLOUD SECURITY DE-MAIL Photos, videos and music Telekom Security Package: Secure/legally binding e-mail whenever, wherever Security everywhere – reliable "No letter, but signed and sealed" “from the cloud” protection against virus etc. m
Slide 37: Smart Home
SMART HOME SMART HOME Home control on the move Control the entire house with Smart Home via a smartphone app and save money as you do so. Enjoy the feeling of having everything under control: Demand-based heating – no more cold homes Start washing machines and other appliances when on the move –
Slide 38: Payment
PAYMENT MYWALLET The digital wallet Everything in your wallet on a single device Cashless, contactless payments View all transactions and your account balance at any time High security thanks to near field communication technology (NFC) Customers can pay at over 1.6 million MasterCard My
Slide 39: Products & Services for Business Customers
PRODUCTS & SERVICES FOR BUSINESS CUSTOMERS AND INTELLIGENT NETWORK SOLUTIONS BUSINESS INFORMATION & COMMUNICATION INTELLIGENT NETWORK SOLUTIONS CUSTOMERS TECHNOLOGY (ICT) SOLUTIONS ICT EXPERTISE & DYNAMIC IT ACCESS AUTOMOTIVE CLOUD PORTFOLIO (CLOUD COMPUTING) COLLABORATION MOBILE ENERGY HEALTH CARE
Slide 40: T-Systems – Performance
T-SYSTEMS – PERFORMANCE INDUSTRY EXPERTISE IT & TELECOMS EXPERTISE PIONEER IN CLOUD COMPUTING Manages 70% of the Integration of IT and telecoms: ICT T-Systems has offered solutions via top 100 companies in all delivery management, E2E dynamic platforms for over 10 years industries across Germa
Slide 41: Zero Distance Presents New Challenges for Decision-Makers
ZERO DISTANCE PRESENTS NEW CHALLENGES FOR ALL DECISION-MAKERS DRIVE INNOVATION CUSTOMER USER EXPECTATIONS EXPECTATIONS THE SHOP COMES FAST ACCESS TO THE CUSTOMER THE CUSTOMER BUILDS INTUITIVE THE PRODUCT USABILITY THE PRODUCT USERS & BUSINESS AREAS TALKS, THE BUY IT CROWD ACTS KEEP THE ENGINE RUNNIN
Slide 42: Zero Distance Calls for Transformation of ICT
ZERO DISTANCE CALLS FOR TRANSFORMATION OF ICT TRANSFORMATION TOWARD CLOUD & BIG DATA COLLABORATION MOBILE BUSINESS COLLABORATIVE BYOD INTELLIGENCE WORKPLACE MANAGEMENT OF HARMONIZATION STRUCTURES MOBILE DEVICES & APPS OF IT SYSTEMS INTERACTION WITH MOBILIZATION OF MULTI-CLOUD CUSTOME
Slide 43: Migrating Infrastructure to the Cloud
MIGRATING INFRASTRUCTURE TO THE CLOUD BUSINESS REQUIREMENT CIO CHALLENGE Data privacy MANAGE DATA ANALYSIS AND MILLIONS Compliance Billing UTILIZATION (BIG DATA) OF END Differentiation CUSTOMERS of services instead of 100 retailers! Ecosystem HIGHLY FLEXIBLE, RELIABLE INFRASTRUCTURE (CLOUD) FASTER P
Slide 44: Dynamic IT Access (Cloud Computing)
DYNAMIC IT ACCESS (CLOUD COMPUTING) WHAT IS TRULY IMPORTANT SECURITY RELIABILITY TRANSFORMATION FLEXIBILITY Data is governed by Fail-safety (24/7 Optimization of Parallel use of German data availability) networks, servers private and public protection Access from and applications services
Slide 45: Dynamic IT Access: References
DYNAMIC IT ACCESS (CLOUD COMPUTING) REFERENCES SECURITY RELIABILITY TRANSFORMATION FLEXIBILITY Cloud business Transformation towards Consolidation of busi- Big hybrid public and collaboration platform a high availability cloud ness-critical IT services private cloud Maximum security Rapid growth
Slide 46: Transform Collaboration
TRANSFORM COLLABORATION BUSINESS REQUIREMENT CIO CHALLENGE Knowledge transfer COLLABORATION TOOLS WITH Where do your SOCIAL MEDIA FEATURES AVAILABLE employees share Sharing instead GLOBALLY (DYNAMIC WORKPLACE) LARGE FILES? DROPBOX? of sending Data security How quickly does INTEGRATION OF SOCIAL MEDI
Slide 47: Collaboration Global Examples
COLLABORATION GLOBAL EXAMPLES Cloud Unified Com- Readiness & munication & Management Collaboration Solutions Cloud Unified Com- Web, Social Archiving Access Readiness & munication & & Mobility & Content & Voice Management Collaboration Enabling Management Services Solutions Services Services Smoot
Slide 48: Mobile Enterprise
MOBILE ENTERPRISE BUSINESS REQUIREMENT CIO CHALLENGE Protect CONTEXT-BASED SERVICES FOR mobile data CUSTOMERS MOBILE WHAT SERVICES Link business apps APPLICATIONS VIA SECURE do you offer your with back-end customers on a CONNECTION mobile basis? MANAGE EXTENSIVE VARIETY OF DEVICES AND OPERATING SY
Slide 49: Mobile Enterprise Success Stories
MOBILE ENTERPRISE SUCCESS STORIES Mobile Mobile Enterprise Luggage localized Enterprise Optimization of Services anywhere in the Services inefficient, costly world, always public citizens' arrives at its offices destination Mobile information Administrative & communication costs involved in
Slide 50: Intelligent Network Solutions for T-Systems Customers
INTELLIGENT NETWORK SOLUTIONS PROVIDE T-SYSTEMS CUSTOMERS WITH NEW BUSINESS MODELS ENERGY HEALTH CARE CONNECTED CAR Services for the highly complex Solutions for connecting doctors, Integration of cars and trucks into the energy grid of the future patients, hospitals, health insurance Internet and c
Slide 51: Partner Services & Platforms
PARTNER SERVICES & PLATFORMS PARTNER SERVICES PLATFORMS & PARTNERSHIPS FOR INNOVATIVE SERVICES & PLATFORMS MEDIA DISTRIBUTION CONNECTED HOME INTERNET AND PRODUCT PARTNERSHIPS PARTNER FOR MACHINE-TO-MACHINE BUSINESS CUSTOMERS COMMUNICATION PARTNER SERVICES FOR INFRASTRUCTURE ACCESS/VOICE SERVICES/ NE
Slide 52: Partner Services for Infrastructure
PARTNER SERVICES FOR INFRASTRUCTURE Fixed network Mobile PARTNER FOR INFRASTRUCTURE Products for the conventional ACCESS AND NETWORK SERVICES Access: unbundled local loop line, bitstream access; "contingent model" retail and discount market Fixed-network and mobile Network services: transmissi
Slide 53: Partner for Media Distribution: Tolino
PARTNER FOR MEDIA DISTRIBUTION TOLINO TOLINO VISION E-READER Partnering with the biggest book dealers in Germany Biggest collection of reading material on the market with more than 1.2 million titles In-device storage for up to 2,000 e-books Open ecosystem Battery life of up to 7 weeks 2
Slide 54: Platform for the Connected Home: Qivicon
PLATFORM FOR THE CONNECTED HOME: QIVICON PARTNER PLATFORM FOR THE CONNECTED HOME/HOME AUTOMATION Open and independent platform for partners Standardized solutions for flexible, easy integration of partners Success is evidenced by the more than 20 development, consulting and sales partners on b
Slide 55: Partnering Innovation with Partners
PARTNERING INNOVATION WITH PARTNERS MOBILE DIGITAL LIFE- SECURITY SECURITY MUSIC STYLE DEVICES CLOUD SOLUTIONS STREAMING DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND Partners & Platforms 55
Slide 56: M2M / Machine-to-Machine
M2M / MACHINE-TO-MACHINE AUTOMATIC INFORMATION EXCHANGE BETWEEN MACHINES/DEVICES M2M solutions from a single source (machines, automates, cars, container etc.) partner model offers wide spectrum of industry solutions Transport and Logistics Personal Health Agricultural Daimler: connected car Rim
Slide 57: Platform for Cloud Services: Business Marketplace
PLATFORM FOR CLOUD SERVICES BUSINESS MARKETPLACE PARTNER PLATFORM FOR CLOUD SERVICES FOR SMALL AND MEDIUM-SIZED ENTERPRISES Marketplace for business applications Open partner solution for software providers BusinessMarketplace Software Security Workplace Platform Infrastructure Collaboration as
Slide 58: Innovation Vital to Our Success
INNOVATION VITAL TO OUR SUCCESS INNOVATION IN INNOVATION IN INNOVATION IN INFRASTRUCTURE PRODUCTS SERVICE Core networks Network-based offerings Service channels Efficient and secure transportation Foster core business with innovative Improve the customer experience of constantly growing volume
Slide 59: Focus on Innovation
FOCUS ON INNOVATION NEW IDEAS COME FROM IN-HOUSE DEVELOPMENTS & PARTNERS INNOVATION: VITAL TO SUCCESS! IN-HOUSE DEVELOPMENTS PARTNERSHIPS & START-UP BACKING & COOPERATION SHAREHOLDINGS DeutschlandLAN MyPhonebook IPTV program manager Inflight HomeTalk app Entertain Railne HotSpot finder Customer Cent
Slide 60: Innovation Think Tanks
INNOVATION "THINK TANKS" DIGITAL BUSINESS T-LABS T-SYSTEMS INNO- T-VENTURE HUBRAUM UNIT VATION CENTER INCUBATOR Group-wide Development and Integration of Investment in/venture Backing/active development and backing of new ideas customers/partners capital for innovative realization of new m
Slide 61: Innovation: Success Stories
INNOVATION: SUCCESS STORIES EXAMPLE: ENTERTAIN EXAMPLE: MYTAXI.NET In-house development Advancement of business idea IPTV market launch in 2006 by Intelligent Apps GmbH Multi-functional, networked & interactive Launched in 2011 Entertain to-go: via tablet, PC & smartphone Went internat
Slide 62: Innovation, Service & Brand
DEUTSCHE TELEKOM COMPANY PRESENTATION INNOVATION, SERVICE & BRAND DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 62
Slide 63: Best Customer Service Example: Germany
BEST CUSTOMER SERVICE EXAMPLE: GERMANY AWARDS FOR CUSTOMER SERVICE CUSTOMER SERVICE 83 million customer contacts per year 70 million phone calls per year 13 million letters/faxes/e-mails per year Customer service in Web 2.0: "Telekom helps" on Facebook and Twitter feedback platform TECHNICAL SERVICE
Slide 64: Our Brand Positioning: Life Is for Sharing
OUR BRAND POSITIONING LIFE IS FOR SHARING OUR BRAND POSITIONING LIFE IS FOR SHARING DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND Brand Positioning 64
Slide 65: Our Brand Proposition: Life Is for Sharing
OUR BRAND PROPOSITION LIFE IS FOR SHARING OUR BRAND POSITIONING LIFE IS FOR SHARING INTERNATIONAL BRAND ACTIVE TV COMMERCIALS ACCESSIBLE RELIABLE INSPIRING AUTHENTIC SYNERGETIC DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND Brand Positioning 65
Slide 66: Thank You
THANK YOU – Strictly confidential, confidential, internal, public – 16.12.2015
Deutsche Telekom — Investor Presentation (December 2015) on 6ix